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市场调查报告书
商品编码
1872073

全通路宣传活动管理：2025-2031年全球市场占有率与排名、总收入与需求预测

Omni-channel Campaign Management - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 128 Pages | 商品交期: 2-3个工作天内

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全球全通路宣传活动管理市场规模预计在 2024 年达到 85 亿美元，预计到 2031 年将达到 191.54 亿美元，2025 年至 2031 年的复合年增长率为 13.0%。

全通路宣传活动管理是指整合品牌和产品讯息，透过包括线上平台、社群媒体、电子邮件和实体店在内的多个接点进行传播。无论消费者透过哪个管道与品牌互动，都能获得一致且个人化的行销体验。这种方法不仅仅是简单地透过各种管道传递讯息，而是针对每个触点优化策略，旨在提升客户参与、忠诚度和品牌知名度。随着消费者购买行为的多样化，传统的单通路行销已无法满足市场需求，因此全通路行销已成为品牌管理和行销策略的核心要素。

全通路宣传活动管理产品涵盖通路整合与管理、资料分析与客户洞察、个人化内容推荐、自动化行销工具、客户关係管理 (CRM) 以及跨通路一致性保障。透过整合来自不同管道的数据，品牌能够全面了解消费行为，并制定针对特定客户的客製化行销宣传活动。行销人员可以根据数据回馈即时调整策略，确保每个行销接点都能最大限度地助力品牌成功。此外，人工智慧、机器学习和巨量资料分析技术的进步显着提升了全通路宣传活动管理平台的自动化和智慧化水平，进一步提高了行销效率和成效。

随着数位化和科技的快速发展，全通路宣传活动管理正面临前所未有的成长机会。首先，消费者购买习惯的改变是推动全通路行销快速发展的主要动力。现今的消费者不再依赖单一管道，而是透过包括行动装置、社交平臺和实体店在内的多个触点收集产品资讯、进行选择并完成购买。为了满足消费者的需求，品牌必须提供跨通路一致的体验，并确保在每个触点都能提供个人化且无缝的服务。这一趋势为全通路行销管理市场创造了巨大的机会，并促进了相关技术和服务的发展。

此外，人工智慧 (AI)、巨量资料分析和云端运算的进步使全通路宣传活动管理更加高效智慧。透过巨量资料分析，品牌可以精准了解消费者的需求和偏好，打造更个人化的行销宣传活动。同时，人工智慧和机器学习的应用可以优化行销策略、提升客户体验并实现行销活动的自动化。这些技术的广泛应用为品牌带来了前所未有的竞争优势，进一步加速了市场需求的成长。

然而，儘管全通路行销管理市场蕴藏着机会，但也存在一定的风险。首先，通路整合的复杂性以及持续的技术变革可能导致资料外洩和隐私问题，从而对品牌声誉和消费者信任构成挑战。此外，竞争激烈的市场环境要求品牌持续创新和优化行销策略以维持市场占有率。这需要持续投资于技术、服务和策略，从而增加了市场准入的难度。

就市场集中度而言，儘管全通路行销管理市场的竞争日益激烈，但市场集中度仍然较高。大型企业和科技公司主导这一领域，提供先进的行销工具和平台。全通路行销虽然为中小企业带来了更多机会，但也带来了成本、技术和资源的挑战。如何有效利用有限的资源并实现跨通路行销目标，是中小企业面临的重大挑战。

就下游需求趋势而言，随着消费者对个人化和客製化体验的需求日益增长，全通路行销将继续朝着更个人化和智慧化的方向发展。展望未来，品牌将更加重视数据驱动策略以改善用户体验，并更加依赖自动化工具来提高效率和效果。人工智慧和物联网等新兴技术将进一步加速这一趋势。

本报告旨在按地区/国家、类型和应用程式对全球全通路宣传活动管理市场进行全面分析，重点关注总收入、市场份额和主要企业的排名。

本报告以收益为准，对全通路宣传活动管理市场规模、估算和预测进行了呈现，以2024年为基准年，并涵盖了2020年至2031年的历史数据和预测数据。报告采用定量和定性分析相结合的方法，帮助读者制定全通路宣传活动管理的业务和成长策略，评估市场竞争情况，分析自身在当前市场中的地位，并做出明智的商业决策。

