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市场调查报告书
商品编码
1321797
加热烟草产品的全球市场 - 市场规模、份额、增长分析、按类型（设备、胶囊）、按产品（HNB 烟草设备、直接/间接加热 HNB 香烟）、按分销渠道（零售、在线） - 行业预测 ( 2023-2030)Global Heated Tobacco Products Market Size, Share, Growth Analysis, By Type(Devices, Capsules), By Product(HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco.), By Distribution Channel(Retail Stores and Online) - Industry Forecast 2023-2030 |
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2021年全球加热不燃烧烟草製品市场价值将达到136亿美元。预测在预测期内（2023-2030年），该市场将以52.56%的年复合成长率扩张，从2022年的236.3亿美元增长到2030年的9478亿美元。
热烟草，也称为加热不燃烧烟草或不可燃加热不燃烧烟草，是一种产生含有尼古丁和其他化学物质的气雾并被使用者通过口腔吸入的产品。这些产品将某些烟草成分加热到燃烧水平以下并释放出包括尼古丁在内的风味，以提供不燃烧的烟草体验。加热烟草产品的主要类别包括HNB烟草装置、直接/间接HNB捲烟、注射/混合HNB烟草装置、HNB烟草消耗品、HNB烟草棒、HNB烟草胶囊和烟弹。这些商品在零售店和网上销售。
由于政府的批准，加热烟草产品市场的需求预计将增加，菲利普莫里斯国际公司的IQOS 烟草加热系统就包括在内，该系统于2020 年7 月获得FDA 批准，作为降低风险的烟草产品进行广告宣传。 IQOS 是一种由压碎的烟叶製成的加热烟棒，声称可以减少接触有害化学物质。由于政府审批更容易和吸烟风险降低，预计未来对加热不燃烧烟草产品的需求将会增加。然而，电子烟的日益普及可能会抑制加热烟草行业的增长。儘管菲利普莫里斯国际公司等大公司在 IQOS 的开发和营销上投入了大量资金，但电子烟却越来越受欢迎，因为人们认为电子烟不使用烟草，危害较小。对电子烟和电子烟等电子烟设备的需求不断增长，进一步表明加热烟草产品的增长在不久的将来可能会放缓。
在几个关键因素的推动下，全球加热不燃烧烟草产品市场近期将出现显着增长。主要促进因素之一是人们对吸烟有害影响的认识不断增强，导致消费者寻求传统捲烟危害较小的替代品。製造商不断努力创新产品也有助于市场的增长。此外，加热不燃烧产品越来越多地被希望戒烟或减少烟草消费的个人所采用，进一步推动了市场的扩张。此外，电子烟和电子烟设备的日益普及，通常被视为加热不燃烧产品的替代品，也带来了新的市场增长机会。总体而言，随着越来越多的人接受传统烟草产品的更安全替代品，加热不燃烧市场有望显着增长。
该报告研究了全球加热不燃烧烟草产品市场，并提供了市场概述、按类型、产品、分销渠道、地区和市场参与者概况分類的趋势。
目录
执行摘要
调查方法
母公司市场分析
- 市场概况
- 市场规模
- 市场动态
关键市场洞察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 知识产权分析
- 趋势分析
- 启动分析
- 原材料分析
- 创新矩阵
- 管道产品分析
- 宏观经济指标
- 顶级投资分析
- 关键成功因素
- 竞争程度
市场动态及预测
- 市场动态
- 监管状况
- 搬运工分析
- Skyquest 对未来混乱的特殊洞察
全球加热不燃烧烟草产品市场（按类型）
- 市场概况
- 设备
- 胶囊
- 汽化器
全球加热不燃烧烟草产品市场（按产品）
- 市场概况
- 加热不燃烧烟草装置
- 直接/间接加热加热不燃烧捲烟
- 输液/混合加热不燃烧烟草装置
- 加热不燃烧烟草消耗品
- 加热不燃烧烟棒
- 加热不燃烧烟草胶囊和烟弹
全球加热不燃烧烟草产品市场（按分销渠道）
- 市场概况
- 零售和在线
全球加热不燃烧烟草产品市场规模（按地区）
- 市场概况
- 北美
- 欧洲
- 亚太地区
- 拉美
- 中东/非洲
竞争格局
主要公司简介
- Philip Morris International Inc.
- Japan Tobacco Inc.
- British American Tobacco PLC
- KT&G Corporation
- Imperial Brands PLC
- Altria Group, Inc.
- China Tobacco International（HK）Co. Ltd.
- Korea Tobacco &Ginseng Corporation
- JUUL Labs, Inc.
- The RJ Reynolds Tobacco Company
- Shenzhen Yukan Intelligent Technology Co., Ltd.
- Pax Labs, Inc.
- Shenzhen iSmoka Electronics Co., Ltd.
- VMR Products, LLC
- Shenzhen Kanger Technology Co., Ltd.
- Mistic Brands, Inc.
- British American Tobacco Japan Ltd.
- J WELL France
- Vaporesso
Global Heated Tobacco Products Market size was valued at USD 13.6 billion in 2021 and is poised to grow from USD 23.63 billion in 2022 to USD 947.8 billion by 2030, growing at a CAGR of 52.56% in the forecast period (2023-2030).
Hot Tobacco, also known as heated Tobacco or heat-not-burn Tobacco, is a type of product that generates aerosols containing nicotine and other chemicals for users to inhale through the mouth. These products heat specific Tobacco materials below combustion levels, releasing flavors with nicotine, providing a Tobacco experience without combustion. Primary categories of hot tobacco products include HNB Tobacco devices, direct/indirect heating HNB Tobacco, infused/hybrid HNB Tobacco devices, HNB Tobacco consumables, HNB Tobacco sticks, and HNB Tobacco capsules & cartridges. These goods are sold in retail establishments and online.
