The global market for Manuka Honey was estimated to be worth US$ 714 million in 2024 and is forecast to a readjusted size of US$ 1361 million by 2031 with a CAGR of 9.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Manuka Honey cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Manuka honey, produced in Australia and New Zealand by bees that pollinate the Manuka bush, is one of the most unique and beneficial forms of honey in the world. The honey is commonly sold as an alternative medicine. There are many Manuka honey uses that range from healing sore throats and digestive illnesses, to curing Staph infections and gingivitis.
Global Manuka Honey key players include Comvita, Manuka Health, Watson & Son, etc. Global top three manufacturers hold a share about 40%. Asia-Pacific is the largest market, with a share over 70%, followed by Europe, and North America, both have a share about 25 percent. In terms of product, UMF 10+ is the largest segment, with a share over 30%. And in terms of application, the largest application is Digestion and inflammation treatment, followed by Wound-care and skincare products, etc.
As the efficacy of Manuka honey is continuously recognized by consumers, the market for Manuka honey has continued to expand in recent years. Many new companies have entered the market, market competition has become increasingly fierce, and price competition has become more brutal.
This report aims to provide a comprehensive presentation of the global market for Manuka Honey, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Manuka Honey by region & country, by Type, and by Application.
The Manuka Honey market size, estimations, and forecasts are provided in terms of sales volume (MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Manuka Honey.
Market Segmentation
By Company
- Comvita
- Manuka Health New Zealand
- Arataki Honey
- Manuka Doctor
- New Zealand Honey Co
- WildCape
- Manuka Lab
- Egmont Honey
- NZ MissiLAND
- Wedderspoon
- 100% Pure New Zealand Honey
- DownUnder (Kavezi)
- Streamland
- Melora
- NZGoldHealth
- New Zealand Honey Co.
- Steens
- Manukora
- Tahi
Segment by Type
- UMF 5+
- UMF 10+
- UMF 15+
- UMF 20+
- Others
Segment by Application
- Digestion and Inflammation Treatment
- Wound-care and Skincare Products
- Others
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Manuka Honey manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Manuka Honey in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Manuka Honey in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Manuka Honey Product Introduction
- 1.2 Global Manuka Honey Market Size Forecast
- 1.2.1 Global Manuka Honey Sales Value (2020-2031)
- 1.2.2 Global Manuka Honey Sales Volume (2020-2031)
- 1.2.3 Global Manuka Honey Sales Price (2020-2031)
- 1.3 Manuka Honey Market Trends & Drivers
- 1.3.1 Manuka Honey Industry Trends
- 1.3.2 Manuka Honey Market Drivers & Opportunity
- 1.3.3 Manuka Honey Market Challenges
- 1.3.4 Manuka Honey Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Manuka Honey Players Revenue Ranking (2024)
- 2.2 Global Manuka Honey Revenue by Company (2020-2025)
- 2.3 Global Manuka Honey Players Sales Volume Ranking (2024)
- 2.4 Global Manuka Honey Sales Volume by Company Players (2020-2025)
- 2.5 Global Manuka Honey Average Price by Company (2020-2025)
- 2.6 Key Manufacturers Manuka Honey Manufacturing Base and Headquarters
- 2.7 Key Manufacturers Manuka Honey Product Offered
- 2.8 Key Manufacturers Time to Begin Mass Production of Manuka Honey
- 2.9 Manuka Honey Market Competitive Analysis
- 2.9.1 Manuka Honey Market Concentration Rate (2020-2025)
- 2.9.2 Global 5 and 10 Largest Manufacturers by Manuka Honey Revenue in 2024
- 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Manuka Honey as of 2024)
- 2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 UMF 5+
- 3.1.2 UMF 10+
- 3.1.3 UMF 15+
- 3.1.4 UMF 20+
- 3.1.5 Others
- 3.2 Global Manuka Honey Sales Value by Type
- 3.2.1 Global Manuka Honey Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Manuka Honey Sales Value, by Type (2020-2031)
- 3.2.3 Global Manuka Honey Sales Value, by Type (%) (2020-2031)
- 3.3 Global Manuka Honey Sales Volume by Type
- 3.3.1 Global Manuka Honey Sales Volume by Type (2020 VS 2024 VS 2031)
- 3.3.2 Global Manuka Honey Sales Volume, by Type (2020-2031)
- 3.3.3 Global Manuka Honey Sales Volume, by Type (%) (2020-2031)
- 3.4 Global Manuka Honey Average Price by Type (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Digestion and Inflammation Treatment
- 4.1.2 Wound-care and Skincare Products
- 4.1.3 Others
- 4.2 Global Manuka Honey Sales Value by Application
