定位娱乐市场规模、份额、成长分析（按技术、按产品、按场地、按地区）- 产业预测，2025-2032 年

2023 年全球定位娱乐市场规模为 32 亿美元，从 2024 年的 40.8 亿美元成长到 2032 年的 284.9 亿美元，预计在预测期内（2025-2032 年）将以复合年增长率成长。

随着虚拟实境 (VR) 的兴起，游戏产业正在经历变革时期，为玩家提供对于成长至关重要的沉浸式体验。为了开发市场，游戏开发商正在与 VR 和基于位置的娱乐 (LBE) 提供者合併。特别是，Vertigo Games于2021年2月收购Springboard VR，旨在增强LBE能力，并为营运商提供更广泛的VR内容库。 LBE 市场正在崛起，利用 AR 和 3D 动画等身临其境型技术在游乐场和 VR 咖啡馆等场所创造引人入胜的体验。此外，Koch Media GmbH 于 2021 年 9 月收购 Vertigo Games 显示了该领域全球网路的成长趋势，特别是考虑到 COVID-19 大流行带来的挑战。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 案例研究分析
• 客户和购买标准分析

基于位置的娱乐市场规模：按技术划分

• 市场概况
• 虚拟实境
• 扩增实境
• 投影映射
• 其他技术

基于位置的娱乐市场规模：按提供

• 市场概况
• 硬体
• 软体
• 服务
  • 专业服务
  • 咨询
  • 支援与维护
  • 培训和部署
  • 託管服务

基于地点的娱乐市场规模：按场地划分

• 市场概况
• 游乐园
• 主题乐园
• 游乐场
• 其他场地

基于位置的娱乐市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Microsoft
• Google
• Meta
• Unity Technologies
• Nvidia
• Sony Interactive Entertainment
• Samsung
• Barco Electronic Systems
• Panasonic
• Huawei Technologies
• HQ Software
• HTC Vive
• Niantic Inc.
• Vicon Motion Systems
• OptiTrack
• SpringboardVR
• 4Experience
• Hologate
• Ultraleap
• Magic Leap

结论和建议

Global Location-Based Entertainment Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 4.08 billion in 2024 to USD 28.49 billion by 2032, growing at a CAGR of 27.5% during the forecast period (2025-2032).

The gaming industry is experiencing a transformative shift with the rise of virtual reality (VR), offering players immersive experiences crucial for growth. In an effort to capture greater market share, video game developers are merging with VR and location-based entertainment (LBE) providers. Notably, Vertigo Games' acquisition of Springboard VR in February 2021 aimed to enhance LBE capabilities and provide operators access to a broader VR content library. The LBE market is on the rise, leveraging immersive technologies like AR and 3D animation to create engaging experiences in venues such as arcades and VR cafes. Additionally, Koch Media GmbH's acquisition of Vertigo Games in September 2021 demonstrates the trend of expanding global networks within this sector, particularly in light of challenges presented by the COVID-19 pandemic.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location-Based Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location-Based Entertainment Market Segmental Analysis

Global Location-Based Entertainment Market is segmented by technology, offering, venue and region. Based on technology, the market is segmented into virtual reality, augmented reality, projection mapping and other technologies. Based on offering, the market is segmented into hardware, software and services. Based on venue, the market is segmented into amusement parks, theme parks, arcades and other venues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Location-Based Entertainment Market

The Global Location-Based Entertainment market is anticipated to grow due to the increasing consumer demand for engaging and immersive video content, video games, and various entertainment experiences. This rising interest is likely to boost the sales of Virtual Reality (VR) headsets, as consumers seek more interactive and personalized options in their leisure activities. Furthermore, the introduction of advanced technologies, such as 360-degree VR, is expected to play a crucial role in enhancing the appeal and accessibility of location-based entertainment offerings. These factors collectively suggest a strong trajectory for market expansion in the coming years.

Restraints in the Global Location-Based Entertainment Market

The Global Location-Based Entertainment market faces several restraints that hinder its growth and potential. Developers of location-based VR experiences grapple with the challenge of designing games that balance entertainment and educational value while understanding their target audience's preferences. Additionally, many independently operated, region-specific VR entertainment establishments, along with those in a decentralized framework, often neglect to prioritize technological advancements and quality improvements. This shortfall adversely impacts consumer retention and reduces foot traffic, ultimately limiting the market's ability to expand and attract a wider audience. Addressing these issues is crucial for enhancing the overall experience and sustainability of location-based entertainment venues.

Market Trends of the Global Location-Based Entertainment Market

The Global Location-Based Entertainment market is experiencing a dynamic shift driven by the "triple revolution" of social media, the Internet, and mobile devices, which are redefining family entertainment centers. As competition intensifies, facility operators are adapting their game offerings to cater to evolving consumer preferences, with a significant emphasis on virtual reality (VR) and augmented reality (AR) experiences. This trend is being fueled by innovative game developers focused on integrating cutting-edge technologies to create immersive gaming environments. As a result, there is a growing demand for sophisticated entertainment options, propelling the market toward a more interactive and digitally enriched landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis

Global Location-Based Entertainment Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Virtual Reality
• Augmented Reality
• Projection Mapping
• Other Technologies

Global Location-Based Entertainment Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Services
  • Professional Services
  • Consulting
  • Support And Maintenance
  • Training And Deployment
  • Managed Services

Global Location-Based Entertainment Market Size by Venue & CAGR (2025-2032)

• Market Overview
• Amusement Parks
• Theme Parks
• Arcades
• Other Venues

Global Location-Based Entertainment Market Size & CAGR (2025-2032)

• North America (Technology, Offering, Venue)
  • US
  • Canada
• Europe (Technology, Offering, Venue)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Offering, Venue)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Offering, Venue)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Offering, Venue)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nvidia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barco Electronic Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HQ Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Vive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicon Motion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OptiTrack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpringboardVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Experience
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hologate
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultraleap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations