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市场调查报告书
商品编码
1822442
2032 年全通路宠物零售市场预测:按产品类型、零售通路和地区进行的全球分析Omnichannel Pet Retail Market Forecasts to 2032 - Global Analysis By Product (Pet Food, Pet Accessories and Pet Care Products), Pet Type (Dogs, Cats, Fish and Reptiles & Amphibians), Retail Channel and By Geography |
根据 Stratistics MRC 的数据,全球全通路宠物零售市场预计在 2025 年达到 1,031 亿美元,到 2032 年将达到 1,861 亿美元,预测期内的复合年增长率为 8.8%。
全通路宠物零售是指透过线上线下等多种管道无缝阶接地销售宠物用品和服务。它整合了实体店、电商平台、行动应用程式、社群媒体和客服等接点,提供统一的购物体验。顾客可以选择在线上浏览、到店购买或点击取货,并享受一致的产品供应、价格和个人化互动。这项策略迎合了现代宠物饲主对便利性、灵活性和客製化提案的追求。利用跨通路数据,零售商能够更了解消费者行为、优化库存,并在快速成长、情感主导的市场中建立忠诚度。
数位转型与电子商务繁荣
数位转型和电商热潮正在显着改变全通路宠物零售市场,推动成长和创新。如今,宠物饲主可以在线上线下通路享受无缝购物体验,这得益于人工智慧、数据分析和行动应用等先进技术。这种转变增强了客户参与,提升了个人化服务,并简化了库存管理,满足了日益增长的便利性和多样性需求。随着数位化工具填补空白,宠物零售商透过提供敏捷、快速的配送和客製化解决方案蓬勃发展。
实体店业绩不佳
业绩不佳的实体店会阻碍库存流动、削弱客户信任度并削弱品牌一致性,进而损害全通路宠物零售市场。糟糕的店内体验,例如有限的产品选择和粗鲁的店员服务,会降低顾客忠诚度并降低跨通路转换率。由于实体店无法支援无缝集成,这种停滞状态阻碍了数位化成长。最终,业绩不佳的门市会降低整体效率,使零售商难以在快速发展的市场中与敏捷、线上优先的竞争对手竞争。
千禧世代和 Z 世代的影响
千禧世代和Z世代正以其「数位优先」的思维模式和与宠物之间强烈的情感联繫重塑全通路宠物零售市场。他们对便利性、永续性和个人化体验的追求,正推动零售商无缝融合线上线下通路。这代人追求环保产品、社群媒体整合和快速配送服务,迫使企业持续创新。他们的购买力和技术娴熟正在推动市场成长,并成为宠物零售业转型为更互联互通、更具意识、以客户为中心的生态系统的强大催化剂。
库存和履约的复杂性
库存和履约的复杂性给全通路宠物零售市场蒙上了阴影,阻碍了其成长和效率。跨通路管理多样化库存会导致存量基准水准不一致、交货延迟以及营运成本增加。零售商难以保持即时可见性,从而导致订单错误和客户不满。这种复杂性阻碍了线上线下平台之间的无缝集成,使供应链管理变得复杂,响应时间变长,并有可能在竞争激烈的市场中削弱客户信任。
COVID-19的影响
新冠疫情加速了宠物零售的全通路变革,封锁和社交距离促使消费者转向线上购物。在此期间,宠物拥有量激增,推动了对食品、宠物配件和保健产品的需求。零售商采取了应对措施,强化了其数位平台,提供非接触式配送服务,并整合了线上到店服务。这场危机凸显了建立富有韧性和灵活性的供应链的必要性,强调了跨通路无缝客户体验的重要性,并为宠物零售的互动性树立了新的标竿。
爬虫类和两栖动物预计将成为预测期内最大的细分市场
由于人们对珍稀宠物及其特殊护理需求的兴趣日益浓厚,爬虫类和两栖动物细分市场预计将在预测期内占据最大市场份额。这些动物需要独特的栖息地、餵食习惯和配件,从而推动了对客製化产品和专家指导的需求。全通路平台使宠物饲主能够无缝取得小众用品和教育内容。随着都市区消费者对爬行动物和两栖动物的认知度和吸引力不断提升,零售商正在扩展其产品线,以满足爬虫类和两栖动物爱好者不断变化的需求。
宠物配件领域预计将在预测期内实现最高复合年增长率
由于宠物日益人性化及其生活方式的融合,预计宠物配件领域将在预测期内实现最高成长率。从时尚项圈到智慧餵食器,宠物饲主,尤其是千禧世代和Z世代,正在投资能够体现其价值观和美学的产品。全通路策略透过让消费者探索潮流趋势并方便地在线上购买,提升了可见度和个人化。社群媒体的影响力和送礼文化的兴起进一步推动了配件领域的成长,使其成为一个充满活力且利润丰厚的类别。
由于快速的都市化、不断增长的可支配收入以及日益壮大的宠物爱好者群体,预计亚太地区将在预测期内占据最大的市场份额。中国、日本和印度等国家正经历文化转型,更加重视宠物陪伴,刺激了对高级产品和服务的需求。零售商正在利用数位平台和在地化策略来满足多样化的偏好。精通科技的消费者和不断壮大的中阶正在使该地区成为全通路成长的强劲引擎。
由于先进的数位基础设施和消费者日益普及的电商,北美预计将在预测期内实现最高的复合年增长率。该地区的宠物饲主注重便利性、健康和客製化,这推动零售商在各个管道进行创新。订阅模式、行动应用程式和人工智慧建议正日益普及。此外,宠物饲养趋势和情感消费的影响也在推动持续成长。北美成熟的零售生态系统和数据主导的策略正在推动其扩张。
According to Stratistics MRC, the Global Omnichannel Pet Retail Market is accounted for $103.1 billion in 2025 and is expected to reach $186.1 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Omnichannel pet retail refers to a seamless, integrated approach to selling pet products and services across multiple channels-both online and offline. It combines physical stores, e-commerce platforms, mobile apps, social media, and customer service touchpoints to create a unified shopping experience. Customers can browse online, purchase in-store, or use click-and-collect options, with consistent product availability, pricing, and personalized engagement throughout. This strategy caters to modern pet owners who expect convenience, flexibility, and tailored recommendations. By leveraging data across channels, retailers can better understand consumer behavior, optimize inventory, and build loyalty in a rapidly growing and emotionally driven market.
