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市场调查报告书
商品编码
1457882

汽车XR（VR/AR/MR）产业（2024）

Automotive XR (VR/AR/MR) Industry Report, 2024
出版日期: | 出版商: ResearchInChina | 英文 107 Pages | 商品交期: 最快1-2个工作天内

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简介目录

汽车XR（扩增实境）是一项将VR（虚拟实境）、AR（扩增实境）和MR（混合实境）技术整合到车辆系统中的创新技术。 可以为驾驶和乘客提供更丰富、更直觉的资讯互动体验。 这是区分未来智慧座舱的重要体现。

XR与IVI和智慧型手机集成，实现多装置整合体验。

2023年3月，Rokid与理想车款发表了支援L系列车型的联合AR眼镜Rokid Max。 Li Auto的IVI APP投射在VR眼镜上，可用于观赏、玩游戏、线上办公等。 此外，将掌上游戏机投射到中控萤幕上，再投射到眼镜上，就可以透过手势操作IVI并玩游戏。

2023年11月，Xingji Meizu推出基于Flyme AR OS的智慧AR眼镜MYVU。 透过Flyme Link（智慧型手机和IVI集成解决方案）与Meizu智慧型手机集成，您不仅可以将通话、音乐、视讯、导航、重要应用程式通知等循环到AR眼镜，还可以将运算能力透过共享网路与您的智慧型手机，可以降低玻璃的功耗并实现更长的续航里程。 未来，MYVU AR眼镜将与汽车和智慧型手机集成，透过应用程式和数据的无缝流动，实现多装置整合体验。

因此，随着 "MeizuFlyme生态系统上线" ，Xingji Meizu将作业系统Flyme升级为FlymeOS。 FlymeOS由Flyme 10（智慧型手机作业系统）、Flyme Auto（MeizuIVI系统）和Flyme AR（AR眼镜作业系统）组成，涵盖智慧型手机、XR和智慧型汽车三大领域。 FlymeOS以 "万物互联、无界无限" 为特色，是连接所有设备的基础。

AI+AR增强语音互动体验。

在CES 2024上，Rayneo发布了立体全彩MicroLED光波导AR眼镜 "Rayneo X2 Lite" ，并推出了基础型号语音助理 "Rayneo AI" （2023年12月发布）。 Rayneo 支持。 2024年3月，Rayneo 科技完成新一轮融资，融资1亿元人民币。 本轮融资将用于研发打造新世代AR眼镜，协助打造AI+AR眼镜生态系统。

Xingji Meizu也推出AI+AR。 2023年11月，Meizu发表了两款MYVU系列AR眼镜，并将其连接至Flyme AI基础模型。 基于人工智慧，人工智慧助理可以即时工作，提供出行攻略、学习计画、商业分析等日常生活和工作协作。 同时，AR眼镜可实现提词、即时翻译（中英文）、骑乘导航等场景功能。

汽车XR场景从娱乐扩展到驾驶辅助和车辆控制。

目前，XR主要解决使用者观影、游戏等座舱娱乐需求。 此外，供应商也正在探索驾驶辅助、车辆控制等其他应用情境。

本报告针对中国汽车XR（VR/AR/MR）产业进行研究分析，提供市场趋势、主要应用场景、设备和软体供应商等资讯。

目录

第一章汽车XR概述与市场趋势

  • 汽车 XR（VR/AR/MR）的定义
  • 汽车 XR 技术比较
  • 汽车XR主要应用场景－企业级
  • 汽车XR主要应用场景－消费级
  • 车用AR眼镜的优缺点
  • 汽车 XR 商业模式
  • XR产业链
  • 汽车XR发展趋势

第二章主要汽车XR设备与软体解决方案供应商

  • 主要汽车 XR 设备和软体解决方案供应商摘要
  • Rokid
  • Meta
  • Rayneo Technology
  • Xingji Meizu
  • XREAL
  • Holoride
  • ELEJO
  • CATARC
  • MOTREX：机舱内 XR BOX

第 3 章 OEM AR/XR 版面配置

  • 各主机厂座舱XR技术布局对比
  • BMW
  • Ford
  • Audi
  • Porsche的汽车XR布局
  • Li Auto
  • NIO
  • Skyworth
  • BYD
  • Chery汽车XR布局
  • GAC汽车XR布局
简介目录
Product Code: JXM023

Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems. It can bring drivers and passengers richer and more intuitive information interaction experiences. It is an important embodiment of differentiation between intelligent cockpits of the future.

XR is integrated with IVI and smartphones to create multi-terminal integration experience.

