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市场调查报告书
商品编码
1871977
应用程式商店优化 (ASO) 工具 - 全球市场份额和排名、总收入和需求预测(2025-2031 年)App Store Optimization (ASO) Tools - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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全球应用商店优化 (ASO) 工具市场规模预计在 2024 年达到 6.51 亿美元,预计到 2031 年将达到 14.46 亿美元,在预测期(2025-2031 年)内以 13.1% 的复合年增长率增长。
应用程式商店优化 (ASO),通常也称为应用程式商店 SEO,是指优化行动应用程式的行销文案(关键字、标题、图示、萤幕截图、描述等),以提升其在应用程式商店中的排名。 ASO(应用程式商店优化)是一种用于提高应用程式安装量、转换率、曝光度和在各大应用程式商店平台排名的策略。一个执行得当的 ASO 策略可以显着提高应用程式收入并降低用户获取成本。
全球排名前五名的应用程式商店优化 (ASO) 工具公司(App Annie、Moburst、AppFollow、SensorTower 和 Gummicube)占据了约 50% 的市场份额。它们的主要产品类型是应用商店智慧工具。目前,这些工具最重要的用途是应用研究,占了 60% 的市场。
应用程式商店优化 (ASO) 市场的主要驱动因素包括:
行动应用市场快速成长,竞争日益激烈
市场扩张:随着应用程式数量的持续成长(例如,Z世代用户平均每天使用应用程式超过3.5小时),开发者需要利用应用程式商店优化 (ASO) 来提高知名度并脱颖而出。
新兴市场成长:中东和拉丁美洲等地区的安装量成长超过 50%。短剧应用程式(例如 DramaBox)透过在地化的应用程式商店最佳化 (ASO) 策略实现了快速的收入成长(预计到 2024 年将达到 3000 万美元),从而推动了对该工具的需求。
2. 用户获取成本 (CAC) 的上升正在推动对自然增长的需求
成本压力:虽然电子商务平台的平均获客成本 (CAC) 与五年前相比成长了 300%,但投资报酬率 (ROI) 却持续下降,导致开发人员专注于成本较低的自然管道,例如应用程式商店优化 (ASO),以透过关键字和元资料优化来降低客户获取成本。
例如:人工智慧驱动的应用程式商店优化 (ASO) 工具(例如 Adjust 的 GrowthCopilot)透过提供精准的关键字提案,已成为降低成本和提高效率的重要工具,从而将广告转换率提高 30%。 3. 加速应用程式商店演算法更新需要持续的最佳化策略。
演算法智能:苹果应用商店和Google应用商店的搜寻演算法将优先考虑用户意图、互动指标和上下文相关性,而不是简单的关键字密度。例如,到2025年,它们将优先考虑长尾、高意图关键字,例如「30天减重挑战」。
演算法更新频率:演算法每3-4週调整一次。开发者应利用应用程式商店优化(ASO)工具动态监控关键字排名和竞争对手策略,以避免排名下降。
4. 使用者行为改变:搜寻成为主要发现管道
搜寻主导地位:超过 60% 的用户透过搜寻而不是类别浏览或排名来发现应用程式(例如,中国用户的应用程式商店参与率为 31.29%),这使得 ASO 成为流量产生的主要入口点。
长尾关键字的兴起:使用者搜寻变得越来越具体(例如,「适合初学者的家庭健身应用程式」),这导致 ASO 工具专注于优化长尾关键字以提高转换率。
5. 全球化与在地化的并存正在推动工具功能的扩展。
区域市场差异:新兴市场(例如东南亚)需要多语言关键字在地化,而西方市场则优先考虑隐私合规性(例如,欧盟的数位市场指令将AT&T授权费率提高到35%)。
工具适应性:ASO 工具应支援跨平台(iOS/Android)和地理分析,例如,透过 Apple Search Ads 和 Google App Campaigns 整合关键字策略,以优化广告成效。
6. 技术发展:人工智慧和自动化将增强应用商店优化工具。
智慧功能:AI驱动的关键字研究(例如,使用ChatGPT产生高意图关键字)、竞争对手分析(例如,竞争对手关键字排名监控)、自动元资料优化(例如,动态调整应用程式标题和描述)等。
提高效率:ASO 工具利用机器学习来预测趋势(例如,透过使用 Adjust 平台填补资料空白),使开发人员能够快速回应演算法变化并降低人工干预的成本。
应用程式商店最佳化 (ASO) 工具的市场需求主要受六大因素驱动:行动应用生态系统的爆炸性成长、成本压力、演算法频繁更新、使用者行为变化、全球化需求以及技术升级。未来,随着人工智慧的进一步应用和新兴市场的崛起,ASO 工具将发展成为高度智慧化、在地化和全通路整合的工具,成为开发者不可或缺的成长工具。
本报告旨在对全球应用商店优化 (ASO) 工具市场按地区/国家、类型和应用进行全面分析,重点关注总收入、市场份额和主要企业的排名。
本报告以收益为准,对应用商店优化 (ASO) 工具的市场规模、估算和预测进行了呈现,以 2024 年为基准年,并涵盖了 2020 年至 2031 年的历史数据和预测数据。报告采用定量和定性分析相结合的方法,帮助读者制定业务/成长策略,评估市场竞争格局,分析自身在当前市场中的地位,并就应用商店优化 (ASO) 工具做出明智的商业决策。
市场区隔
公司
按类型分類的细分市场
应用领域
按地区
The global market for App Store Optimization (ASO) Tools was estimated to be worth US$ 651 million in 2024 and is forecast to a readjusted size of US$ 1446 million by 2031 with a CAGR of 13.1% during the forecast period 2025-2031.
App Store Optimization (ASO) is the process of optimizing a mobile app's marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. ASO (App Store Optimization) is a strategy used to boost an app's installs, conversion rate, visibility and ranking on various app store platforms. A properly executed ASO strategy can significantly boost app revenue and reduce user acquisition costs.
The global top five players of App Store Optimization (ASO) Tools account for about 50% of the market share, including App Annie, Moburst, AppFollow, SensorTower and Gummicube. App Store Intelligence Tools are the main type of products. At present, the most important application is application market research, with a share of 60%.
The main drivers of the App Store Optimization (ASO) market include the following:
1. Explosive growth and intensified competition in the mobile app market
Market expansion: The number of apps is surging (for example, Generation Z users are using the app for over 3.5 hours per day on average), necessitating developers to use ASO to increase their visibility and stand out.
Emerging market dividends: Installations in regions like the Middle East and Latin America are increasing by over 50%. Short-form drama apps (such as DramaBox) are experiencing explosive revenue growth (reaching $30 million in 2024) through localized ASO strategies, driving demand for tools.
2. Soaring user acquisition costs (CAC) are driving demand for organic growth
Cost pressure: The average CAC of e-commerce platforms has increased by 300% compared to five years ago, while ROI continues to decline. Developers are turning to low-cost organic channels like ASO to reduce customer acquisition costs by optimizing keywords and metadata.
Case studies: AI-powered ASO tools (such as Adjust's GrowthCopilot) increase ad conversion rates by 30% through precise keyword recommendations, becoming a key tool for reducing costs and increasing efficiency. 3. App store algorithm iterations are accelerating, requiring continuous optimization strategies.
Algorithm intelligence: The search algorithms of the Apple App Store and Google Play prioritize user intent, engagement metrics, and contextual relevance over simple keyword density. For example, in 2025, the algorithms will prioritize long-tail, high-intent keywords like "30-day weight loss challenge."
Algorithm update frequency: The algorithms are adjusted every 3-4 weeks. Developers should use ASO tools to dynamically monitor keyword rankings and competitor strategies to avoid ranking declines.
4. User behavior is shifting, with search becoming the core discovery channel.
Search dominance: Over 60% of users discover apps through search (for example, the app store engagement rate for Chinese users is 31.29%), rather than browsing categories or rankings. ASO has become a key entry point for traffic acquisition.
The rise of long-tail keywords: User searches are becoming more specific (e.g., "home workout apps for beginners"), driving ASO tools to focus on long-tail keyword optimization and improve conversion rates.
5. The coexistence of globalization and localization demands leads to the expansion of tool functionality.
Regional market differences: Emerging markets (such as Southeast Asia) require multilingual keyword localization, while European and American markets prioritize privacy compliance (e.g., the EU's Digital Markets Directive, which is increasing the ATT licensing rate to 35%).
Tool adaptability: ASO tools must support cross-platform (iOS/Android) and regional analysis, such as integrating keyword strategies through Apple Search Ads and Google App Campaigns to optimize ad performance.
6. Technological upgrades: AI and automation empower ASO tools.
Intelligent features: AI-driven keyword research (e.g., ChatGPT helps generate high-intent keywords), competitor analysis (e.g., monitoring competitor keyword rankings), and automated metadata optimization (e.g., dynamically adjusting app titles and descriptions).
Efficiency improvements: ASO tools use machine learning to predict trends (e.g., the Adjust platform fills data gaps), helping developers quickly respond to algorithm changes and reducing manual intervention costs.
Market demand for app store optimization tools is driven by six major factors: the explosive growth of the mobile app ecosystem, cost pressures, algorithm iterations, shifting user behavior, globalization needs, and technological upgrades. In the future, with the further penetration of AI and the rise of emerging markets, ASO tools will develop towards greater intelligence, localization, and omni-channel collaboration, becoming an essential growth tool for developers.
This report aims to provide a comprehensive presentation of the global market for App Store Optimization (ASO) Tools, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of App Store Optimization (ASO) Tools by region & country, by Type, and by Application.
The App Store Optimization (ASO) Tools market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding App Store Optimization (ASO) Tools.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of App Store Optimization (ASO) Tools company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of App Store Optimization (ASO) Tools in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of App Store Optimization (ASO) Tools in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.