市场区隔

公司

  • Adobe
  • Infor
  • HCL Campaign
  • SAP
  • Salesforce.com
  • SAS
  • Experian
  • Teradata
  • MediaMath
  • Allant Group
  • Capillary
  • Oracle Marketing Cloud
  • HubSpot
  • Klaviyo
  • Acquia
  • Zeta Global
  • Braze
  • YOYI TECH
  • ConvertLab
  • Veeva

按类型分類的细分市场

  • 在地化全通路宣传活动管理
  • 基于云端的全通路宣传活动管理

应用领域

  • 零售
  • 医疗和药品
  • 资讯科技/通讯
  • 运输/物流
  • 金融服务、保险和银行业

按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 东南亚
    • 印度
    • 澳洲
    • 亚太其他地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 荷兰
    • 北欧国家
    • 其他欧洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中东和非洲
    • 土耳其
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他中东和非洲地区

The global market for Omni-channel Campaign Management was estimated to be worth US$ 8500 million in 2024 and is forecast to a readjusted size of US$ 19154 million by 2031 with a CAGR of 13.0% during the forecast period 2025-2031.

Omni-channel campaign management refers to the integrated dissemination of brand and product information across multiple touchpoints, such as online platforms, social media, emails, and physical stores, ensuring that consumers receive a consistent and personalized marketing experience regardless of the channel through which they interact with the brand. This approach goes beyond simply delivering messages through various channels-it aims to optimize strategies for each touchpoint to increase customer engagement, loyalty, and brand recognition. As consumer buying behaviors become more diverse, traditional single-channel marketing no longer meets market demands, making omni-channel marketing a core component of brand management and marketing strategies.

The product scope of omni-channel campaign management includes channel integration and management, data analytics and customer insights, personalized content recommendations, automated marketing tools, customer relationship management (CRM), and cross-channel consistency assurance. By integrating data from various channels, brands can gain a comprehensive view of consumer behavior and tailor marketing campaigns to each individual. Marketers can adjust their strategies in real-time based on data feedback, ensuring that each marketing touchpoint contributes maximally to the brand's success. Moreover, with advancements in artificial intelligence, machine learning, and big data analytics, omni-channel campaign management platforms have seen significant improvements in automation and intelligence, further enhancing marketing efficiency and effectiveness.

With the rapid growth of digitalization and technology, omni-channel campaign management is experiencing unprecedented growth opportunities. First and foremost, changes in consumer purchasing habits are the primary driving force behind the rapid development of omni-channel marketing. Today, consumers no longer rely on a single channel for shopping but use multiple touchpoints, including mobile devices, social platforms, and offline retail stores, to gather product information, make selections, and complete purchases. As a result, brands must offer a consistent experience across channels to meet consumer needs, ensuring personalized and seamless service regardless of the touchpoint. This trend has created massive opportunities for the omni-channel marketing management market, driving the development of related technologies and services.

Moreover, advancements in artificial intelligence, big data analytics, and cloud computing have made omni-channel campaign management more efficient and intelligent. With big data analysis, brands can gain precise insights into consumer needs and preferences, enabling them to customize more personalized marketing campaigns. Additionally, the application of artificial intelligence and machine learning can optimize marketing strategies, enhance customer experience, and automate marketing activities. The proliferation of these technologies provides brands with unprecedented competitive advantages, further accelerating market demand growth.

However, despite the opportunities in the omni-channel marketing management market, there are also certain risks. First, due to the complexity of channel integration and ongoing technological changes, brands may face issues such as data breaches and privacy concerns when implementing omni-channel marketing, posing challenges to brand reputation and consumer trust. Furthermore, the highly competitive nature of the market means that brands must constantly innovate and optimize their marketing strategies to maintain market share. This requires continuous investment in technology, services, and strategies, increasing the difficulty of market entry.

In terms of market concentration, while competition in the omni-channel marketing management market is intensifying, there remains a certain level of market concentration. Large enterprises and technology companies dominate the field, offering advanced marketing tools and platforms. For small and medium-sized enterprises, although omni-channel marketing presents more opportunities, they also face challenges related to cost, technology, and resource limitations. Effectively utilizing limited resources to achieve cross-channel marketing results is a major challenge for them.

Downstream demand trends show that as consumers increasingly demand personalized and customized experiences, omni-channel marketing will continue to evolve toward more personalized and intelligent directions. In the future, brands will place more emphasis on data-driven strategies to enhance user experience and will increasingly rely on automation tools to improve efficiency and effectiveness. Emerging technologies such as artificial intelligence and the Internet of Things will further drive this trend.

This report aims to provide a comprehensive presentation of the global market for Omni-channel Campaign Management, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Omni-channel Campaign Management by region & country, by Type, and by Application.

The Omni-channel Campaign Management market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Omni-channel Campaign Management.

Market Segmentation

By Company

  • Adobe
  • Infor
  • HCL Campaign
  • SAP
  • Salesforce.com
  • SAS
  • Experian
  • Teradata
  • MediaMath
  • Allant Group
  • Capillary
  • Oracle Marketing Cloud
  • HubSpot
  • Klaviyo
  • Acquia
  • Zeta Global
  • Braze
  • YOYI TECH
  • ConvertLab
  • Veeva

Segment by Type

  • On-premise Omni-channel Campaign Management
  • Cloud-based Omni-channel Campaign Management

Segment by Application

  • Retail
  • Healthcare and Pharmaceuticals
  • IT and Telecommunication
  • Transportation and Logistics
  • BFSI

