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市场调查报告书
商品编码
1856158

全球舷外机市场－市场份额和排名、总收入和需求预测（2025-2031 年）

Outboard Motor - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 111 Pages | 商品交期: 2-3个工作天内

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全球舷外机市场规模预计到 2024 年将达到 53.49 亿美元，预计到 2031 年将达到 64.46 亿美元，在 2025-2031 年预测期内的复合年增长率为 3.7%。

舷外机是一种船舶推进系统，它由一个包含发动机、变速箱和螺旋桨或喷水推进器的自足式单元组成，设计安装在船尾横梁之外。它是小型水上摩托车最常见的推进动力装置。除了推进之外，舷外机还提供转向控制；当引擎不运转时，尾鳍可以起到舵的作用。与舷内机不同，舷外机可以轻鬆拆卸，方便存放或维修。

近年来，全球舷外机市场持续稳定成长，其中休閒船艇领域占据主导地位，约占全球市场份额的65%。这一市场主导地位主要归功于休閒船艇活动的日益普及，包括休閒巡航、钓鱼和其他水上运动。随着世界各地越来越多的人寻求亲近大自然的户外活动，作为休閒船艇关键部件的舷外机需求也在稳步增长。

北美，尤其是美国，已成为舷外机最大的消费市场。这得归功于当地浓厚的航海文化、庞大的休閒船艇用户群体以及完善的海洋基础设施，这些都为舷外机的销售和维护提供了有力支撑。此外，该地区多家大型舷外机製造商的存在也推动了市场成长。随着北美地区，特别是沿海地区和热门内陆湖泊对休閒船艇的需求持续增长，舷外机仍然是航海生活方式中不可或缺的一部分。

近年来，舷外机技术的进步极大地促进了市场成长。这些创新，例如燃油经济性的提升、引擎性能的增强以及电动舷外机的出现，吸引了许多消费者的目光。电动推进系统在註重环保的消费者以及寻求更安静、更清洁的传统燃油引擎替代方案的用户中越来越受欢迎。随着对环保船舶解决方案的需求不断增长，电动和混合动力舷外机预计将在市场中扮演越来越重要的角色。

司机

休閒划船日益普及：休閒划船需求的成长是推动舷外机市场发展的主要因素之一。划船不再只是富人的休閒，而是在各个年龄层和人群中越来越受欢迎。随着可支配收入的增加，人们开始投资购买休閒船艇，用于钓鱼、水上运动和休閒放鬆等活动。随着休閒划船者数量的增加，对舷外机所提供的可靠和高效的推进系统的需求也随之增长。

技术进步：技术进步在塑造舷外机市场方面发挥关键作用。製造商不断研发燃油效率更高、排放气体更低、运转更安静的引擎。这些进步满足了消费者对更永续、更环保的航行方式日益增长的需求。此外，电动和混合动力舷外机的推出，透过提供满足环保意识强的消费者需求的替代推进方案，正在扩大市场。随着船艇用户转向更清洁的能源解决方案，电动舷外机有望显着成长。

便利性和便携性：与舷内机相比，舷外机具有无可比拟的便利性。由于舷外机安装在船尾横樑外部，因此易于拆卸、存放和维修，维护极为方便。这项特质对于喜欢轻鬆航行的休閒船艇爱好者来说尤其有利。舷外机的便携性也吸引了那些希望船舶推进系统具有灵活性的船主，因为他们可以根据需要快速更换引擎。

环保意识：随着全球环保意识的不断增强，环保船舶解决方案越来越受欢迎。电动舷外机因其对环境影响极小而备受青睐。与汽油动力来源引擎不同，电动舷外机零排放且运作安静，使其成为在环境敏感区域（例如国家公园、自然保护区和湖泊等，这些区域有着严格的环境法规）航行的理想选择。这种永续性的趋势预计将进一步推动电动舷外机市场的成长。

抑制因素

高昂的初始成本：舷外机市场面临的主要挑战之一是引擎和船艇的高昂初始购买成本。高性能舷外机，尤其是配备电动或混合动力系统的舷外机，价格可能远高于传统的汽油引擎。这会限制潜在消费者的购买力，尤其是在可支配所得较低的发展中地区。此外，儘管电动舷外机的运作成本较低，但其初始成本对许多船艇爱好者来说仍然是一个障碍。

电动舷外机的续航里程和电池寿命限制：儘管电动舷外机越来越受欢迎，但其续航里程和电池寿命仍面临许多挑战。许多电动舷外机的动力和续航里程不如传统的汽油发动机，因此不适合远距航行和商业用途。这项限制阻碍了电动舷外机的广泛应用，尤其是在需要长时间航行或高功率的应用中。然而，随着电池技术的不断进步，这项挑战有望得到缓解。

燃油价格波动：汽油和柴油舷外机受燃油价格波动的影响。燃油成本上涨会影响舷外机的运作成本，尤其对于经常使用船隻的船主而言。在燃油价格波动较大的地区，船隻运作成本难以预测，这可能会阻碍一些消费者投资购买燃油舷外机。虽然电动舷外机是一种潜在的解决方案，但其高昂的初始成本对许多消费者来说是一个障碍。

法规挑战：在某些地区，严格的环境法规可能会限制汽油动力舷外机的使用。随着世界各国政府实施严格的排放法规，製造商必须投资研发符合这些法规的技术。此外，限制在国家公园和海洋保护区等敏感区域使用高排放气体引擎的环境法规，也可能促使消费者转向电动舷外机。虽然这一趋势有利于电动舷外机的普及，但可能会减缓传统燃油舷外机的成长。

本报告旨在全面概述全球舷外机市场，重点关注总销售量、销售收入、价格、市场份额和主要企业的排名，并按地区/国家、功率输出和应用对舷外机进行分析。

本报告对舷外机市场规模、估算和预测进行了分析，提供了2020年至2031年（以2024年为基准年）的销售（单位：台）和销售收入（单位：百万美元）的趋势和预测数据。定量和定性分析有助于读者制定业务/成长策略、评估市场竞争、分析公司在当前市场中的地位，并就舷外机相关业务做出明智的决策。

目录

第一章 市场概览

  • 舷外机产品介绍
  • 全球舷外机市场规模预测
  • 舷外机市场趋势及驱动因素
  • 前提条件和限制条件
  • 调查目的
  • 多年的考虑

第二章 竞争分析：依公司划分

  • 全球舷外机公司收入排名（2024 年）
  • 全球舷外机公司收入（2020-2025 年）
  • 全球舷外机製造商销售排名（2024 年）
  • 全球舷外机销量（依公司划分）（2020-2025 年）
  • 全球各公司平均舷外机价格（2020-2025 年）
  • 主要舷外机製造地和总部
  • 主要製造商的舷外机产品
  • 主要製造商开始批量生产舷外机的日期
  • 舷外机市场竞争分析
  • 併购、业务扩张

第三章 章节：按输出

  • 引言：按输出
    • 不到10马力
    • 10.1~30马力
    • 30.1～100 HP
    • 100.1～200 HP
    • 超过200马力
  • 全球舷外机销售金额（以功率输出计）
    • 全球舷外机销售金额（依功率输出划分）（2020年、2024年、2031年）
    • 全球舷外机销售金额（依功率输出划分）（2020-2031 年）
    • 全球舷外机销售金额依功率输出划分（%）（2020-2031 年）
  • 全球舷外机销售（以功率输出计）
    • 全球舷外机销售（依功率输出划分）（2020年、2024年、2031年）
    • 全球舷外机销售量（依功率输出划分）（2020-2031 年）
    • 全球舷外机销量依功率输出划分（%）（2020-2031 年）
  • 全球舷外机平均价格（按功率输出划分）（2020-2031 年）

第四章 章节：按应用

  • 引言：透过申请
    • 休閒游艇
    • 商用船隻
    • 其他的
  • 全球舷外机销售金额（按应用领域划分）
  • 全球舷外机销量依应用领域划分
  • 全球舷外机平均价格（按应用领域划分）（2020-2031 年）

第五章 章节划分：依地区

  • 全球舷外机销售金额（按地区划分）
  • 全球舷外机销量（按地区划分）
  • 全球各地区舷外机平均价格（2020-2031 年）
  • 北美洲
  • 欧洲
  • 亚太地区
  • 南美洲
  • 中东和非洲

第六章 章节：依主要国家划分

  • 主要国家/地区舷外机销售金额成长趋势（2020年、2024年、2031年）
  • 主要国家的舷外机销售金额和销量
  • 美国
  • 欧洲
  • 中国
  • 日本
  • 韩国
  • 东南亚
  • 印度

第七章 公司简介

  • Mercury Marine
  • Yamaha
  • Suzuki
  • Honda
  • Torqeedo
  • Elco Motor Yachts
  • Suzhou Parsun Power Machine
  • Tohatsu
  • ePropulsion Technology
  • Haibo
  • ACEL Power Inc
  • Minn Kota
  • Pure Watercraft
  • AquaWatt

第八章：产业链分析

第九章 研究结果与结论

第十章附录

The global market for Outboard Motor was estimated to be worth US$ 5349 million in 2024 and is forecast to a readjusted size of US$ 6446 million by 2031 with a CAGR of 3.7% during the forecast period 2025-2031.

An outboard motor is a propulsion system for boats, consisting of a self-contained unit that includes engine, gearbox and propeller or jet drive, designed to be affixed to the outside of the transom. They are the most common motorised method of propelling small watercraft. As well as providing propulsion, outboards provide steering control, as they are designed to pivot over their mountings and thus control the direction of thrust. The skeg also acts as a rudder when the engine is not running. Unlike inboard motors, outboard motors can be easily removed for storage or repairs.

