市场占有率与预测:客户资料平台(CDP)，2023～2028年，中东及非洲(2个报告的绑定套组)

市占率说明

据 QKS Group 称，预计到 2028 年，中东和非洲 (MEA) 地区客户资料平台 (CDP) 市场的复合年增长率将高于平均水平。这一成长是由电信、零售和银行等行业不断加大的数位化转型力度以及透过个人化行销策略提高客户参与度所推动的。中东和非洲的公司依靠 CDP 来统一分散的客户资料、提高定位准确性并提供无缝的全通路体验。此外，在一些中东和北非国家，受 GDPR 启发的资料保护法等监管框架正在鼓励组织投资于合规的 CDP 解决方案，以确保资料安全和隐私。随着中东和非洲经济的多元化以及数位创新成为优先事项，对强大的 CDP 平台的需求预计将大幅增长，使企业能够在动态的市场环境中获得竞争优势并培养客户忠诚度。

QKS Group 表示：“客户资料平台 (CDP) 是一种收集、清理和整合来自各种来源的客户资料以创建全面且持久的客户资料资料库的工具。” CDP 整合了各种来源的数据，包括第一、第二和第三方数据，例如网站、社交媒体、电子邮件、CRM、POS 系统等。 CDP 还将结构化和非结构化资料拼接在一起并执行分析，以建立单一客户的统一檔案并创建不同客户类型的微观细分。此外，它使行销人员能够在不同的互动管道和接触点上开展有效的行销活动，以提供卓越的客户体验。

市场预测说明

QKS Group 透露，预计到 2028 年，中东和非洲客户数据平台市场的复合年增长率将高于平均水平。

中东和非洲的客户数据平台市场预计将经历显着的成长和转型。 CDP 供应商预计将利用人工智慧驱动的分析和机器学习功能进行创新，使中东和非洲的企业能够从客户资料中获得可行的见解和预测分析。 CDP 与现有 CRM 系统、行销自动化工具和电子商务平台的整合有助于增强客户细分和针对不同地理市场量身定制的个人化行销活动。我们相信，CDP 供应商和当地技术合作伙伴之间的合作将在解决地区差异和文化偏好方面发挥重要作用，并促进中东和非洲各行业的 CDP 解决方案的采用和可扩展性。随着该地区的组织优先考虑以客户为中心的策略和数位成熟度，CDP 将成为实现营运效率、客户保留和永续成长的重要工具。

市占率目录：

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 中东·非洲市场占有率
• 中东·非洲市场占有率:各业界
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 中东·非洲市场占有率:各部署类型
• 市场占有率:各部署类型:内部部署
• 市场占有率:各部署类型:云端
• 中东·非洲市场占有率:各客户类型
• 市场占有率:SMB
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast 目录:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 中东·非洲市场预测
• 中东·非洲市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 中东·非洲市场预测:各部署类型
• 市场预测:各部署类型:内部部署
• 市场预测:各部署类型:云端
• 中东&非洲市场预测:各客户类型
• 市场预测:SMB
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

The Middle East & Africa (MEA) region is expected to witness an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digital transformation initiatives across industries such as telecommunications, retail, and banking, coupled with a rising focus on enhancing customer engagement through personalized marketing strategies. MEA businesses are leveraging CDPs to unify fragmented customer data silos, improve targeting accuracy, and deliver seamless omnichannel experiences. Moreover, regulatory frameworks like GDPR-inspired data protection laws in some MEA countries are encouraging organizations to invest in compliant CDP solutions that ensure data security and privacy. As MEA economies diversify and prioritize digital innovation, the demand for robust CDP platforms is expected to grow significantly, enabling organizations to gain competitive advantage and foster customer loyalty in a dynamic market environment.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Middle East & Africa.

The Customer Data Platform market in the Middle East & Africa is poised for substantial growth and transformation. CDP vendors are anticipated to innovate with AI-driven analytics and machine learning capabilities, enabling MEA businesses to derive actionable insights and predictive analytics from their customer data. The integration of CDPs with existing CRM systems, marketing automation tools, and e-commerce platforms will facilitate enhanced customer segmentation and personalized marketing campaigns tailored to diverse regional markets. Collaborations between CDP providers and local technology partners will play a crucial role in addressing regional nuances and cultural preferences, driving adoption and scalability of CDP solutions across MEA industries. As organizations in the region prioritize customer-centric strategies and digital maturity, CDPs will emerge as essential tools for achieving operational efficiency, customer retention, and sustainable growth.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Middle East & Africa Market Share
• Middle East & Africa Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Middle East & Africa Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Middle East & Africa Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Middle East & Africa Market Forecast
• Middle East & Africa Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Middle East & Africa Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Middle East & Africa Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform Middle East & Africa, 2023
• Fig. 2 Middle East & Africa Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 Middle East & Africa Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Middle East & Africa Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 Middle East & Africa Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 Middle East & Africa Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 Middle East & Africa Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 Middle East & Africa Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 Middle East & Africa Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 Middle East & Africa Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 Middle East & Africa Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 Middle East & Africa Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 Middle East & Africa Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 Middle East & Africa Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform Middle East & Africa, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028