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市场调查报告书
商品编码
1911697
娱乐保险市场规模、份额和成长分析(按类型、风险、最终用户、分销管道和地区划分)-2026-2033年产业预测Entertainment Insurance Market Size, Share, and Growth Analysis, By Insurance Type, By Peril Type, By End-User, By Distribution Channel, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年,全球娱乐保险市场规模将达到 31.8 亿美元,到 2025 年将达到 33.7 亿美元,到 2033 年将达到 53.7 亿美元,在预测期(2026-2033 年)内,复合年增长率为 6%。
随着电影、电视、现场演出和数位内容的扩张,全球娱乐保险市场正经历显着成长,因为相关人员面临着更复杂的风险。製作公司和工作室越来越倾向于选择综合保险,以降低设备损坏、延误、事故、网路安全事件和责任索赔等潜在损失。北美等主要地区正在推动市场成长,领先的保险公司正在推广包括活动取消险在内的专业保险解决方案。同时,由于现场演出激增,欧洲对活动保险的需求也在增长;而亚太地区则在韩国和日本电影业蓬勃发展以及K-POP和电子竞技兴起的推动下,经历了快速增长。保险公司正在推出创新解决方案来应对这些需求,例如网路安全保险和针对天气相关干扰的参数保险。儘管面临高保费和监管障碍等挑战,但全球媒体资产价值的不断攀升表明,娱乐保险的长期需求仍然强劲。
全球娱乐保险市场驱动因素
包括演唱会、音乐节和企业会议在内的国际实况活动产业的强劲復苏,是娱乐保险产业的主要驱动力。随着这些活动规模和投资额的不断增长,有效的风险管理变得日益重要。蓬勃发展的巡迴演唱会产业实现了显着的收入成长,极大地促进了全球娱乐保险市场的扩张。这一上升趋势凸显了人们日益增强的保护这些活动免受潜在风险侵害的意识,从而为全球娱乐产业提供全面创新的保险解决方案创造了有利环境。
全球娱乐保险市场面临的限制
全球娱乐保险市场正面临严峻挑战,主要原因是与高规格电影製作和活动相关的灾难性风险(例如流行病和大规模社会动盪)的承保成本不断攀升。雪上加霜的是,保险和再保险承保能力有限,难以涵盖这些严重性风险,导致相关人员越来越难以获得充分的保障。此外,大型国际影展的高昂取消保险费用也给主办单位带来沉重的财务压力,阻碍了全球娱乐保险产业的扩张和整体成长潜力。
全球娱乐保险市场趋势
全球娱乐保险市场正经历显着成长,这主要得益于创作者经济的崛起和创新媒体形式的涌现。保险公司正加速开发专门针对数位创作者和新媒体平台(例如播客和身临其境型现实 (IMR))的保险产品。这项转变旨在因应现代内容创作者面临的独特风险,包括平台内容变现和赞助内容的责任问题。因此,保险科技公司正积极进军这个先前保险不足的领域,推动市场扩张,重塑产业格局,并不断适应现代娱乐从业人员不断变化的需求。
Global Entertainment Insurance Market size was valued at USD 3.18 Billion in 2024 and is poised to grow from USD 3.37 Billion in 2025 to USD 5.37 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).
The global entertainment insurance market is experiencing significant growth driven by the expanding scope of film, television, live performances, and digital content, which are exposing stakeholders to more intricate risks. Producers and studios are increasingly opting for comprehensive coverage to mitigate potential losses from equipment damage, delays, accidents, cyber incidents, and liability claims. Major regions like North America lead the market, with influential players advocating for specialized insurance solutions, including event cancellation coverage. Meanwhile, Europe sees rising demand in event insurance due to a surge in live performances, while the Asia-Pacific region experiences rapid growth, fueled by booming film industries in South Korea and Japan, and the rise of K-pop and esports. Insurers are adapting by offering cyber coverage and innovative solutions such as parametric insurance for weather-related disruptions. Despite challenges like high premiums and regulatory hurdles, the escalating value of media assets worldwide indicates a robust long-term demand for entertainment insurance.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Entertainment Insurance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Entertainment Insurance Market Segments Analysis
Global Entertainment Insurance Market is segmented by Insurance Type, Peril Type, End-User, Distribution Channel and region. Based on Insurance Type, the market is segmented into Primary Insurance and Umbrella / Excess Insurance. Based on Peril Type, the market is segmented into Property Damage, Liability, Business Interruption, Weather / Cancellation and Cyber Risk. Based on End-User, the market is segmented into Film & Television Production, Live Events & Concerts, Sports Entertainment and Performing Arts / Theatre. Based on Distribution Channel, the market is segmented into Brokers / Agents and Direct Insurer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Entertainment Insurance Market
The dynamic resurgence of the international live events industry, encompassing concerts, festivals, and corporate conferences, serves as a primary catalyst for the entertainment insurance sector. As the scale and financial investments in these events continue to increase, effective risk management becomes increasingly vital. The thriving concert touring sector, which has achieved remarkable revenue growth, significantly contributes to the expansion of the global entertainment insurance market. This upward trajectory highlights the growing recognition of the importance of safeguarding these events against potential risks, thereby fostering a conducive environment for comprehensive and innovative insurance solutions in the realm of global entertainment.
Restraints in the Global Entertainment Insurance Market
The Global Entertainment Insurance market faces significant constraints due to the rising costs of coverage against catastrophic events such as pandemics and large-scale civil unrest associated with high-profile films and events. The limited availability of insurance and reinsurance capacity to address these low-frequency yet high-severity risks further exacerbates the issue, making it increasingly difficult for stakeholders to secure adequate protection. Additionally, the steep expenses associated with cancellation insurance for major international festivals have placed financial strain on promoters, thereby hindering the expansion and overall growth potential of the global entertainment insurance sector.
Market Trends of the Global Entertainment Insurance Market
The Global Entertainment Insurance market is witnessing significant growth driven by the rise of the Creator Economy and the emergence of innovative media formats. Insurers are increasingly developing tailored insurance products that cater specifically to digital creators and new media platforms, such as podcasts and immersive realities. This shift addresses the unique risks associated with these contemporary content creators, including platform demonetization and sponsored content liability. Consequently, insurtech firms are actively entering this previously under-insured segment, reinforcing the market's expansion as they adapt to meet the evolving needs of modern entertainers, thereby shaping the industry's landscape.