PreK-12测试美国市场预测（2022-2023）

本报告考察了美国 PreK-12 测试市场，并分析了大流行的影响、增长驱动因素、联邦和州计划等。

内容

• 调查方法
• 执行摘要

第一章行业规模和结构

• 测试类型
• 大流行的影响
• 增长驱动力
  • 联邦和州计划
  • 强劲的融资环境推动进展
• 市场规模
• 数字基础设施取得重大进展
  • 全州上线，课堂延迟
  • 在线测试在评估市场的份额

第 2 章状态级别测试

• 秋季评估的上升
• 平衡的评估体系和创新的试点
• 重新思考高中评估
• 全州的临时和形成性资源

第 3 章课堂水平评估

• 大流行带来战略变革
• 将评估融入教学
• 课堂评估中的公司
• 专业学习的重要性

第 4 章：评估市场趋势

• 以能力为基础的教育和绩效评估
• 关注早期学习者
• 其他兴趣
• 分析和反馈循环
• 合併、收购和合作
• 退出老师的考试

第五章结论与展望

• 未来问题

第 6 章公司简介

• ACT
• AMPLIFY
• CAMBIUM LEARNING GROUP
• COGNIA
• COLLEGE BOARD
• CURRICULUM ASSOCIATES
• DATA RECOGNITION CORP.
• ETS
• NWEA
• PEARSON
• RENAISSANCE
• RIVERSIDE INSIGHTS

PreK-12 Testing Market Forecast 2022-2023

Simba has estimated that the total market sales of the PreK-12 assessment market reached nearly $1.4 billion in 2021-2022. Breaking down that figure by key segments, state level summative assessments represent 34.8% of the market, and nearly two-thirds of the market can be attributed specifically to classroom assessments. Simba has also found that the classroom assessment segment is growing extremely quickly with a year-over-year increase of 15.5%.

Simba also predicts total assessment sales will exceed $5 billion in 2024-2025 with classroom assessments driving the growth.

What this Report Covers

In addition to examining and determining the PreK-12 assessment market size, structure, and shares, the report also analyzes the impact of the pandemic, growth drivers, federal and state programs, state level tests and statewide vendor contracts, rethinking high school assessment, shifting testing priorities, professional learning, competency-based education, and key players in classroom assessment

Broader social trends also examined include the pushback on the fairness and value of current testing and innovative testing models being developed as a possible solution, including state applications and piloting of through-year models; the need to address Covid related learning loss particularly among the youngest learners; test anxieties, and the impact of teacher burnout and shortages.

Key Findings

One key finding examined in this report include the discovery that performative assessments are proving non-viable for summative testing purposes. Simba also reports that there is an increased demand and focus on specific student learning and assessment needs-specifically for social and emotional learning, language learning, financial literacy, computer science and civics. The report also examines the need and focus on the importance of better analytics analysis, so that data obtained from a test tells a larger story with critical context.

Key Trends Discussed

Several significant trends and developments are explored and analyzed in the report. Among them are the ongoing use of digital resources, which Simba has estimated makes up 65.2% of the total assessment market. An estimated 87% of state-level assessments are now being digitally administered.

Companies Covered

Key companies that play a leading role in the assessment and testing market are also profiled: ACT, Amplify, Cambium Learning Group, Cognia, College Board, Curriculum Associates, Data Recognition Corp., ETS, NWEA, Pearson, Renaissance and Riverside Insights.

About Simba Information

Publishers and investment professionals can trust Simba Information's PreK-12 Testing Market Forecast 2022-2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for PreK-12 assessment including state level testing in the United States

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the assessment and testing market.

Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Content

• METHODOLOGY
• EXECUTIVE SUMMARY

CHAPTER 1: INDUSTRY SIZE & STRUCTURE

• TYPES OF TESTS
  • Table 1-1. Testing Terminology
• IMPACT OF THE PANDEMIC
• GROWTH DRIVERS
  • Federal and State Programs
  • Strong Funding Picture Drives Progress
    • Table 1-2. Selected Federal Funding Sources for Assessments, 2022
• MARKET SIZE
  • Table 1-3. PreK-12 Testing Sales, by Segment, 2018-2021 (in millions)
  • Table 1-4. Change in PreK-12 Testing Sales, 2019-2021
  • Table 1-5. Market Share, PreK-12 Testing Segments, 2018-2021
• MAJOR STRIDES FOR DIGITAL INFRASTRUCTURE
  • Statewide Goes Online; Classroom Lags Behind
  • Share of Online Testing in the Assessment Market
    • Table 1-6. The Market for PreK-12 Online Assessments, 2020-2021 (in millions)

CHAPTER 2: STATE-LEVEL TESTS

• Table 2-1. Statewide Vendor Contracts, Federally Mandated Summative Tests, Fall 2022
• RISE OF FALL ASSESSMENTS
• BALANCED ASSESSMENT SYSTEMS AND INNOVATIVE PILOTS
  • Table 2-2. Leading Vendors for Federally Mandated Statewide Summative Tests, Fall 2022
  • Through-Year Model Takes the Lead
• RETHINKING HIGH SCHOOL ASSESSMENT
  • Using College Entrance Exams for Accountability
  • Changing Graduation Requirements
  • Shifting Testing Priorities
• STATEWIDE INTERIM AND FORMATIVE RESOURCES

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CHAPTER 3: CLASSROOM-LEVEL ASSESSMENTS

• PANDEMIC LEADS TO STRATEGIC CHANGE
• EMBEDDING ASSESSMENT INTO INSTRUCTION
• PLAYERS IN CLASSROOM ASSESSMENT
• IMPORTANCE OF PROFESSIONAL LEARNING

CHAPTER 4: ASSESSMENT MARKET TRENDS

• COMPETENCY-BASED EDUCATION AND PERFORMANCE ASSESSMENTS

Competency-Based Education

• State Supports for Local Performance Tasks
• A FOCUS ON EARLY LEARNERS
• OTHER SUBJECTS OF INTEREST
  • Addressing the Whole Child

Language Learning

• Financial Literacy
• Computer Science
• Civics
• ANALYTICS AND THE FEEDBACK LOOP
• MERGERS, ACQUISITIONS, AND PARTNERSHIPS
• TAKING A STEP BACK FROM TEACHER TESTS

CHAPTER 5: CONCLUSIONS AND OUTLOOK

• Table 5-1. Projected PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)

Table 5-2. Projected Growth in PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)

• Table 5-3. Projected Market Share, PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
• Table 5-4. Projected Market for PreK-12 Online Assessments, 2021-2025 (in millions)
• Table 5-5. Projected Growth of PreK-12 Online Assessments, 2021-2025
• Table 5-6. Projected Share of PreK-12 Online Assessments, 2021-2025 (in millions)
• CHALLENGES AHEAD
  • A Potential Funding Cliff
  • Teacher Shortages
  • Continued Learning Loss
  • Troubles Ahead for Test Prep?
  • Cybersecurity Concerns

OPPORTUNITIES FOR SAVVY ASSESSMENT MARKETERS

CHAPTER 6: WHO'S WHO

• ACT (WWW.ACT.ORG)
• AMPLIFY (WWW.AMPLIFY.COM)
• CAMBIUM LEARNING GROUP (WWW.CAMBIUMLEARNING.COM)

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• COGNIA (WWW.COGNIA.ORG)
• COLLEGE BOARD (WWW.COLLEGEBOARD.ORG)
• CURRICULUM ASSOCIATES (WWW.CURRICULUMASSOCIATES.COM)
• DATA RECOGNITION CORP. (WWW.DATARECOGNITIONCORP.COM)
• ETS (WWW.ETS.ORG)
• NWEA (WWW.NWEA.ORG)
• PEARSON (WWW.PEARSONASSESSMENTS.ORG)
• RENAISSANCE (WWW.RENAISSANCE.COM)
• RIVERSIDE INSIGHTS (WWW.RIVERSIDEINSIGHTS.COM)