In March 2023, Rokid and Li Auto announced Rokid Max, their cooperative AR glasses which support L series models. Li Auto's IVI APP can be projected onto VR glasses for viewing, gaming, online office, etc. In addition, it allows handheld game consoles to be projected onto the center console screen and then to the glasses, so that users can control IVI and play games through gesture interaction.

In November 2023, Xingji Meizu released MYVU intelligent AR glasses based on Flyme AR OS. The integration with Meizu smartphones via Flyme Link (a smartphone-IVI integration solution) not only allows for circulation of phone calls, music, videos, navigation, important application notifications and more to the AR glasses, but also makes it share computing power and network with the smartphone, thereby reducing the power consumption of the glasses and enabling a long cruising range. In the future, MYVU AR glasses will be integrated with cars and smartphones to create multi-terminal integration experience through seamless flow of applications and data.

Therefore, at the "Meizu Flyme Ecosystem Launch", Xingji Meizu upgraded the operating system Flyme to FlymeOS. Composed of Flyme 10 (smartphone OS), Flyme Auto (Meizu IVI system), and Flyme AR (AR glasses OS), FlymeOS covers three major areas: smartphone, XR and intelligent vehicle. FlymeOS features "Internet of Everything, Boundless and Infinite", and becomes the base for connecting all terminals.

AI+AR to enhance voice interaction experience

At CES 2024, Rayneo unveiled Rayneo X2 Lite, a stereo full-color MicroLED optical waveguide AR glasses that introduce Rayneo AI (released in December 2023), a foundation model voice assistant. With Rayneo AI, Rayneo X2 Lite enables multiple capabilities including multi-round natural language conversations, trip planning, easy encyclopedic Q&A and brainstorming, and supports AI-assisted translation, 3D spatial navigation, and first-person perspective video creation. In March 2024, Rayneo Technology closed a new funding round and raised RMB100 million which will be used to develop and spawn next-generation AR glasses and expedite the construction of the AI+AR glasses ecosystem.

Xingji Meizu is also laying out AI+AR. In November 2023, Xingji Meizu released two MYVU series AR glasses, connected to the Flyme AI foundation model. Based on AI, AI assistant can be awakened in real time to provide travel tips, study plans, business analysis, and other daily life and work collaboration. At the same time, AR glasses can realize scenario functions such as teleprompter, real-time translation (in Chinese and English), and cycling navigation.

Automotive XR scenarios expand from entertainment to driving assistance and vehicle control.

Currently, XR mainly caters to users' needs for cockpit entertainment, for example, viewing and gaming. Moreover suppliers are also exploring other application scenarios such as driving assistance and vehicle control.

At CES 2024, BMW and XREAL together demonstrated XREAL Air 2 AR glasses, a device which integrates vehicle information, infotainment, vehicle electronic and electrical information, BMW cloud information and other data. Wearing the glasses, users can see how navigation instructions, hazard warnings, entertainment content, information on charging stations and supporting visualizations in parking situations are embedded perfectly into the real-world environment by the "XREAL Air 2".

At CES 2023, Audi presented activesphere, a concept car which is equipped with four AR headsets. Wearing Magic Leap 2 AR glasses, the driver can view trip data, road conditions, location and navigation information in real time the MR visual interface with a 70° FOV; the passengers can control air conditioning temperature, airflow, and audio system next to their seats via gestures.

Furthermore, AR technology can be available beyond the cockpit. In off-road scenarios, the topographic map can be projected into the surroundings; in commuting, traffic information, routes and safety warnings can be projected in layers into the driver's view.

Table of Contents

1 Overview and Market Trends of Automotive XR

  • 1.1 Definition of Automotive XR (VR/AR/MR)
  • 1.2 Comparison between Automotive XR Technologies
  • 1.3 Main Application Scenarios of Automotive XR - Corporate-grade
  • 1.4 Main Application Scenarios of Automotive XR - Consumer-grade
  • 1.5 Advantages and Disadvantages of AR Glasses in Cars
    • 1.5.1 Challenges in Adaptation of Existing VR Technologies to In-vehicle Scenarios
  • 1.6 Automotive XR Business Models
  • 1.7 XR Industry Chain
    • 1.7.1 XR Industry Chain Companies
    • 1.7.2 Comparison between Main VR Optical Solutions
    • 1.7.3 Development Direction of VR Optical Solutions
    • 1.7.4 Main VR Display Technologies
    • 1.7.5 Comparison between Main AR Optical Solutions
    • 1.7.6 Development Direction of AR Optical Solutions
    • 1.7.7 Main AR Display Technologies
    • 1.7.8 XR See-through Technology Route
      • 1.7.8.1 VST (Video See-through) Application Cases
      • 1.7.8.2 OST (Optical See-through) Application Cases
  • 1.8 Development Trends of Automotive XR
    • 1.8.1 Trend 1
    • 1.8.2 Trend 2
    • 1.8.3 Trend 3
      • 1.8.3.1 Cases

2 Major Automotive XR Device and Software Solution Suppliers

  • 2.1 Summary of Major Automotive XR Device and Solution Suppliers
    • 2.1.1 Summary of Iteration Directions of Main Automotive XR Products
  • 2.2 Rokid
    • 2.2.1 Profile and Financing History
    • 2.2.2 Latest Consumer-grade AR Glasses: Rokid Max
    • 2.2.3 Rokid AR Space Operating System
    • 2.2.4 Rokid AR Software Ecosystem Cooperation
    • 2.2.5 Rokid AR In-vehicle Scenario Cooperation Layout
  • 2.3 Meta
    • 2.3.1 Profile
    • 2.3.2 Latest VR Device: Quest 3
  • 2.4 Rayneo Technology
    • 2.4.1 Profile
    • 2.4.2 AR Glasses: Rayneo X2
    • 2.4.3 AR Glasses: Rayneo X2 Lite
    • 2.4.4 AR Glasses: Rayneo Air 2
  • 2.5 Xingji Meizu
    • 2.5.1 "Smartphone + XR + Intelligent Vehicle" Strategic Map
    • 2.5.2 Building Multi-terminal (Smartphone, Car, AR, etc.) Ecosystem Integration
    • 2.5.3 Comparison between MYVU Series AR Glasses
    • 2.5.4 MYVU Series AR Glasses: Xingji Meizu MYVU Discovery Edition
    • 2.5.5 AR Glasses Highlight 1
    • 2.5.6 AR Glasses Highlight 2
    • 2.5.7 AR Glasses Highlight 3
    • 2.5.8 Latest Upgrade of AR Glasses OS
  • 2.6 XREAL
    • 2.6.1 Profile and Financing History
    • 2.6.2 Latest In-vehicle AR Glasses: XREAL Air 2
    • 2.6.3 Iteration of AR Glasses Software Algorithms and Optical Engines
    • 2.6.4 Automotive XR Cooperation Dynamics
  • 2.7 Holoride
    • 2.7.1 Profile
    • 2.7.2 Eco-Architecture Map
    • 2.7.3 Latest Automotive XR Hardware Solutions
    • 2.7.4 Latest Automotive XR Software Solutions
    • 2.7.5 Automotive XR Cooperation Dynamics
  • 2.8 ELEJO
    • 2.8.1 Profile and Key Automotive XR Technologies
    • 2.8.2 Automotive XR Intelligent Cockpit ELEJO Technology Architecture
    • 2.8.3 Automotive XR Intelligent Cockpit ELEJO Algorithm & Engine
    • 2.8.4 Automotive XR Eco-Cooperation and Business Model
  • 2.9 CATARC
    • 2.9.1 Intelligent Automotive XR Technology Application Solution
    • 2.9.2 Intelligent Automotive XR Virtual Simulation Experiment Platform
    • 2.9.3 Intelligent Automotive XR Virtual Simulation Verification Software System
  • 2.10 MOTREX: In-cabin XR BOX

3 AR/XR Layout of OEMs

  • 3.1 Comparison of Cockpit XR Technology Layout between OEMs
    • 3.1.1 Comparison of Automotive VR Headset Parameters between OEMs
    • 3.1.2 Comparison of Automotive AR Glasses Parameters between OEMs
    • 3.1.3 Optical and Display Solutions of AR Glasses for In-car Applications
  • 3.2 BMW
    • 3.2.1 Automotive XR Layout (1)
    • 3.2.2 Automotive XR Layout (2)
  • 3.3 Ford
    • 3.3.1 Automotive XR Layout (1)
    • 3.3.2 Automotive XR Layout (2)
  • 3.4 Audi
    • 3.4.1 Automotive XR Layout (1)
    • 3.4.2 Automotive XR Layout (2)
  • 3.5 Porsche Automotive XR Layout
  • 3.6 Li Auto
    • 3.6.1 Automotive XR Layout
    • 3.6.2 Features of Rayneo Air AR Glasses
    • 3.6.3 Features of Latest Rokid Max AR Glasses
  • 3.7 NIO
    • 3.7.1 AR Glasses
    • 3.7.2 VR Headset
  • 3.8 Skyworth
    • 3.8.1 Launched Sleep-aid VR Headset Together with Skyworth XR
    • 3.8.2 VR Headset Series Comparison
    • 3.8.3 Main Features of VR Headset
    • 3.8.4 VR Headset Software Algorithm
    • 3.8.5 VR Headset Software Platform SkyOS
  • 3.9 BYD
  • 3.10 Chery's Automotive XR Layout
  • 3.11 GAC's Automotive XR Layout