市场占有率与预测:客户资料平台(CDP)，2023～2028年，日本(2个报告的绑定套组)

市占率说明

根据 QKS Group 的数据，预计到 2028 年，日本客户数据平台 (CDP) 市场的复合年增长率将高于平均值。这种成长的推动因素包括对数据驱动的行销策略的重视、基于云端的技术的更多采用以及促进资料隐私和保护的监管改革。日本公司使用 CDP 跨多个接触点集中客户数据，提高行销活动的有效性，并提供与消费者产生共鸣的个人化体验。随着日本个人资讯保护法 (APPI) 等法规的实施，人们开始关注资料安全和客户资讯的合规处理，从而推动了对确保透明度和同意管理的 CDP 解决方案的需求不断增加。随着日本企业继续优先考虑数位转型工作，CDP 的采用预计将加速并帮助企业在快速发展的市场环境中保持竞争力。

QKS Group 表示，“客户资料平台 (CDP) 是一种收集、清理和整合来自各种来源的客户资料以创建全面且持久的客户资料资料库的工具。” CDP 整合了各种来源的数据，包括第一、第二和第三方数据，例如网站、社交媒体、电子邮件、CRM、POS 系统等。 CDP 还将结构化和非结构化资料拼接在一起并执行分析，以建立单一客户的统一檔案并创建不同客户类型的微观细分。此外，它使行销人员能够在不同的互动管道和接触点上开展有效的行销活动，以提供卓越的客户体验。

市场预测说明

QKS Group 透露，预计到 2028 年，日本客户数据平台市场的复合年增长率将高于平均值。

日本的客户数据平台市场预计将继续创新和扩大。 CDP供应商预计将透过进阶分析、人工智慧驱动的洞察和即时决策能力来增强平台功能，以满足日本企业的高阶需求。我们将看到 CDP 与 CRM 系统、行销自动化工具和数位广告平台之间的整合不断加强，以实现全通路行销活动和个人化客户旅程的无缝编排。 CDP 供应商与当地技术合作伙伴之间的合作将在推动解决方案的采用和客製化以满足日本公司的独特需求方面发挥至关重要的作用。随着日本企业努力提供卓越的客户体验并遵守严格的数据法规，CDP 对于支援数位转型策略并在竞争激烈的市场中实现永续成长至关重要。

市占率目录：

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 日本市场占有率
• 日本市场占有率:各业界
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 日本市场占有率:各部署类型
• 市场占有率:各部署类型:内部部署
• 市场占有率:各部署类型:云端
• 国内市场占有率:各客户类型
• 市场占有率:SMB
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast 目录:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 日本市场预测
• 日本市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 日本市场预测:各部署类型
• 市场预测:各部署类型:内部部署
• 市场预测:各部署类型:云端
• 日本市场预测:各客户类型
• 市场预测:SMB
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Japan Customer Data Platform (CDP) market is projected to witness an above-average CAGR through 2028, according to QKS Group. This growth is driven by a strong emphasis on data-driven marketing strategies, increasing adoption of cloud-based technologies, and regulatory reforms promoting data privacy and protection. Japanese businesses are leveraging CDPs to unify customer data across multiple touchpoints, enhance marketing campaign effectiveness, and deliver personalized experiences that resonate with consumers. With the implementation of regulations like Japan's Act on the Protection of Personal Information (APPI), there's a heightened focus on data security and compliant handling of customer information, driving demand for CDP solutions that ensure transparency and consent management. As Japanese enterprises continue to prioritize digital transformation initiatives, the adoption of CDPs is expected to accelerate, enabling organizations to stay competitive in a rapidly evolving market landscape.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Japan.

The Customer Data Platform market in Japan is poised for continued innovation and expansion. CDP vendors are anticipated to enhance platform capabilities with advanced analytics, AI-driven insights, and real-time decision-making capabilities to meet the sophisticated needs of Japanese businesses. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and digital advertising platforms, enabling seamless orchestration of omnichannel marketing campaigns and personalized customer journeys. Collaborations between CDP providers and local technology partners will play a pivotal role in driving adoption and customization of solutions tailored to the unique requirements of Japanese enterprises. As organizations in Japan strive to deliver superior customer experiences and comply with stringent data regulations, CDPs will play an integral role in supporting their digital transformation strategies and achieving sustainable growth in the competitive marketplace.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Japan Market Share
• Japan Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Japan Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Japan Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Japan Market Forecast
• Japan Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Japan Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Japan Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform Japan, 2023
• Fig. 2 Japan Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 Japan Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Japan Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 Japan Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 Japan Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 Japan Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 Japan Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 Japan Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 Japan Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 Japan Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 Japan Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 Japan Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 Japan Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform Japan, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028