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Omni-channel Campaign Management company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Omni-channel Campaign Management in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Omni-channel Campaign Management in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Omni-channel Campaign Management Product Introduction
  • 1.2 Global Omni-channel Campaign Management Market Size Forecast (2020-2031)
  • 1.3 Omni-channel Campaign Management Market Trends & Drivers
    • 1.3.1 Omni-channel Campaign Management Industry Trends
    • 1.3.2 Omni-channel Campaign Management Market Drivers & Opportunity
    • 1.3.3 Omni-channel Campaign Management Market Challenges
    • 1.3.4 Omni-channel Campaign Management Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Omni-channel Campaign Management Players Revenue Ranking (2024)
  • 2.2 Global Omni-channel Campaign Management Revenue by Company (2020-2025)
  • 2.3 Key Companies Omni-channel Campaign Management Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Omni-channel Campaign Management Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Omni-channel Campaign Management
  • 2.6 Omni-channel Campaign Management Market Competitive Analysis
    • 2.6.1 Omni-channel Campaign Management Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Omni-channel Campaign Management Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Omni-channel Campaign Management as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 On-premise Omni-channel Campaign Management
    • 3.1.2 Cloud-based Omni-channel Campaign Management
  • 3.2 Global Omni-channel Campaign Management Sales Value by Type
    • 3.2.1 Global Omni-channel Campaign Management Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Omni-channel Campaign Management Sales Value, by Type (2020-2031)
    • 3.2.3 Global Omni-channel Campaign Management Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Retail
    • 4.1.2 Healthcare and Pharmaceuticals
    • 4.1.3 IT and Telecommunication
    • 4.1.4 Transportation and Logistics
    • 4.1.5 BFSI
  • 4.2 Global Omni-channel Campaign Management Sales Value by Application
    • 4.2.1 Global Omni-channel Campaign Management Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Omni-channel Campaign Management Sales Value, by Application (2020-2031)
    • 4.2.3 Global Omni-channel Campaign Management Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Omni-channel Campaign Management Sales Value by Region
    • 5.1.1 Global Omni-channel Campaign Management Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Omni-channel Campaign Management Sales Value by Region (2020-2025)
    • 5.1.3 Global Omni-channel Campaign Management Sales Value by Region (2026-2031)
    • 5.1.4 Global Omni-channel Campaign Management Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.2.2 North America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.3.2 Europe Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Omni-channel Campaign Management Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.5.2 South America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Omni-channel Campaign Management Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Omni-channel Campaign Management Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.3.2 United States Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.4.2 Europe Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.5.2 China Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.6.2 Japan Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.7.2 South Korea Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.9.2 India Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Adobe
    • 7.1.1 Adobe Profile
    • 7.1.2 Adobe Main Business
    • 7.1.3 Adobe Omni-channel Campaign Management Products, Services and Solutions
    • 7.1.4 Adobe Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Adobe Recent Developments
  • 7.2 Infor
    • 7.2.1 Infor Profile
    • 7.2.2 Infor Main Business
    • 7.2.3 Infor Omni-channel Campaign Management Products, Services and Solutions
    • 7.2.4 Infor Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Infor Recent Developments
  • 7.3 HCL Campaign
    • 7.3.1 HCL Campaign Profile
    • 7.3.2 HCL Campaign Main Business
    • 7.3.3 HCL Campaign Omni-channel Campaign Management Products, Services and Solutions
    • 7.3.4 HCL Campaign Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.3.5 HCL Campaign Recent Developments
  • 7.4 SAP
    • 7.4.1 SAP Profile
    • 7.4.2 SAP Main Business
    • 7.4.3 SAP Omni-channel Campaign Management Products, Services and Solutions
