全球 RTD 蛋白质饮料市场 (2022-2028)：按成分（蔬菜/动物）和分销渠道（大卖场/专卖店）分列的规模、份额、增长分析和预测

全球即饮蛋白质饮料市场预计将从 2021 年的 13.4 亿美元增长到 2028 年的 22.6 亿美元，预测期内復合年增长率为 7.72%。

市场的主要驱动力之一是对方便、健康的移动饮料选择的需求不断增加。 即饮蛋白质饮料是一种方便、便携的蛋白质来源，可以在一天中的任何时间饮用，这使它们成为忙碌生活方式的消费者的一个有吸引力的选择。 此外，蛋白质是维持肌肉质量和促进身体健康的必需营养素，许多消费者正在寻找富含蛋白质的食品和饮料作为健康饮食的一部分。

在本报告中，我们调查了全球即饮蛋白质饮料市场，提供了市场概况、各种影响市场因素的分析、技术和创新趋势、市场规模的趋势和预测，以及每个细分市场和区域的细分.、竞争格局、主要企业概况等

内容

执行摘要

市场概览

母市场分析

市场概览

市场规模

• 市场动态
• 司机
• 机会
• 约束因素
• 任务
• SWOT 分析

主要市场洞察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 知识产权分析
• 贸易分析
• 启动分析
• 原材料分析
• 创新矩阵
• 管道产品分析
• 宏观经济指标

COVID-19 的影响

市场动态和前景

• 市场动态
• 司机
• 机会
• 约束因素
• 任务
• 监管状况
• SWOT 分析
• 波特的分析
• Skyquest 对未来颠覆的特别洞察
• 全球 RTD 蛋白质饮料市场：按成分分类
• 蔬菜
• 动物
• 全球 RTD 蛋白质饮料市场：按分销渠道分类
• 大卖场
• 专卖店
• 在线
• 零售店
• 其他

按地区划分的市场规模

• 北美
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

主要公司简介

• 竞争格局
• The Coca-Cola Company
• Tata Global Beverages Limited
• PepsiCo Inc.
• Suntory Holdings Limited
• The Brown-Forman Corporation
• Red Bull GmbH
• Heineken NV
• Anheuser-Busch InBev SA/NV
• Nestle SA
• Starbucks Corporation
• Danone SA
• Welch Foods Inc.
• Bolthouse Farms Inc.
• Keurig Dr. Pepper
• Bacardi Limited

Global RTD Protein Beverages Market is valued at USD 1.34 billion in 2021, and it is expected to attain a value of USD 2.26 billion by 2028, at a CAGR of 7.72% over the forecast period (2022 - 2028).

The global RTD (Ready-to-Drink) protein beverages market refers to the market for pre-formulated protein beverages that are ready to consume without the need for any additional preparation. These beverages typically contain a high concentration of protein, often derived from whey, soy, or other sources. The market includes a range of products such as protein shakes, protein smoothies, protein water, and protein coffee. These products are popular among athletes, fitness enthusiasts, and individuals seeking a convenient and nutritious way to supplement their protein intake.

Top-down and bottom-up approaches were used to estimate and validate the size of the global RTD (Ready-to-Drink) protein beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The Global RTD Protein Beverages Market is segmented based on source, distribution channel and region. Based on source it is categorized into: plant based and animal based. Based on distribution channel it is categorized into: hypermarkets, specialty stores, online retail stores and others. Based on region it is categorized into: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Europe.

Driver

One key driver of the Global RTD Protein Beverages Market is the increasing demand for convenient and healthy on-the-go beverage options. Ready-to-drink (RTD) protein beverages offer a convenient and portable source of protein that can be consumed at any time of day, making them an attractive option for consumers with busy lifestyles. Additionally, protein is an essential nutrient for maintaining muscle mass and promoting overall health, and many consumers are seeking out protein-rich foods and beverages as part of a healthy diet. The convenience and health benefits offered by RTD protein beverages are driving demand for these products, particularly among fitness enthusiasts and health-conscious consumers. As a result, the global RTD protein beverages market is expected to continue to grow in the coming years.

Restraint

One key restraint of the global ready-to-drink (RTD) protein beverages market is the high cost of these products compared to traditional beverages. RTD protein beverages are often more expensive than other types of beverages due to the cost of protein sources, such as whey or plant-based proteins, and the additional processing required to produce a shelf-stable, ready-to-drink product. As a result, price sensitivity among consumers may limit the growth of the RTD protein beverage market, particularly in price-sensitive markets. Additionally, some consumers may view RTD protein beverages as a niche product that is not necessary for their daily nutrition needs, which could also limit market demand.

Market Trends

One of the key trends in the global RTD protein beverages market is the increasing popularity of plant-based protein beverages. Plant-based protein beverages are made from sources such as soy, pea, rice, and hemp, and are often preferred by consumers who follow a vegan or vegetarian diet, or those who are lactose intolerant. The demand for plant-based protein beverages is driven by several factors, including the growing awareness of the health benefits of plant-based diets, concerns about animal welfare, and the environmental impact of animal agriculture.

Table of Contents

Executive Summary

Market overview

• Exhibit: Executive Summary - Chart on Market Overview
• Exhibit: Executive Summary - Data Table on Market Overview
• Exhibit: Executive Summary - Chart on Global Global RTD Protein Beverages Market Characteristics
• Exhibit: Executive Summary - Chart on Market by Geography
• Exhibit: Executive Summary - Chart on Market Segmentation
• Exhibit: Executive Summary - Chart on Incremental Growth
• Exhibit: Executive Summary - Data Table on Incremental Growth
• Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

• Market Dynamics
  • Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• SWOT Analysis

KEY MARKET INSIGHTS

• Technology Analysis
  • (Exhibit: Data Table: Name of technology and details)
• Pricing Analysis
  • (Exhibit: Data Table: Name of technology and pricing details)
• Supply Chain Analysis
  • (Exhibit: Detailed Supply Chain Presentation)
• Value Chain Analysis
  • (Exhibit: Detailed Value Chain Presentation)
• Ecosystem Of the Market
  • Exhibit: Parent Market Ecosystem Market Analysis
  • Exhibit: Market Characteristics of Parent Market
• IP Analysis
  • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
• Trade Analysis
  • (Exhibit: Data Table: Import and Export data details)
• Startup Analysis
  • (Exhibit: Data Table: Emerging startups details)
• Raw Material Analysis
  • (Exhibit: Data Table: Mapping of key raw materials)
• Innovation Matrix
  • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
• Pipeline product Analysis
  • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
• Macroeconomic Indicators

COVID IMPACT

• Introduction
• Impact On Economy-scenario Assessment
  • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
• Revised Market Size
  • Exhibit: Data Table on Global Global RTD Protein Beverages Market size and forecast 2021-2027 ($ million)
• Impact Of COVID On Key Segments
  • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
• COVID Strategies By Company
  • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

• Market Dynamics
  • Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
  • Exhibit: Data Table on regulation from different region
• SWOT Analysis
• Porters Analysis
  • Competitive rivalry
• Exhibit: Competitive rivalry Impact of key factors, 2021
  • Threat of substitute products
• Exhibit: Threat of Substitute Products Impact of key factors, 2021
  • Bargaining power of buyers
• Exhibit: buyers bargaining power Impact of key factors, 2021
  • Threat of new entrants
• Exhibit: Threat of new entrants Impact of key factors, 2021
  • Bargaining power of suppliers
• Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
• Skyquest special insights on future disruptions
  • Political Impact
  • Economic impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact
• Global Global RTD Protein Beverages Market by Source
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Plant based
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Animal based
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Global Global RTD Protein Beverages Market by Distribution Channel
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Hypermarkets
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Speciality Stores
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Online
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Retail Stores
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Others
  • Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

Market Size by Region

• Chart on Market share by geography 2021-2027 (%)
• Data Table on Market share by geography 2021-2027(%)
• North America
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • USA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Canada
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Europe
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • Germany
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Spain
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • France
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • UK
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of Europe
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Asia Pacific
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • China
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • India
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Japan
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • South Korea
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of Asia Pacific
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Latin America
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • Brazil
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of South America
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Middle East & Africa (MEA)
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • GCC Countries
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • South Africa
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of MEA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

• Competitive Landscape
  • Total number of companies covered
• Exhibit: companies covered in the report, 2021
  • Top companies market positioning
• Exhibit: company positioning matrix, 2021
  • Top companies market Share
• Exhibit: Pie chart analysis on company market share, 2021(%)
• The Coca-Cola Company (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Tata Global Beverages Limited (India)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• PepsiCo Inc. (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Suntory Holdings Limited (Japan)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• The Brown-Forman Corporation (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Red Bull GmbH (Austria)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Heineken N.V. (the Netherlands)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Anheuser-Busch InBev SA/NV (Belgium)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Nestle S.A. (Switzerland)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Starbucks Corporation(US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Danone S.A. (France)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Welch Foods Inc. (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Bolthouse Farms Inc. (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Keurig Dr. Pepper (US)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments
• Bacardi Limited (Bermuda)
  • Exhibit Company Overview
  • Exhibit Business Segment Overview
  • Exhibit Financial Updates
  • Exhibit Key Developments