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1868996

针对K-12学校的自备设备（BYOD）终端用户调查

BYOD K-12 Education End User Survey

出版日期: 2025年11月04日 | 出版商:

Futuresource Consulting Ltd. | 英文 | 商品交期: 请询问到货日

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简介目录

在某些市场，自备设备（BYOD）上学正成为一种日益增长的趋势，学校鼓励家长自费购买科技设备。虽然这种趋势在私立学校已经存在多年，但如今正变得越来越普遍，这主要是由于教育预算紧缩所致。

本报告着重分析终端用户数据，探讨家长如何为孩子购买设备。由于家长购买设备的管道可能与学校销售管道不同，此现象可能会影响您开拓教育市场的方式。同样，家长主导的购买决策标准和增值销售机会也为供应商带来了新的机会。本报告结合了家长和学校的数据，全面分析了BYOD市场。

这是 FuturesSource 的第五次 BYOD 终端用户调查，此前已分别于 2020 年、2021 年、2022 年和 2023 年进行了第 1 至 4 轮调查。本次调查重点在于 BYOD 已成为或正在成为优先事项的关键教育技术 (EdTech) 国家和地区。

美国
英国

澳大利亚
德国

印度
日本

市场趋势：

自带设备 (BYOD) 有多种形式，但学校中最常见的模式是管理模式，即鼓励家长购买符合特定要求的设备。规格。

其他方法包括强制购买特定设备，或允许学校允许学生自备任何设备。一对一教学计划和自带设备 (BYOD) 实施计划的扩展，为製造商在该领域提供了更多机会。

学校往往具有前瞻性，他们将学习现代化和跟上现代教学方法列为实施 BYOD 的主要动机。 BYOD 被视为实现一对一装置拥有率的快速且有效率途径。

许多学校也受到外部因素的影响，例如技术供应商和教育科技公司。超过四分之一的学校在实施决策中提到了这些影响，这凸显了製造商与教育科技提供者建立策略伙伴关係的重要性，而这种合作关係可以透过咨询支援和最佳实践来实现。

研究领域：

本次调查对象仅限于5至18岁儿童的家长。

本次调查共访问了来自美国、英国、澳洲、德国、印度和日本的7,863名受访者。每个国家的样本量均根据学生人数以及自带设备（BYOD）当前或近期显着的增长率确定。

受访者被问及是否依照学校要求为子女购买了全年用于学校使用的设备。以这种方式购买设备的受访者将被引导至详细调查部分。

样本在性别、年龄和收入等关键人口统计特征方面具有全国代表性。

对于学校调查，受访者必须是IT决策者、校长、课程主任或教育科技专业人员。

本次调查共收集了 488 份有效问卷。各国的样本量均根据 BYOD 市场的预期规模来决定。

受访者被问及所在学校是否要求或允许家长购买设备。符合此要求的学校将被引导至更详细的问卷部分。

样本在学校规模和类型等关键特征方面具有广泛的代表性。

您知道吗？

Futuresource 在教育科技市场拥有超过 20 年的追踪、研究和咨询经验。本报告是终端用户研究报告系列的一部分，旨在为企业提供全面的市场洞察。

对企业视讯会议和会议室技术感兴趣的公司会发现本报告特别有用，尤其适用于：

製造商及其供应商
供应链与中间商
教育科技零售商
市场策略家、行销与销售专业人员
技术投资者

Bring-your-own-device to school (BYOD) is a growing trend in some markets, with schools encouraging parent-funded technology purchases. While having been relatively common in private schools for some years, this trend is now gaining wider significance, with tightening education budgets being the main driver.

This report focuses on end-user data to offer insight into how parents are buying devices for their children to use. This phenomenon could impact how vendors approach the route to the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors. Analysis throughout this report brings together a mixture of parent and school data in order to provide a holistic view on the BYOD market.

This is Futuresource's fifth wave of BYOD end-user research, following the first four waves in 2020, 2021, 2022 and 2023. This focuses on major EdTech countries or territories where BYOD is understood to be significant or about to become significant:

Australia
Germany

India and
Japan.

Market Trends:

BYOD comes in a range of different forms, though schools most often opt for a managed model where they recommend parents to purchase a device with certain specifications.

Other methods include instructing the purchase of a specific device, or even schools allowing children to bring any device from home. The growing presence of 1:1 initiatives and plans to implement BYOD present further opportunities for manufacturers in this space.

Schools show a tendency to think ahead, rating modernising learning and keeping up to date with the latest methods as the top trigger for implementing BYOD when they did. BYOD is seen as a quick and efficient method of achieving 1:1 device ownership.

Many were also influenced by external sources, such as tech vendors and EdTech companies. With over a quarter citing such influence in their decision to implement BYOD, this underscores the value of manufacturers forming strategic partnerships with EdTech providers, through consultative support or showcasing successful implementations.

Areas Explored:

Respondents had to be parents with a child between the ages of 5 - 18 in order to qualify for the survey.

A sample of 7,863 respondents were reached overall from the USA, UK, Australia, Germany, India and Japan. The sample sizes in each country were based on the size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.

Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had purchased a device in this way were then routed into a deep dive section.

The sample was nationally representative of parents on key demographics such as gender, age and income.

In the school survey, respondents had to be an IT decision maker, school principal, curriculum lead or instructional technologist to qualify for the survey.

A sample of 488 respondents were reached overall.The sample size in each country was based on the anticipated size of the BYOD market.

Respondents were asked if the school instructed or allowed parents to purchase a device. Any schools that did were then routed into a deep dive section.

The sample was broadly representative on key characteristics such as school size and type.

Did you know?

Futuresource has been tracking, researching and consulting on the education technology market for more than 20 years. This publication is one in a series of end-user research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly: