船外机的全球市场，市场规模，趋势，预测，企业分析(2025年～2033年)

全球舷外机市场预测

受休閒船舶活动增加、高效海上运输需求成长以及引擎技术进步的推动，全球舷外机市场规模预计将从2024年的57.5亿美元快速成长至2033年的59.8亿美元。旅游业蓬勃发展、水上运动的普及以及对轻型和节油舷外引擎的需求，可能会在预测期内进一步推动全球市场的成长。

全球舷外机市场的推动因素

休閒船舶需求不断成长

钓鱼、帆船和水上运动等休閒船舶应用的需求不断增长，正在显着推动全球舷外发动机市场的发展。可支配收入的不断增长，尤其是在欧洲和北美，鼓励更多消费者购买私人游艇，刺激了舷外机的销售。此外，旅游中心正在投资建设船舶设施，进一步促进了市场成长。随着航海成为全球各个年龄层中越来越受欢迎的休閒活动，预计这一趋势将持续下去。 2024年1月，水星海事推出了新款Verado 600发动机，该发动机以其在舷外发动机技术领域的创新而闻名。 Verado 600引擎拥有更高的燃油效率、先进的数位控制和更低的排放，树立了行业新标桿，在创新高性能环保舷外机方面向竞争对手发起课题。

技术进步与产品创新

技术进步正在推动更省油、更轻、更环保的舷外机的生产。製造商正在努力生产电动和混合动力版本，以满足全球排放法规和客户对永续产品的需求。智慧控制、节油引擎和降噪技术等特性使舷外机更具吸引力。这些发展不仅提高了客户便利性，也创造了新的市场，尤其是在环境法规严格的市场。 2022年2月，All American Marine, Inc. (AAM) 和 SWITCH Maritime 将推出 Sea Change 号，这艘 70 英尺长、可容纳 75 名乘客的氢燃料电池电动渡轮将在加州湾区运作。世界上第一艘商用氢燃料电池客运渡轮是迈向永续海运未来的重要里程碑。该渡轮旨在展示零排放氢能技术的性能，目前氢燃料系统正在等待美国海岸防卫队 (US Coast Guard) 的认证。

扩大商业海事活动

舷外机在渔业、海防和交通运输等行业的商业应用正在不断扩大。大多数新兴经济体依靠小型船舶进行捕鱼和渡轮作业，而坚固高效的舷外发动机对这些行业至关重要。政府扶持渔业和海上安全制度的政策也正在推动需求。随着水产养殖和海上贸易的蓬勃发展，未来几年商业企业对耐用型舷外机的需求可能会大幅成长。 2023年12月，印度海军建造的最快的太阳能电动船 "梭鱼号" （Barracuda）下水。该船长14米，宽4.4米，可搭载12名乘客及货物，能够在恶劣海况下航行，时速可达12.5节（23公里/小时），单次充电续航里程可达7小时。

全球舷外机市场的课题

高成本与维护问题

舷外机产业面临的主要课题之一是高昂的初始成本和维护成本。采用环保和高性能技术的先进引擎往往价格昂贵，预算有限的买家往往会望而却步。服务、备件更换以及潜在的技术问题都会增加拥有成本，进而影响整体市场渗透率，尤其是在价格敏感的新兴经济体。

严格的环保法规

日益严格的燃油排放和海洋污染环保法规迫使製造商加快发展步伐。遵守美国环保署 (EPA) 和欧盟指令等国际标准需要投入大量资金进行研发，这会导致产品价格上涨。不合规也可能导致产品召回和禁售，对製造商构成威胁。在不影响价格竞争力的情况下遵守这些法规，是全球舷外机产业参与者面临的持续课题。

本报告研究了全球舷外机市场，并提供了成长动力和课题、每个细分市场的分析以及主要参与者的分析。

本报告提供全球船外机市场相关调查，成长推动因素与课题，各市场区隔的分析，主要企业的分析等资讯。

目录

第1章 简介

第2章 调查和调查手法

第3章 摘要整理

第4章 市场动态

• 成长促进因素
• 课题

第5章 全球船外机市场

• 过去的市场趋势
• 市场预测

第6章 市场占有率分析

• 用途类别
• 推力
• 各国

第7章 用途类型

• 商业
• 休閒

第8章 推力

• 可携式
• 中阶
• 高功率

第9章 国家

• 北美
  • 美国
  • 加拿大
• 欧洲
  • 法国
  • 德国
  • 义大利
  • 西班牙
  • 英国
  • 比利时
  • 荷兰
  • 土耳其
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
  • 泰国
  • 马来西亚
  • 印尼
  • 纽西兰
• 南美
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东·非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国

第10章 波特的五力分析

第11章 SWOT分析

第12章 主要企业的分析

• DEUTZ Aktiengesellschaft
• Parsun Power Machine Co. Ltd
• Honda Motor Co. Ltd
• Tohatsu Corporation
• Brunswick Corporation
• Yamaha Motor Co. Ltd
• LEHR LLC
• Suzuki Motor Corporation
• Selva SpA
• Hidea Power Machinery Co. Ltd

Worldwide Outboard Motor Market Forecast

Global Outboard Motor Market is expected to grow immensely from USD 5.75 billion in 2024 to USD 5.98 billion by 2033, with growth spurred by rising recreational boating activities, growing demand for effective marine transportation, and advances in motor technology. Increased tourism, popularity of water sports, and the demand for lightweight, fuel-efficient outboard motors are likely to further drive market growth in different regions globally during the forecast period.

Global Outboard Motor Market Report by Application Type (Commercial, Recreational), Thrust (Portable, Mid-range, High Power), Countries and Company Analysis, 2025-2033.

Global Outboard Motor Market Outlooks

An outboard motor is a self-propelling boat system, comprising an engine, gearbox, and propeller or jet drive, which is intended to be mounted on the outside of the transom. Outboard motors are favored due to their compactness, simplicity in maintenance, and superior maneuverability. They are employed extensively for numerous reasons ranging from recreational cruising, fishing, water sports, and even commercial activities on a small scale like ferrying and patrolling.

Outboard motors have gained popularity all over the world with advances in technology in terms of improved fuel efficiency, reduced emissions, and quieter running. Technologies such as electric outboard motors are increasingly gaining traction, particularly where environmental regulations are tight. Ease of installation and replacement over inboard engines makes them a preferred option for boat owners as well. For either leisure or utilitarian purposes, outboard motors are a cornerstone of contemporary maritime transportation, complementing industries and ways of life across the globe.

Growth Drivers in the Global Outboard Motor Market

Growing Demand for Recreational Boating

The increased demand for recreational boating applications like fishing, sailing, and water sports is driving the global outboard motor market significantly. Growing disposable incomes, particularly in Europe and North America, have enabled higher numbers of consumers to spend on personal watercraft, hence fueling sales of outboard motors. In addition, tourism hubs are investing in boating facilities, further driving market growth. This trend will keep going as boating becomes an increasingly popular recreation among various age groups globally. January 2024, Mercury Marine introduced its new Verado 600 engine, a notable innovation in outboard technology. The Verado 600 boasts better fuel economy, sophisticated digital controls, and reduced emissions, a new standard for the industry and challenging competition to innovate high-performance, environmentally friendly outboard motors.

Technological Advancements and Product Innovation

Technological advancements have resulted in the production of more fuel-efficient, light-weight, and environmentally friendly outboard motors. Manufacturers are working towards producing electric and hybrid versions to comply with global emissions and customer demand for sustainable products. Features such as intelligent controls, fuel-effective engines, and sound-reducing technologies are enhancing the appeal of outboard motors. Such developments not only enhance customer experience but also create new marketplace prospects, particularly in environmentally regulated markets. Feb 2022, All American Marine, Inc. (AAM) and SWITCH Maritime are pleased to introduce Sea Change, a 70-foot, 75-passenger hydrogen fuel cell-electric ferry to operate in the California Bay Area. The world's first commercial hydrogen fuel cell passenger ferry is an important milestone toward a sustainable maritime future. The ferry is intended to demonstrate the capabilities of zero-emission hydrogen technologies pending US Coast Guard certification for hydrogen fuel systems.

Commercial Marine Activities Expansion

Commercial uses of outboard motors are expanding in industries like fishing, coastal defense, and transportation. Most developing economies depend on small boats for commercial fishing and ferrying, where robust and efficient outboard motors are critical. Government policies favoring fisheries and maritime safety schemes also increase demand. Also, as aquaculture and maritime trade are on the increase, demand for durable outboard motors in commercial ventures is likely to increase strongly in the next few years. December 2023, India has commissioned Barracuda, its fastest solar-electric boat, built by Navalt. This 14-metre, 4.4-metre-wide boat can transport 12 passengers and cargo, travels in harsh seas, achieves a speed of 12.5 knots (23 kmph), and has a seven-hour range on a single charge.

Global Outboard Motor Market Challenges

High Costs and Maintenance Issues

One of the significant challenges to the outboard motor industry is high upfront price and maintenance costs. Sophisticated motors with green and high-performance technologies tend to be pricey, and budget buyers are put off by high prices. Servicing, replacement of spare parts, and technical problems that may arise contribute to cost of ownership, which affects total market penetration, particularly in emerging economies where there is high price sensitivity.

