加热烟草产品的全球市场 - 市场规模、份额、增长分析、按类型（设备、胶囊）、按产品（HNB 烟草设备、直接/间接加热 HNB 香烟）、按分销渠道（零售、在线） - 行业预测 ( 2023-2030)

Global Heated Tobacco Products Market Size, Share, Growth Analysis, By Type(Devices, Capsules), By Product(HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco.), By Distribution Channel(Retail Stores and Online) - Industry Forecast 2023-2030

出版日期: 2023年07月05日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2021年全球加热不燃烧烟草製品市场价值将达到136亿美元。预测在预测期内（2023-2030年），该市场将以52.56%的年复合成长率扩张，从2022年的236.3亿美元增长到2030年的9478亿美元。

热烟草，也称为加热不燃烧烟草或不可燃加热不燃烧烟草，是一种产生含有尼古丁和其他化学物质的气雾并被使用者通过口腔吸入的产品。这些产品将某些烟草成分加热到燃烧水平以下并释放出包括尼古丁在内的风味，以提供不燃烧的烟草体验。加热烟草产品的主要类别包括HNB烟草装置、直接/间接HNB捲烟、注射/混合HNB烟草装置、HNB烟草消耗品、HNB烟草棒、HNB烟草胶囊和烟弹。这些商品在零售店和网上销售。

由于政府的批准，加热烟草产品市场的需求预计将增加，菲利普莫里斯国际公司的IQOS 烟草加热系统就包括在内，该系统于2020 年7 月获得FDA 批准，作为降低风险的烟草产品进行广告宣传。 IQOS 是一种由压碎的烟叶製成的加热烟棒，声称可以减少接触有害化学物质。由于政府审批更容易和吸烟风险降低，预计未来对加热不燃烧烟草产品的需求将会增加。然而，电子烟的日益普及可能会抑制加热烟草行业的增长。儘管菲利普莫里斯国际公司等大公司在 IQOS 的开发和营销上投入了大量资金，但电子烟却越来越受欢迎，因为人们认为电子烟不使用烟草，危害较小。对电子烟和电子烟等电子烟设备的需求不断增长，进一步表明加热烟草产品的增长在不久的将来可能会放缓。

在几个关键因素的推动下，全球加热不燃烧烟草产品市场近期将出现显着增长。主要促进因素之一是人们对吸烟有害影响的认识不断增强，导致消费者寻求传统捲烟危害较小的替代品。製造商不断努力创新产品也有助于市场的增长。此外，加热不燃烧产品越来越多地被希望戒烟或减少烟草消费的个人所采用，进一步推动了市场的扩张。此外，电子烟和电子烟设备的日益普及，通常被视为加热不燃烧产品的替代品，也带来了新的市场增长机会。总体而言，随着越来越多的人接受传统烟草产品的更安全替代品，加热不燃烧市场有望显着增长。

该报告研究了全球加热不燃烧烟草产品市场，并提供了市场概述、按类型、产品、分销渠道、地区和市场参与者概况分類的趋势。

Philip Morris International Inc.
Japan Tobacco Inc.
British American Tobacco PLC
KT&G Corporation
Imperial Brands PLC
Altria Group, Inc.
China Tobacco International（HK）Co. Ltd.
Korea Tobacco &Ginseng Corporation
JUUL Labs, Inc.
The RJ Reynolds Tobacco Company
Shenzhen Yukan Intelligent Technology Co., Ltd.
Pax Labs, Inc.
Shenzhen iSmoka Electronics Co., Ltd.
VMR Products, LLC
Shenzhen Kanger Technology Co., Ltd.
Mistic Brands, Inc.
British American Tobacco Japan Ltd.
J WELL France
Vaporesso

简介目录

Product Code: SQMIG30J2018

Global Heated Tobacco Products Market size was valued at USD 13.6 billion in 2021 and is poised to grow from USD 23.63 billion in 2022 to USD 947.8 billion by 2030, growing at a CAGR of 52.56% in the forecast period (2023-2030).

Hot Tobacco, also known as heated Tobacco or heat-not-burn Tobacco, is a type of product that generates aerosols containing nicotine and other chemicals for users to inhale through the mouth. These products heat specific Tobacco materials below combustion levels, releasing flavors with nicotine, providing a Tobacco experience without combustion. Primary categories of hot tobacco products include HNB Tobacco devices, direct/indirect heating HNB Tobacco, infused/hybrid HNB Tobacco devices, HNB Tobacco consumables, HNB Tobacco sticks, and HNB Tobacco capsules & cartridges. These goods are sold in retail establishments and online.

The market for hot tobacco products is expected to witness increased demand with government approvals, as seen with Philip Morris International's IQOS Tobacco Heating System, which received FDA permission to be advertised as a tobacco product with reduced risk in July 2020. The IQOS, a heated tobacco stick made from ground tobacco leaves, claims to reduce exposure to harmful chemicals. Easy government approvals and reduced smoking risks are anticipated to drive demand for hot tobacco products in the future. However, the growing popularity of e-cigarettes may restrain the growth of the hot tobacco sector. Major players like Philip Morris International heavily invest in the development and marketing of IQOS, while e-cigarettes, perceived as less harmful due to their lack of tobacco, gain popularity. The rising demand for vape devices, including e-cigarettes and e-hookahs, further indicates potential slow growth for hot tobacco products in the near future..

Segments covered in this report:

Global Heated Tobacco Products market is segmented by type, product, distribution channel, and region. Based on type, the market can be segmented Devices, Capsules, Vaporizers. Based on product, the market can be segmented into HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco., Infused/Hybrid HNB Tobacco Devices, HNB Tobacco Consumables, HNB Tobacco Sticks, HNB Tobacco Capsules & Cartridges. Based on Distribution channel, the market is segmented into Retail Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The global HNB market is poised for substantial growth in the foreseeable future due to several key factors. One of the primary drivers is the increasing awareness of the detrimental effects of smoking, leading consumers to seek less harmful alternatives to traditional cigarettes. Manufacturers' continuous efforts in product innovations also contribute to the market's growth. Moreover, individuals looking to quit smoking or reduce their Tobacco consumption are increasingly adopting HNB products, further fueling market expansion. Additionally, the rising popularity of e-cigarettes and vaping devices, often seen as alternatives to HNB products, opens up new opportunities for market growth. Overall, the HNB market is expected to witness significant growth as more people embrace safer alternatives to conventional Tobacco products.

Restraint

A significant obstacle for the heated Tobacco products market is the potential health risks linked to their use. Despite being promoted as a "safer" option compared to traditional cigarettes, these products still contain nicotine and harmful chemicals that may contribute to various health problems, including lung diseases and cancer. Furthermore, the absence of extensive long-term studies on the effects of using heated Tobacco products makes it challenging for regulators to thoroughly assess their safety. This lack of conclusive evidence may result in stricter regulations and even potential bans on the use and sale of these products, which could adversely affect the market's growth.

Market Trends

A prominent market trend in the HNB market is the growing adoption of product innovations by manufacturers. Manufacturers are continuously dedicating their efforts to create novel and enhanced HNB products, incorporating advanced features and technologies to provide consumers with a superior smoking experience. They are also actively exploring diverse flavors and innovative product designs to cater to the changing preferences of consumers. Furthermore, manufacturers are investing significantly in research and development activities to enhance the safety and effectiveness of their products while ensuring compliance with regulatory standards. This trend is expected to persist in the future as manufacturers compete to capture a larger share of the rapidly expanding HNB market.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Heated Tobacco Products Market by Type

Market Overview
Devices
Capsules
Vaporizers

Global Heated Tobacco Products Market by Product

Market Overview
HNB Tobacco Devices
Direct/Indirect Heating HNB Tobacco.
Infused/Hybrid HNB Tobacco Devices
HNB Tobacco Consumables
HNB Tobacco Sticks
HNB Tobacco Capsules & Cartridges

Global Heated Tobacco Products Market by Distribution Channel

Market Overview
Retail Stores and Online

Global Heated Tobacco Products Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Philip Morris International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Japan Tobacco Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
British American Tobacco PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KT&G Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Imperial Brands PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Altria Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Tobacco International (HK) Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Korea Tobacco & Ginseng Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JUUL Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The R.J. Reynolds Tobacco Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Yukan Intelligent Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pax Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen iSmoka Electronics Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VMR Products, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Kanger Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mistic Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
British American Tobacco Japan Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
J WELL France
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vaporesso
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments