市场占有率与预测:客户资料平台(CDP)，2023～2028年，南美(2个报告的绑定套组)

市占率说明

根据 QKS Group 的数据，到 2028 年，拉丁美洲客户数据平台 (CDP) 市场的复合年增长率预计将高于平均值。这一成长轨蹟的基础是该地区不断加大的数位转型努力，加上快速成长的电子商务产业和扩大采用基于云端的解决方案。在拉丁美洲，越来越多的公司转向 CDP 来统一分散的客户资料、提高行销活动的有效性并提供个人化的客户体验。随着企业意识到数据驱动决策的战略重要性，对强大的 CDP 解决方案的需求预计将激增。此外，围绕资料隐私的监管发展（例如巴西的 LGPD）正在鼓励公司投资于合规的 CDP 平台，以确保资料保护和消费者信任。

QKS Group 表示：“客户资料平台 (CDP) 是一种收集、清理和整合来自各种来源的客户资料以创建全面且持久的客户资料资料库的工具。” CDP 整合了各种来源的数据，包括第一、第二和第三方数据，例如网站、社交媒体、电子邮件、CRM、POS 系统等。 CDP 还将结构化和非结构化资料拼接在一起并执行分析，以建立单一客户的统一檔案并创建不同客户类型的微观细分。此外，它使行销人员能够在不同的互动管道和接触点上开展有效的行销活动，以提供卓越的客户体验。

市场预测说明

QKS Group 透露，预计到 2028 年，拉丁美洲客户数据平台市场的复合年增长率将高于平均值。

拉丁美洲客户资料平台 (CDP) 市场的未来看起来充满希望，重点是利用先进技术来推动业务成长和创新。随着该地区的公司采用基于云端的 CDP 解决方案并投资于数据分析能力，他们将专注于实现全面的客户洞察和营运效率。此外，CDP 提供者和当地公司之间的合作预计将促进客製化解决方案的开发，以应对特定市场的挑战和监管要求。透过整合预测分析和机器学习演算法，拉丁美洲公司旨在加强客户参与策略，优化行销工作，并利用日益以数位为中心的经济中的新机会。

市占率目录：

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 南美市场占有率
• 南美市场占有率:各业界
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 南美市场占有率:各部署类型
• 市场占有率:各部署类型:内部部署
• 市场占有率:各部署类型:云端
• 南美市场占有率:各客户类型
• 市场占有率:SMB
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast 目录:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 南美市场预测
• 南美市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 南美的市场预测:各部署类型
• 市场预测:各部署类型:内部部署
• 市场预测:各部署类型:云端
• 南美的市场预测:各客户类型
• 市场预测: SMB
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Latin America is set to witness an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth trajectory is underpinned by increasing digital transformation initiatives across the region, coupled with a burgeoning e-commerce sector and rising adoption of cloud-based solutions. Organizations in Latin America are increasingly leveraging CDPs to unify fragmented customer data silos, enhance marketing campaign effectiveness, and deliver personalized customer experiences. As businesses recognize the strategic importance of data-driven decision-making, the demand for robust CDP solutions is expected to surge. Furthermore, regulatory developments around data privacy, such as Brazil's LGPD, are driving organizations to invest in compliant CDP platforms that ensure data protection and consumer trust.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Latin America.

The future of the Customer Data Platform (CDP) market in Latin America looks promising with a focus on leveraging advanced technologies to drive business growth and innovation. As companies in the region embrace cloud-based CDP solutions and invest in data analytics capabilities, the emphasis on achieving comprehensive customer insights and operational efficiency will intensify. Additionally, collaborations between CDP providers and local enterprises are expected to foster the development of tailored solutions that address unique market challenges and regulatory requirements. By integrating predictive analytics and machine learning algorithms, Latin American businesses aim to enhance customer engagement strategies, optimize marketing efforts, and capitalize on emerging opportunities in an increasingly digital-centric economy.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Latin America Market Share
• Latin America Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Latin America Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Latin America Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• LATIN AMERICA Market Forecast
• LATIN AMERICA Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• LATIN AMERICA Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• LATIN AMERICA Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform Latin America, 2023
• Fig. 2 Latin America Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 Latin America Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Latin America Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 Latin America Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 Latin America Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 Latin America Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 Latin America Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 Latin America Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 Latin America Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 Latin America Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 Latin America Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 Latin America Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 Latin America Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform Latin America, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028