    • 7.4.4 SAP Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.4.5 SAP Recent Developments
  • 7.5 Salesforce.com
    • 7.5.1 Salesforce.com Profile
    • 7.5.2 Salesforce.com Main Business
    • 7.5.3 Salesforce.com Omni-channel Campaign Management Products, Services and Solutions
    • 7.5.4 Salesforce.com Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Salesforce.com Recent Developments
  • 7.6 SAS
    • 7.6.1 SAS Profile
    • 7.6.2 SAS Main Business
    • 7.6.3 SAS Omni-channel Campaign Management Products, Services and Solutions
    • 7.6.4 SAS Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.6.5 SAS Recent Developments
  • 7.7 Experian
    • 7.7.1 Experian Profile
    • 7.7.2 Experian Main Business
    • 7.7.3 Experian Omni-channel Campaign Management Products, Services and Solutions
    • 7.7.4 Experian Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Experian Recent Developments
  • 7.8 Teradata
    • 7.8.1 Teradata Profile
    • 7.8.2 Teradata Main Business
    • 7.8.3 Teradata Omni-channel Campaign Management Products, Services and Solutions
    • 7.8.4 Teradata Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Teradata Recent Developments
  • 7.9 MediaMath
    • 7.9.1 MediaMath Profile
    • 7.9.2 MediaMath Main Business
    • 7.9.3 MediaMath Omni-channel Campaign Management Products, Services and Solutions
    • 7.9.4 MediaMath Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.9.5 MediaMath Recent Developments
  • 7.10 Allant Group
    • 7.10.1 Allant Group Profile
    • 7.10.2 Allant Group Main Business
    • 7.10.3 Allant Group Omni-channel Campaign Management Products, Services and Solutions
    • 7.10.4 Allant Group Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.10.5 Allant Group Recent Developments
  • 7.11 Capillary
    • 7.11.1 Capillary Profile
    • 7.11.2 Capillary Main Business
    • 7.11.3 Capillary Omni-channel Campaign Management Products, Services and Solutions
    • 7.11.4 Capillary Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Capillary Recent Developments
  • 7.12 Oracle Marketing Cloud
    • 7.12.1 Oracle Marketing Cloud Profile
    • 7.12.2 Oracle Marketing Cloud Main Business
    • 7.12.3 Oracle Marketing Cloud Omni-channel Campaign Management Products, Services and Solutions
    • 7.12.4 Oracle Marketing Cloud Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Oracle Marketing Cloud Recent Developments
  • 7.13 HubSpot
    • 7.13.1 HubSpot Profile
    • 7.13.2 HubSpot Main Business
    • 7.13.3 HubSpot Omni-channel Campaign Management Products, Services and Solutions
    • 7.13.4 HubSpot Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.13.5 HubSpot Recent Developments
  • 7.14 Klaviyo
    • 7.14.1 Klaviyo Profile
    • 7.14.2 Klaviyo Main Business
    • 7.14.3 Klaviyo Omni-channel Campaign Management Products, Services and Solutions
    • 7.14.4 Klaviyo Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Klaviyo Recent Developments
  • 7.15 Acquia
    • 7.15.1 Acquia Profile
    • 7.15.2 Acquia Main Business
    • 7.15.3 Acquia Omni-channel Campaign Management Products, Services and Solutions
    • 7.15.4 Acquia Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Acquia Recent Developments
  • 7.16 Zeta Global
    • 7.16.1 Zeta Global Profile
    • 7.16.2 Zeta Global Main Business
    • 7.16.3 Zeta Global Omni-channel Campaign Management Products, Services and Solutions
    • 7.16.4 Zeta Global Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.16.5 Zeta Global Recent Developments
  • 7.17 Braze
    • 7.17.1 Braze Profile
    • 7.17.2 Braze Main Business
    • 7.17.3 Braze Omni-channel Campaign Management Products, Services and Solutions
    • 7.17.4 Braze Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.17.5 Braze Recent Developments
  • 7.18 YOYI TECH
    • 7.18.1 YOYI TECH Profile
    • 7.18.2 YOYI TECH Main Business
    • 7.18.3 YOYI TECH Omni-channel Campaign Management Products, Services and Solutions
    • 7.18.4 YOYI TECH Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.18.5 YOYI TECH Recent Developments
  • 7.19 ConvertLab
    • 7.19.1 ConvertLab Profile
    • 7.19.2 ConvertLab Main Business
    • 7.19.3 ConvertLab Omni-channel Campaign Management Products, Services and Solutions
    • 7.19.4 ConvertLab Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.19.5 ConvertLab Recent Developments
  • 7.20 Veeva
    • 7.20.1 Veeva Profile
    • 7.20.2 Veeva Main Business
    • 7.20.3 Veeva Omni-channel Campaign Management Products, Services and Solutions
    • 7.20.4 Veeva Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.20.5 Veeva Recent Developments