The market for hot tobacco products is expected to witness increased demand with government approvals, as seen with Philip Morris International's IQOS Tobacco Heating System, which received FDA permission to be advertised as a tobacco product with reduced risk in July 2020. The IQOS, a heated tobacco stick made from ground tobacco leaves, claims to reduce exposure to harmful chemicals. Easy government approvals and reduced smoking risks are anticipated to drive demand for hot tobacco products in the future. However, the growing popularity of e-cigarettes may restrain the growth of the hot tobacco sector. Major players like Philip Morris International heavily invest in the development and marketing of IQOS, while e-cigarettes, perceived as less harmful due to their lack of tobacco, gain popularity. The rising demand for vape devices, including e-cigarettes and e-hookahs, further indicates potential slow growth for hot tobacco products in the near future..
Segments covered in this report:
Global Heated Tobacco Products market is segmented by type, product, distribution channel, and region. Based on type, the market can be segmented Devices, Capsules, Vaporizers. Based on product, the market can be segmented into HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco., Infused/Hybrid HNB Tobacco Devices, HNB Tobacco Consumables, HNB Tobacco Sticks, HNB Tobacco Capsules & Cartridges. Based on Distribution channel, the market is segmented into Retail Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Driver
The global HNB market is poised for substantial growth in the foreseeable future due to several key factors. One of the primary drivers is the increasing awareness of the detrimental effects of smoking, leading consumers to seek less harmful alternatives to traditional cigarettes. Manufacturers' continuous efforts in product innovations also contribute to the market's growth. Moreover, individuals looking to quit smoking or reduce their Tobacco consumption are increasingly adopting HNB products, further fueling market expansion. Additionally, the rising popularity of e-cigarettes and vaping devices, often seen as alternatives to HNB products, opens up new opportunities for market growth. Overall, the HNB market is expected to witness significant growth as more people embrace safer alternatives to conventional Tobacco products.
Restraint
A significant obstacle for the heated Tobacco products market is the potential health risks linked to their use. Despite being promoted as a "safer" option compared to traditional cigarettes, these products still contain nicotine and harmful chemicals that may contribute to various health problems, including lung diseases and cancer. Furthermore, the absence of extensive long-term studies on the effects of using heated Tobacco products makes it challenging for regulators to thoroughly assess their safety. This lack of conclusive evidence may result in stricter regulations and even potential bans on the use and sale of these products, which could adversely affect the market's growth.
Market Trends
A prominent market trend in the HNB market is the growing adoption of product innovations by manufacturers. Manufacturers are continuously dedicating their efforts to create novel and enhanced HNB products, incorporating advanced features and technologies to provide consumers with a superior smoking experience. They are also actively exploring diverse flavors and innovative product designs to cater to the changing preferences of consumers. Furthermore, manufacturers are investing significantly in research and development activities to enhance the safety and effectiveness of their products while ensuring compliance with regulatory standards. This trend is expected to persist in the future as manufacturers compete to capture a larger share of the rapidly expanding HNB market.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Heated Tobacco Products Market by Type
- Market Overview
- Devices
- Capsules
- Vaporizers
Global Heated Tobacco Products Market by Product
- Market Overview
- HNB Tobacco Devices
- Direct/Indirect Heating HNB Tobacco.
- Infused/Hybrid HNB Tobacco Devices
- HNB Tobacco Consumables
- HNB Tobacco Sticks
- HNB Tobacco Capsules & Cartridges
Global Heated Tobacco Products Market by Distribution Channel
- Market Overview
- Retail Stores and Online
Global Heated Tobacco Products Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Philip Morris International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Japan Tobacco Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- British American Tobacco PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- KT&G Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Imperial Brands PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Altria Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- China Tobacco International (HK) Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Korea Tobacco & Ginseng Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- JUUL Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The R.J. Reynolds Tobacco Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shenzhen Yukan Intelligent Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pax Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shenzhen iSmoka Electronics Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- VMR Products, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shenzhen Kanger Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mistic Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- British American Tobacco Japan Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- J WELL France
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vaporesso
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
2024-2032 年按产品类型（散装鼻烟、份装鼻烟）、口味（薄荷、浆果、干果等）、配销通路（烟草店、便利店、在线零售店等）和地区分類的鼻烟市场报告
2024-2032 年无烟烟草市场（按类型、形式、路线、配销通路和地区）
2023-2030 年全球鼻烟市场规模研究与预测，依产品（散装、部分）、口味（薄荷、威士忌、水果、其他）及区域分析
全球鼻烟市场（2023-2030）:按口味（薄荷、威士忌）、类型（散装、药水、其他）、包装（罐装、瓶装）、分销渠道（便利店、超市）进行规模、份额和增长分析预测
无烟烟草市场：按类型（咀嚼烟草、浸渍烟草、可溶解烟草）、型态（干、湿）、路线、分销管道 - 全球预测 2023-2030
口含烟的全球市场 2023-2027
无烟烟草市场：2023-2028 年按类型、形式、路线、分销渠道和地区分类
鼻烟（无烟烟草）市场：2023-2028 年全球行业趋势、份额、规模、增长、机遇和预测
口含烟(无烟香烟)的全球市场 - 市场占有率，规模，趋势，产业分析:各产品，不同的香味，各地区，市场区隔预测(2023年～2032年)
加热式香烟 (HTP) 的全球市场 (～2027年):各产品类型 (叶式、棒)、流通管道 (线上、离线)、地区的分析、市场规模、趋势、预测、COVID-19影响