- 4.2.1 Global Manuka Honey Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Manuka Honey Sales Value, by Application (2020-2031)
- 4.2.3 Global Manuka Honey Sales Value, by Application (%) (2020-2031)
- 4.3 Global Manuka Honey Sales Volume by Application
- 4.3.1 Global Manuka Honey Sales Volume by Application (2020 VS 2024 VS 2031)
- 4.3.2 Global Manuka Honey Sales Volume, by Application (2020-2031)
- 4.3.3 Global Manuka Honey Sales Volume, by Application (%) (2020-2031)
- 4.4 Global Manuka Honey Average Price by Application (2020-2031)
5 Segmentation by Region
- 5.1 Global Manuka Honey Sales Value by Region
- 5.1.1 Global Manuka Honey Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Manuka Honey Sales Value by Region (2020-2025)
- 5.1.3 Global Manuka Honey Sales Value by Region (2026-2031)
- 5.1.4 Global Manuka Honey Sales Value by Region (%), (2020-2031)
- 5.2 Global Manuka Honey Sales Volume by Region
- 5.2.1 Global Manuka Honey Sales Volume by Region: 2020 VS 2024 VS 2031
- 5.2.2 Global Manuka Honey Sales Volume by Region (2020-2025)
- 5.2.3 Global Manuka Honey Sales Volume by Region (2026-2031)
- 5.2.4 Global Manuka Honey Sales Volume by Region (%), (2020-2031)
- 5.3 Global Manuka Honey Average Price by Region (2020-2031)
- 5.4 North America
- 5.4.1 North America Manuka Honey Sales Value, 2020-2031
- 5.4.2 North America Manuka Honey Sales Value by Country (%), 2024 VS 2031
- 5.5 Europe
- 5.5.1 Europe Manuka Honey Sales Value, 2020-2031
- 5.5.2 Europe Manuka Honey Sales Value by Country (%), 2024 VS 2031
- 5.6 Asia Pacific
- 5.6.1 Asia Pacific Manuka Honey Sales Value, 2020-2031
- 5.6.2 Asia Pacific Manuka Honey Sales Value by Region (%), 2024 VS 2031
- 5.7 South America
- 5.7.1 South America Manuka Honey Sales Value, 2020-2031
- 5.7.2 South America Manuka Honey Sales Value by Country (%), 2024 VS 2031
- 5.8 Middle East & Africa
- 5.8.1 Middle East & Africa Manuka Honey Sales Value, 2020-2031
- 5.8.2 Middle East & Africa Manuka Honey Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Manuka Honey Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Manuka Honey Sales Value and Sales Volume
- 6.2.1 Key Countries/Regions Manuka Honey Sales Value, 2020-2031
- 6.2.2 Key Countries/Regions Manuka Honey Sales Volume, 2020-2031
- 6.3 United States
- 6.3.1 United States Manuka Honey Sales Value, 2020-2031
- 6.3.2 United States Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Manuka Honey Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Manuka Honey Sales Value, 2020-2031
- 6.4.2 Europe Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Manuka Honey Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Manuka Honey Sales Value, 2020-2031
- 6.5.2 China Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Manuka Honey Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Manuka Honey Sales Value, 2020-2031
- 6.6.2 Japan Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Manuka Honey Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Manuka Honey Sales Value, 2020-2031
- 6.7.2 South Korea Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Manuka Honey Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Manuka Honey Sales Value, 2020-2031
- 6.8.2 Southeast Asia Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Manuka Honey Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Manuka Honey Sales Value, 2020-2031
- 6.9.2 India Manuka Honey Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Manuka Honey Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Comvita
- 7.1.1 Comvita Company Information
- 7.1.2 Comvita Introduction and Business Overview
- 7.1.3 Comvita Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.1.4 Comvita Manuka Honey Product Offerings
- 7.1.5 Comvita Recent Development
- 7.2 Manuka Health New Zealand
- 7.2.1 Manuka Health New Zealand Company Information
- 7.2.2 Manuka Health New Zealand Introduction and Business Overview
- 7.2.3 Manuka Health New Zealand Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.2.4 Manuka Health New Zealand Manuka Honey Product Offerings
- 7.2.5 Manuka Health New Zealand Recent Development
- 7.3 Arataki Honey
- 7.3.1 Arataki Honey Company Information
- 7.3.2 Arataki Honey Introduction and Business Overview
- 7.3.3 Arataki Honey Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.3.4 Arataki Honey Manuka Honey Product Offerings
- 7.3.5 Arataki Honey Recent Development
- 7.4 Manuka Doctor
- 7.4.1 Manuka Doctor Company Information
- 7.4.2 Manuka Doctor Introduction and Business Overview
- 7.4.3 Manuka Doctor Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.4.4 Manuka Doctor Manuka Honey Product Offerings
- 7.4.5 Manuka Doctor Recent Development
- 7.5 New Zealand Honey Co
- 7.5.1 New Zealand Honey Co Company Information
- 7.5.2 New Zealand Honey Co Introduction and Business Overview
- 7.5.3 New Zealand Honey Co Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.5.4 New Zealand Honey Co Manuka Honey Product Offerings
- 7.5.5 New Zealand Honey Co Recent Development
- 7.6 WildCape
- 7.6.1 WildCape Company Information
- 7.6.2 WildCape Introduction and Business Overview
- 7.6.3 WildCape Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.6.4 WildCape Manuka Honey Product Offerings
- 7.6.5 WildCape Recent Development
- 7.7 Manuka Lab
- 7.7.1 Manuka Lab Company Information
- 7.7.2 Manuka Lab Introduction and Business Overview
- 7.7.3 Manuka Lab Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.7.4 Manuka Lab Manuka Honey Product Offerings
- 7.7.5 Manuka Lab Recent Development
- 7.8 Egmont Honey
- 7.8.1 Egmont Honey Company Information
- 7.8.2 Egmont Honey Introduction and Business Overview
- 7.8.3 Egmont Honey Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.8.4 Egmont Honey Manuka Honey Product Offerings
- 7.8.5 Egmont Honey Recent Development
- 7.9 NZ MissiLAND
- 7.9.1 NZ MissiLAND Company Information
- 7.9.2 NZ MissiLAND Introduction and Business Overview
- 7.9.3 NZ MissiLAND Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.9.4 NZ MissiLAND Manuka Honey Product Offerings
- 7.9.5 NZ MissiLAND Recent Development
- 7.10 Wedderspoon
- 7.10.1 Wedderspoon Company Information
- 7.10.2 Wedderspoon Introduction and Business Overview
- 7.10.3 Wedderspoon Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.10.4 Wedderspoon Manuka Honey Product Offerings
- 7.10.5 Wedderspoon Recent Development
- 7.11 100% Pure New Zealand Honey
- 7.11.1 100% Pure New Zealand Honey Company Information
- 7.11.2 100% Pure New Zealand Honey Introduction and Business Overview
- 7.11.3 100% Pure New Zealand Honey Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.11.4 100% Pure New Zealand Honey Manuka Honey Product Offerings
- 7.11.5 100% Pure New Zealand Honey Recent Development
- 7.12 DownUnder (Kavezi)
- 7.12.1 DownUnder (Kavezi) Company Information
- 7.12.2 DownUnder (Kavezi) Introduction and Business Overview
- 7.12.3 DownUnder (Kavezi) Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.12.4 DownUnder (Kavezi) Manuka Honey Product Offerings
- 7.12.5 DownUnder (Kavezi) Recent Development
- 7.13 Streamland
- 7.13.1 Streamland Company Information
- 7.13.2 Streamland Introduction and Business Overview
- 7.13.3 Streamland Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.13.4 Streamland Manuka Honey Product Offerings
- 7.13.5 Streamland Recent Development
- 7.14 Melora
- 7.14.1 Melora Company Information
- 7.14.2 Melora Introduction and Business Overview
- 7.14.3 Melora Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.14.4 Melora Manuka Honey Product Offerings
- 7.14.5 Melora Recent Development
- 7.15 NZGoldHealth
- 7.15.1 NZGoldHealth Company Information
- 7.15.2 NZGoldHealth Introduction and Business Overview
- 7.15.3 NZGoldHealth Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.15.4 NZGoldHealth Manuka Honey Product Offerings
- 7.15.5 NZGoldHealth Recent Development
- 7.16 New Zealand Honey Co.
- 7.16.1 New Zealand Honey Co. Company Information
- 7.16.2 New Zealand Honey Co. Introduction and Business Overview
- 7.16.3 New Zealand Honey Co. Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.16.4 New Zealand Honey Co. Manuka Honey Product Offerings
- 7.16.5 New Zealand Honey Co. Recent Development
- 7.17 Steens
- 7.17.1 Steens Company Information
- 7.17.2 Steens Introduction and Business Overview
- 7.17.3 Steens Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.17.4 Steens Manuka Honey Product Offerings
- 7.17.5 Steens Recent Development
- 7.18 Manukora
- 7.18.1 Manukora Company Information
- 7.18.2 Manukora Introduction and Business Overview
- 7.18.3 Manukora Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.18.4 Manukora Manuka Honey Product Offerings
- 7.18.5 Manukora Recent Development
- 7.19 Tahi
- 7.19.1 Tahi Company Information
- 7.19.2 Tahi Introduction and Business Overview
- 7.19.3 Tahi Manuka Honey Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.19.4 Tahi Manuka Honey Product Offerings
- 7.19.5 Tahi Recent Development
8 Industry Chain Analysis
- 8.1 Manuka Honey Industrial Chain
- 8.2 Manuka Honey Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Manuka Honey Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Manuka Honey Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer