查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1623194

无烟香烟的市场规模:各产品类型，不同形态，各流通管道，各地区，范围及预测

Smokeless Tobacco Market Size By Product Type (Chewing Tobacco, Snuff, Dissolvable Tobacco), By Form (Dry, Moist), By Distribution Channel (Online, Offline), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

无烟烟草市场规模及预测

2024 年无烟烟草市场规模为 213.1 亿美元，预计到 2031 年将达到 307.7 亿美元，2024 年至 2031 年复合年增长率为 4.70%。无烟烟草被定义为无需火焰即可使用的烟草产品。它通常被吸入口腔或鼻子并透过黏膜吸收。世界各地消费各种形式的无烟烟草，包括咀嚼烟草、鼻烟、鼻烟和可溶解烟草产品。此外，无烟烟草的常见用途包括其尼古丁输送系统、与吸烟相比的感知健康益处以及特定地区的文化或传统原因。

无烟烟草市场动态

塑造无烟烟草市场的主要市场动态

主要市场驱动因子

提高对吸烟健康风险的认知：

随着人们对吸烟健康风险的认识不断增强，越来越多的人开始转向无烟烟草产品作为替代品。根据美国疾病管制与预防中心 (CDC) 的数据，美国每年约有 48 万人死于烟草烟雾，其中包括二手烟造成的死亡。随着人们对吸烟危害的认识不断增强，对无烟烟草等替代品的需求也增加。

青少年烟草消费增加：

无烟烟草的使用在年轻人中非常普遍。根据全国青少年烟草调查（2022），目前美国有 1.3% 的国中生和高中生使用无烟烟草，显示这些产品在年轻人中越来越受欢迎。这一趋势提振了市场，行销人员将调味无烟烟草产品瞄准年轻用户。

特定地区的文化接受度：

无烟烟草在世界许多地区（尤其是南亚）在文化上已被接受并普遍使用。根据世界卫生组织（WHO）统计，印度和孟加拉等国家约有30%的烟草使用者使用无烟烟草，这显示这些国家拥有庞大且稳定的消费基础。这种文化接受度支持并推动了无烟烟草使用成为习俗一部分的国家的市场需求。

主要问题

健康问题：

儘管无烟烟草被认为比吸烟危害较小，但它与多种健康问题有关，包括口腔癌、牙周病和尼古丁成瘾。这些健康问题对市场成长构成了重大课题，因为透过公共卫生活动人们对这些风险的认识不断提高。

监理限制：

许多国家已经实施或正在考虑加强对无烟烟草产品的监管。这包括广告法规、包装要求和尼古丁含量限制。这些监管课题可能会影响市场成长和产品可用性。

社会耻辱：

在某些文化和地区，无烟烟草的使用与负面的社会观念有关。这种耻辱可能会限制采用，特别是在年轻人和专业环境中。

主要趋势

转向尼古丁袋：

不含烟草但含有尼古丁的尼古丁袋的趋势日益明显。这些产品作为传统无烟烟草的更清洁且更容易被社会接受的替代品进行行销。

专注于减少伤害：

烟草业越来越重视减少危害策略。无烟烟草产品被定位为该策略的一部分，据称与可燃烟草产品相比，其风险更低。

电子商务与直接面向消费者的销售：

无烟烟草产品的分销越来越多地转向线上管道。 COVID-19 大流行加速了这一趋势，使行销更有针对性，消费者更容易获得。

无烟烟草市场的区域分析

亚太地区：

根据经过验证的市场研究，预计亚太地区将在预测期内主导无烟烟草市场。无烟烟草在亚洲及太平洋地区的一些国家具有根深蒂固的文化和传统意义。根据 2016-2017 年全球成人烟草调查 (GATS) 报告，印度是无烟烟草最大的市场之一，近 29% 的成年人使用无烟烟草。古特卡、帕恩和海尼等无烟烟草产品在文化上已被广泛接受，这有助于它们在该地区的市场主导地位。

亚太地区严格的政府法规和公共场所吸烟禁令正在推动向无烟烟草产品的转变。例如，印度的《捲烟和其他烟草产品法》（COTPA）严格限制在公共场所吸烟，促使消费者转向无烟烟草等替代品。根据世界卫生组织（WHO）的报告，该地区有25个国家实施了全面的控烟政策，间接带动了对无烟烟草替代品的需求。

此外，亚太地区的无烟烟草产品通常比捲烟便宜，因此低收入族群更容易取得。根据 GATS 2017 年报告，在孟加拉国，有 2,060 万成年人使用无烟烟草，部分原因是它比有烟产品便宜。这些产品在人口稠密的低收入国家的承受能力继续推动该地区无烟烟草市场的成长。

北美：

预计北美地区在预测期内将呈现最高成长。随着北美越来越多的人意识到吸烟带来的严重健康风险，越来越多的人开始转向无烟烟草作为更安全的替代品。根据美国疾病管制与预防中心 (CDC) 的数据，在美国，与吸烟相关的疾病每年导致超过 48 万人死亡。随着人们寻求危害较小的替代品，这种意识的提高导致对咀嚼烟草和鼻烟等无烟烟草产品的需求增加。

北美年轻人对无烟烟草（尤其是调味品）的使用正在增加。根据全国青少年烟草调查（2022 年），美国约有 1.3% 的中学生目前使用无烟烟草产品。风味选择的推出和有针对性的行销正在促进年轻人中这一日益增长的趋势，并推动市场成长。

此外，新型和创新的无烟烟草产品，例如尼古丁袋和鼻烟，已经在北美市场出现，并且由于与传统吸烟相比其方便性和降低的健康风险而受到欢迎。在加拿大，政府的《加拿大烟草使用报告》（2021 年）强调了向无烟和口服烟草产品的转变，越来越多的消费者选择现代尼古丁替代产品，例如尼古丁袋。这些产品创新正在为北美市场的扩张做出贡献。

目录

第1章 全球无烟香烟市场简介

  • 市场概要
  • 调查范围
  • 前提条件

第2章 摘要整理

第3章 VERIFIED MARKET RESEARCH的调查手法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源一览

第4章 全球无烟香烟市场展望

  • 概要
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
  • 波特的五力分析
  • 价值链分析

第5章 无烟香烟的全球市场:各类型

  • 概要
  • 咀嚼烟草
  • 浸渍烟草
  • 可溶烟草

第6章 无烟香烟的全球市场:不同形态

  • 概要
  • 湿
  • 干

第7章 无烟香烟的全球市场:各地区

  • 概要
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区
    • 南美
    • 中东·非洲

第8章 全球无烟香烟市场竞争情形

  • 概要
  • 各公司的市场排行榜
  • 主要的发展策略

第9章 企业简介

  • Japan Tobacco, Inc.
  • Mac Baren Tobacco company
  • Altria Group, Inc.
  • Swisher International, Inc.
  • British American Tobacco p.l.c.
  • Imperial Brands
  • Philip Morris Products S.A.

第10章 附录

  • 相关调查
简介目录
Product Code: 16793

Smokeless Tobacco Market Size and Forecast

Smokeless Tobacco Market size was valued at USD 21.31 Billion in 2024 and is projected to reach USD 30.77 Billion by 2031 , growing at a CAGR of 4.70% from 2024 to 2031. Smokeless tobacco is defined as a tobacco product that is used without burning. It is typically placed in the mouth or nose and absorbed through the mucous membranes. Various forms of smokeless tobacco are consumed worldwide, including chewing tobacco, snuff, snus, and dissolvable tobacco products. Furthermore, common uses for smokeless tobacco include a nicotine delivery system, for perceived health benefits compared to smoking, and cultural or traditional reasons in certain regions.

Smokeless Tobacco Market Dynamics

The key market dynamics that are shaping the smokeless tobacco market include:

Key Market Drivers

Rising Awareness of the Health Risks of Smoking:

As people become more aware of the health risks connected with smoking, there is a growing preference for smokeless tobacco products as an alternative. According to the Centers for Disease Control and Prevention (CDC), cigarette smoking kills about 480,000 people in the United States each year, including those who die from secondhand smoke. As people become more aware of the dangers of smoking, demand for alternatives like smokeless tobacco has increased.

Growth in Youth Tobacco Consumption:

The use of smokeless tobacco is very common among young people. According to the National Youth Tobacco Survey (2022), 1.3% of middle and high school students in the United States currently use smokeless tobacco, demonstrating the growing popularity of these products among young people. This trend has boosted the market, with marketers targeting younger users with flavored smokeless tobacco products.