The global outboard motor market has experienced steady growth over the years, with the recreation boat segment dominating the market, accounting for approximately 65% of the global market share. This market dominance is primarily attributed to the increasing popularity of recreational boating activities, including leisure cruising, fishing, and other water sports. As more people around the world seek outdoor activities that allow them to connect with nature, the demand for outboard motors, which are critical components in recreational boats, continues to rise.

The North American region, particularly the United States, has emerged as the largest consumer market for outboard motors. This can be attributed to the strong boating culture, a high number of recreational boaters, and a well-developed marine infrastructure that supports the sale and maintenance of outboard motors. Furthermore, the presence of several major outboard motor manufacturers in the region has facilitated the growth of the market. The continuous demand for recreational boating in North America, especially in coastal regions and popular inland lakes, ensures that outboard motors remain a vital part of the boating lifestyle.

In recent years, technological advancements in outboard motors have contributed significantly to the growth of the market. These innovations, including improvements in fuel efficiency, engine performance, and the advent of electric outboard motors, have attracted a broader consumer base. The electric propulsion systems are gaining popularity among environmentally conscious consumers and those looking for quieter, cleaner alternatives to traditional fuel-powered engines. As the demand for environmentally friendly boating solutions rises, electric and hybrid outboard motors are expected to play an increasingly significant role in the market.

Driving Factors

Rising Popularity of Recreational Boating: The increasing demand for recreational boating is one of the primary factors driving the outboard motor market. Boating is no longer just a leisure activity for the affluent; it has become increasingly popular across different demographic groups. With growing disposable incomes, people are increasingly investing in recreational boats for activities such as fishing, water sports, and relaxation. As the number of recreational boaters increases, so does the demand for reliable and efficient propulsion systems, which outboard motors provide.

Technological Advancements: Technological improvements have played a crucial role in shaping the outboard motor market. Manufacturers are continually developing engines that offer better fuel efficiency, reduced emissions, and quieter operation. These advancements cater to the growing consumer demand for more sustainable and eco-friendly boating solutions. Moreover, the introduction of electric and hybrid outboard motors has expanded the market by offering alternative propulsion options that meet the needs of environmentally conscious consumers. Electric outboard motors are expected to see significant growth as boaters shift towards cleaner energy solutions.

Convenience and Portability: Outboard motors offer unparalleled convenience compared to inboard motors. The fact that they are mounted externally on the transom of the boat means that they can be easily removed, stored, or repaired, making maintenance much simpler. This feature is particularly beneficial for recreational boaters who prefer a hassle-free boating experience. The portability of outboard motors also appeals to boat owners who need flexibility in their vessels' propulsion systems, as they can quickly switch out the motor when necessary.

Environmental Concerns: As environmental awareness increases globally, there has been a growing preference for eco-friendly boating solutions. Electric outboard motors are gaining traction due to their minimal environmental impact. Unlike gasoline-powered motors, electric outboard motors produce no emissions and operate quietly, making them ideal for boating in environmentally sensitive areas such as national parks, reserves, and lakes with strict environmental regulations. This trend towards sustainability is expected to further drive the growth of electric outboard motors in the market.

Restraining Factors

High Initial Costs: One of the significant challenges faced by the outboard motor market is the high initial cost of purchasing both the motor and the boat itself. High-performance outboard motors, especially those with electric or hybrid systems, can be significantly more expensive than traditional gasoline-powered motors. This may limit the affordability of outboard motors for some potential consumers, particularly in developing regions where disposable income is lower. Additionally, while the operational costs of electric outboard motors are lower, the upfront cost can still be a deterrent for many boaters.

Limited Range and Battery Life of Electric Outboard Motors: While electric outboard motors are growing in popularity, they still face significant challenges related to range and battery life. Many electric motors are not yet capable of providing the same power output and range as traditional gasoline engines, making them less suitable for long-distance boating or commercial use. This limitation poses a barrier to the widespread adoption of electric motors, especially in applications where extended operational hours or higher power is required. As battery technology continues to improve, however, this challenge is expected to lessen.

Fuel Price Fluctuations: Outboard motors that rely on gasoline or diesel fuel are subject to fluctuations in fuel prices. Rising fuel costs can impact the affordability of operating outboard motors, especially for boat owners who use their boats frequently. In regions where fuel prices are volatile, the cost of running a boat can become unpredictable, which may discourage some consumers from investing in fuel-powered outboard motors. While electric outboard motors are a potential solution, their higher initial cost remains a barrier for many consumers.

Regulatory Challenges: In some regions, stringent environmental regulations may limit the use of gasoline-powered outboard motors. As governments worldwide introduce tighter emission standards, manufacturers must invest in technology to comply with these regulations. Additionally, environmental regulations that restrict the use of high-emission engines in sensitive areas, such as national parks or protected marine areas, may push consumers towards electric outboard motors. While this trend is positive for the adoption of electric motors, it may slow down the growth of traditional fuel-powered outboard motors.

This report aims to provide a comprehensive presentation of the global market for Outboard Motor, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Outboard Motor by region & country, by Power, and by Application.

The Outboard Motor market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outboard Motor.

Market Segmentation

By Company

  • Mercury Marine
  • Yamaha
  • Suzuki
  • Honda
  • Torqeedo
  • Elco Motor Yachts
  • Suzhou Parsun Power Machine
  • Tohatsu
  • ePropulsion Technology
  • Haibo
  • ACEL Power Inc
  • Minn Kota
  • Pure Watercraft
  • AquaWatt

Segment by Power

  • Below 10 HP
  • 10.1-30 HP
  • 30.1-100 HP
  • 100.1-200 HP
  • Above 200 HP

Segment by Application

  • Recreational Boats
  • Commercial Boats
  • Others

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Outboard Motor manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Power, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Outboard Motor in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Outboard Motor in country level. It provides sigmate data by Power, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Outboard Motor Product Introduction
  • 1.2 Global Outboard Motor Market Size Forecast
    • 1.2.1 Global Outboard Motor Sales Value (2020-2031)
    • 1.2.2 Global Outboard Motor Sales Volume (2020-2031)
    • 1.2.3 Global Outboard Motor Sales Price (2020-2031)
  • 1.3 Outboard Motor Market Trends & Drivers
    • 1.3.1 Outboard Motor Industry Trends
    • 1.3.2 Outboard Motor Market Drivers & Opportunity
    • 1.3.3 Outboard Motor Market Challenges
    • 1.3.4 Outboard Motor Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Outboard Motor Players Revenue Ranking (2024)
  • 2.2 Global Outboard Motor Revenue by Company (2020-2025)
  • 2.3 Global Outboard Motor Players Sales Volume Ranking (2024)
  • 2.4 Global Outboard Motor Sales Volume by Company Players (2020-2025)
  • 2.5 Global Outboard Motor Average Price by Company (2020-2025)
  • 2.6 Key Manufacturers Outboard Motor Manufacturing Base and Headquarters
  • 2.7 Key Manufacturers Outboard Motor Product Offered
  • 2.8 Key Manufacturers Time to Begin Mass Production of Outboard Motor
  • 2.9 Outboard Motor Market Competitive Analysis
    • 2.9.1 Outboard Motor Market Concentration Rate (2020-2025)
    • 2.9.2 Global 5 and 10 Largest Manufacturers by Outboard Motor Revenue in 2024
    • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outboard Motor as of 2024)
  • 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Power

  • 3.1 Introduction by Power
    • 3.1.1 Below 10 HP
    • 3.1.2 10.1-30 HP
    • 3.1.3 30.1-100 HP
    • 3.1.4 100.1-200 HP
    • 3.1.5 Above 200 HP
  • 3.2 Global Outboard Motor Sales Value by Power
    • 3.2.1 Global Outboard Motor Sales Value by Power (2020 VS 2024 VS 2031)
    • 3.2.2 Global Outboard Motor Sales Value, by Power (2020-2031)
    • 3.2.3 Global Outboard Motor Sales Value, by Power (%) (2020-2031)
  • 3.3 Global Outboard Motor Sales Volume by Power
    • 3.3.1 Global Outboard Motor Sales Volume by Power (2020 VS 2024 VS 2031)
    • 3.3.2 Global Outboard Motor Sales Volume, by Power (2020-2031)
    • 3.3.3 Global Outboard Motor Sales Volume, by Power (%) (2020-2031)
  • 3.4 Global Outboard Motor Average Price by Power (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Recreational Boats
    • 4.1.2 Commercial Boats
    • 4.1.3 Others
  • 4.2 Global Outboard Motor Sales Value by Application
    • 4.2.1 Global Outboard Motor Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Outboard Motor Sales Value, by Application (2020-2031)
    • 4.2.3 Global Outboard Motor Sales Value, by Application (%) (2020-2031)
  • 4.3 Global Outboard Motor Sales Volume by Application
    • 4.3.1 Global Outboard Motor Sales Volume by Application (2020 VS 2024 VS 2031)
    • 4.3.2 Global Outboard Motor Sales Volume, by Application (2020-2031)
    • 4.3.3 Global Outboard Motor Sales Volume, by Application (%) (2020-2031)
  • 4.4 Global Outboard Motor Average Price by Application (2020-2031)

5 Segmentation by Region

  • 5.1 Global Outboard Motor Sales Value by Region
    • 5.1.1 Global Outboard Motor Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Outboard Motor Sales Value by Region (2020-2025)
    • 5.1.3 Global Outboard Motor Sales Value by Region (2026-2031)
    • 5.1.4 Global Outboard Motor Sales Value by Region (%), (2020-2031)
  • 5.2 Global Outboard Motor Sales Volume by Region
    • 5.2.1 Global Outboard Motor Sales Volume by Region: 2020 VS 2024 VS 2031
    • 5.2.2 Global Outboard Motor Sales Volume by Region (2020-2025)
    • 5.2.3 Global Outboard Motor Sales Volume by Region (2026-2031)
    • 5.2.4 Global Outboard Motor Sales Volume by Region (%), (2020-2031)
  • 5.3 Global Outboard Motor Average Price by Region (2020-2031)
  • 5.4 North America
    • 5.4.1 North America Outboard Motor Sales Value, 2020-2031
    • 5.4.2 North America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • 5.5 Europe
    • 5.5.1 Europe Outboard Motor Sales Value, 2020-2031
    • 5.5.2 Europe Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • 5.6 Asia Pacific
    • 5.6.1 Asia Pacific Outboard Motor Sales Value, 2020-2031
    • 5.6.2 Asia Pacific Outboard Motor Sales Value by Region (%), 2024 VS 2031
  • 5.7 South America
    • 5.7.1 South America Outboard Motor Sales Value, 2020-2031
    • 5.7.2 South America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • 5.8 Middle East & Africa
    • 5.8.1 Middle East & Africa Outboard Motor Sales Value, 2020-2031
    • 5.8.2 Middle East & Africa Outboard Motor Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Outboard Motor Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Outboard Motor Sales Value and Sales Volume
    • 6.2.1 Key Countries/Regions Outboard Motor Sales Value, 2020-2031
    • 6.2.2 Key Countries/Regions Outboard Motor Sales Volume, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Outboard Motor Sales Value, 2020-2031
    • 6.3.2 United States Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.3.3 United States Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Outboard Motor Sales Value, 2020-2031
    • 6.4.2 Europe Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.4.3 Europe Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Outboard Motor Sales Value, 2020-2031
    • 6.5.2 China Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.5.3 China Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Outboard Motor Sales Value, 2020-2031
    • 6.6.2 Japan Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.6.3 Japan Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Outboard Motor Sales Value, 2020-2031
    • 6.7.2 South Korea Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.7.3 South Korea Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Outboard Motor Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Outboard Motor Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Outboard Motor Sales Value, 2020-2031
    • 6.9.2 India Outboard Motor Sales Value by Power (%), 2024 VS 2031
    • 6.9.3 India Outboard Motor Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Mercury Marine
    • 7.1.1 Mercury Marine Company Information
    • 7.1.2 Mercury Marine Introduction and Business Overview
    • 7.1.3 Mercury Marine Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.1.4 Mercury Marine Outboard Motor Product Offerings
    • 7.1.5 Mercury Marine Recent Development
  • 7.2 Yamaha
    • 7.2.1 Yamaha Company Information
    • 7.2.2 Yamaha Introduction and Business Overview
    • 7.2.3 Yamaha Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.2.4 Yamaha Outboard Motor Product Offerings
    • 7.2.5 Yamaha Recent Development
  • 7.3 Suzuki
    • 7.3.1 Suzuki Company Information
    • 7.3.2 Suzuki Introduction and Business Overview
    • 7.3.3 Suzuki Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.3.4 Suzuki Outboard Motor Product Offerings
    • 7.3.5 Suzuki Recent Development
  • 7.4 Honda
    • 7.4.1 Honda Company Information
    • 7.4.2 Honda Introduction and Business Overview
    • 7.4.3 Honda Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.4.4 Honda Outboard Motor Product Offerings
    • 7.4.5 Honda Recent Development
  • 7.5 Torqeedo
    • 7.5.1 Torqeedo Company Information
    • 7.5.2 Torqeedo Introduction and Business Overview
    • 7.5.3 Torqeedo Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.5.4 Torqeedo Outboard Motor Product Offerings
    • 7.5.5 Torqeedo Recent Development
  • 7.6 Elco Motor Yachts
    • 7.6.1 Elco Motor Yachts Company Information
    • 7.6.2 Elco Motor Yachts Introduction and Business Overview
    • 7.6.3 Elco Motor Yachts Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.6.4 Elco Motor Yachts Outboard Motor Product Offerings
    • 7.6.5 Elco Motor Yachts Recent Development
  • 7.7 Suzhou Parsun Power Machine
    • 7.7.1 Suzhou Parsun Power Machine Company Information
    • 7.7.2 Suzhou Parsun Power Machine Introduction and Business Overview
    • 7.7.3 Suzhou Parsun Power Machine Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.7.4 Suzhou Parsun Power Machine Outboard Motor Product Offerings
    • 7.7.5 Suzhou Parsun Power Machine Recent Development
  • 7.8 Tohatsu
    • 7.8.1 Tohatsu Company Information
    • 7.8.2 Tohatsu Introduction and Business Overview
    • 7.8.3 Tohatsu Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.8.4 Tohatsu Outboard Motor Product Offerings
    • 7.8.5 Tohatsu Recent Development
  • 7.9 ePropulsion Technology
    • 7.9.1 ePropulsion Technology Company Information
    • 7.9.2 ePropulsion Technology Introduction and Business Overview
    • 7.9.3 ePropulsion Technology Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.9.4 ePropulsion Technology Outboard Motor Product Offerings
    • 7.9.5 ePropulsion Technology Recent Development
  • 7.10 Haibo
    • 7.10.1 Haibo Company Information
    • 7.10.2 Haibo Introduction and Business Overview
    • 7.10.3 Haibo Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.10.4 Haibo Outboard Motor Product Offerings
    • 7.10.5 Haibo Recent Development
  • 7.11 ACEL Power Inc
    • 7.11.1 ACEL Power Inc Company Information
    • 7.11.2 ACEL Power Inc Introduction and Business Overview
    • 7.11.3 ACEL Power Inc Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.11.4 ACEL Power Inc Outboard Motor Product Offerings
    • 7.11.5 ACEL Power Inc Recent Development
  • 7.12 Minn Kota
    • 7.12.1 Minn Kota Company Information
    • 7.12.2 Minn Kota Introduction and Business Overview
    • 7.12.3 Minn Kota Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.12.4 Minn Kota Outboard Motor Product Offerings
    • 7.12.5 Minn Kota Recent Development
  • 7.13 Pure Watercraft
    • 7.13.1 Pure Watercraft Company Information
    • 7.13.2 Pure Watercraft Introduction and Business Overview
    • 7.13.3 Pure Watercraft Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.13.4 Pure Watercraft Outboard Motor Product Offerings
    • 7.13.5 Pure Watercraft Recent Development
  • 7.14 AquaWatt
    • 7.14.1 AquaWatt Company Information
    • 7.14.2 AquaWatt Introduction and Business Overview
    • 7.14.3 AquaWatt Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
    • 7.14.4 AquaWatt Outboard Motor Product Offerings
    • 7.14.5 AquaWatt Recent Development