Stringent Environmental Regulations

Tighter and tighter environmental regulations regarding fuel emissions and sea pollution are pushing manufacturers to develop at a faster pace. Conforming to international standards such as the EPA and EU directives necessitates expensive research and development, which could mean higher product prices. Non-conformity may also lead to product recalls or prohibition, threatening manufacturers. Complying with these regulations without compromising on competitive pricing is an ongoing challenge for participants in the global outboard motor industry.

Global Commercial Outboard Motor Market

The commercial outboard motor market is spurred by growth in industries such as fishing, transport, and maritime security. Power motors that are lightweight are the choice for commercial ships to ensure efficiency in operation and reliability. Growth is being driven by the increase in small-scale fisheries and government incentives for marine trade in coastal economies. Durability, fuel economy, and low operating costs continue to be key considerations driving purchase in this market.

World Recreational Outboard Motor Market

The pleasure outboard motor segment is growing with rising demand from consumers to use boats for recreational and sports purposes. Expansion in disposable income and tourism is driving more individual and rental boat ownerships across the globe. Companies are directing their efforts to improve user-friendly aspects, reduce noise, and develop environmentally friendly designs to lure pleasure users. This market will continue to remain the largest market for outboard motors in terms of volume sales in the decade ahead.

International Portable Outboard Motor Market

Portable outboard motors are also very popular for their compact design, light build, and user-friendly operation. They are perfectly suited for dinghies and small boats as well as back-up power for flexibility for the boater. Portable motors find great popularity with occasional and recreational users who prefer convenience at affordable costs without compromise on performance. They are easy to buy, maintain, and operate, thus being a developing segment for global entry-level boat owners and holidaymakers.

World Mid-range Outboard Motor Market

Mid-range outboard motors, which are generally between 30-150 horsepower, are gaining popularity with both consumers and commercial users. These motors are balanced between power, efficiency, and affordability. Ideal for mid-size boats, these motors are often utilized for cruising, fishing, and small transport activities. Improvements in fuel efficiency and digital control technologies are spurring the demand for mid-range motors, serving the varied needs of consumers and businesses.

Global High Power Outboard Motor Market

Large power outboard motors (above 150 horsepower) are meant for big boats utilized in sports, commercial transportation, and rescue missions. They provide higher speed, toughness, and performance, which are critical in high-demand marine applications. Even though they are pricier, the demand for greater power and dependability in turbulent waters is driving their sales. Rising recreational offshore usage and luxury boat purchases are major drivers of this market segment.

United States Outboard Motor Market

The United States dominates the global outboard motor market due to its long coastline, large freshwater lakes, and thriving recreational boating culture. High technological adoption, robust boating infrastructure, and increasing disposable incomes are driving market growth. The U.S. also has strict environmental regulations, driving innovation towards more sustainable and electric outboard motors. Recreational and commercial usages are on the rise all over the nation. Oct 2024 - TEMO has set up its subsidiary "TEMO USA Inc." in Delaware with a running unit in Portland, Maine. The firm has a logistics hub for handling goods and after-sales support and also sales offices and a special team for furthering its brand growth in North America.

France Outboard Motor Market

France's outboard motor market is supported by a thriving boating culture, boasting thousands of kilometers of coastline and river routes. Demand is strong from recreational boating, together with competitive sailing events. France's dedication to environmental protection is leading the way in the use of electric and hybrid outboard motors. As well, commercial fishing operations on the Atlantic coast and Mediterranean Sea are boosting market development, making France a prime European market for the industry. January 2025, Mercury Marine France has appointed the Lethiec family company as the sole distributor of its Mercury Racing brand, specializing in competition motorboat racing engines. This agreement reinforces Mercury Racing in the French market and promotes national motorboat racing.

India Outboard Motor Market

India's expanding coastal economy and booming fishing industry are increasing demand for outboard motors. Traditional fishing folk, particularly in coastal states, are switching to motor boats for efficiency. Government initiatives for promoting marine trade, fishing, and water tourism are also boosting market growth. Although price sensitivity continues to be a consideration, growing middle-class consumption and higher interest in recreational boating are also generating opportunities for portable and mid-range outboard motors.

Mexico Outboard Motor Market

Mexico's extensive coastlines along the Pacific Ocean and Gulf of Mexico provide huge opportunities for the outboard motor industry. Recreational boating, tourism, and fishing are the main drivers for expansion. Efforts by the government to update the fishing fleet and encourage maritime tourism are driving the use of sophisticated outboard motors. More international boat shows and tourism investments are also broadening Mexico's global market presence.

Saudi Arabia Outboard Motor Market

Saudi Arabia is spending big on the development of its tourism and maritime industries under its Vision 2030 agenda. New coastal resorts, marinas, and marine tourism ventures have been increasing demand for outboard motors. Its historic fishing industry is also going digital, opening up new avenues for growth. Demand for high-performance and long-lasting outboard motors that can withstand harsh marine environments is shown, increasing demand for commercial and recreational engines.