Cultural Acceptance in Certain Regions:

Smokeless tobacco is culturally accepted and commonly used in many parts of the world, particularly South Asia. According to the World Health Organization (WHO), approximately 30% of tobacco users in countries such as India and Bangladesh use smokeless tobacco, indicating that these nations have a significant and consistent consumer base. This cultural acceptance has sustained and driven market demand in nations where smokeless tobacco use is part of customary practices.

Key Challenges

Health Concerns:

Despite being perceived as less harmful than smoking, smokeless tobacco is linked to various health issues, including oral cancer, gum disease, and nicotine addiction. These health concerns pose a significant challenge to market growth, as awareness of these risks is increasing through public health campaigns.

Regulatory Restrictions:

Many countries are implementing or considering stricter regulations on smokeless tobacco products. These include restrictions on advertising, packaging requirements, and limits on nicotine content. Such regulatory challenges are potentially impacting market growth and product availability.

Social Stigma:

In some cultures, and regions, the use of smokeless tobacco is associated with negative social perceptions. This stigma is potentially limiting adoption, particularly among younger demographics and in professional settings.

Key Trends

Shift Towards Nicotine Pouches:

A growing trend is observed towards nicotine pouches, which are tobacco-free but contain nicotine. These products are marketed as a cleaner and more socially acceptable alternative to traditional smokeless tobacco.

Focus on Harm Reduction:

The tobacco industry increasingly focuses on harm reduction strategies. Smokeless tobacco products are positioned as part of this strategy, with claims of reduced risk compared to combustible tobacco products.

E-commerce and Direct-to-Consumer Sales:

The distribution of smokeless tobacco products is increasingly shifting towards online channels. The COVID-19 pandemic is accelerating this trend and is allowing for more targeted marketing and easier access for consumers.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Smokeless Tobacco Market Regional Analysis

The regional analysis of the smokeless tobacco market:

Asia Pacific:

According to Verified Market Research, Asia Pacific is estimated to dominate the smokeless tobacco market over the forecast period. In several Asia-Pacific countries, smokeless tobacco has a deep-rooted cultural and traditional significance. In India, one of the largest markets for smokeless tobacco, nearly 29% of adults use smokeless tobacco, according to the Global Adult Tobacco Survey (GATS) 2016-2017 report. The widespread cultural acceptance of smokeless tobacco products like gutka, paan, and khaini has contributed to the region's market dominance.

Strict government regulations and smoking bans in public places across Asia-Pacific have contributed to a shift towards smokeless tobacco products. For example, India's Cigarettes and Other Tobacco Products Act (COTPA) enforces stringent restrictions on smoking in public areas, pushing consumers towards alternatives like smokeless tobacco. The World Health Organization (WHO) reports that 25 countries in the region have implemented comprehensive tobacco control policies, which indirectly boosts the demand for smokeless alternatives.

Furthermore, smokeless tobacco products in the Asia-Pacific region are generally more affordable than cigarettes, making them accessible to low-income populations. In Bangladesh, the GATS 2017 report indicated that 20.6 million adults use smokeless tobacco, partly due to its lower cost compared to smoking products. The affordability of these products in densely populated, low-income countries continues to fuel the growth of the smokeless tobacco market in the region.

North America:

The North American region is estimated to exhibit the highest growth during the forecast period. As more people in North America become aware of the serious health risks associated with smoking, many are turning to smokeless tobacco as a perceived safer alternative. According to the Centers for Disease Control and Prevention (CDC), smoking-related diseases cause over 480,000 deaths annually in the U.S. This growing awareness has contributed to a rise in demand for smokeless products, such as chewing tobacco and snuff, as people seek less harmful alternatives.

The use of smokeless tobacco, particularly flavored products, has increased among younger populations in North America. The National Youth Tobacco Survey (2022) found that approximately 1.3% of U.S. middle and high school students currently use smokeless tobacco products. The introduction of flavored options and targeted marketing has contributed to this rising trend among youth, driving market growth.

Furthermore, the North American market has seen the introduction of new and innovative smokeless tobacco products, such as nicotine pouches and snus, which are gaining popularity due to their convenience and reduced health risks compared to traditional smoking. In Canada, the government's Tobacco Use in Canada report (2021) highlighted a shift toward smokeless and oral tobacco products, with an increasing number of consumers opting for modern nicotine alternatives like nicotine pouches. This product innovation is contributing to the expanding market in North America.

Smokeless Tobacco Market: Segmentation Analysis

The Smokeless Tobacco Market is segmented based on Product Type, Form, Distribution Channel, and Geography.

Smokeless Tobacco Market, By Product Type

  • Chewing Tobacco
  • Snuff
  • Dissolvable Tobacco
  • Others

Based on Product Type, the market is segmented into Chewing Tobacco, Snuff, Dissolvable Tobacco, and Others. The snuff segment is estimated to dominate the market over the forecast period due to its wide consumer acceptance and variety of product forms, including dry and moist snuff. Snuff is particularly popular in regions such as North America and Europe, where it is often used as a discreet alternative to smoking. Additionally, technological advancements in flavoring and packaging have improved the appeal and convenience of snuff products.

Smokeless Tobacco Market, By Form

  • Dry
  • Moist

Based on Form, the market is segmented into Dry and Moist. The moist segment is estimated to dominate the smokeless tobacco market due to its higher consumer preference and widespread use, especially in North America and Europe. Moist smokeless tobacco, such as moist snuff and dip, is favored for its ease of use, longer-lasting flavor, and higher nicotine content. It is often marketed as a more convenient and discreet alternative to smoking, making it popular among users looking for a less conspicuous option.

Smokeless Tobacco Market, By Distribution Channel

  • Online
  • Offline

Based on the Distribution Channel, the market is divided into Online and Offline. The offline segment is estimated to dominate the smokeless tobacco market due to the widespread availability and accessibility of smokeless tobacco products in physical retail stores, convenience stores, and tobacco specialty shops. Many consumers prefer purchasing tobacco products in person to avoid shipping delays and to ensure age verification compliance. In regions like North America and Asia-Pacific, where traditional purchasing habits prevail, offline channels provide instant access and a broader range of product options.

Smokeless Tobacco Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the smokeless tobacco market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is estimated to dominate the smokeless tobacco market due to the high prevalence of smokeless tobacco use in countries such as India and Bangladesh, where cultural and traditional practices drive demand. According to the World Health Organization (WHO), India alone has over 200 million smokeless tobacco users, with products like gutka, khaini, and zarda deeply ingrained in daily habits. Additionally, the affordability and accessibility of smokeless tobacco products in this region, compared to cigarettes, contribute to the market's dominance.

Key Players

  • The "Smokeless Tobacco Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Altria Group, Inc., British American Tobacco plc, Imperial Brands plc, Japan Tobacco Inc., Swedish Match AB, Swisher International Group, Inc., MacBaren Tobacco Company A/S, Dharampal Satyapal Limited, Lindnera Nordic, and Turning Point Brands, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Smokeless Tobacco Market Recent Developments
  • In March 2023, Swedish Match introduced new nicotine pouch flavors in its ZYN brand to cater to the growing demand for flavored smokeless tobacco products in the U.S. market. These new additions enhance consumer choice, driving market expansion among users seeking alternatives to smoking.
  • In November 2022, Altria Group, Inc. launched its latest oral nicotine product under the on! Brand, aimed at expanding its portfolio in the reduced-risk product category. This development is part of Altria's strategy to transition adult smokers toward less harmful nicotine alternatives.
  • In July 2022, British American Tobacco (BAT) announced a significant investment in the development of its modern oral product line, focusing on smokeless tobacco alternatives. The investment is aimed at accelerating BAT's growth in the oral nicotine segment, particularly in North America and Europe.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SMOKELESS TOBACCO MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SMOKELESS TOBACCO MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SMOKELESS TOBACCO MARKET, BY TYPE

  • 5.1 Overview
  • 5.2 Chewing Tobacco
  • 5.3 Dipping Tobacco
  • 5.4 Dissolvable Tobacco

6 GLOBAL SMOKELESS TOBACCO MARKET, BY FORM

  • 6.1 Overview
  • 6.2 Moist
  • 6.3 Dry

7 GLOBAL SMOKELESS TOBACCO MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL SMOKELESS TOBACCO MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Japan Tobacco, Inc.
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Mac Baren Tobacco company
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Altria Group, Inc.
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Swisher International, Inc.
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 British American Tobacco p.l.c.
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Imperial Brands
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Philip Morris Products S.A.
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments

10 Appendix

  • 10.1 Related Research