K-12（幼儿园、小学、初中、高中）的辅材市场

K-12（幼儿园、小学、初中、高中）辅助教材市场预计在 2020 年达到 38 亿美元，到 2024 年增长到 46 亿美元，复合年增长率为 5.3%。我是这里。因此，补充材料在整个 K-12 教材市场中的份额预计将从 43.9% 上升到 45.7%。

在本报告中，我们调查了 K-12 补充教材市场、市场规模、主要学科的市场趋势、教师在使用补充教材时的做法和观点、补充教材的缺点和问题，我们提供的信息包括作为州、学区和教育出版商帮助教师找到合适的补充材料以及大公司简介的重要性和机会。

内容

调查方法

执行摘要

补充材料

• 背景
• 什么是“补充材料”？
• 一些差异
• 为什么补充教材很重要，为什么现在更重要？
• 补充资源从何而来？

补充材料市场：销售、支出、预测

• 按主题划分的补充材料市场
  • 化学
  • 阅读
  • 算术
  • 社会
  • 社交和情感学习
  • 未来展望

教师实践与观点

• 教师需要补充教材的原因和时间
• 在哪里可以找到老师？
• 教师如何搜索和浏览资料？
• 制定质量标准/首选信息来源
• 选择后

补充教材的缺点和问题

• 质量问题
• 虚弱的原因
  • 无效的资源评估方法
  • 不恰当或误导性的资源描述
  • Google 搜索功能不佳
  • 时间压力
  • 一个可能的解决方案
• 积极方面

影响和机遇

• 州和学区指导
• 教育出版商的角色
• 标准和指南方面的潜在问题

企业檔案

• 主要企业
  • Discovery Education
  • Houghton Mifflin Harcourt（HMH）
  • McGraw Hill Education
  • Renaisance
  • Savvas（过去的Pearson K-12 Learning）
  • Stride Learning Solutions
  • Scholastic
• 其他出版商

示例补充选择指南

Simba has estimated the size of the K-12 instructional supplemental materials market to be $3.8 billion in 2020 and is forecast to grow to $4.6 billion in 2024, representing a CAGR of 5.3% and an increase in the share of the total K-12 instructional materials market from 43.9% to 45.7%. This is one of the highlights of Simba's just released report, The State of the “K-12 Supplemental Materials Market: 2022”.

What this Report Covers

In addition to examining and determining market size and structure, the report also examines: definitions of supplemental material; various types and sources of resources; size of market by key subject areas: science, reading, math, and social studies; teachers' practices and perspectives when using supplemental resources: when educators seek it; where do they search; and how they search and browse; downsides and drawbacks with supplemental materials, including issues around quality and alignment to standards; problems with virtual resource pools; and implications and opportunities for states, school districts, and educational publishers to assist teachers in locating appropriate supplemental materials.

Key Findings

Key findings examined and analyzed in this report include what teachers look for when choosing a supplemental resource based on subject area; the problems with user ratings on unregulated supplementary web sites like Teachers Pay Teachers; and opportunities for educational materials publishers to play a larger role in assisting schools and teachers in choosing supplemental materials. Also examined are some of the more subtle and indirect benefits of letting teachers seek and use supplemental resources despite some of the drawbacks of these resources.

Key Companies Profiled

Simba has also identified and profiled those major educational materials publishers, as well as smaller innovators who are leaders in publishing supplemental resources. Larger profiles are provided for Discovery Education, Houghton Mifflin Harcourt, McGraw Hill, Renaissance Learning, Savvas, Scholastic and Stride Learning Solutions. Companies with smaller profiles include Accelerate Learning, Amazon Ignite, Amplify, BrainPOP, Carnegie Learning, Chegg Uversity, Desmos, Edgenuity, Follett, Imagine Learning, Kahn Academy, Kahoot!, Lexia Learning, Newsela, RethinkEd, Rosetta Stone and Square Panda.

About Simba Information

Publishers and investment professionals can trust Simba Information's “State of K-12 Supplemental Materials Market 2022” to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for the K-12 supplemental instructional materials market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the supplemental materials instructional market.Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Contents

Methodology

Executive Summary

What Are Supplemental Materials?

• Background
• What is "Supplemental Material"?
• Some Distinctions
• Why Supplementary Materials Matter-and Why They Matter So Much Now
• Where do Supplemental Resources Come From?

The Supplementary Materials Market: Sales, Spending and Forecasts

• Table Total Size and Share of Supplementary Materials Market, 2020-2024 (in millions)
• Supplemental Market by Subject Area
  • Science
    • Table: Spending on K-12 Core vs. Supplemental Instructional Materials for Science, 2020-2021 and 2021-2022 (in millions)
  • Reading
    • Table: Estimates of Reading Spending by Classroom, 2019-2020 School Years
  • Math
    • Table: Estimates of Mathematics Supplementary Materials Spending by Classroom, 2018-2019 School Years
  • Social Studies
    • Table: Estimate of Supplemental Social Studies Spending by Classroom, 2019-2020
  • Social and Emotional Learning
    • Table: Sales of Social-Emotional Learning Materials, 2020-2021 and 2021-2022, Core vs. Supplemental (in millions)
    • Table: Forecasted Sales of Social-Emotional Learning Instructional Materials, 2022-2023 and 2023-2024, Core vs. Supplemental (in millions)
• Looking Forward

Teachers' Practices and Perspectives

• Why and When Teachers Seek Out Supplementary Materials
• Where Do Teachers Search?
• How Do Teachers Search and Browse for Materials?
  • Table: Most Commonly Selected ELA Resources by Teachers, (Beyond Curriculum): Top 10
  • Table: Most Commonly Selected Math Resources by Teachers, (Beyond Curriculum): Top 10
  • Table: Most Commonly Selected ELA Science Resource by Teachers, (Beyond Curriculum): Top 10
• Establishing Criteria for a Quality/Desirable Source
  • Table: Criteria for Selecting Supplemental Reading Resources
  • Table: Most Important Criteria in Selecting Supplemental Social Studies Materials
• After Selection

Downsides and Drawbacks with Supplementary Materials

• Quality Concerns
• Causes of the Weaknesses
  • Ineffective Resource Rating Methods
  • Incorrect or misleading resource descriptions
  • Poor Google Search Capabilities
  • Time Stresses
  • Possible Solutions
• Not Forgetting the Positives

Implications and Opportunities

• State and School District Guidance
• The Role of Educational Publishers
• Potential Problems with Standards and Guidance

Company Profiles

• Major Players
  • Discovery Education
  • Houghton Mifflin Harcourt (HMH)
  • McGraw Hill Education
  • Renaissance
  • Savvas (Previously Pearson K-12 Learning)
  • Stride Learning Solutions
  • Scholastic
• Selected Other Publishers

Sample Supplemental Selection Guides

• State of Kentucky: High Quality Instructional Resources
• Fremont Union High School District (Sunnyvale, California) "Selecting Supplemental Materials"