The global market for Wet Pet Food was estimated to be worth US$ 37860 million in 2024 and is forecast to a readjusted size of US$ 45369 million by 2031 with a CAGR of 2.7% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Wet Pet Food cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Wet pet food refers to pet nutrition products that contain a high moisture content, typically ranging from 70% to 85%, and are often packaged in cans, pouches, or trays. Made from meat, poultry, fish, grains, and added nutrients, wet pet food offers enhanced palatability, easier digestion, and increased hydration for pets, especially for those with dental issues, older age, or low water intake. It is commonly used for both dogs and cats and is valued for its rich aroma, soft texture, and nutritional completeness.
One of the primary drivers of the wet pet food market is the growing trend of pet humanization, where pet owners increasingly view their animals as family members and prioritize their health, nutrition, and overall well-being. Wet pet food, known for its high palatability, rich aroma, and soft texture, is perceived as a more premium and indulgent option compared to dry kibble. It is particularly appealing for aging pets, pets with dental issues, or those with low hydration levels, as it provides both nutrition and moisture in one serving. The increasing awareness of pet nutrition, coupled with the rise in single-person households and aging populations-who tend to invest more in companion animals-has led to greater demand for high-quality, convenient, and specialized pet food options. Additionally, urbanization and rising disposable incomes in emerging markets like China, India, and Southeast Asia are expanding the consumer base for premium wet pet food products. Manufacturers are responding with diverse formulations, including grain-free, organic, and veterinary-prescribed diets, as well as innovative packaging such as single-serve pouches that enhance convenience and freshness. E-commerce and pet specialty stores have further facilitated the availability and visibility of wet pet food brands, boosting market penetration globally.
Despite its strong growth potential, the wet pet food market faces several challenges that could impact its long-term development. One of the major hurdles is its relatively high production and retail cost compared to dry pet food. Wet food requires more expensive ingredients, specialized processing, and moisture-retentive packaging such as cans or sealed trays, which not only raises price points but also affects shelf life and logistics. These higher costs may deter price-sensitive consumers or make wet food a supplemental product rather than a staple. Environmental concerns related to packaging waste, especially single-use plastics and metal cans, also pose challenges as consumers and regulators demand more sustainable solutions. Furthermore, wet pet food is heavier and bulkier, making it costlier to transport and store-issues that affect both manufacturers and retailers, particularly in regions with underdeveloped logistics infrastructure. Quality control and food safety are also critical, as the high moisture content increases the risk of microbial contamination if not properly handled during production and distribution. Lastly, while pet owners are increasingly health-conscious, many still lack knowledge of proper pet nutrition, which can limit the adoption of more specialized wet food formulations. Addressing these challenges will require innovation in packaging, supply chain optimization, pricing strategies, and consumer education to ensure sustained growth of the wet pet food segment.
This report aims to provide a comprehensive presentation of the global market for Wet Pet Food, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Wet Pet Food by region & country, by Type, and by Application.
The Wet Pet Food market size, estimations, and forecasts are provided in terms of sales volume (K MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Wet Pet Food.
Market Segmentation
By Company
- Mars
- Nestle Purina
- J.M. Smucker
- Colgate-Palmolive
- Diamond Pet Foods
- General Mills
- Heristo
- Unicharm
- Spectrum Brands
- Agrolimen
- Nisshin Pet Food
- Total Alimentos
- Ramical
- Butcher's
- MoonShine
- Big Time
- Yantai China Pet Foods
- Gambol
- Inspired Pet Nutrition
- Thai Union
Segment by Type
- Canned Wet Food
- Tray/Aluminum Cup
- Pouch Wet Food
- Others
Segment by Application
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Wet Pet Food manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Wet Pet Food in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Wet Pet Food in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Wet Pet Food Product Introduction
- 1.2 Global Wet Pet Food Market Size Forecast
- 1.2.1 Global Wet Pet Food Sales Value (2020-2031)
- 1.2.2 Global Wet Pet Food Sales Volume (2020-2031)
- 1.2.3 Global Wet Pet Food Sales Price (2020-2031)
- 1.3 Wet Pet Food Market Trends & Drivers
- 1.3.1 Wet Pet Food Industry Trends
- 1.3.2 Wet Pet Food Market Drivers & Opportunity
- 1.3.3 Wet Pet Food Market Challenges
- 1.3.4 Wet Pet Food Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Wet Pet Food Players Revenue Ranking (2024)
- 2.2 Global Wet Pet Food Revenue by Company (2020-2025)
- 2.3 Global Wet Pet Food Players Sales Volume Ranking (2024)
- 2.4 Global Wet Pet Food Sales Volume by Company Players (2020-2025)
- 2.5 Global Wet Pet Food Average Price by Company (2020-2025)
- 2.6 Key Manufacturers Wet Pet Food Manufacturing Base and Headquarters
- 2.7 Key Manufacturers Wet Pet Food Product Offered
- 2.8 Key Manufacturers Time to Begin Mass Production of Wet Pet Food
- 2.9 Wet Pet Food Market Competitive Analysis
- 2.9.1 Wet Pet Food Market Concentration Rate (2020-2025)
- 2.9.2 Global 5 and 10 Largest Manufacturers by Wet Pet Food Revenue in 2024
- 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Wet Pet Food as of 2024)
- 2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Canned Wet Food
- 3.1.2 Tray/Aluminum Cup
- 3.1.3 Pouch Wet Food
- 3.1.4 Others
- 3.2 Global Wet Pet Food Sales Value by Type
- 3.2.1 Global Wet Pet Food Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Wet Pet Food Sales Value, by Type (2020-2031)
- 3.2.3 Global Wet Pet Food Sales Value, by Type (%) (2020-2031)
- 3.3 Global Wet Pet Food Sales Volume by Type
- 3.3.1 Global Wet Pet Food Sales Volume by Type (2020 VS 2024 VS 2031)
- 3.3.2 Global Wet Pet Food Sales Volume, by Type (2020-2031)
- 3.3.3 Global Wet Pet Food Sales Volume, by Type (%) (2020-2031)
- 3.4 Global Wet Pet Food Average Price by Type (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Pet Dog
- 4.1.2 Pet Cat
- 4.1.3 Others
- 4.2 Global Wet Pet Food Sales Value by Application
- 4.2.1 Global Wet Pet Food Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Wet Pet Food Sales Value, by Application (2020-2031)
- 4.2.3 Global Wet Pet Food Sales Value, by Application (%) (2020-2031)
- 4.3 Global Wet Pet Food Sales Volume by Application
- 4.3.1 Global Wet Pet Food Sales Volume by Application (2020 VS 2024 VS 2031)
- 4.3.2 Global Wet Pet Food Sales Volume, by Application (2020-2031)
- 4.3.3 Global Wet Pet Food Sales Volume, by Application (%) (2020-2031)
- 4.4 Global Wet Pet Food Average Price by Application (2020-2031)
5 Segmentation by Region
- 5.1 Global Wet Pet Food Sales Value by Region
- 5.1.1 Global Wet Pet Food Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Wet Pet Food Sales Value by Region (2020-2025)
- 5.1.3 Global Wet Pet Food Sales Value by Region (2026-2031)
- 5.1.4 Global Wet Pet Food Sales Value by Region (%), (2020-2031)
- 5.2 Global Wet Pet Food Sales Volume by Region
- 5.2.1 Global Wet Pet Food Sales Volume by Region: 2020 VS 2024 VS 2031
- 5.2.2 Global Wet Pet Food Sales Volume by Region (2020-2025)
- 5.2.3 Global Wet Pet Food Sales Volume by Region (2026-2031)
- 5.2.4 Global Wet Pet Food Sales Volume by Region (%), (2020-2031)
- 5.3 Global Wet Pet Food Average Price by Region (2020-2031)
- 5.4 North America
- 5.4.1 North America Wet Pet Food Sales Value, 2020-2031
- 5.4.2 North America Wet Pet Food Sales Value by Country (%), 2024 VS 2031
- 5.5 Europe
- 5.5.1 Europe Wet Pet Food Sales Value, 2020-2031
- 5.5.2 Europe Wet Pet Food Sales Value by Country (%), 2024 VS 2031
- 5.6 Asia Pacific
- 5.6.1 Asia Pacific Wet Pet Food Sales Value, 2020-2031
- 5.6.2 Asia Pacific Wet Pet Food Sales Value by Region (%), 2024 VS 2031
- 5.7 South America
- 5.7.1 South America Wet Pet Food Sales Value, 2020-2031
- 5.7.2 South America Wet Pet Food Sales Value by Country (%), 2024 VS 2031
- 5.8 Middle East & Africa
- 5.8.1 Middle East & Africa Wet Pet Food Sales Value, 2020-2031
- 5.8.2 Middle East & Africa Wet Pet Food Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Wet Pet Food Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Wet Pet Food Sales Value and Sales Volume
- 6.2.1 Key Countries/Regions Wet Pet Food Sales Value, 2020-2031
- 6.2.2 Key Countries/Regions Wet Pet Food Sales Volume, 2020-2031
- 6.3 United States
- 6.3.1 United States Wet Pet Food Sales Value, 2020-2031
- 6.3.2 United States Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Wet Pet Food Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Wet Pet Food Sales Value, 2020-2031
- 6.4.2 Europe Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Wet Pet Food Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Wet Pet Food Sales Value, 2020-2031
- 6.5.2 China Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Wet Pet Food Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Wet Pet Food Sales Value, 2020-2031
- 6.6.2 Japan Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Wet Pet Food Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Wet Pet Food Sales Value, 2020-2031
- 6.7.2 South Korea Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Wet Pet Food Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Wet Pet Food Sales Value, 2020-2031
- 6.8.2 Southeast Asia Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Wet Pet Food Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Wet Pet Food Sales Value, 2020-2031
- 6.9.2 India Wet Pet Food Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Wet Pet Food Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Mars
- 7.1.1 Mars Company Information
- 7.1.2 Mars Introduction and Business Overview
- 7.1.3 Mars Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.1.4 Mars Wet Pet Food Product Offerings
- 7.1.5 Mars Recent Development
- 7.2 Nestle Purina
- 7.2.1 Nestle Purina Company Information
- 7.2.2 Nestle Purina Introduction and Business Overview
- 7.2.3 Nestle Purina Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.2.4 Nestle Purina Wet Pet Food Product Offerings
- 7.2.5 Nestle Purina Recent Development
- 7.3 J.M. Smucker
- 7.3.1 J.M. Smucker Company Information
- 7.3.2 J.M. Smucker Introduction and Business Overview
- 7.3.3 J.M. Smucker Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.3.4 J.M. Smucker Wet Pet Food Product Offerings
- 7.3.5 J.M. Smucker Recent Development
- 7.4 Colgate-Palmolive
- 7.4.1 Colgate-Palmolive Company Information
- 7.4.2 Colgate-Palmolive Introduction and Business Overview
- 7.4.3 Colgate-Palmolive Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.4.4 Colgate-Palmolive Wet Pet Food Product Offerings
- 7.4.5 Colgate-Palmolive Recent Development
- 7.5 Diamond Pet Foods
- 7.5.1 Diamond Pet Foods Company Information
- 7.5.2 Diamond Pet Foods Introduction and Business Overview
- 7.5.3 Diamond Pet Foods Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.5.4 Diamond Pet Foods Wet Pet Food Product Offerings
- 7.5.5 Diamond Pet Foods Recent Development
- 7.6 General Mills
- 7.6.1 General Mills Company Information
- 7.6.2 General Mills Introduction and Business Overview
- 7.6.3 General Mills Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.6.4 General Mills Wet Pet Food Product Offerings
- 7.6.5 General Mills Recent Development
- 7.7 Heristo
- 7.7.1 Heristo Company Information
- 7.7.2 Heristo Introduction and Business Overview
- 7.7.3 Heristo Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.7.4 Heristo Wet Pet Food Product Offerings
- 7.7.5 Heristo Recent Development
- 7.8 Unicharm
- 7.8.1 Unicharm Company Information
- 7.8.2 Unicharm Introduction and Business Overview
- 7.8.3 Unicharm Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.8.4 Unicharm Wet Pet Food Product Offerings
- 7.8.5 Unicharm Recent Development
- 7.9 Spectrum Brands
- 7.9.1 Spectrum Brands Company Information
- 7.9.2 Spectrum Brands Introduction and Business Overview
- 7.9.3 Spectrum Brands Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.9.4 Spectrum Brands Wet Pet Food Product Offerings
- 7.9.5 Spectrum Brands Recent Development
- 7.10 Agrolimen
- 7.10.1 Agrolimen Company Information
- 7.10.2 Agrolimen Introduction and Business Overview
- 7.10.3 Agrolimen Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.10.4 Agrolimen Wet Pet Food Product Offerings
- 7.10.5 Agrolimen Recent Development
- 7.11 Nisshin Pet Food
- 7.11.1 Nisshin Pet Food Company Information
- 7.11.2 Nisshin Pet Food Introduction and Business Overview
- 7.11.3 Nisshin Pet Food Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.11.4 Nisshin Pet Food Wet Pet Food Product Offerings
- 7.11.5 Nisshin Pet Food Recent Development
- 7.12 Total Alimentos
- 7.12.1 Total Alimentos Company Information
- 7.12.2 Total Alimentos Introduction and Business Overview
- 7.12.3 Total Alimentos Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.12.4 Total Alimentos Wet Pet Food Product Offerings
- 7.12.5 Total Alimentos Recent Development
- 7.13 Ramical
- 7.13.1 Ramical Company Information
- 7.13.2 Ramical Introduction and Business Overview
- 7.13.3 Ramical Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.13.4 Ramical Wet Pet Food Product Offerings
- 7.13.5 Ramical Recent Development
- 7.14 Butcher's
- 7.14.1 Butcher's Company Information
- 7.14.2 Butcher's Introduction and Business Overview
- 7.14.3 Butcher's Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.14.4 Butcher's Wet Pet Food Product Offerings
- 7.14.5 Butcher's Recent Development
- 7.15 MoonShine
- 7.15.1 MoonShine Company Information
- 7.15.2 MoonShine Introduction and Business Overview
- 7.15.3 MoonShine Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.15.4 MoonShine Wet Pet Food Product Offerings
- 7.15.5 MoonShine Recent Development
- 7.16 Big Time
- 7.16.1 Big Time Company Information
- 7.16.2 Big Time Introduction and Business Overview
- 7.16.3 Big Time Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.16.4 Big Time Wet Pet Food Product Offerings
- 7.16.5 Big Time Recent Development
- 7.17 Yantai China Pet Foods
- 7.17.1 Yantai China Pet Foods Company Information
- 7.17.2 Yantai China Pet Foods Introduction and Business Overview
- 7.17.3 Yantai China Pet Foods Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.17.4 Yantai China Pet Foods Wet Pet Food Product Offerings
- 7.17.5 Yantai China Pet Foods Recent Development
- 7.18 Gambol
- 7.18.1 Gambol Company Information
- 7.18.2 Gambol Introduction and Business Overview
- 7.18.3 Gambol Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.18.4 Gambol Wet Pet Food Product Offerings
- 7.18.5 Gambol Recent Development
- 7.19 Inspired Pet Nutrition
- 7.19.1 Inspired Pet Nutrition Company Information
- 7.19.2 Inspired Pet Nutrition Introduction and Business Overview
- 7.19.3 Inspired Pet Nutrition Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.19.4 Inspired Pet Nutrition Wet Pet Food Product Offerings
- 7.19.5 Inspired Pet Nutrition Recent Development
- 7.20 Thai Union
- 7.20.1 Thai Union Company Information
- 7.20.2 Thai Union Introduction and Business Overview
- 7.20.3 Thai Union Wet Pet Food Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.20.4 Thai Union Wet Pet Food Product Offerings
- 7.20.5 Thai Union Recent Development
8 Industry Chain Analysis
- 8.1 Wet Pet Food Industrial Chain
- 8.2 Wet Pet Food Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Wet Pet Food Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Wet Pet Food Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer