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香烟

按口味、类型、包装、分销和地区分類的口含烟市场规模、份额和增长分析 - 2026-2033 年行业预测

市场调查报告书

商品编码

1907752

按口味、类型、包装、分销和地区分類的口含烟市场规模、份额和增长分析 - 2026-2033 年行业预测

Snus Market Size, Share, and Growth Analysis, By Flavour, By Type, By Packaging, By Distribution, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，口含烟市场规模将达到 32.8 亿美元，到 2025 年将成长至 34.4 亿美元，到 2033 年将成长至 49.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 4.6%。

口含烟市场正迅速发展，其吸引力主要源于鼻烟作为无烟烟草替代品的吸引力。鼻烟的主要优点包括：注重健康、使用方便、保存期限长，以及相较于传统香烟较低的税率。口含烟经过巴氏杀菌处理，可以长时间储存而不变质，因此成为零售商的理想选择，因为他们无需频繁补充库存。这种耐用性减少了废弃物，并最大限度地提高了利润率。此外，某些市场的低税率也提升了口含烟的经济吸引力，吸引吸烟者放弃香烟。鼻烟的便携性和易用性符合现代人忙碌的生活方式，进一步扩大了消费群体，其中包括欣赏其在运动中提升表现功效的运动员。总而言之，口含烟代表着烟草产业一个强劲的成长机会。

口含烟市场成长要素

口含烟市场的成长主要源自于人们对传统烟草使用相关健康问题的日益关注。许多消费者认为口含烟是比传统香烟更安全的选择，这主要是因为鼻烟无烟，避免了有害的烟草燃烧及其产生的有毒烟雾。研究结果进一步强化了这种看法，显示与吸烟者相比，口含烟使用者罹患肺癌和呼吸系统疾病等严重健康问题的风险可能更低。由于口含烟是放在上唇下方使用，因此接触有害化学物质的机会更少，这也进一步增强了鼻烟在註重健康的消费者中的受欢迎程度。

口含烟市场限制

口含烟市场面临的主要挑战之一是监管障碍。许多国家都制定了严格的法规，限制口含烟产品的分销和供应。例如，虽然瑞典允许使用鼻烟，但欧盟禁止销售，跨国分销障碍阻碍了口含烟在欧盟地区的市场扩张。此外，每个国家都有其独特的法规，例如美国食品药物管理局（FDA）就限制口含烟的销售，仅允许在某些州销售。这些不同的法规可能包括对广告、包装和标籤的限制，最终影响消费者的购买管道和製造商的分销工作。这可能导致消费者转向更容易获得的烟草替代品，从而减缓市场成长。

口含烟市场趋势

口含烟市场呈现显着上升趋势，主要受消费者偏好转向无烟烟草产品的偏好，而这种转变主要是由于人们对传统吸烟健康风险的担忧。随着人们对吸烟危害的认识不断提高，越来越多的消费者选择口含烟作为一种危害较小的替代品，因为它无烟，不会吸入有毒物质。此外，不断完善的法规和社会减害措施也促进了这一增长。这些变化反映出无烟产品正被更广泛地接受，口含烟市场在全球各地都具有扩张潜力。

北美洲
- 美国
- 加拿大
欧洲
- 英国
- 德国
- 西班牙
- 法国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2021-2023年营收年比比较

主要企业简介

Swedish Match AB（Sweden）
Altria Group Inc.（United States）
Imperial Brands（United Kingdom）
GN Tobacco Sweden AB（Sweden）
Japan Tobacco（Japan）
British American Tobacco（United Kingdom）
Dholakia Tobacco Pvt. Ltd.（India）
Mac Baren（Denmark）
Kurbits Snus（Sweden）
Philip Morris International（Switzerland）

结论与建议

简介目录

Product Code: SQMIG30J2015

Snus Market size was valued at USD 3.28 Billion in 2024 and is poised to grow from USD 3.44 Billion in 2025 to USD 4.92 Billion by 2033, growing at a CAGR of 4.6% during the forecast period (2026-2033).

The snus market is rapidly gaining traction, driven by its appeal as a smokeless tobacco alternative. Key advantages include its health-oriented positioning, user convenience, extended shelf life, and favorable tax rates compared to traditional cigarettes. The pasteurized nature of snus allows for prolonged storage without spoilage, making it a preferred choice for retailers seeking to maintain inventory without frequent restocking challenges. This durability reduces waste and maximizes profit margins. Moreover, the lower taxation in certain markets enhances snus's economic attractiveness, drawing smokers away from cigarettes. Its portability and ease of use cater to busy lifestyles, further broadening its consumer base, including athletes who appreciate the performance-enhancing effects of snus during activities. Overall, snus represents a robust growth opportunity in the tobacco sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Snus market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Snus Market Segments Analysis

Global Snus Market is segmented by Flavour, Type, packaging, Distribution and Region. Based on Flavour, the market is segmented into Mint, Whisky, Fruit, Others. Based on Type, the market is segmented into Loose, Portion Others. Based on Packaging, the market is segmented into Cans, Jars, Sachets, Others. Based on Distribution, the market is segmented into Convenience Stores, Supermarkets, Tobacco Stores, Online Stores, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Snus Market

The growth of the snus market is largely influenced by increasing health concerns surrounding traditional tobacco use. Many consumers view snus as a safer alternative to conventional cigarette smoking, primarily due to its smokeless nature, which eliminates harmful tobacco combustion and the subsequent release of toxic smoke. This perception is reinforced by findings that suggest snus users may experience a reduced risk of serious health issues, such as lung cancer and respiratory ailments, compared to cigarette smokers. The consumption method of snus, which involves placing it beneath the upper lip, contributes to a lower exposure to harmful chemicals, further enhancing its appeal among health-conscious individuals.

Restraints in the Snus Market

A significant challenge facing the snus market is the presence of regulatory hurdles. Many nations enforce stringent regulations that restrict the distribution and availability of snus products. For instance, while Sweden permits its use, the European Union imposes a ban on the sale of snus, which hampers market expansion within the region due to obstacles in cross-border distribution. Additionally, other countries have their own regulations, such as those in the United States, where the Food and Drug Administration (FDA) governs the sale of snus and permits it only in select states. These varying regulations can include limitations on advertising, packaging, and labeling, ultimately affecting consumer access and manufacturers' distribution efforts, which may lead to reduced market growth as consumers might turn to more readily available tobacco alternatives.

Market Trends of the Snus Market

The snus market is witnessing a significant upward trend driven by shifting consumer preferences toward smokeless tobacco products, largely influenced by health concerns associated with traditional cigarette smoking. As awareness of the negative health effects of smoking escalates, many consumers are gravitating towards snus as a less harmful alternative, given its smokeless nature which eliminates the risks associated with inhalation of toxic substances. Additionally, evolving regulations and a societal move towards reduced harm practices are contributing to this growth. This changing landscape reflects a broader acceptance of smokeless options, positioning the snus market for potential expansion in various regions globally.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis

Snus Market Market Size by Flavour & CAGR (2026-2033)

Market Overview
Mint
Whisky
Fruit
Others

Snus Market Market Size by Type & CAGR (2026-2033)

Market Overview
Loose
Portion
Others

Snus Market Market Size by Packaging & CAGR (2026-2033)

Market Overview
Cans
Jars
Sachets
Others

Snus Market Market Size by Distribution & CAGR (2026-2033)

Market Overview
Convenience Stores
Supermarkets
Tobacco Stores
Online Stores
Others

Snus Market Size & CAGR (2026-2033)

North America (Flavour, Type, Packaging, Distribution)
- US
- Canada
Europe (Flavour, Type, Packaging, Distribution)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (Flavour, Type, Packaging, Distribution)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (Flavour, Type, Packaging, Distribution)
- Brazil
- Rest of Latin America
Middle East & Africa (Flavour, Type, Packaging, Distribution)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Swedish Match AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Altria Group Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Imperial Brands (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GN Tobacco Sweden AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Japan Tobacco (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
British American Tobacco (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dholakia Tobacco Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mac Baren (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kurbits Snus (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philip Morris International (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments