K-12 教材市场规模、份额、成长分析（按类型、按内容类型、按应用、按地区）- 产业预测，2025 年至 2032 年

K-12 Instruction Material Market Size, Share, and Growth Analysis, By Type (Traditional Instruction Material, Digital Instruction Material), By Content Type (Textbooks, Workbooks), By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月02日 | 出版商:

SkyQuest | 英文 199 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计2023年全球K-12教育材料市场规模将达56亿美元，从2024年的60.4亿美元成长到2032年的110.1亿美元，预测期间（2025-2032年）的复合年增长率为7.8%。

全球K-12学习材料市场正经历强劲成长，这得益于数位学习工具的日益普及以及政府加强教育基础设施的倡议。电子书、互动学习平台和个人化内容的日益普及正在重塑传统的课堂体验。由于学生人数的成长和对更新课程资源的需求，新兴经济体对市场扩张做出了重大贡献。此外，向能力本位教育和混合式学习方法的转变正在推动对适应性强、引人入胜的学习材料的需求。主要参与者正致力于开发多语言和与课程相符的内容，以满足多样化的学习需求。随着技术和教学法的发展，由于市场注重创新、可近性和以学生为中心的学习解决方案，该市场预计将在全球范围内稳步成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益同比对比（2022-2024 年）

主要企业简介

Pearson
Google
McGrawHill Education
Udemy
Coursera
Byju's
D2L Corp.
Microsoft
IBM Corporation
Adobe Inc.
Oracle
Stride Inc.
Cengage Learning India Pvt. Ltd

结论和建议

简介目录

Product Code: SQMIG25R2031

Global K-12 Instruction Material Market size was valued at USD 5.6 billion in 2023 and is poised to grow from USD 6.04 billion in 2024 to USD 11.01 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The Global K-12 Instruction Material Market is witnessing robust growth, driven by the increasing integration of digital learning tools and government initiatives to enhance educational infrastructure. The rising adoption of e-books, interactive learning platforms, and personalized content is reshaping traditional classroom experiences. Emerging economies are significantly contributing to market expansion due to rising student enrollments and the need for updated curriculum resources. Additionally, the shift toward competency-based education and blended learning approaches is boosting demand for adaptive and engaging instructional materials. Key players are focusing on developing multilingual and curriculum-aligned content to cater to diverse learning needs. With technology and pedagogy evolving, the market is poised for steady growth, emphasizing innovation, accessibility, and student-centered learning solutions globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global K-12 Instruction Material market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global K-12 Instruction Material Market Segments Analysis

Global K-12 Instruction Material Market is segmented by Type, Content Type, Application and region. Based on Type, the market is segmented into Traditional Instruction Material and Digital Instruction Material. Based on Content Type, the market is segmented into Textbooks, Workbooks and Educational Software. Based on Application, the market is segmented into Pre-Primary School, Primary School, Middle School and High School. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global K-12 Instruction Material Market

The increasing demand for accessible and affordable educational resources is a key driver of the global K-12 instruction material market. This demand urges schools and edtech companies to develop inclusive, flexible, and cost-effective learning solutions. With the rise of online platforms, open educational resources, and various government initiatives, high-quality instructional materials are being made available to a broader range of students, including those in underserved or remote areas. These efforts are essential in catering to diverse learning requirements and promoting educational equity, thereby ensuring that all students have the opportunity to succeed academically, regardless of their circumstances.

Restraints in the Global K-12 Instruction Material Market

A significant challenge facing the Global K-12 Instruction Material market is the limited familiarity with e-learning among schools, teachers, and families, which hinders their willingness and ability to adopt digital tools and online learning platforms. Many educators and parents lack knowledge about e-learning resources, leading to cautious and inefficient utilization of these materials. This gap in understanding and confidence impedes the transition from traditional analog methods to digital instruction, thereby obstructing broader market growth and the realization of the benefits offered by modern educational solutions. Consequently, this restraint affects the overall advancement of the K-12 instructional material sector.

Market Trends of the Global K-12 Instruction Material Market

The Global K-12 Instruction Material market is witnessing a significant trend towards the integration of AI and machine learning technologies. This innovative approach facilitates personalized learning experiences by tailoring content to meet individual students' needs and learning styles. AI-driven tools, such as intelligent tutoring systems and advanced learning analytics, empower educators to identify student strengths and knowledge gaps more effectively, delivering targeted support and optimizing classroom management. This technological shift not only enhances student engagement and educational outcomes but also adapts seamlessly to both traditional and virtual learning settings, driving growth and revolutionizing the way instructional materials are developed and utilized in the K-12 sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global K-12 Instruction Material Market Size by Type & CAGR (2025-2032)

Market Overview
Traditional Instruction Material
Digital Instruction Material

Global K-12 Instruction Material Market Size by Content Type & CAGR (2025-2032)

Market Overview
Textbooks
Workbooks
Educational Software

Global K-12 Instruction Material Market Size by Application & CAGR (2025-2032)

Market Overview
Pre-Primary School
Primary School
Middle School
High School

Global K-12 Instruction Material Market Size & CAGR (2025-2032)

North America (Type, Content Type, Application)
- US
- Canada
Europe (Type, Content Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Content Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Content Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Content Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Pearson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McGrawHill Education
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Udemy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coursera
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Byju's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
D2L Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stride Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cengage Learning India Pvt. Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments