加热烟草产品市场规模、份额和成长分析：按产品类型、设备类型、分销管道、用户年龄层和地区 - 2025-2032 年行业预测

2023年加热烟草製品市场规模为360.5亿美元，从2024年的550亿美元成长到2032年的1,6138.8亿美元，复合年增长率预计将成长52.56%。

热捲烟，也称为加热烟草或加热不燃烧（HNB）产品，在烟草市场上越来越受欢迎。这些产品产生含有尼古丁和其他化学物质的气溶胶，而不会产生燃烧的有害影响，这使它们成为对使用者有吸引力的替代品。主要类别包括加热不燃烧装置、烟条、胶囊等。加热不燃烧产品的接受度不断提高得到了政府核准的支持，例如美国FDA核准菲利普莫里斯国际公司的 IQOS 系统作为低风险烟草产品。然而，电子烟的日益普及，据报道在高中生和中学生中大量使用，这对火热的烟草市场构成了挑战。总体而言，加热烟草产品的需求预计将增加，但成长可能受到电子烟市场扩张的限制。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 监管环境
• 客户和购买标准分析
• 原料分析
• 专利分析

加热烟草产品市场规模：依产品类型

• 市场概况
• 戳
  • 通常
  • 薄荷醇
• 叶子
  • 通常
  • 薄荷醇

按设备类型分類的加热烟草产品市场规模

• 市场概况
• 可充电的
  • 带充电器
  • 无充电器
• 不可充电

加热烟草产品市场规模：依分销管道分类

• 市场概况
• 离线
  • 超级市场
  • 专卖店
  • 便利商店
• 在线的
  • 电子商务网站
  • 企业网站

加热不燃烧烟草製品市场规模：依使用者年龄组别划分

• 市场概况
• 18-24岁
• 25-34岁
• 35-44岁
• 45岁以上

加热不燃烧烟草製品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
• 收益与前一年同期比较（2022-2024）

主要企业简介

• Philip Morris International Inc.（USA）
• British American Tobacco plc（UK）
• Japan Tobacco Inc.（Japan）
• Imperial Brands plc（UK）
• KT&G Corporation（South Korea）
• Altria Group, Inc.（USA）
• China National Tobacco Corporation（China）
• Reynolds American Inc.（USA）
• Swedish Match AB（Sweden）
• ITC Limited（India）
• Vector Group Ltd.（USA）
• Djarum（Indonesia）
• Gudang Garam Tbk（Indonesia）
• Sampoerna（Indonesia）
• BAT Malaysia（Malaysia）
• Godfrey Phillips India Ltd.（India）
• Eastern Company SAE（Egypt）
• Scandinavian Tobacco Group A/S（Denmark）
• Habanos SA（Cuba）
• Tabacalera（Spain）

结论和建议

Heated Tobacco Products Market size was valued at USD 36.05 Billion in 2023 and is poised to grow from USD 55 Billion in 2024 to USD 1613.88 Billion by 2032, growing at a CAGR of 52.56% during the forecast period (2025-2032).

Hot Tobacco, also known as heated tobacco or heat-not-burn (HNB) products, has gained traction in the tobacco market. These products generate aerosols containing nicotine and other chemicals without the harmful effects of combustion, making them an appealing alternative for users. Key categories include HNB devices, tobacco sticks, and capsules. The increasing acceptance of HNB products is bolstered by government approvals, such as the U.S. FDA's endorsement of Philip Morris International's IQOS system as a reduced-risk tobacco product. However, the growing popularity of e-cigarettes poses a challenge to the hot tobacco market, with significant use reported among high school and middle school students. Overall, while demand for hot tobacco products is projected to rise, growth may be tempered by the expanding e-cigarette market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Heated Tobacco Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Heated Tobacco Products Market Segmental Analysis

Global Heated Tobacco Products Market is segmented by product type, device type, distribution channel, user age group and region. Based on product type, the market is segmented into stick and leaf. Based on device type, the market is segmented into rechargeable and non-rechargeable. Based on distribution channel, the market is segmented into offline and online. Based on user age group, the market is segmented into 18-24 years, 25-34 years, 35-44 years and 45+ years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Heated Tobacco Products Market

The Heated Tobacco Products (HTP) market is poised for substantial expansion in the upcoming years, driven by heightened awareness surrounding the dangers associated with traditional smoking. As consumers increasingly seek safer alternatives to conventional cigarettes, there is a surge in the demand for less harmful options like heated tobacco products. Furthermore, the market is bolstered by ongoing innovations from manufacturers, enhancing product appeal. Additionally, the rising trend of e-cigarettes and vaping devices, often perceived as alternatives to HTPs, presents further growth opportunities. Consequently, as more individuals aim to quit smoking or minimize their tobacco use, the HTP market is set to thrive.

Restraints in the Heated Tobacco Products Market

The heated tobacco products market faces significant restraints primarily due to the associated health risks. While these products are often promoted as a safer alternative to conventional cigarettes, they still contain nicotine and various harmful chemicals that may contribute to severe health issues, including lung diseases and cancer. The absence of comprehensive long-term studies regarding the effects of heated tobacco usage complicates the ability of regulators to evaluate their safety effectively. Consequently, this uncertainty could result in more stringent regulations or possible bans on the sale and use of these products, ultimately hindering the market's potential for growth and expansion.

Market Trends of the Heated Tobacco Products Market

The heated tobacco products (HTP) market is witnessing a notable trend towards intensified product innovation among manufacturers. This shift is driven by a commitment to enhancing user experience through advanced technologies and features, as companies strive to differentiate their offerings. The introduction of diverse flavors and innovative designs is being prioritized to align with the changing preferences of consumers, particularly younger demographics. Additionally, significant investments in research and development underscore the industry's focus on safety, efficacy, and regulatory compliance. As competition heightens, this trend is poised to thrive, fueling market growth and expanding consumer choices in the HTP landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Heated Tobacco Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Stick
  • Regular
  • Menthol
• Leaf
  • Regular
  • Menthol

Global Heated Tobacco Products Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
  • With Charger
  • Without Charger
• Non-Rechargeable

Global Heated Tobacco Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets
  • Specialty Stores
  • Convenience Stores
• Online
  • E-Commerce Websites
  • Company Websites

Global Heated Tobacco Products Market Size by User Age Group & CAGR (2025-2032)

• Market Overview
• 18-24 Years
• 25-34 Years
• 35-44 Years
• 45+ Years

Global Heated Tobacco Products Market Size & CAGR (2025-2032)

• North America (Product Type, Device Type, Distribution Channel, User Age Group)
  • US
  • Canada
• Europe (Product Type, Device Type, Distribution Channel, User Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Device Type, Distribution Channel, User Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Device Type, Distribution Channel, User Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Device Type, Distribution Channel, User Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
• Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philip Morris International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KT&G Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China National Tobacco Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Match AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vector Group Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djarum (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gudang Garam Tbk (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sampoerna (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BAT Malaysia (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Company S.A.E. (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Habanos S.A. (Cuba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabacalera (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations