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市场调查报告书
商品编码
1668220

媒体和娱乐市场 - 全球行业规模、份额、趋势、机会和预测，按类型（印刷媒体、数位媒体、串流媒体）、按地区和竞争，2020-2030F

Media & Entertainment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Print Media, Digital Media, Streaming Media ) By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

2024 年全球媒体和娱乐市场价值为 314.5 亿美元，预计到 2030 年将成长至 463.9 亿美元，预测期内复合年增长率为 7.65%。媒体和娱乐市场主要受到数位转型和串流媒体服务的快速成长的推动。从传统媒体形式到数位平台的转变彻底改变了消费者获取内容的方式，其中 Netflix、Disney+ 和 YouTube 等串流平台处于领先地位。 5G、虚拟实境 (VR)、扩增实境 (AR) 和人工智慧 (AI) 等技术进步进一步推动了这一数位转型，从而实现了沉浸式体验和个人化内容。消费者对透过各种设备点播、互动和高品质内容的需求不断增长也促进了市场的成长。此外，社群媒体和用户生成内容平台的影响力日益增强，改变了娱乐业的格局，使其变得更加容易获得和多样化。这些趋势，加上不断增长的可支配收入和全球受众，继续推动市场扩张。

市场概况
预测期 2026-2030
2024 年市场规模 314.5 亿美元
2030 年市场规模 463.9 亿美元
2025-2030 年复合年增长率 7.65％
成长最快的领域 串流媒体
最大的市场 北美洲

主要市场驱动因素

智慧型手机使用率不断上升

主要市场挑战

选手竞争激烈

主要市场趋势

数位广告看板日益流行

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：顾客之声

第五章：全球媒体与娱乐市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（印刷媒体（报纸、杂誌、广告看板、其他）、数位媒体（电视、音乐和广播、其他）、串流媒体（OTT 和直播））按地区
    • 按地区
    • 依前 5 大公司分类，其他（2024 年）
  • 全球媒体和娱乐市场地图和机会评估
    • 按类型
    • 按区域

第六章：北美媒体与娱乐市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 加拿大
    • 墨西哥

第七章：亚太媒体与娱乐市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 印尼

第 8 章：欧洲媒体与娱乐市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 英国
    • 义大利
    • 德国
    • 西班牙

第九章：南美媒体与娱乐市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 哥伦比亚
    • 巴西

第 10 章：中东和非洲媒体和娱乐市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：COVID-19 对全球媒体与娱乐市场的影响

  • 影响评估模型
    • 受影响的关键部分
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：竞争格局

  • 公司简介
    • NBC Universal
    • Warner Bros. Discovery, Inc.
    • Walt Disney Company
    • Netflix Inc.,
    • Bertelsmann SE & Co. KGaA
    • Gannett Co., Inc
    • Eros Media World Plc
    • Axel Springer SE Company Details
    • Reliance Industries Limited
    • Comcast Corporation

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 按类型分類的目标

第16章 调査会社について・免责事项

简介目录
Product Code: 15372

The Global Media & Entertainment market was valued at USD 31.45 billion in 2024 and is expected to grow to USD 46.39 billion by 2030 with a CAGR of 7.65% during the forecast period. The Media & Entertainment market is primarily driven by digital transformation and the rapid growth of streaming services. The shift from traditional media formats to digital platforms has revolutionized how consumers access content, with streaming platforms like Netflix, Disney+, and YouTube leading the charge. This digital shift is further fueled by advancements in technology, including 5G, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), which enable immersive experiences and personalized content. Rising consumer demand for on-demand, interactive, and high-quality content across various devices also contributes to the market's growth. Also, the increasing influence of social media and user-generated content platforms has changed the landscape of entertainment, making it more accessible and diverse. These trends, alongside growing disposable income and a global audience, continue to drive market expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 31.45 Billion
Market Size 2030USD 46.39 Billion
CAGR 2025-20307.65%
Fastest Growing SegmentStreaming Media
Largest MarketNorth America

Key Market Drivers

Rising Usage of Smartphones

The rising usage of smartphones is a significant driver in the global Media & Entertainment market. According to a recent study, as of 2025, around 4.69 billion people possess a smartphone. It is expected to increase to 5.83 billion by 2028. US smartphone users average 3 hours and 45 minutes of daily mobile app use. As smartphones become more ubiquitous worldwide, they have transformed how consumers access and consume media content. With advanced features such as high-resolution screens, powerful processors, and enhanced connectivity, smartphones have become the primary device for watching videos, listening to music, and playing games. The shift towards mobile-centric content consumption has fueled the growth of mobile streaming services, gaming apps, and social media platforms, creating new opportunities for media companies. Mobile streaming platforms like Netflix, Spotify, and YouTube are increasingly optimized for smartphones, offering users on-the-go access to their favorite shows, movies, and music. Also, social media platforms such as Instagram, TikTok, and Facebook have expanded the entertainment experience, allowing users to share content, engage with influencers, and participate in viral trends. This first mobile approach caters to the growing consumer demand for convenient, flexible entertainment options. Also, the growing reliance on mobile gaming has boosted the gaming sector, with millions of users engaging with casual and competitive games on their smartphones. The increasing affordability of smartphones, improved internet connectivity, and the expansion of 5G networks further contribute to the growth of the global Media & Entertainment market, making content more accessible than ever before.

Key Market Challenges

Intense Competition Among Players

Intense competition among players is a significant challenge in the global Media & Entertainment market. As the market becomes increasingly saturated with streaming platforms, content providers, and media companies, standing out and capturing consumer attention has become more difficult. Major players such as Netflix, Amazon Prime Video, Disney+, and Spotify are vying for dominance, while new entrants continue to disrupt the landscape. This intense competition leads to high customer acquisition costs, as companies invest heavily in marketing, promotions, and original content creation to differentiate themselves from competitors. Also, the need to secure exclusive content, such as popular movies, TV shows, or live sports events, further intensifies the competition. Companies must continually innovate and invest in new technology, content offerings, and user experiences to maintain consumer interest and reduce churn rates. The rise of niche streaming services catering to specific interests or regional markets adds another layer of competition, forcing larger platforms to adapt their strategies and expand their content libraries. The increasing fragmentation of the market also challenges media companies' ability to achieve economies of scale, as they must cater to diverse consumer preferences across different regions and devices. In this highly competitive environment, players must constantly evolve and adapt to keep up with shifting consumer behaviour, new technologies, and ever-growing competition.

Key Market Trends

Growing Popularity of Digital Billboards

The growing popularity of digital billboards is a key trend in the global Media & Entertainment market, reshaping how brands engage with audiences in public spaces. Digital billboards offer dynamic, eye-catching displays that allow advertisers to change content in real-time, making them more versatile and effective than traditional static billboards. These digital platforms are not only used for advertising but are increasingly becoming sources of entertainment, displaying music videos, sports highlights, news updates, and interactive content, which attracts a larger audience. The rise of digital billboards is driven by advancements in LED technology, enabling vibrant, high-definition displays that are visible from long distances and in all weather conditions. The ability to integrate real-time data such as weather, social media feeds, and local events makes digital billboards more relevant and engaging. Also, the interactive capabilities of digital billboards, including QR codes and touchscreens, allow consumers to engage directly with content, driving increased consumer interaction and engagement. Also, digital billboards are benefiting from the growth of programmatic advertising, where advertisers can automate the buying and placement of ads based on real-time data, optimizing ad campaigns. This trend is expanding beyond urban centers to suburban areas and transportation hubs, contributing to the broader transformation of outdoor advertising in the Media & Entertainment market.

Key Market Players

  • NBC Universal
  • Warner Bros. Discovery, Inc.
  • Walt Disney Company
  • Netflix Inc.,
  • Bertelsmann SE & Co. KGaA
  • Gannett Co., Inc
  • Eros Media World Plc
  • Axel Springer SE
  • Reliance Industries Limited
  • Comcast Corporation

Report Scope:

In this report, the Global Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Media & Entertainment Market, By Type:

  • Print Media (Newspaper, Magazine, Billboard, Others)
  • Digital Media (Television, Music & Radio, Others)
  • Streaming Media (OTT and Livestream)

Media & Entertainment Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Media & Entertainment Market.

Available Customizations:

Global Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Media & Entertainment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Print Media (Newspaper, Magazine, Billboard, Others), Digital Media (Television, Music & Radio, Others), Streaming Media (OTT and Livestream)) By Regional Market Share Analysis
    • 5.2.2. By Region Market Share Analysis
      • 5.2.2.1. North America Market Share Analysis
      • 5.2.2.2. Europe Market Share Analysis
      • 5.2.2.3. Asia Pacific Market Share Analysis
      • 5.2.2.4. Middle East & Africa Market Share Analysis
      • 5.2.2.5. South America Market Share Analysis
    • 5.2.3. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Media & Entertainment Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Regional Market Mapping & Opportunity Assessment

6. North America Media & Entertainment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Media & Entertainment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type Market Share Analysis
    • 6.3.2. Canada Media & Entertainment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type Market Share Analysis
    • 6.3.3. Mexico Media & Entertainment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type Market Share Analysis

7. Asia Pacific Media & Entertainment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Media & Entertainment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type Market Share Analysis
    • 7.3.2. Japan Media & Entertainment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type Market Share Analysis
    • 7.3.3. India Media & Entertainment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type Market Share Analysis
    • 7.3.4. Australia Media & Entertainment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type Market Share Analysis
    • 7.3.5. South Korea Media & Entertainment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type Market Share Analysis
    • 7.3.6. Indonesia Media & Entertainment Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Type Market Share Analysis

8. Europe Media & Entertainment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Media & Entertainment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type Market Share Analysis
    • 8.3.2. United Kingdom Media & Entertainment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type Market Share Analysis
    • 8.3.3. Italy Media & Entertainment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type Market Share Analysis
    • 8.3.4. Germany Media & Entertainment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type Market Share Analysis
    • 8.3.5. Spain Media & Entertainment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type Market Share Analysis

9. South America Media & Entertainment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Media & Entertainment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type Market Share Analysis
    • 9.3.2. Colombia Media & Entertainment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type Market Share Analysis
    • 9.3.3. Brazil Media & Entertainment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type Market Share Analysis

10. Middle East & Africa Media & Entertainment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Media & Entertainment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type Market Share Analysis
    • 10.3.2. Saudi Arabia Media & Entertainment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type Market Share Analysis
    • 10.3.3. UAE Media & Entertainment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type Market Share Analysis
    • 10.3.4. Turkey Media & Entertainment Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Type Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Media & Entertainment Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. NBC Universal
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Warner Bros. Discovery, Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Walt Disney Company
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Netflix Inc.,
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Bertelsmann SE & Co. KGaA
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Gannett Co., Inc
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Eros Media World Plc
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Axel Springer SE Company Details
      • 14.1.8.1. Products
      • 14.1.8.2. Financials (As Per Availability)
      • 14.1.8.3. Key Market Focus & Geographical Presence
      • 14.1.8.4. Recent Developments
      • 14.1.8.5. Key Management Personnel
    • 14.1.9. Reliance Industries Limited
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Comcast Corporation
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Type

16. About Us & Disclaimer