8 Industry Chain Analysis

  • 8.1 Outboard Motor Industrial Chain
  • 8.2 Outboard Motor Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Outboard Motor Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Outboard Motor Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Outboard Motor Market Trends
  • Table 2. Outboard Motor Market Drivers & Opportunity
  • Table 3. Outboard Motor Market Challenges
  • Table 4. Outboard Motor Market Restraints
  • Table 5. Global Outboard Motor Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Outboard Motor Revenue Market Share by Company (2020-2025)
  • Table 7. Global Outboard Motor Sales Volume by Company (2020-2025) & (Units)
  • Table 8. Global Outboard Motor Sales Volume Market Share by Company (2020-2025)
  • Table 9. Global Market Outboard Motor Price by Company (2020-2025) & (US$/Unit)
  • Table 10. Key Manufacturers Outboard Motor Manufacturing Base and Headquarters
  • Table 11. Key Manufacturers Outboard Motor Product Type
  • Table 12. Key Manufacturers Time to Begin Mass Production of Outboard Motor
  • Table 13. Global Outboard Motor Manufacturers Market Concentration Ratio (CR5 and HHI)
  • Table 14. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outboard Motor as of 2024)
  • Table 15. Mergers & Acquisitions, Expansion Plans
  • Table 16. Global Outboard Motor Sales Value by Power: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 17. Global Outboard Motor Sales Value by Power (2020-2025) & (US$ Million)
  • Table 18. Global Outboard Motor Sales Value by Power (2026-2031) & (US$ Million)
  • Table 19. Global Outboard Motor Sales Market Share in Value by Power (2020-2025)
  • Table 20. Global Outboard Motor Sales Market Share in Value by Power (2026-2031)
  • Table 21. Global Outboard Motor Sales Volume by Power: 2020 VS 2024 VS 2031 (Units)
  • Table 22. Global Outboard Motor Sales Volume by Power (2020-2025) & (Units)
  • Table 23. Global Outboard Motor Sales Volume by Power (2026-2031) & (Units)
  • Table 24. Global Outboard Motor Sales Volume Market Share by Power (2020-2025)
  • Table 25. Global Outboard Motor Sales Volume Market Share by Power (2026-2031)
  • Table 26. Global Outboard Motor Price by Power (2020-2025) & (US$/Unit)
  • Table 27. Global Outboard Motor Price by Power (2026-2031) & (US$/Unit)
  • Table 28. Global Outboard Motor Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 29. Global Outboard Motor Sales Value by Application (2020-2025) & (US$ Million)
  • Table 30. Global Outboard Motor Sales Value by Application (2026-2031) & (US$ Million)
  • Table 31. Global Outboard Motor Sales Market Share in Value by Application (2020-2025)
  • Table 32. Global Outboard Motor Sales Market Share in Value by Application (2026-2031)
  • Table 33. Global Outboard Motor Sales Volume by Application: 2020 VS 2024 VS 2031 (Units)
  • Table 34. Global Outboard Motor Sales Volume by Application (2020-2025) & (Units)
  • Table 35. Global Outboard Motor Sales Volume by Application (2026-2031) & (Units)
  • Table 36. Global Outboard Motor Sales Volume Market Share by Application (2020-2025)
  • Table 37. Global Outboard Motor Sales Volume Market Share by Application (2026-2031)
  • Table 38. Global Outboard Motor Price by Application (2020-2025) & (US$/Unit)
  • Table 39. Global Outboard Motor Price by Application (2026-2031) & (US$/Unit)
  • Table 40. Global Outboard Motor Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 41. Global Outboard Motor Sales Value by Region (2020-2025) & (US$ Million)
  • Table 42. Global Outboard Motor Sales Value by Region (2026-2031) & (US$ Million)
  • Table 43. Global Outboard Motor Sales Value by Region (2020-2025) & (%)
  • Table 44. Global Outboard Motor Sales Value by Region (2026-2031) & (%)
  • Table 45. Global Outboard Motor Sales Volume by Region (Units): 2020 VS 2024 VS 2031
  • Table 46. Global Outboard Motor Sales Volume by Region (2020-2025) & (Units)
  • Table 47. Global Outboard Motor Sales Volume by Region (2026-2031) & (Units)
  • Table 48. Global Outboard Motor Sales Volume by Region (2020-2025) & (%)
  • Table 49. Global Outboard Motor Sales Volume by Region (2026-2031) & (%)
  • Table 50. Global Outboard Motor Average Price by Region (2020-2025) & (US$/Unit)
  • Table 51. Global Outboard Motor Average Price by Region (2026-2031) & (US$/Unit)
  • Table 52. Key Countries/Regions Outboard Motor Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 53. Key Countries/Regions Outboard Motor Sales Value, (2020-2025) & (US$ Million)
  • Table 54. Key Countries/Regions Outboard Motor Sales Value, (2026-2031) & (US$ Million)