8 Industry Chain Analysis

  • 8.1 Omni-channel Campaign Management Industrial Chain
  • 8.2 Omni-channel Campaign Management Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Omni-channel Campaign Management Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Omni-channel Campaign Management Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Omni-channel Campaign Management Market Trends
  • Table 2. Omni-channel Campaign Management Market Drivers & Opportunity
  • Table 3. Omni-channel Campaign Management Market Challenges
  • Table 4. Omni-channel Campaign Management Market Restraints
  • Table 5. Global Omni-channel Campaign Management Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Omni-channel Campaign Management Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Omni-channel Campaign Management Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Omni-channel Campaign Management Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Omni-channel Campaign Management
  • Table 10. Global Omni-channel Campaign Management Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Omni-channel Campaign Management as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Omni-channel Campaign Management Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Omni-channel Campaign Management Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Omni-channel Campaign Management Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Omni-channel Campaign Management Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Omni-channel Campaign Management Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Omni-channel Campaign Management Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Omni-channel Campaign Management Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Omni-channel Campaign Management Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Omni-channel Campaign Management Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Omni-channel Campaign Management Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Omni-channel Campaign Management Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Omni-channel Campaign Management Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Omni-channel Campaign Management Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Omni-channel Campaign Management Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Omni-channel Campaign Management Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Omni-channel Campaign Management Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Omni-channel Campaign Management Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Omni-channel Campaign Management Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Adobe Basic Information List
  • Table 32. Adobe Description and Business Overview
  • Table 33. Adobe Omni-channel Campaign Management Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Omni-channel Campaign Management Business of Adobe (2020-2025)
  • Table 35. Adobe Recent Developments
  • Table 36. Infor Basic Information List
  • Table 37. Infor Description and Business Overview
  • Table 38. Infor Omni-channel Campaign Management Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Omni-channel Campaign Management Business of Infor (2020-2025)
  • Table 40. Infor Recent Developments
  • Table 41. HCL Campaign Basic Information List
  • Table 42. HCL Campaign Description and Business Overview
  • Table 43. HCL Campaign Omni-channel Campaign Management Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Omni-channel Campaign Management Business of HCL Campaign (2020-2025)
  • Table 45. HCL Campaign Recent Developments
  • Table 46. SAP Basic Information List
  • Table 47. SAP Description and Business Overview
  • Table 48. SAP Omni-channel Campaign Management Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Omni-channel Campaign Management Business of SAP (2020-2025)
  • Table 50. SAP Recent Developments
  • Table 51. Salesforce.com Basic Information List
  • Table 52. Salesforce.com Description and Business Overview
  • Table 53. Salesforce.com Omni-channel Campaign Management Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Omni-channel Campaign Management Business of Salesforce.com (2020-2025)
  • Table 55. Salesforce.com Recent Developments
  • Table 56. SAS Basic Information List
  • Table 57. SAS Description and Business Overview
  • Table 58. SAS Omni-channel Campaign Management Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Omni-channel Campaign Management Business of SAS (2020-2025)
  • Table 60. SAS Recent Developments
  • Table 61. Experian Basic Information List
  • Table 62. Experian Description and Business Overview
  • Table 63. Experian Omni-channel Campaign Management Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Omni-channel Campaign Management Business of Experian (2020-2025)
  • Table 65. Experian Recent Developments
  • Table 66. Teradata Basic Information List
  • Table 67. Teradata Description and Business Overview
  • Table 68. Teradata Omni-channel Campaign Management Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Omni-channel Campaign Management Business of Teradata (2020-2025)
  • Table 70. Teradata Recent Developments
  • Table 71. MediaMath Basic Information List
  • Table 72. MediaMath Description and Business Overview
  • Table 73. MediaMath Omni-channel Campaign Management Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Omni-channel Campaign Management Business of MediaMath (2020-2025)
  • Table 75. MediaMath Recent Developments
  • Table 76. Allant Group Basic Information List
  • Table 77. Allant Group Description and Business Overview
  • Table 78. Allant Group Omni-channel Campaign Management Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Omni-channel Campaign Management Business of Allant Group (2020-2025)
  • Table 80. Allant Group Recent Developments
  • Table 81. Capillary Basic Information List
  • Table 82. Capillary Description and Business Overview
  • Table 83. Capillary Omni-channel Campaign Management Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Omni-channel Campaign Management Business of Capillary (2020-2025)
  • Table 85. Capillary Recent Developments
  • Table 86. Oracle Marketing Cloud Basic Information List
  • Table 87. Oracle Marketing Cloud Description and Business Overview
  • Table 88. Oracle Marketing Cloud Omni-channel Campaign Management Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Omni-channel Campaign Management Business of Oracle Marketing Cloud (2020-2025)
  • Table 90. Oracle Marketing Cloud Recent Developments
  • Table 91. HubSpot Basic Information List
  • Table 92. HubSpot Description and Business Overview
  • Table 93. HubSpot Omni-channel Campaign Management Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Omni-channel Campaign Management Business of HubSpot (2020-2025)