Digital Transformation & eCommerce Boom
The digital transformation and eCommerce boom have profoundly reshaped the omnichannel pet retail market, fueling growth and innovation. Pet owners now enjoy seamless shopping experiences across online and offline channels, driven by advanced technologies like AI, data analytics, and mobile apps. This shift enhances customer engagement, personalizes services, and streamlines inventory management, meeting rising demand for convenience and variety. As digital tools bridge gaps, pet retailers thrive by offering agility, faster delivery, and tailored solutions.
Lagging Brick-and-Mortar Performance
Lagging brick-and-mortar performance undermines the omnichannel pet retail market by disrupting inventory flow, weakening customer trust, and diluting brand consistency. Poor in-store experiences-like limited product availability or disengaged staff-erode loyalty and reduce cross-channel conversions. This stagnation hampers digital growth, as physical stores fail to support seamless integration. Ultimately, underperforming outlets drag down overall efficiency, making it harder for retailers to compete with agile, online-first competitors in a fast-evolving market.
Millennial & Gen Z Influence
Millennials and Gen Z are reshaping the omnichannel pet retail market with their digital-first mindset and strong emotional connection to pets. Their preference for convenience, sustainability, and personalized experiences drives retailers to seamlessly blend online and offline channels. These generations demand eco-friendly products, social media engagement, and fast delivery options, compelling businesses to innovate constantly. Their purchasing power and tech-savviness fuel market growth, making them powerful catalysts for transforming pet retail into a more connected, conscious, and customer-centric ecosystem.
Inventory & Fulfillment Complexity
Inventory and fulfillment complexity casts a dark shadow over the omnichannel pet retail market, hindering growth and efficiency. Managing diverse inventory across multiple channels leads to misaligned stock levels, delayed deliveries, and increased operational costs. Retailers struggle to maintain real-time visibility, causing order errors and customer dissatisfaction. This complexity disrupts seamless integration between online and offline platforms, making supply chain management cumbersome, slowing response times, and eroding customer trust in a competitive market.
Covid-19 Impact
The Covid-19 pandemic accelerated the shift toward omnichannel pet retail as lockdowns and social distancing drove consumers online. Pet ownership surged during this period, boosting demand for food, accessories, and healthcare products. Retailers adapted by enhancing digital platforms, offering contactless delivery, and integrating virtual consultations. The crisis highlighted the need for resilient, flexible supply chains and reinforced the importance of seamless customer experiences across channels, setting a new standard for pet retail engagement.
The reptiles & amphibians segment is expected to be the largest during the forecast period
The reptiles & amphibians segment is expected to account for the largest market share during the forecast period, due to rising interest in exotic pets and their specialized care needs. These animals require unique habitats, feeding routines, and accessories, driving demand for tailored products and expert guidance. Omnichannel platforms enable pet owners to access niche supplies and educational content seamlessly. With growing awareness and fascination among urban consumers, retailers are expanding offerings to meet the evolving needs of reptile and amphibian enthusiasts.
The pet accessories segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet accessories segment is predicted to witness the highest growth rate, due to increasing pet humanization and lifestyle integration. From fashion-forward collars to smart feeding devices, pet owners-especially millennials and Gen Z-are investing in products that reflect their values and aesthetics. Omnichannel strategies enhance visibility and personalization, allowing customers to explore trends online and purchase conveniently. The surge in social media influence and gifting culture further accelerates growth, making accessories a dynamic and lucrative category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and a growing pet-loving population. Countries like China, Japan, and India are witnessing a cultural shift toward pet companionship, boosting demand for premium products and services. Retailers are leveraging digital platforms and localized strategies to cater to diverse preferences. The region's tech-savvy consumers and expanding middle class make it a powerhouse for omnichannel growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced digital infrastructure and strong consumer adoption of e-commerce. The region's pet owners prioritize convenience, wellness, and customization, prompting retailers to innovate across channels. Subscription models, mobile apps, and AI-driven recommendations are gaining traction. Additionally, the influence of pet parenting trends and emotional spending drives consistent growth. North America's mature retail ecosystem and data-driven strategies position it for accelerated expansion.
Key players in the market
Some of the key players profiled in the Omnichannel Pet Retail Market include Amazon, PetSmart, Chewy, zooplus, SmartPak Equine, Alibaba, Petco, Pet Supplies Plus, Walmart, BARK, Pet Valu, Target, PetCircle, Petz Grupo, Petlove, Cobasi, Spot & Tango, and The Farmer's Dog.
In August 2025, Ranpak is joining with Walmart under a multi-year deal to install its AutoFill(TM) and DecisionTower(TM) systems in several of Walmart's new generation fulfillment centres. These AI-driven tools will automatically measure voids in packages, close and seal boxes, while reducing waste and speeding up order fulfillment.
In August 2025, The Trade Desk has deepened its partnership with Walmart Connect, extending a multi-year agreement that leverages Walmart's first-party retail data along with The Trade Desk's independent DSP capabilities. Together they're pushing programmatic advertising with better reach, record spend, and innovation.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.