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市场调查报告书
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1804265

K-12教科书的全球市场:类型·学校层级·终端用户·流通管道·各地区 - 市场规模·产业动态·机会分析·预测 (2025～2033年)

Global K-12 Textbook Market: By Type, School Level, End Users, Distribution Channel, Region-Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 210 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

受传统印刷和数位学习解决方案不断发展的趋势影响，全球 K-12 教科书市场正在经历重大转型。预计该市场规模将从 2024 年的约 203.9 亿美元稳步增长至 2033 年的 354.5 亿美元，2025 年至 2033 年的复合年增长率为 6.61%。预计市场扩张将受到多个关键因素的推动，包括政府对教育的持续投入和持续的技术创新。

欧洲是一个突出的地区，2024 年其收入超过 72 亿美元，使其成为该领域的全球领导者。这得归功于强劲的公共教育投资、悠久的学术严谨传统以及多元化的教育环境。德国、英国、法国和义大利是欧洲的主要贡献者，占欧洲大陆年度教科书销售额的一半以上。德国的主导地位得益于其集中的课程设置和强大的出版业，能够在全国范围内高效地供应教育材料。英国则受益于对国家课程的重视以及对国际教育标准日益增长的兴趣，推动了对多样化教科书的需求。

详细的市场区隔

按类型划分，纸本教科书仍将是主要驱动力，到2024年将占总收入的53.80%以上。纸本教科书的受欢迎程度源自于其有形且易于取得的特性，使其成为全球学习者和教育工作者值得信赖的资源。与数位教科书不同，纸本教科书不需要电子设备或网路连接，因此无论技术基础设施如何，都可以在各种教育环境中使用。

从终端用户来看，教育机构占主导地位，占超过96%的市场。这种主导地位得益于公立和私立学校强大的购买力和影响力。学校在每年为数百万学生选择、采购和分发教科书方面发挥核心作用。作为教育内容的主要保管者，学校决定课堂上使用的教科书，并确保所有学生都能获得所需的教材。

教科书和教材的分销仍然受到线下管道的严重影响，线下管道仍然是市场的主导力量。预计到2024年，线下销售额将占到市场总收入的73.49%以上，显示传统零售通路在触达消费者方面仍然至关重要。尤其是专卖店，它们在线下市场中扮演关键角色，具有可靠的教科书配送、即时供应以及直接获取各种教材的优势。

本报告研究了全球 K-12 教科书市场，提供了市场概况、影响市场成长的各种因素分析、市场规模趋势和预测、各细分市场的详细分析、竞争格局以及主要公司的概况。

目录

第1章 调查架构

  • 调查目的
  • 产品概要
  • 市场区隔

第2章 调查手法

第3章 摘要整理:全球K-12教科书市场

第4章 全球K-12教科书市场:概要

  • 价值链分析
  • 产业的展望
  • 大环境分析
  • 波特的五力分析
  • 市场动态和趋势
  • COVID-19对市场成长趋势的影响评估
  • 市场成长与展望
  • 竞争仪表板

第5章 全球K-12教科书市场分析:各类型

  • 重要的洞察
  • 市场规模·预测
    • 数位教材
    • 印刷教材

第6章 全球K-12教科书市场分析:各学校等级

  • 重要的洞察
  • 市场规模·预测
    • 初等教育 (K-5)
    • 中等教育 (6～8年级)
    • 高等教育 (9～12年级)

第7章 全球K-12教科书市场分析:各终端用户

  • 重要的洞察
  • 市场规模·预测
    • 个人 (家庭短期在校学习)
    • 教育机关

第8章 全球K-12教科书市场分析:各流通管道

  • 重要的洞察
  • 市场规模·预测
    • 线上
    • 离线

第9章 全球K-12教科书市场分析:各地区

  • 重要的洞察
  • 市场规模·预测
    • 北美
    • 欧洲
    • 亚太地区
    • 中东·非洲
    • 南美

第10章 北美的K-12教科书市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各类型
    • 各学校等级
    • 各终端用户
    • 各流通管道
    • 各国

第11章 欧洲的K-12教科书市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各类型
    • 各学校等级
    • 各终端用户
    • 各流通管道
    • 各国

