K-12 社会研究市场：2024-2025

K-12 社会研究市场预计到 2024 年将成长到超过 7.6 亿美元。人工智慧正逐渐被引入课堂，主要用于课程规划，同时符合标准、学生参与和易用性仍然是教育工作者选择的首要因素。课程的主要新增内容包括公民知识、金融素养和媒体素养，反映了向实用和相关内容的转变。在立法的变化中，培生和麦格劳希尔等教育机构在核心课程和不断扩大的数位优先补充材料方面处于领先地位，以支持多元化观点和包容性教育。

本报告深入分析了美国社会研究教育的趋势，包括市场成长、新课程优先事项和教育者需求。

目录

执行摘要

第一章社会学教育状况

• 社会研究的定义
• 课程标准的变化
• 课程现代化的趋势
• 透明的流程
• 研究基础与证据基础
• 注重公平
• 包容性
• 持续改进
• 教学时间与资源

第二章社会研究课程现况

第三章公司简介

• CORE MATERIAL PROVIDERS
• Cengage Group
• Houghton Mifflin Harcourt (HMH)
• Imagine Learning
• McGraw Hill
• Pearson
• Savvas Learning Company
• Social Studies School Service
• Teachers' Curriculum Institute (TCI)
• WW Norton
• SUPPLEMENTAL MATERIAL PROVIDERS
• Discovery Education
• Edmentum
• Frog Street Press
• IXL Learning
• Khan Academy
• National Council for Social Studies (NCSS)
• Scholastic

第四章教师选择教材的偏好与需求

• 影响材料选择的因素
• 符合标准
• 学生参与
• 主题
• 内容全面且平衡
• 教材所需的功能
• 文化相关性
• 适应不同的学习方式
• 政治和社会因素对选择的影响
• 对教授分歧主题的限制
• 社区和家长的影响
• K-5 社会研究课堂教学的现状
• 结论

第五章社会学教育新趋势与创新

• 调整新冠后社会研究教育中的学习损失
• 在课程开发、教学和辅导产品中使用人工智慧和技术
• 金融素养、媒体素养与公民教育的趋势
• 二
• 注重多元性（CRT、DEI、性别、历史解释）
• 被拒绝文本的特征
• 国家标准样本
• 教育出版商的回应和角色

第 6 章 CRT、DEI 与历史诠释对教育的影响

• 被拒绝文本的特征
• 国家标准样本
• 反 CRT 法
• 出版商和更广泛的利害关係人的反应
• 对发布者的影响与建议
• 监控立法情势并适应变化
• 澄清 CRT 和 DEI 的概念
• 确保精度和平衡
• 创建灵活且可自订的材料
• 为教育工作者提供全面支持
• 最后的想法

第七章社会研究市场现况

• 预计社会研究市场规模
• 社会研究市占率
• K-12 社会研究领域市场成长的需求推动因素
• 市场区隔
• 国中和高中
• 数位和印刷
• 市场区隔与分析
• 核心与补充

第 8 章社会研究教育的课题与差距

第九章全国社会研究教学调查分析

第 10 章对社会研究教育出版商的策略建议

Simba Information's K-12 Social Studies Market 2024-2025 report provides an in-depth analysis of trends shaping social studies education in the U.S., covering market growth, emerging curricular priorities, and educator needs. The report, which includes findings from Simba Information's October 2024 survey as well as in-depth industry research, forecasts the market to grow to more than $760 million in 2024. Findings highlight a gradual adoption of AI in classrooms, primarily for lesson planning, while standards alignment, student engagement, and usability remain top selection factors for educators. Key curriculum additions include civics, financial literacy, and media literacy, reflecting a shift toward practical and relevant content. Amid legislative shifts, providers like Pearson and McGraw Hill lead in core curriculum, while digital-first supplemental resources continue to expand, supporting diverse perspectives and inclusive education. This report offers essential insights for those engaged in the evolving social studies market.

Table of Content

EXECUTIVE SUMMARY

KEY FINDINGS

METHODOLOGY

CHAPTER 1. OVERVIEW OF THE SOCIAL STUDIES EDUCATION LANDSCAPE

• DEFINITION OF SOCIAL STUDIES
• Table 1.1. Nationwide Key Thematic Focus Areas in Social Studies Curriculum; by grade level
• SHIFTING CURRICULUM STANDARDS
• TRENDS IN MODERNIZING CURRICULA
• Transparent Processes
• Research-Based and Evidence-Grounded
• Equity-Focused
• Inclusivity
• Continuous Improvement
• Instructional Time and Resources

CHAPTER 2. SOCIAL STUDIES CURRICULUM LANDSCAPE

• OVERVIEW OF CORE AND SUPPLEMENTARY MATERIALS
• TRENDS IN SOCIAL STUDIES CURRICULA
• Integration of Primary Sources
• Multicultural and Global Perspectives
• Digital vs. Print Materials
• EVALUATION AND ADOPTION PROCESSES
• State-led Reviews
• District-led Reviews
• Teacher-user Reviews
• KEY DECISION-MAKERS
• State-Level Decision-Making
• District-Level Decision-Making
• School-Level Decision-Making
• IMPLICATIONS AND RECOMMENDATIONS
• KEY DEVELOPMENTS IN ADOPTION AND REJECTION
• 11/8/2024 (C) Simba Information i

CHAPTER 3. COMPANY PROFILES

• CORE MATERIAL PROVIDERS
• Cengage Group (Boston, MA)
• Houghton Mifflin Harcourt (HMH) (Boston, MA)
• Imagine Learning (Scottsdale, AZ)
• McGraw Hill (New York, NY)
• Pearson (London, UK)
• Savvas Learning Company (Paramus, NJ)
• Social Studies School Service (Culver City, CA)
• Teachers' Curriculum Institute (TCI) (Palo Alto, CA)
• WW Norton (New York, NY)
• SUPPLEMENTAL MATERIAL PROVIDERS
• Discovery Education (Charlotte, NC)
• Edmentum (Bloomington, MN)
• Frog Street Press (Southlake, TX)
• IXL Learning (San Mateo, CA)
• Khan Academy (Mountain View, CA)
• National Council for Social Studies (NCSS) (Silver Spring, MD)
• Scholastic (New York, NY)

CHAPTER 4. TEACHER PREFERENCES AND NEEDS WHEN SELECTING INSTRUCTIONAL MATERIALS

• FACTORS INFLUENCING MATERIAL SELECTION
• Alignment with Standards
• Student Engagement
• Figure 4.1. Teachers' Priorities in Determining Tasks and Activities from Curriculum; 2021-2022; by
• subject
• Comprehensive and Balanced Content
• DESIRED FEATURES IN INSTRUCTIONAL MATERIALS
• Cultural Relevance
• Adaptability for Different Learning Styles
• IMPACT OF POLITICAL AND SOCIAL FACTORS ON CHOICES
• Restrictions on Teaching Divisive Topics
• Community and Parental Influences
• THE STATUS OF K-5 SOCIAL STUDIES CLASSROOM INSTRUCTION
• CONCLUSION

CHAPTER 5. EMERGING TRENDS AND INNOVATIONS IN SOCIAL STUDIES EDUCATION

• POST-COVID LEARNING LOSS ADJUSTMENTS IN SOCIAL STUDIES EDUCATION
• USE OF AI AND TECHNOLOGY IN CURRICULUM DEVELOPMENT, TEACHING, LEARNING, AND TUTORING PRODUCTS
• FINANCIAL LITERACY, MEDIA LITERACY, AND CIVIC EDUCATION TRENDS
• ii
• FOCUS ON DIVERSITY (CRT, DEI, GENDER, HISTORY INTERPRETATIONS)
• Characteristics of Rejected Texts
• Sample State Standards
• Response and Role of Educational Publishers

CHAPTER 6. IMPACT OF CRT, DEI, AND HISTORICAL INTERPRETATIONS IN EDUCATION

• CHARACTERISTICS OF REJECTED TEXTS
• SAMPLE STATE STANDARDS
• ANTI-CRT LEGISLATION
• RESPONSE BY PUBLISHERS AND BROADER STAKEHOLDERS
• IMPLICATIONS AND RECOMMENDATIONS FOR PUBLISHERS
• Monitoring Legal Landscape and Adapting to Changes
• Clarifying CRT and DEI Concepts
• Ensuring Accuracy and Balance
• Creating Flexible and Customizable Materials
• Providing Comprehensive Support for Educators
• FINAL REFLECTIONS

CHAPTER 7. STATE OF THE SOCIAL STUDIES MARKET

• MARKET SIZE ESTIMATES FOR SOCIAL STUDIES
• Figure 7.1. Social Studies Market Size; 2019-2027
• SOCIAL STUDIES SHARE OF MARKET
• DEMAND DRIVERS FOR MARKET GROWTH IN THE K-12 SOCIAL STUDIES SEGMENT
• MARKET SEGMENTATION
• Middle School versus High School
• Table 7.1 Total Enrollment in Public elementary and secondary institution; in millions Fall 2022
• DIGITAL VERSUS PRINT
• Table 7.2. Share of Social Studies Instructional Materials; Print vs Digital; 2024
• MARKET BREAKDOWN AND ANALYSIS
• CORE VERSUS SUPPLEMENTAL
• Figure 7.2. "Do you have a core curriculum?"

CHAPTER 8. CHALLENGES AND GAPS IN SOCIAL STUDIES EDUCATION

• IDENTIFIED GAPS IN CURRENT CURRICULA
• Figure 8.1. Four Key Takeaways from NCSS and iCivics Survey and Focus Group
• NEEDS FOR PROFESSIONAL DEVELOPMENT
• PROFESSIONAL LEARNING ACTIVITIES
• Principals' Perspectives on Professional Learning Needs
• Equity Concerns in Professional Development
• The Role of Principals in Professional Development
• Recommendations for Strengthening Professional Development
• IMPORTANCE OF HIGH-QUALITY INSTRUCTIONAL RESOURCES
• IMPACT OF LEGISLATION ON CURRICULUM CONTENT
• Specific State-Level Examples of Legislative Impact
• Texas and Florida: Restrictions on Social Studies Content
• Virginia: Contentious Social Studies Standards Revision
• Tennessee: Prohibitions on Specific Concepts
• California and Illinois: Progressive Approaches to Social Studies Standards
• South Carolina: Suspension of Social Studies Assessments
• Variability in Standards and Accountability Across States
• Federal Legislation: Impact of ESSA and NCLB
• ADDRESSING LITERACY AND READING CHALLENGES

CHAPTER 9. ANALYSIS OF SIMBA NATIONAL SURVEY OF SOCIAL STUDIES INSTRUCTION

• EDUCATOR PROFILES AND SCHOOL TYPES
• Curriculum Satisfaction and Retention of Programs
• Integration of New Topics and Emerging Subject Areas
• Spending Patterns in Social Studies Instruction
• Decision-Making in Curriculum Selection
• Professional Development and Training Needs
• FINAL OBSERVATIONS

CHAPTER 10. STRATEGIC RECOMMENDATIONS FOR PUBLISHERS IN SOCIAL STUDIES EDUCATION

• QUALITY CONTENT
• PROMOTING THE ADOPTION OF HIGH-QUALITY, INCLUSIVE MATERIALS (HQIM)
• SUPPORTING TEACHERS WITH COMPREHENSIVE RESOURCES AND TRAINING MATERIALS
• NAVIGATING POLITICAL AND SOCIAL CHALLENGES