  • Table 95. HubSpot Recent Developments
  • Table 96. Klaviyo Basic Information List
  • Table 97. Klaviyo Description and Business Overview
  • Table 98. Klaviyo Omni-channel Campaign Management Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in Omni-channel Campaign Management Business of Klaviyo (2020-2025)
  • Table 100. Klaviyo Recent Developments
  • Table 101. Acquia Basic Information List
  • Table 102. Acquia Description and Business Overview
  • Table 103. Acquia Omni-channel Campaign Management Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in Omni-channel Campaign Management Business of Acquia (2020-2025)
  • Table 105. Acquia Recent Developments
  • Table 106. Zeta Global Basic Information List
  • Table 107. Zeta Global Description and Business Overview
  • Table 108. Zeta Global Omni-channel Campaign Management Products, Services and Solutions
  • Table 109. Revenue (US$ Million) in Omni-channel Campaign Management Business of Zeta Global (2020-2025)
  • Table 110. Zeta Global Recent Developments
  • Table 111. Braze Basic Information List
  • Table 112. Braze Description and Business Overview
  • Table 113. Braze Omni-channel Campaign Management Products, Services and Solutions
  • Table 114. Revenue (US$ Million) in Omni-channel Campaign Management Business of Braze (2020-2025)
  • Table 115. Braze Recent Developments
  • Table 116. YOYI TECH Basic Information List
  • Table 117. YOYI TECH Description and Business Overview
  • Table 118. YOYI TECH Omni-channel Campaign Management Products, Services and Solutions
  • Table 119. Revenue (US$ Million) in Omni-channel Campaign Management Business of YOYI TECH (2020-2025)
  • Table 120. YOYI TECH Recent Developments
  • Table 121. ConvertLab Basic Information List
  • Table 122. ConvertLab Description and Business Overview
  • Table 123. ConvertLab Omni-channel Campaign Management Products, Services and Solutions
  • Table 124. Revenue (US$ Million) in Omni-channel Campaign Management Business of ConvertLab (2020-2025)
  • Table 125. ConvertLab Recent Developments
  • Table 126. Veeva Basic Information List
  • Table 127. Veeva Description and Business Overview
  • Table 128. Veeva Omni-channel Campaign Management Products, Services and Solutions
  • Table 129. Revenue (US$ Million) in Omni-channel Campaign Management Business of Veeva (2020-2025)
  • Table 130. Veeva Recent Developments
  • Table 131. Key Raw Materials Lists
  • Table 132. Raw Materials Key Suppliers Lists
  • Table 133. Omni-channel Campaign Management Downstream Customers
  • Table 134. Omni-channel Campaign Management Distributors List
  • Table 135. Research Programs/Design for This Report
  • Table 136. Key Data Information from Secondary Sources
  • Table 137. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Omni-channel Campaign Management Product Picture
  • Figure 2. Global Omni-channel Campaign Management Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Omni-channel Campaign Management Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Omni-channel Campaign Management Report Years Considered
  • Figure 5. Global Omni-channel Campaign Management Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Omni-channel Campaign Management Revenue in 2024
  • Figure 7. Omni-channel Campaign Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. On-premise Omni-channel Campaign Management Picture
  • Figure 9. Cloud-based Omni-channel Campaign Management Picture
  • Figure 10. Global Omni-channel Campaign Management Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 11. Global Omni-channel Campaign Management Sales Value Market Share by Type, 2024 & 2031
  • Figure 12. Product Picture of Retail
  • Figure 13. Product Picture of Healthcare and Pharmaceuticals
  • Figure 14. Product Picture of IT and Telecommunication
  • Figure 15. Product Picture of Transportation and Logistics
  • Figure 16. Product Picture of BFSI
  • Figure 17. Global Omni-channel Campaign Management Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 18. Global Omni-channel Campaign Management Sales Value Market Share by Application, 2024 & 2031
  • Figure 19. North America Omni-channel Campaign Management Sales Value (2020-2031) & (US$ Million)
  • Figure 20. North America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 21. Europe Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 22. Europe Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 23. Asia Pacific Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 24. Asia Pacific Omni-channel Campaign Management Sales Value by Region (%), 2024 VS 2031
  • Figure 25. South America Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 26. South America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 27. Middle East & Africa Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 28. Middle East & Africa Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 29. Key Countries/Regions Omni-channel Campaign Management Sales Value (%), (2020-2031)
  • Figure 30. United States Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. United States Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 32. United States Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 33. Europe Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Europe Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 35. Europe Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 36. China Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. China Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 38. China Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 39. Japan Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. Japan Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 41. Japan Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 42. South Korea Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. South Korea Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 44. South Korea Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 45. Southeast Asia Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. Southeast Asia Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 47. Southeast Asia Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 48. India Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. India Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 50. India Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 51. Omni-channel Campaign Management Industrial Chain
  • Figure 52. Omni-channel Campaign Management Manufacturing Cost Structure
  • Figure 53. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 54. Bottom-up and Top-down Approaches for This Report
  • Figure 55. Data Triangulation
  • Figure 56. Key Executives Interviewed