第12章 亚太地区的K-12教科书市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各类型
    • 各学校等级
    • 各终端用户
    • 各流通管道
    • 各国

第13章 中东·非洲的K-12教科书市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各类型
    • 各学校等级
    • 各终端用户
    • 各流通管道
    • 各国

第14章 南美的K-12教科书市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各类型
    • 各学校等级
    • 各终端用户
    • 各流通管道
    • 各国

第15章 英国的K-12教科书市场分析

第16章 德国的K-12教科书市场分析

第17章 法国的K-12教科书市场分析

第18章 义大利的K-12教科书市场分析

第19章 西班牙的K-12教科书市场分析

第20章 波兰的K-12教科书市场分析

第21章 俄罗斯的K-12教科书市场分析

第22章 挪威的K-12教科书市场分析

第23章 荷兰的K-12教科书市场分析

第24章 瑞典的K-12教科书市场分析

第25章 其他的欧洲地区的K-12教科书市场分析

第26章 企业简介

  • Blake Education
  • Cengage Group
  • Discovery Education
  • HarperCollins Publishers Ltd.
  • HMH Education Company
  • Macmillan Education Limited
  • McGraw Hill
  • Pearson plc
  • Penguin Random House
  • Prachi[India]Pvt. Ltd.
  • Scholastic Inc.
  • 其他的主要企业

第27章 附录

简介目录
Product Code: AA0723499

The global K-12 textbook market is undergoing a significant transformation, influenced by evolving trends in both traditional print materials and digital learning solutions. In 2024, the market was valued at approximately US$20.39 billion, and it is projected to grow steadily, reaching an estimated valuation of US$35.45 billion by 2033. This represents a compound annual growth rate (CAGR) of 6.61% over the forecast period from 2025 to 2033. The market's expansion is expected to be driven by several key factors, including sustained government funding for education and ongoing technological advancements.

Europe stands out as the dominant region in the K-12 textbook market, generating revenues exceeding US$7.20 billion in 2024. This makes Europe the global leader in this sector, thanks to strong public investment in education, a long-standing tradition of academic rigor, and a highly diverse educational landscape. Within Europe, Germany, the United Kingdom, France, and Italy emerge as the top contributors, collectively accounting for more than half of the continent's annual textbook sales. Germany's dominance is supported by its centralized curriculum framework and a robust publishing industry that efficiently supplies educational materials nationwide. The United Kingdom benefits from its dual focus on national curricula and a growing emphasis on international educational standards, broadening the market for diverse textbook offerings.

Noteworthy Market Developments

The K-12 textbook market is characterized by its dynamic and competitive nature, with both long-established publishers and innovative EdTech companies vying for a larger share of the market. There is an increasing emphasis on digital solutions that provide engaging, personalized, and adaptable learning experiences tailored to the diverse needs of K-12 students.

Among the key players dominating the market are major publishers such as Pearson, McGraw-Hill, and Houghton Mifflin Harcourt, now known as HMH Education Company. These companies have built extensive portfolios that include both print and digital learning materials, encompassing textbooks, assessment tools, and a variety of supplementary resources designed to support teachers and students alike. Pearson, recognized as a global leader in education, offers an expansive range of K-12 products and services.

In addition to these traditional publishers, partnerships and initiatives are expanding textbook availability and accessibility in various regions. For instance, Amazon India recently announced a significant collaboration with the National Council of Educational Research and Training (NCERT) through a Letter of Engagement. This partnership ensures that NCERT textbooks will be sold at their Maximum Retail Price (MRP) across India, guaranteeing access to authentic and affordable learning materials.

Core Growth Drivers

Government funding plays a crucial and foundational role in driving the K-12 textbook market, significantly influencing both the quantity and quality of educational materials accessible to students. In 2024, the combined financial investment from federal and state governments in the United States surpassed US$100 billion for K-12 education. A substantial portion of this funding is allocated specifically for the procurement of textbooks and the modernization of curricula, ensuring that schools can offer up-to-date and relevant learning resources. This infusion of funds enables districts to adopt new materials that align with evolving educational standards and integrate emerging technologies, thereby enhancing the overall learning experience for students.

Emerging Opportunity Trends

A defining trend shaping the K-12 textbook market in 2024 is the growing emphasis on learner agency, which centers on empowering students to actively take control of their educational journey. This shift marks a significant departure from traditional one-size-fits-all approaches, moving towards more personalized and student-centered learning experiences. One of the clearest manifestations of this trend is the widespread adoption of customizable and adaptive textbooks.

Major publishers have responded to this demand by developing modular textbook platforms that give students the ability to select specific chapters, supplementary resources, and interactive exercises tailored to their individual needs. This flexibility allows learners to focus on areas where they require additional practice or to explore topics that spark their curiosity, fostering greater motivation and ownership over their studies. In the United States alone, this approach has gained considerable traction, with over 5,000 school districts implementing digital textbook solutions.

Barriers to Optimization

In 2024, the K-12 textbook market is grappling with a significant obstacle: the ongoing challenge of attracting and retaining qualified educators and IT professionals. This issue has far-reaching consequences, as it directly affects the ability of schools to effectively adopt and utilize new textbook resources. Across the United States, school districts began the academic year with more than 30,000 unfilled positions spanning both teaching roles and technology support staff.

A striking example of this challenge is evident in a major urban school district in Texas, which started the year facing over 2,000 teacher vacancies. To cope with such a deficit, schools have been forced to depend heavily on substitute teachers, who often lack the continuity and familiarity with the curriculum necessary for effective teaching. This situation limits the schools' capacity to roll out new textbooks and educational programs as planned, undermining efforts to improve learning outcomes.

Detailed Market Segmentation

By Type, the textbook market continues to be predominantly driven by print materials, which accounted for over 53.80% of the total revenue in 2024. This strong preference for print textbooks is due to their tangible and universally accessible nature, making them a reliable and trusted resource for learners and educators across the globe. Unlike digital formats, print textbooks do not require electronic devices or internet connectivity, which ensures that they remain usable in a wide variety of educational settings regardless of technological infrastructure.

By End-User, educational institutions hold a commanding position in the global textbook market, representing over 96% of the total market share. This overwhelming dominance is driven by the substantial purchasing power and influence of both public and private schools, which play a central role in determining the selection, procurement, and distribution of textbooks to millions of students annually. These institutions act as the primary gatekeepers of educational content, making critical decisions that affect which textbooks are used in classrooms and ensuring that each student has access to the necessary learning materials.

The distribution of textbooks and educational materials continues to be heavily influenced by the offline channel, which remains the dominant force in the market. In 2024, offline sales are projected to account for more than 73.49% of the total market revenue, underscoring the sustained importance of traditional retail avenues in reaching consumers. Specialty stores, in particular, play a crucial role within this offline landscape. These stores are trusted sources for textbooks, offering the advantage of immediate product availability and the ability to browse a wide selection of materials.

By School Level, primary education, encompassing kindergarten through fifth grade (K-5), stands as the cornerstone of the global educational market, generating a significant 43.02% of the revenue in 2024. This segment's dominance is largely due to the vast number of students enrolled at the primary level worldwide. With over 600 million children attending primary schools globally, the demand for educational materials, particularly textbooks, remains consistently high. These textbooks cover essential core subjects such as language arts, mathematics, science, and social studies, which form the foundation of formal learning for young students.

Segment Breakdown

By Type

  • Digital Textbooks
  • Print Textbooks

By School Level

  • Primary Education (K-5)
  • Secondary Education (6-8)
  • Higher Education (9-12)

By End User

  • Individuals (Home Schooling)
  • Educational Institutes

By Distribution Channel

  • Online
    • E-Marketplace
    • Brand Websites
  • Offline
    • Specialty Stores
    • Others

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand
    • ASEAN
      • Malaysia
      • Singapore
      • Thailand
      • Indonesia
      • Philippines
      • Vietnam
      • Rest of ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA
  • South America
    • Argentina
    • Brazil
    • Rest of South America

Leading Market Participants

  • Blake Education
  • Cengage Group
  • Discovery Education
  • HarperCollins Publishers Ltd.
  • HMH Education Company
  • Macmillan Education Limited
  • McGraw Hill
  • Pearson plc
  • Penguin Random House
  • Prachi [India] Pvt. Ltd.
  • Scholastic Inc.
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1 Research Objective
  • 1.2 Product Overview
  • 1.3 Market Segmentation

