市场占有率与预测:客户资料平台(CDP)，2023～2028年，中国(2个报告的绑定套组)

市占率说明

根据 QKS Group 的数据，预计到 2028 年，中国客户数据平台 (CDP) 市场的复合年增长率将高于平均值。这一显着成长是由数位经济的快速扩张、电子商务产业的蓬勃发展以及数位转型措施投资的增加所推动的。中国企业扩大采用 CDP 来整合来自不同接触点的客户数据，提高行销活动的有效性，并提供高度个人化的客户体验。此外，《个人资讯保护法》(PIPL) 等资料隐私法规的实施正在促使企业投资于安全且合规的 CDP 解决方案，以确保资料保护和治理。随着中国市场的不断发展和创新，对强大的 CDP 平台的需求预计将激增，使企业能够在动态、快节奏的环境中获得竞争优势并提高客户忠诚度。

QKS Group 表示：“客户资料平台 (CDP) 是一种收集、清理和整合来自各种来源的客户资料以创建全面且持久的客户资料资料库的工具。” CDP 整合了各种来源的数据，包括第一、第二和第三方数据，例如网站、社交媒体、电子邮件、CRM、POS 系统等。 CDP 还将结构化和非结构化资料拼接在一起并执行分析，以建立单一客户的统一檔案并创建不同客户类型的微观细分。此外，它使行销人员能够在不同的互动管道和接触点上开展有效的行销活动，以提供卓越的客户体验。

市场预测说明

QKS Group透露，预计到2028年，中国客户数据平台市场的复合年增长率将高于平均值。

中国的客户数据平台市场即将迎来创新成长与技术进步。 CDP供应商可能会专注于透过人工智慧驱动的分析、机器学习功能和即时个人化功能来增强其平台，以满足中国公司的高阶需求。人们越来越重视 CDP 与其他行销技术（例如 CRM 系统、行销自动化工具和电子商务平台）的无缝集成，以提供客户互动的全面视图并提高行销策略的有效性。 CDP 供应商与本地技术合作伙伴之间的合作对于满足中国市场的独特需求和监管要求至关重要。随着中国企业继续优先考虑数位创新和以客户为中心的策略，CDP 将在支持竞争日益激烈的市场中实现营运效率、客户参与和永续成长目标方面发挥重要作用。

市占率目录：

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 中国市场占有率
• 中国市场占有率:各业界
• 市场占有率:媒体&娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 中国市场占有率:各部署类型
• 市场占有率:各部署类型:内部部署
• 市场占有率:各部署类型:云端
• 中国市场占有率:各客户类型
• 市场占有率:SMB
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast 目录:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 中国市场预测
• 中国市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 中国的市场预测:食品和饮料
• 中国市场预测:各部署类型
• 市场预测:各部署类型:内部部署
• 市场预测:各部署类型:云端
• 中国市场预测:各客户类型
• 市场预测:SMB
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

China is projected to experience an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This significant growth is driven by the rapid expansion of the digital economy, a burgeoning e-commerce sector, and increasing investments in digital transformation initiatives. Chinese businesses are increasingly adopting CDPs to consolidate customer data from various touchpoints, enhance the effectiveness of their marketing campaigns, and deliver highly personalized customer experiences. Additionally, the implementation of data privacy regulations, such as the Personal Information Protection Law (PIPL), is encouraging organizations to invest in secure and compliant CDP solutions that ensure data protection and governance. As the Chinese market continues to evolve and innovate, the demand for robust CDP platforms is expected to surge, enabling businesses to gain competitive advantage and drive customer loyalty in a dynamic and fast-paced environment.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in China.

The Customer Data Platform market in China is poised for transformative growth and technological advancements. CDP vendors are expected to focus on enhancing their platforms with AI-driven analytics, machine learning capabilities, and real-time personalization features to meet the sophisticated demands of Chinese businesses. There will be a growing emphasis on the seamless integration of CDPs with other marketing technologies, such as CRM systems, marketing automation tools, and e-commerce platforms, enabling a comprehensive view of customer interactions and improving the effectiveness of marketing strategies. Collaborations between CDP providers and local technology partners will be crucial in addressing the unique needs and regulatory requirements of the Chinese market. As organizations in China continue to prioritize digital innovation and customer-centric strategies, CDPs will play an essential role in supporting their goals of operational efficiency, customer engagement, and sustainable growth in an increasingly competitive marketplace.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• China Market Share
• China Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• China Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• China Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• China Market Forecast
• China Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• China Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• China Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform China, 2023
• Fig. 2 China Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 China Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 China Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 China Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 China Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 China Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 China Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 China Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 China Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 China Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 China Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 China Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 China Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform China, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028