学前班阅读教育 (2023)

PreK 的全球阅读教育市场预计将从 2022 年的 4.11 亿美元增长到 2025 年的 4.476 亿美元。

印刷材料是迄今为止最大的市场部分，其他部分包括电子书、音频、工作表、抽认卡、绘画和图形。 市场增长受到多种因素的推动，包括后 COVID-19 后 后 COVID-19 后 后 COVID-19 后 COVID-19 对新教学方法的兴趣以及对循证或“阅读科学”方法的使用在阅读教育中，以及多样化数位技术的更大整合。

在这份报告中，我们对全球PreK阅读教育进行了研究和分析，调查确定了市场规模和结构，回顾了学龄前儿童阅读的趋势和变化，以及引导阅读，数位化它涵盖了学龄前讲故事的各种方法，包括学习、拼音、差异化讲故事、从面对面学习、数位和印刷以及基于游戏的学习的过渡。 它还涵盖主要产品类型、按类型分类的销售额、行业预测、分销渠道、教育趋势、特殊需要儿童以及领先的 PreK 阅读教育出版商的概况。

内容

执行摘要

引言及研究方法

调查方法

COVID 的挥之不去的影响：阅读学习的损失

改变后 COVID 阅读教学策略

• 指导阅读
• 数位化学习
• 阅读水平
• 语音识别和语音
• 差异阅读
• 从面对面学习过渡

行业概览：规模和行业

初级阅读教学方法与产品

行业力量和趋势

数位与印刷和引人入胜的技术

• 自适应学习平台
• 基于游戏的学习

主要产品类别

产品销售：按类型分类

行业预测

主要供应商

• 学术法人
• SAVVAS 学习公司
• 麦格劳希尔
• 霍顿,米夫林,哈考特
• 福莱特学校解决方案
• 復兴学习

教育趋势

教育科学

当前PreK阅读教育的其他方法

• 视频教育类游戏
• 媒体素养
• 差异化指导
• 自然与玩耍
• 数位技术的使用

物流/销售渠道概况及趋势

有特殊需要的儿童

可访问性问题

• 视障人士的生计保障

教师短缺和职业倦怠

联邦和州政府在确保公平方面的作用

Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025. The report also finds that print materials makes up the largest segment of the market by far. Other segments include ebooks, audio, worksheets, flash cards, painting, and graphics. Simba has determined that the growth in the market can be attributed to a variety of factors, including new Post COVID 19 teaching methods, the increase in the interest in utilizing evidence based or "science of reading" methods for teaching reading, and the growth of integration of various digital technologies in the market.

What this Report Covers

In addition to examining and determining market size and structure, and reviewing trends and changes in how reading is being taught to PreK, the report also covers a range of methods of teaching PreK Reading such as guided reading, digital learning, phonics, differentiated reading, shifts from face to face learning; digital vs. print; play based learning. Also covered are major product categories including product sales by type; industry forecasts; distribution outlets; trends in teaching; children with special needs and profiles of major PreK reading educational publishers.

Key Findings and Trends

Key findings examined and analyzed in this report include new Post COVID-19 emphases on student engagement; an increase in teacher training; the rise in the use of phonics as a preferred teaching method; mergers and acquisitions as a strategy to increase market share; and the rise of new entrants into the market. Also covered are the range of trends in teaching such as video education based games, differentiated instruction; integrating nature and play, the use of digital technologies and a renewed emphasis on teaching media literacy.

About Simba Information

Publishers and investment professionals can trust Simba Information's PreK Reading 2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for reading instructional materials for the PreK market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the social and emotional instructional market.

Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Content

EXECUTIVE SUMMARY

INTRODUCTION & METHODOLOGY

METHODOLOGY

LINGERING COVID IMPACT: READING LEARNING LOSSES

CHANGES TO READING INSTRUCTIONAL STRATEGIES SINCE COVID

Guided Reading

Digital Learning

Reading Levels

Phonological Awareness and Phonics

Differentiated Reading

Shifts from Face-to-Face Learning

Figure 1. Number of Virtual Schools by School Level, 2019-2020

Figure 2. States That Were Most Improved in Internet Connectivity, 2020-2021 (percent)

INDUSTRY OVERVIEW: SIZE AND SECTORS

KEY READING TEACHING METHODS AND PRODUCTS

INDUSTRY FORCES AND TRENDS

Table 1. PreK Reading Instructional Materials Industry Size, 2019-2021 (million dollars)

DIGITAL VERSUS PRINT AND ENGAGING TECHNOLOGIES

Adaptive Learning Platforms

Play-Based Learning

MAJOR PRODUCT CATEGORIES

Product Sales by Type

Table 2. PreK Reading Instructional Materials Industry Size by Product Type, 2022 (percent)

INDUSTRY FORECASTS

Table 3. PreK Reading Instructional Materials Industry Size, 2022-2025 (million dollars)

LEADING VENDORS

SCHOLASTIC CORPORATION

Overview

Operating Segments

Children's Book Publishing and Distribution

February ii 2023 © Simba Information

Education Solutions

International

Financials

Table 4. Scholastic Company Sales, 2020-2022 (million dollars)

Table 5. Scholastic PreK Portfolio

Recent Developments

Strategies

SAVVAS LEARNING COMPANY

Overview

Table 6. Savvas Learning Company PreK Portfolio

Recent Developments

Strategies

MCGRAW HILL

Overview

Operating Segments

Financials

Table 7. McGraw Hill PreK Portfolio

Recent Developments

Strategies

HOUGHTON MIFFLIN HARCOURT

Overview

Table 8. Houghton Mifflin Harcourt Sales by Geographical Segment, 2019-2021 (million dollars)

Operating Segments

Financials

Table 9. Houghton Mifflin Harcourt Net Sales & Operating Income, 2019-2021 (million dollars)

Table 10. Houghton Mifflin Harcourt PreK Portfolio

Recent Developments

Strategies

FOLLETT SCHOOL SOLUTIONS

Overview

Operating Segments

Table 11. Follett School Solutions PreK Portfolio

Recent Developments

Strategies

RENAISSANCE LEARNING

Overview

Table 12. Renaissance Learning PreK Portfolio

Recent Developments

Strategies

TRENDS IN TEACHING

THE SCIENCE OF TEACHING

Figure 3. Scarborough's Reading Rope illustrates the components of skilled reading

OTHER CURRENT METHODS FOR TEACHING READING TO PREK

Video-education based Games

Media Literacy

Differentiated Instruction

Nature and Play

Use of Digital Technologies

DISTRIBUTION/OUTLETS OVERVIEW, TRENDS

CHILDREN WITH SPECIAL NEEDS

ACCESSIBILITY ISSUES

Public Assistance for Persons with Visual Impairments

Table 13. List of State Reading Materials for People Who Are Blind, Visually Impaired, or Have a Physical or Print Disability

TEACHER SHORTAGES AND BURNOUT

ROLE OF FEDERAL AND STATE GOVERNMENT IN ENSURING EQUITY