市场占有率与预测:客户资料平台(CDP)，2023～2028年，西欧(2个报告的绑定套组)

市占率说明

根据 QKS Group 的数据，西欧客户数据平台 (CDP) 市场预计到 2028 年将以平均复合年增长率成长。这种温和的成长反映了该地区成熟的数位环境，企业已经善于利用数据驱动的洞察力进行行销和客户关係管理。西欧采用 CDP 是受到 GDPR 等严格资料隐私法规的推动，这些法规强调安全、合规地处理客户资料的重要性。企业越来越多地投资 CDP 解决方案，以提高行销活动的有效性、改善客户细分并推动跨多个管道的个人化客户体验。儘管成长率可能比新兴市场更加稳定，但在数位基础设施和创新持续投资的支持下，西欧对 CDP 的需求仍然强劲。

QKS Group 表示，“客户资料平台 (CDP) 是一种收集、清理和整合来自各种来源的客户资料以创建全面且持久的客户资料资料库的工具。” CDP 整合了各种来源的数据，包括第一、第二和第三方数据，例如网站、社交媒体、电子邮件、CRM、POS 系统等。 CDP 还将结构化和非结构化资料拼接在一起并执行分析，以建立单一客户的统一檔案并创建不同客户类型的微观细分。此外，它使行销人员能够在不同的互动管道和接触点上开展有效的行销活动，以提供卓越的客户体验。

市场预测说明

QKS Group 透露，西欧的客户数据平台市场预计到 2028 年将实现平均复合年增长率。

西欧客户数据平台市场已做好持续发展和创新的准备。 CDP供应商将专注于透过进阶分析、人工智慧驱动的洞察和即时个人化功能来增强平台功能，以满足欧洲企业的高阶需求。随着对资料治理和合规性的日益重视，CDP 将在帮助组织应对复杂的监管环境、同时提供卓越的客户体验方面发挥关键作用。 CDP 供应商与特定产业合作伙伴之间的合作推动了西欧不同细分市场解决方案的专业化和客製化。随着公司优先考虑以客户为中心的策略和数位转型计划，CDP 将在不断发展的欧洲市场格局中实现敏捷性、效率和竞争优势方面发挥重要作用。

市占率目录：

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 西欧市场占有率
• 西欧市场占有率:各业界
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 西欧市场占有率:各部署类型
• 市场占有率:各部署类型:内部部署
• 市场占有率:各部署类型:云端
• 西欧市场占有率:各客户类型
• 市场占有率:SMB
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast 目录:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 西欧市场预测
• 西欧市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 西欧市场预测:各部署类型
• 市场预测:各部署类型:内部部署
• 市场预测:各部署类型:云端
• 西欧市场预测:各客户类型
• 市场预测: SMB
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

The Western Europe Customer Data Platform (CDP) market is projected to experience average CAGR growth by 2028, according to QKS Group. This moderate growth reflects the region's mature digital landscape, where businesses are already well-versed in leveraging data-driven insights for marketing and customer relationship management. The adoption of CDPs in Western Europe is driven by stringent data privacy regulations such as GDPR, which emphasize the importance of secure and compliant handling of customer data. Organizations are increasingly investing in CDP solutions to enhance marketing campaign effectiveness, improve customer segmentation, and drive personalized customer experiences across multiple channels. While the growth rate may be steady compared to emerging markets, the demand for CDPs in Western Europe remains robust, supported by ongoing investments in digital infrastructure and innovation.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of average by 2028 in Western Europe.

The Customer Data Platform market in Western Europe is poised for continued evolution and innovation. CDP vendors are expected to focus on enhancing platform capabilities with advanced analytics, AI-driven insights, and real-time personalization features to meet the sophisticated demands of European businesses. There will be a growing emphasis on data governance and compliance, with CDPs playing a pivotal role in helping organizations navigate complex regulatory environments while delivering superior customer experiences. Collaborations between CDP providers and industry-specific partners will drive specialization and customization of solutions tailored to diverse market segments within Western Europe. As businesses prioritize customer-centric strategies and digital transformation initiatives, CDPs will play an integral role in enabling agility, efficiency, and competitive advantage in the evolving European market landscape.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Western Europe Market Share
• Western Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Western Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Western Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Western Europe Market Forecast
• Western Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Western Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Western Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform Western Europe, 2023
• Fig. 2 Western Europe Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 Western Europe Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Western Europe Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 Western Europe Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 Western Europe Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 Western Europe Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 Western Europe Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 Western Europe Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 Western Europe Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 Western Europe Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 Western Europe Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 Western Europe Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 Western Europe Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform Western Europe, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028