  • Table 55. Key Countries/Regions Outboard Motor Sales Volume, (2020-2025) & (Units)
  • Table 56. Key Countries/Regions Outboard Motor Sales Volume, (2026-2031) & (Units)
  • Table 57. Mercury Marine Company Information
  • Table 58. Mercury Marine Introduction and Business Overview
  • Table 59. Mercury Marine Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 60. Mercury Marine Outboard Motor Product Offerings
  • Table 61. Mercury Marine Recent Development
  • Table 62. Yamaha Company Information
  • Table 63. Yamaha Introduction and Business Overview
  • Table 64. Yamaha Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 65. Yamaha Outboard Motor Product Offerings
  • Table 66. Yamaha Recent Development
  • Table 67. Suzuki Company Information
  • Table 68. Suzuki Introduction and Business Overview
  • Table 69. Suzuki Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 70. Suzuki Outboard Motor Product Offerings
  • Table 71. Suzuki Recent Development
  • Table 72. Honda Company Information
  • Table 73. Honda Introduction and Business Overview
  • Table 74. Honda Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 75. Honda Outboard Motor Product Offerings
  • Table 76. Honda Recent Development
  • Table 77. Torqeedo Company Information
  • Table 78. Torqeedo Introduction and Business Overview
  • Table 79. Torqeedo Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 80. Torqeedo Outboard Motor Product Offerings
  • Table 81. Torqeedo Recent Development
  • Table 82. Elco Motor Yachts Company Information
  • Table 83. Elco Motor Yachts Introduction and Business Overview
  • Table 84. Elco Motor Yachts Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 85. Elco Motor Yachts Outboard Motor Product Offerings
  • Table 86. Elco Motor Yachts Recent Development
  • Table 87. Suzhou Parsun Power Machine Company Information
  • Table 88. Suzhou Parsun Power Machine Introduction and Business Overview
  • Table 89. Suzhou Parsun Power Machine Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 90. Suzhou Parsun Power Machine Outboard Motor Product Offerings
  • Table 91. Suzhou Parsun Power Machine Recent Development
  • Table 92. Tohatsu Company Information
  • Table 93. Tohatsu Introduction and Business Overview
  • Table 94. Tohatsu Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 95. Tohatsu Outboard Motor Product Offerings
  • Table 96. Tohatsu Recent Development
  • Table 97. ePropulsion Technology Company Information
  • Table 98. ePropulsion Technology Introduction and Business Overview
  • Table 99. ePropulsion Technology Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 100. ePropulsion Technology Outboard Motor Product Offerings
  • Table 101. ePropulsion Technology Recent Development
  • Table 102. Haibo Company Information
  • Table 103. Haibo Introduction and Business Overview
  • Table 104. Haibo Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 105. Haibo Outboard Motor Product Offerings
  • Table 106. Haibo Recent Development
  • Table 107. ACEL Power Inc Company Information
  • Table 108. ACEL Power Inc Introduction and Business Overview
  • Table 109. ACEL Power Inc Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 110. ACEL Power Inc Outboard Motor Product Offerings
  • Table 111. ACEL Power Inc Recent Development
  • Table 112. Minn Kota Company Information
  • Table 113. Minn Kota Introduction and Business Overview
  • Table 114. Minn Kota Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 115. Minn Kota Outboard Motor Product Offerings
  • Table 116. Minn Kota Recent Development
  • Table 117. Pure Watercraft Company Information
  • Table 118. Pure Watercraft Introduction and Business Overview
  • Table 119. Pure Watercraft Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 120. Pure Watercraft Outboard Motor Product Offerings
  • Table 121. Pure Watercraft Recent Development
  • Table 122. AquaWatt Company Information
  • Table 123. AquaWatt Introduction and Business Overview
  • Table 124. AquaWatt Outboard Motor Sales (Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
  • Table 125. AquaWatt Outboard Motor Product Offerings
  • Table 126. AquaWatt Recent Development
  • Table 127. Key Raw Materials Lists
  • Table 128. Raw Materials Key Suppliers Lists
  • Table 129. Outboard Motor Downstream Customers
  • Table 130. Outboard Motor Distributors List
  • Table 131. Research Programs/Design for This Report
  • Table 132. Key Data Information from Secondary Sources