Market Segmentation

Application Type

• Commercial
• Recreational

Thrust

• Portable
• Mid-range
• High Power

Countries

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Argentina
• Mexico

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All companies have been covered with 4 Viewpoints

• Overview
• Key Persons
• Recent Development & Strategies
• Financial Insights

Company Analysis

• DEUTZ Aktiengesellschaft
• Parsun Power Machine Co. Ltd
• Honda Motor Co. Ltd
• Tohatsu Corporation
• Brunswick Corporation
• Yamaha Motor Co. Ltd
• LEHR LLC
• Suzuki Motor Corporation
• Selva SpA
• Hidea Power Machinery Co. Ltd

Table of Contents

1. Introduction

2. Research & Methodology

• 2.1 Data Source
  • 2.1.1 Primary Sources
  • 2.1.2 Secondary Sources
• 2.2 Research Approach
  • 2.2.1 Top-Down Approach
  • 2.2.2 Bottom-Up Approach
• 2.3 Forecast Projection Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Outboard Motor Market

• 5.1 Historical Market Trends
• 5.2 Market Forecast

6. Market Share Analysis

• 6.1 By Application Type
• 6.2 By Thrust
• 6.3 By Countries

7. Application Type

• 7.1 Commercial
• 7.2 Recreational

8. Thrust

• 8.1 Portable
• 8.2 Mid-range
• 8.3 High Power

9. Countries

• 9.1 North America
  • 9.1.1 United States
  • 9.1.2 Canada
• 9.2 Europe
  • 9.2.1 France
  • 9.2.2 Germany
  • 9.2.3 Italy
  • 9.2.4 Spain
  • 9.2.5 United Kingdom
  • 9.2.6 Belgium
  • 9.2.7 Netherlands
  • 9.2.8 Turkey
• 9.3 Asia Pacific
  • 9.3.1 China
  • 9.3.2 Japan
  • 9.3.3 India
  • 9.3.4 Australia
  • 9.3.5 South Korea
  • 9.3.6 Thailand
  • 9.3.7 Malaysia
  • 9.3.8 Indonesia
  • 9.3.9 New Zealand
• 9.4 Latin America
  • 9.4.1 Brazil
  • 9.4.2 Mexico
  • 9.4.3 Argentina
• 9.5 Middle East & Africa
  • 9.5.1 South Africa
  • 9.5.2 Saudi Arabia
  • 9.5.3 United Arab Emirates

10. Porter's Five Forces Analysis

• 10.1 Bargaining Power of Buyers
• 10.2 Bargaining Power of Suppliers
• 10.3 Degree of Competition
• 10.4 Threat of New Entrants
• 10.5 Threat of Substitutes

11. SWOT Analysis

• 11.1 Strength
• 11.2 Weakness
• 11.3 Opportunity
• 11.4 Threats

12. Key Players Analysis

• 12.1 DEUTZ Aktiengesellschaft
  • 12.1.1 Overviews
  • 12.1.2 Key Person
  • 12.1.3 Recent Developments
  • 12.1.4 Revenue
• 12.2 Parsun Power Machine Co. Ltd
  • 12.2.1 Overviews
  • 12.2.2 Key Person
  • 12.2.3 Recent Developments
  • 12.2.4 Revenue
• 12.3 Honda Motor Co. Ltd
  • 12.3.1 Overviews
  • 12.3.2 Key Person
  • 12.3.3 Recent Developments
  • 12.3.4 Revenue
• 12.4 Tohatsu Corporation
  • 12.4.1 Overviews
  • 12.4.2 Key Person
  • 12.4.3 Recent Developments
  • 12.4.4 Revenue
• 12.5 Brunswick Corporation
  • 12.5.1 Overviews
  • 12.5.2 Key Person
  • 12.5.3 Recent Developments
  • 12.5.4 Revenue
• 12.6 Yamaha Motor Co. Ltd
  • 12.6.1 Overviews
  • 12.6.2 Key Person
  • 12.6.3 Recent Developments
  • 12.6.4 Revenue
• 12.7 LEHR LLC
  • 12.7.1 Overviews
  • 12.7.2 Key Person
  • 12.7.3 Recent Developments
  • 12.7.4 Revenue
• 12.8 Suzuki Motor Corporation
  • 12.8.1 Overviews
  • 12.8.2 Key Person
  • 12.8.3 Recent Developments
  • 12.8.4 Revenue
• 12.9 Selva SpA
  • 12.9.1 Overviews
  • 12.9.2 Key Person
  • 12.9.3 Recent Developments
  • 12.9.4 Revenue
• 12.10 Hidea Power Machinery Co. Ltd
  • 12.10.1 Overviews
  • 12.10.2 Key Person
  • 12.10.3 Recent Developments
  • 12.10.4 Revenue