2025 年至 2033 年日本加热烟草产品市场报告（按产品（烟棒、烟叶）、类别（普通、调味）、配销通路（线上、线下）和地区划分）

2024年，日本加热烟草製品市场规模达205亿美元。展望未来， IMARC Group预计到2033年市场规模将达到511亿美元，2025-2033年期间的成长率（CAGR）为10.12%。

加热烟草製品（HTP），也称为加热不燃烧产品，是一种旨在替代传统香烟的尼古丁输送形式。它们释放出含有尼古丁、烟草味的蒸汽，而不会产生燃烧的痕迹：火、烟和灰烬。与香烟和其他尼古丁替代品相比，加热烟草产品接触有害化学物质的含量较低。

日本加热烟草产品市场趋势：

消费者对潜在低风险烟草製品不断增长的需求是推动日本加热烟草製品市场发展的主要动力。除此之外，吸烟者数量的增加以及劳动人口的扩大、生活方式偏好的改变和繁忙的日程安排也促进了全国范围内的产品需求。此外，为满足不同消费者的口味和喜好，推出各种优质和特种加热烟草产品，如调味、细、长、彩色等，对市场成长产生了正面影响。除此之外，一些主要参与者正在采取密集的行销策略，使用「清洁替代品」、「无火、无灰、无烟」、「危害较小」等字眼来增加产品销售量。这反过来又进一步刺激了市场成长。此外，由于送货上门、选择范围广泛、折扣和现金返还等诸多相关优势，HTP 在线上零售通路中广泛普及，这也是一个重要的成长诱导因素。此外，一些市场参与者越来越关注产品创新、行销活动、产能扩张和收购，预计将在未来几年推动日本加热烟草产品市场的发展。

本报告回答的关键问题：

• 日本加热烟草产品市场迄今表现如何？未来几年将如何表现？
• 新冠疫情对日本加热烟草製品市场有何影响？
• 主要的区域市场有哪些？
• 根据产品，市场是如何分類的？
• 根据类别，市场是如何分類的？
• 根据配销通路，市场如何划分？
• 该产业的价值链分为哪些阶段？
• 该行业的主要驱动因素和挑战是什么？
• 日本加热烟草产品市场的结构是怎么样的？主要参与者是谁？
• 产业竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：简介

• 概述
• 主要行业趋势

第五章：日本加热烟草产品市场

• 市场概览
• 市场表现
• COVID-19的影响
• 市场预测

第六章：市场区隔：依产品

• 戳
• 叶子

第七章：市场区隔：依类别

• 常规的
• 调味

第八章：市场区隔：按配销通路

• 在线的
• 离线

第九章：SWOT分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 12 章：价格分析

第 13 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介

The Japan heated tobacco products market size reached USD 20.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.12% during 2025-2033.

Heated tobacco products (HTPs), also known as heat-not-burn products, refer to a form of nicotine delivery intended to be an alternative to traditional cigarettes. They release nicotine-containing, tobacco-flavored vapor without generating the hallmarks of combustion: fire, smoke, and ash. Compared to cigarettes and other nicotine alternatives, heated tobacco products have lower levels of exposure to harmful chemicals.

Japan Heated Tobacco Products Market Trends:

The escalating consumer demand for potentially reduced-risk tobacco goods is primarily driving the Japan heated tobacco products market. In addition to this, the increasing number of smokers along with the expanding working population with changing lifestyle preferences and hectic schedules is also bolstering the product demand across the country. Moreover, the introduction of a wide range of premium and specialty heated tobacco products, such as flavored, skinny, long, colored variants, etc., to cater to diverse consumer tastes and preferences is positively influencing the market growth. Apart from this, several key players are adopting intensive marketing strategies using phrases like "clean alternative", "free from fire, ash, and smoke", "less harmful", etc., to increase product sales. This, in turn, is further stimulating the market growth. Additionally, the wide availability of HTPs across online retail channels owing to numerous associated benefits, such as doorstep delivery, a wide variety of options to choose from, lucrative discounts and cashback, etc., is also acting as a significant growth-inducing factor. Moreover, the rising focus of several market players on product innovations, marketing campaigns, capacity expansions, and acquisitions, is expected to drive the Japan heated tobacco products market in the coming years.

Key Market Segmentation:

Breakup by Product:

• Stick
• Leaf

Breakup by Category:

• Regular
• Flavored

Breakup by Distribution Channel:

• Online
• Offline

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Japan heated tobacco products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan heated tobacco products market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the category?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan heated tobacco products market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Heated Tobacco Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Stick
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Leaf
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Category

• 7.1 Regular
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Flavored
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Online
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Offline
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Heated Tobacco Products Market: Major Drivers and Challenges
• Figure 2: Japan: Heated Tobacco Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Japan: Heated Tobacco Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Japan: Heated Tobacco Products Market: Breakup by Product (in %), 2024
• Figure 5: Japan: Heated Tobacco Products Market: Breakup by Category (in %), 2024
• Figure 6: Japan: Heated Tobacco Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Japan: Heated Tobacco Products Market: Breakup by Region (in %), 2024
• Figure 8: Japan: Heated Tobacco Products (Stick) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Japan: Heated Tobacco Products (Stick) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Japan: Heated Tobacco Products (Leaf) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Japan: Heated Tobacco Products (Leaf) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Japan: Heated Tobacco Products (Regular) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Japan: Heated Tobacco Products (Regular) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Japan: Heated Tobacco Products (Flavored) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Japan: Heated Tobacco Products (Flavored) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Japan: Heated Tobacco Products (Online) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Japan: Heated Tobacco Products (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Japan: Heated Tobacco Products (Offline) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Japan: Heated Tobacco Products (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Japan: Heated Tobacco Products Industry: SWOT Analysis
• Figure 21: Japan: Heated Tobacco Products Industry: Value Chain Analysis
• Figure 22: Japan: Heated Tobacco Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Heated Tobacco Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Heated Tobacco Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Japan: Heated Tobacco Products Market Forecast: Breakup by Category (in Million USD), 2025-2033
• Table 4: Japan: Heated Tobacco Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Japan: Heated Tobacco Products Market: Competitive Structure
• Table 6: Japan: Heated Tobacco Products Market: Key Players