  • Table 133. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Outboard Motor Product Picture
  • Figure 2. Global Outboard Motor Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Outboard Motor Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Global Outboard Motor Sales Volume (2020-2031) & (Units)
  • Figure 5. Global Outboard Motor Sales Price (2020-2031) & (US$/Unit)
  • Figure 6. Outboard Motor Report Years Considered
  • Figure 7. Global Outboard Motor Players Revenue Ranking (2024) & (US$ Million)
  • Figure 8. Global Outboard Motor Players Sales Volume Ranking (2024) & (Units)
  • Figure 9. The 5 and 10 Largest Manufacturers in the World: Market Share by Outboard Motor Revenue in 2024
  • Figure 10. Outboard Motor Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 11. Below 10 HP Picture
  • Figure 12. 10.1-30 HP Picture
  • Figure 13. 30.1-100 HP Picture
  • Figure 14. 100.1-200 HP Picture
  • Figure 15. Above 200 HP Picture
  • Figure 16. Global Outboard Motor Sales Value by Power (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 17. Global Outboard Motor Sales Value Market Share by Power, 2024 & 2031
  • Figure 18. Global Outboard Motor Sales Volume by Power (2020 VS 2024 VS 2031) & (Units)
  • Figure 19. Global Outboard Motor Sales Volume Market Share by Power, 2024 & 2031
  • Figure 20. Global Outboard Motor Price by Power (2020-2031) & (US$/Unit)
  • Figure 21. Product Picture of Recreational Boats
  • Figure 22. Product Picture of Commercial Boats
  • Figure 23. Product Picture of Others
  • Figure 24. Global Outboard Motor Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 25. Global Outboard Motor Sales Value Market Share by Application, 2024 & 2031
  • Figure 26. Global Outboard Motor Sales Volume by Application (2020 VS 2024 VS 2031) & (Units)
  • Figure 27. Global Outboard Motor Sales Volume Market Share by Application, 2024 & 2031
  • Figure 28. Global Outboard Motor Price by Application (2020-2031) & (US$/Unit)
  • Figure 29. North America Outboard Motor Sales Value (2020-2031) & (US$ Million)
  • Figure 30. North America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 31. Europe Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 32. Europe Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 33. Asia Pacific Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Asia Pacific Outboard Motor Sales Value by Region (%), 2024 VS 2031
  • Figure 35. South America Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 36. South America Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 37. Middle East & Africa Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 38. Middle East & Africa Outboard Motor Sales Value by Country (%), 2024 VS 2031
  • Figure 39. Key Countries/Regions Outboard Motor Sales Value (%), (2020-2031)
  • Figure 40. Key Countries/Regions Outboard Motor Sales Volume (%), (2020-2031)
  • Figure 41. United States Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 42. United States Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 43. United States Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 44. Europe Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 45. Europe Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 46. Europe Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 47. China Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 48. China Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 49. China Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 50. Japan Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 51. Japan Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 52. Japan Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 53. South Korea Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 54. South Korea Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 55. South Korea Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 56. Southeast Asia Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 57. Southeast Asia Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 58. Southeast Asia Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 59. India Outboard Motor Sales Value, (2020-2031) & (US$ Million)
  • Figure 60. India Outboard Motor Sales Value by Power (%), 2024 VS 2031
  • Figure 61. India Outboard Motor Sales Value by Application (%), 2024 VS 2031
  • Figure 62. Outboard Motor Industrial Chain
  • Figure 63. Outboard Motor Manufacturing Cost Structure
  • Figure 64. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 65. Bottom-up and Top-down Approaches for This Report
  • Figure 66. Data Triangulation
  • Figure 67. Key Executives Interviewed