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封面
市场调查报告书
商品编码
1593781

市场占有率与预测:客户资料平台(CDP)，2023～2028年，中欧及东欧(2个报告的绑定套组)

Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, Central and Eastern Europe (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2个工作天内

价格

市占率说明

根据 QKS Group 的数据，到 2028 年，中欧和东欧客户数据平台 (CDP) 市场的复合年增长率预计将高于平均值。这一成长的推动因素包括各行业数位化力度的加大、基于云端的解决方案的采用以及专注于透过个人化行销策略提高客户参与度。该地区的组织正在认识到 CDP 整合来自不同接触点的客户数据以获得可行的见解并提高营运效率的重要性。此外，欧盟 GDPR 等监管发展正在推动企业采用优先考虑资料保护和隐私的合规 CDP 解决方案。随着中欧和东欧的公司继续投资于技术驱动的计划，对支持以客户为中心和竞争差异化目标的强大 CDP 平台的需求预计将会成长。

QKS Group 表示：“客户资料平台 (CDP) 是一种收集、清理和整合来自各种来源的客户资料以创建全面且持久的客户资料资料库的工具。” CDP 整合了各种来源的数据，包括第一、第二和第三方数据，例如网站、社交媒体、电子邮件、CRM、POS 系统等。 CDP 还将结构化和非结构化资料拼接在一起并执行分析，以建立单一客户的统一檔案并创建不同客户类型的微观细分。此外，它使行销人员能够在不同的互动管道和接触点上开展有效的行销活动，以提供卓越的客户体验。

市场预测说明

QKS Group 透露，预计到 2028 年，中欧和东欧的客户资料平台市场复合年增长率将高于平均水准。

中欧和东欧的客户资料平台市场正在经历动态成长和演变。人工智慧和机器学习的进步使 CDP 能够提供更复杂的分析功能，使企业能够大规模提供个人化的客户体验。 CDP 越来越多地与 CRM 系统、行销自动化工具和其他数位行销技术集成，以全面了解客户互动并提高行销活动的有效性。此外，CDP 供应商和本地技术整合商之间的合作伙伴关係将在推动采用和根据本地需求客製化解决方案方面发挥关键作用。随着中东欧企业将数位转型视为策略要务，CDP 将成为实现行销敏捷性、客户忠诚度和永续成长的重要工具。

市占率目录：

第1章 摘要整理

  • 主要调查结果
  • 主要预测
  • 主要趋势
  • 市场概要

第2章 市场概要

  • 市场定义和范围
  • 影响市场的主要原因
  • 促进因素与阻碍因素

第3章 市场占有率分析

  • 中东欧市场占有率
  • 中东欧市场占有率:各业界
  • 市场占有率:媒体&娱乐
  • 市场占有率:零售
  • 市场占有率:BFSI
  • 市场占有率:旅游、饭店
  • 市场占有率:教育
  • 市场占有率:公共部门
  • 市场占有率:医疗保健·生命科学
  • 市场占有率:汽车
  • 市场占有率:食品和饮料
  • 中东欧市场占有率:各部署类型
  • 市场占有率:各部署类型:内部部署
  • 市场占有率:各部署类型:云端
  • 中东欧市场占有率:各客户类型
  • 市场占有率:SMB
  • 市场占有率:大企业
  • 市场占有率:企业

第4章 企业简介

  • 公司概要
  • 分析师的观点与分析

第5章 附录

  • 调查手法

Market Forecast 目录:

第1章 摘要整理

  • 主要调查结果
  • 主要预测
  • 主要趋势
  • 市场概要

第2章 市场概要

  • 市场定义和范围
  • 影响市场的主要原因
  • 促进因素与阻碍因素

第3章 市场预测分析

  • 中东欧市场预测
  • 市场预测:各业界
  • 市场预测:媒体&娱乐
  • 市场预测:零售业
  • 市场预测:BFSI
  • 市场预测:旅游&饭店
  • 市场预测:教育
  • 市场预测:公共部门
  • 市场预测:医疗保健&生命科学
  • 市场预测:汽车
  • 市场预测:食品和饮料
  • 中东欧市场预测:各部署类型
  • 市场预测:各部署类型:内部部署
  • 市场预测:各部署类型:云端
  • 市场预测:各客户类型
  • 市场预测:SMB
  • 市场预测:各规模
  • 市场预测:企业

第4章 企业简介

  • 公司概要
  • 分析师的观点与分析

第5章 附录

  • 调查手法
Product Code: QKS-07786

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Central & Eastern Europe is expected to see an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digitalization efforts across industries, adoption of cloud-based solutions, and a focus on enhancing customer engagement through personalized marketing strategies. Organizations in the region are recognizing the importance of CDPs in unifying customer data from various touchpoints to gain actionable insights and improve operational efficiencies. Moreover, regulatory developments such as GDPR in the EU are pushing businesses towards compliant CDP solutions that prioritize data protection and privacy. As Central & Eastern European companies continue to invest in technology-driven initiatives, the demand for robust CDP platforms is expected to escalate, supporting their goals of customer-centricity and competitive differentiation.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

The Customer Data Platform market in Central and Eastern Europe is poised for dynamic growth and evolution. Advances in artificial intelligence and machine learning will enable CDPs to offer more sophisticated analytics capabilities, empowering businesses to deliver personalized customer experiences at scale. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and other digital marketing technologies, fostering a comprehensive view of customer interactions and improving campaign effectiveness. Furthermore, partnerships between CDP providers and local technology integrators will play a crucial role in driving adoption and customizing solutions to meet regional requirements. As businesses in Central & Eastern Europe embrace digital transformation as a strategic imperative, CDPs will emerge as indispensable tools for achieving marketing agility, customer loyalty, and sustainable growth.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Share Analysis

  • Central & Eastern Europe Market Share
  • Central & Eastern Europe Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • Central & Eastern Europe Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • Central & Eastern Europe Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Forecast Analysis

  • Central and Eastern Europe Market Forecast
  • Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • Central and Eastern Europe Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast by Deployment Type: Cloud
  • Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Share List of Figures

  • Fig. 1 Market Share of Customer Data Platform Central & Eastern Europe, 2023
  • Fig. 2 Central & Eastern Europe Market Share of Customer Data Platform IT & Telecom Industry, 2023
  • Fig. 3 Central & Eastern Europe Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Central & Eastern Europe Market Share of Customer Data Platform Insurance Industry, 2023
  • Fig. 5 Central & Eastern Europe Market Share of Customer Data Platform Healthcare Industry, 2023
  • Fig. 6 Central & Eastern Europe Market Share of Customer Data Platform Government & Public Sector, 2023
  • Fig. 7 Central & Eastern Europe Market Share of Customer Data Platform Retail & eCommerce, 2023
  • Fig. 8 Central & Eastern Europe Market Share of Customer Data Platform Manufacturing, 2023
  • Fig. 9 Central & Eastern Europe Market Share of Customer Data Platform Hospitality, 2023
  • Fig. 10 Central & Eastern Europe Market Share of Customer Data Platform On-premises Deployment, 2023
  • Fig. 11 Central & Eastern Europe Market Share of Customer Data Platform Cloud Deployment, 2023
  • Fig. 12 Central & Eastern Europe Market Share of Customer Data Platform SMB Customers, 2023
  • Fig. 13 Central & Eastern Europe Market Share of Customer Data Platform Large Customers, 2023
  • Fig. 14 Central & Eastern Europe Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

  • Fig. 1 Market Forecast of Customer Data Platform Central & Eastern Europe, 2024- 2028
  • Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
  • Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
  • Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
  • Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
  • Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
  • Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
  • Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
  • Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
  • Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
  • Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
  • Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
  • Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028