Chapter 2. Research Methodology

  • 2.1 Qualitative Research
    • 2.1.1 Primary & Secondary Sources
  • 2.2 Quantitative Research
    • 2.2.1 Primary & Secondary Sources
  • 2.3 Breakdown of Primary Research Respondents, By Region
  • 2.4 Assumption for the Study
  • 2.5 Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global K-12 Textbook Market

Chapter 4. Global K-12 Textbook Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Material Provider
    • 4.1.2. Manufacturer
    • 4.1.3. Distributor
    • 4.1.4. End User
  • 4.2. Industry Outlook
    • 4.2.1. EXIM of Printed Reading Books
    • 4.2.2. Global Expenditure on K-12 Education
    • 4.2.3. Education Expenditure in European Countries as % of GDP, 2023
  • 4.3. PESTLE Analysis
  • 4.4. Porter's Five Forces Analysis
    • 4.4.1. Bargaining Power of Suppliers
    • 4.4.2. Bargaining Power of Buyers
    • 4.4.3. Threat of Substitutes
    • 4.4.4. Threat of New Entrants
    • 4.4.5. Degree of Competition
  • 4.5. Market Dynamics and Trends
    • 4.5.1. Growth Drivers
    • 4.5.2. Restraints
    • 4.5.3. Challenges
    • 4.5.4. Key Trends
  • 4.6. Covid-19 Impact Assessment on Market Growth Trend
  • 4.7. Market Growth and Outlook
    • 4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2033
    • 4.7.2. Price Trend Analysis
  • 4.8. Competition Dashboard
    • 4.8.1. Market Concentration Rate
    • 4.8.2. Company Market Share Analysis (Value %), 2024
    • 4.8.3. Competitor Mapping & Benchmarking

Chapter 5. Global K-12 Textbook Market Analysis, By Type

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 5.2.1. Digital Textbooks
    • 5.2.2. Print Textbooks

Chapter 6. Global K-12 Textbook Market Analysis, By School Level

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 6.2.1. Primary Education (K-5)
    • 6.2.2. Secondary Education (6-8)
    • 6.2.3. Higher Education (9-12)

Chapter 7. Global K-12 Textbook Market Analysis, By End User

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 7.2.1. Individuals (Home Schooling)
    • 7.2.2. Educational Institutes

Chapter 8. Global K-12 Textbook Market Analysis, By Distribution Channel

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 8.2.1. Online
      • 8.2.1.1. E-Marketplace
      • 8.2.1.2. Brand Websites
    • 8.2.2. Offline
      • 8.2.2.1. Specialty Stores
      • 8.2.2.2. Others

Chapter 9. Global K-12 Textbook Market Analysis, By Region

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 9.2.1. North America
      • 9.2.1.1. The U.S.
      • 9.2.1.2. Canada
      • 9.2.1.3. Mexico
    • 9.2.2. Europe
      • 9.2.2.1. The UK
      • 9.2.2.2. Germany
      • 9.2.2.3. France
      • 9.2.2.4. Italy
      • 9.2.2.5. Spain
      • 9.2.2.6. Poland
      • 9.2.2.7. Russia
      • 9.2.2.8. Rest of Europe
    • 9.2.3. Asia Pacific
      • 9.2.3.1. China
      • 9.2.3.2. India
      • 9.2.3.3. Japan
      • 9.2.3.4. Singapore
      • 9.2.3.5. South Korea
      • 9.2.3.6. Australia & New Zealand
      • 9.2.3.7. ASEAN
      • 9.2.3.8. Rest of Asia Pacific
    • 9.2.4. Middle East & Africa
      • 9.2.4.1. UAE
      • 9.2.4.2. Saudi Arabia
      • 9.2.4.3. South Africa
      • 9.2.4.4. Rest of MEA
    • 9.2.5. South America
      • 9.2.5.1. Argentina
      • 9.2.5.2. Brazil
      • 9.2.5.3. Rest of South America

Chapter 10. North America K-12 Textbook Market Analysis

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 10.2.1. By Type
    • 10.2.2. By School Level
    • 10.2.3. By End User
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country

Chapter 11. Europe K-12 Textbook Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 11.2.1. By Type
    • 11.2.2. By School Level
    • 11.2.3. By End User
    • 11.2.4. By Distribution Channel
    • 11.2.5. By Country

Chapter 12. Asia Pacific K-12 Textbook Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 12.2.1. By Type
    • 12.2.2. By School Level
    • 12.2.3. By End User
    • 12.2.4. By Distribution Channel
    • 12.2.5. By Country

Chapter 13. Middle East and Africa K-12 Textbook Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 13.2.1. By Type
    • 13.2.2. By School Level
    • 13.2.3. By End User
    • 13.2.4. By Distribution Channel
    • 13.2.5. By Country

Chapter 14. South America K-12 Textbook Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 14.2.1. By Type
    • 14.2.2. By School Level
    • 14.2.3. By End User
    • 14.2.4. By Distribution Channel
    • 14.2.5. By Country

Chapter 15. The UK K-12 Textbook Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 15.2.1. By Type
    • 15.2.2. By School Level
    • 15.2.3. By End User
    • 15.2.4. By Distribution Channel

Chapter 16. Germany K-12 Textbook Market Analysis

  • 16.1. Key Insights
  • 16.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 16.2.1. By Type
    • 16.2.2. By School Level
    • 15.2.3. By End User
    • 15.2.4. By Distribution Channel

Chapter 17. France K-12 Textbook Market Analysis

  • 17.1. Key Insights
  • 17.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 17.2.1. By Type
    • 17.2.2. By School Level
    • 17.2.3. By End User
    • 17.2.4. By Distribution Channel

Chapter 18. Italy K-12 Textbook Market Analysis

  • 18.1. Key Insights
  • 18.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 18.2.1. By Type
    • 18.2.2. By School Level
    • 18.2.3. By End User
    • 18.2.4. By Distribution Channel

Chapter 19. Spain K-12 Textbook Market Analysis

  • 19.1. Key Insights
  • 19.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 19.2.1. By Type
    • 19.2.2. By School Level
    • 19.2.3. By End User
    • 19.2.4. By Distribution Channel

Chapter 20. Poland K-12 Textbook Market Analysis

  • 20.1. Key Insights
  • 20.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 20.2.1. By Type
    • 20.2.2. By School Level
    • 20.2.3. By End User
    • 20.2.4. By Distribution Channel

Chapter 21. Russia K-12 Textbook Market Analysis

  • 21.1. Key Insights
  • 21.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 21.2.1. By Type
    • 21.2.2. By School Level

Chapter 22. Norway K-12 Textbook Market Analysis

  • 22.1. Key Insights
  • 22.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 22.2.1. By Type
    • 22.2.2. By School Level
    • 22.2.3. By End User
    • 22.2.4. By Distribution Channel

Chapter 23. The Netherlands K-12 Textbook Market Analysis

  • 23.1. Key Insights
  • 23.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 23.2.1. By Type
    • 23.2.2. By School Level
    • 23.2.3. By End User
    • 23.2.4. By Distribution Channel

Chapter 24. Sweden K-12 Textbook Market Analysis

  • 24.1. Key Insights
  • 24.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 24.2.1. By Type
    • 24.2.2. By School Level
    • 24.2.3. By End User
    • 24.2.4. By Distribution Channel

Chapter 25. Rest of Europe K-12 Textbook Market Analysis

  • 25.1. Key Insights
  • 25.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 25.2.1. By Type
    • 25.2.2. By School Level
    • 25.2.3. By End User
    • 25.2.4. By Distribution Channel

Chapter 26. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 26.1. Blake Education
  • 26.2. Cengage Group
  • 26.3. Discovery Education
  • 26.4. HarperCollins Publishers Ltd.
  • 26.5. HMH Education Company
  • 26.6. Macmillan Education Limited
  • 26.7. McGraw Hill
  • 26.8. Pearson plc
  • 26.9. Penguin Random House
  • 26.10. Prachi [India] Pvt. Ltd.
  • 26.11. Scholastic Inc.
  • 26.12. Other Prominent Players

Chapter 27. Annexure

  • 27.1. List of Secondary Sources
  • 27.2. Key Country Markets- Macro Economic Outlook/Indicators