全球媒体监控工具市场（2023-2030）：规模、份额、增长分析和解决方案预测（社交媒体监控/传统媒体监控）/部署（本地/云）

全球媒体监控工具市场规模将从2021年的34.2亿美元增长到2022年的39.6亿美元，预测期内年复合成长率为16.4%，预计到2030年将达到134亿美元。

由于数字媒体和社交平台的兴起，全球媒体监控工具市场显着增长，提供先进的分析、情绪分析和实时监控功能，帮助组织在日益数字化和互联的世界中发展。的需要

社交媒体平台的快速增长正在推动对媒体监控工具的需求。 Facebook、Twitter 和 Instagram 等平台上有数十亿活跃用户，企业需要监控和分析公众舆论、趋势和对话，以製定战略。我知道这一点。

在资料驱动决策的时代，媒体监控工具变得越来越重要。公司明白，从媒体监控中获得的可行见解可以帮助他们做出资讯的决策、降低风险并发现机会。

全球媒体监控工具市场的两个主要趋势是人工智能驱动的洞察和多渠道监控。人工智能和机器学习技术的整合正在彻底改变媒体监控。人工智能驱动的算法提高了资料分析的准确性和效率，使筛选大量资料并提供有意义的见解成为可能。这些技术支持情绪分析、趋势检测和预测分析。此外，数字平台和通信渠道的激增增加了对全面多渠道监控的需求。媒体监控工具正在不断发展，涵盖更广泛的资讯来源，包括社交媒体、在线新闻、播客和论坛。

本报告调查了全球媒体监控工具市场，并提供了市场概况、市场各种影响因素分析、技术和创新趋势、法律和法规环境、市场规模趋势和预测，以及按不同细分市场和地区进行的细分。总结了主要企业的细分、竞争形势和概况。

目录

执行摘要

市场概况

母市场分析

市场概况

市场规模

• 市场动态
• 促进因素
• 机会
• 抑制因素
• 任务
• SWOT分析

关键市场洞察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 知识产权分析
• 贸易分析
• 启动分析
• 原材料分析
• 创新矩阵
• 管道产品分析
• 宏观经济指标

COVID-19 的影响

• 经济影响 - 情景评估
• 市场规模调整
• COVID-19 对关键行业的影响
• 公司的 COVID-19 策略

市场动态及预测

• 市场动态
• 促进因素
• 机会
• 抑制因素
• 任务
• 法规状况
• SWOT分析
• 波特的分析
• Skyquest 对未来颠覆的独家见解

市场规模：按地区划分

• 北美
• 欧洲
• 亚太地区
• 拉美
• 中东/非洲

主要企业简介

• 竞争形势

Global Media Monitoring Tools Market size was valued at USD 3.42 billion in 2021 and is poised to grow from USD 3.96 billion in 2022 to USD 13.40 billion by 2030, at a CAGR of 16.4 % during the forecast period (2023-2030).

The Global Media Monitoring Tools Market refers to the industry that provides software and solutions designed to track and analyze media content across various platforms. These tools are essential for businesses, PR agencies, and media outlets to monitor their brand presence, assess public sentiment, and gain insights into media trends. With the rise of digital media and social platforms, this market has grown substantially, offering advanced analytics, sentiment analysis, and real-time monitoring capabilities to meet the evolving needs of organizations in an increasingly digital and interconnected world.

Top-down and bottom-up approaches were used to estimate and validate the size of Media Monitoring Tools and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Media Monitoring Tools Market Segmental Analysis

The global media monitoring tools market is segmented by solution, deployment, end-user, and region. By solution, the market is segmented into social media monitoring, traditional media monitoring, and online news monitoring. By deployment, the market is segmented into on-premises and cloud-based. By end-user, the market is segmented into businesses, government agencies, and media organizations. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Media Monitoring Tools Market Dynamics

Driver:

Rise of Social Media Influence: The exponential growth of social media platforms has fueled the demand for media monitoring tools. Organizations recognize the need to monitor and analyze public sentiment, trends, and conversations to inform their strategies, given the billions of users actively engaging on platforms like Facebook, Twitter, and Instagram.

Data-Driven Decision Making: The era of data-driven decision-making has amplified the importance of media monitoring tools. Organizations understand that actionable insights derived from media monitoring help them make informed decisions, mitigate risks, and identify opportunities, especially as the volume of digital content continues to surge.

Restraint:

Data Privacy and Security Concerns: With the increasing reliance on media monitoring tools, concerns around data privacy and security have heightened. Collecting, storing, and analyzing vast amounts of media data can lead to potential breaches if not handled securely. Stricter data protection regulations require organizations to be cautious in handling user data.

Information Overload and Accuracy: The proliferation of digital content presents a challenge of information overload. Media monitoring tools must navigate through the noise to extract relevant and accurate insights. The sheer volume of data, combined with the potential for misinformation and fake news, demands advanced algorithms and natural language processing capabilities to filter out noise and provide high-quality, reliable insights.

Global Media Monitoring Tools Key Market Trends

Two key trends in the global media monitoring tools market are:

AI-Powered Insights: The integration of artificial intelligence (AI) and machine learning (ML) technologies is transforming media monitoring. AI-driven algorithms enhance the accuracy and efficiency of data analysis, allowing media monitoring tools to sift through vast volumes of data and provide meaningful insights. These technologies enable sentiment analysis, trend detection, and predictive analytics.

Multichannel Monitoring: With the proliferation of digital platforms and communication channels, the demand for comprehensive multichannel monitoring is on the rise. Media monitoring tools are evolving to encompass a broader spectrum of sources, including social media, online news, podcasts, forums, and more. Businesses seek a holistic view of their online presence to engage effectively with customers, track competitors, and identify trends across various channels.

Table of Contents

Executive Summary

Market overview

• Exhibit: Executive Summary - Chart on Market Overview
• Exhibit: Executive Summary - Data Table on Market Overview
• Exhibit: Executive Summary - Chart on Global Media Monitoring Tools Market Characteristics
• Exhibit: Executive Summary - Chart on Market by Geography
• Exhibit: Executive Summary - Chart on Market Segmentation
• Exhibit: Executive Summary - Chart on Incremental Growth
• Exhibit: Executive Summary - Data Table on Incremental Growth
• Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

• Market Dynamics
  • Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• SWOT Analysis

KEY MARKET INSIGHTS

• Technology Analysis
  • (Exhibit: Data Table: Name of technology and details)
• Pricing Analysis
  • (Exhibit: Data Table: Name of technology and pricing details)
• Supply Chain Analysis
  • (Exhibit: Detailed Supply Chain Presentation)
• Value Chain Analysis
  • (Exhibit: Detailed Value Chain Presentation)
• Ecosystem Of the Market
  • Exhibit: Parent Market Ecosystem Market Analysis
  • Exhibit: Market Characteristics of Parent Market
• IP Analysis
  • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
• Trade Analysis
  • (Exhibit: Data Table: Import and Export data details)
• Startup Analysis
  • (Exhibit: Data Table: Emerging startups details)
• Raw Material Analysis
  • (Exhibit: Data Table: Mapping of key raw materials)
• Innovation Matrix
  • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
• Pipeline product Analysis
  • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
• Macroeconomic Indicators

COVID IMPACT

• Introduction
• Impact On Economy-scenario Assessment
  • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
• Revised Market Size
  • Exhibit: Data Table on Global Media Monitoring Tools Market size and forecast 2021-2027 ($ million)
• Impact Of COVID On Key Segments
  • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
• COVID Strategies By Company
  • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

• Market Dynamics
  • Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
  • Exhibit: Data Table on regulation from different region
• SWOT Analysis
• Porters Analysis
  • Competitive rivalry
• Exhibit: Competitive rivalry Impact of key factors, 2021
  • Threat of substitute products
• Exhibit: Threat of Substitute Products Impact of key factors, 2021
  • Bargaining power of buyers
• Exhibit: buyers bargaining power Impact of key factors, 2021
  • Threat of new entrants
• Exhibit: Threat of new entrants Impact of key factors, 2021
  • Bargaining power of suppliers
• Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
• Skyquest special insights on future disruptions
  • Political Impact
  • Economic impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Market Size by Region

• Chart on Market share by geography 2021-2027 (%)
• Data Table on Market share by geography 2021-2027(%)
• North America
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • USA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Canada
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Europe
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • Germany
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Spain
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • France
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • UK
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of Europe
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Asia Pacific
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • China
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • India
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Japan
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • South Korea
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of Asia Pacific
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Latin America
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • Brazil
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of South America
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Middle East & Africa (MEA)
  • Chart on Market share by country 2021-2027 (%)
  • Data Table on Market share by country 2021-2027(%)
  • GCC Countries
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • South Africa
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
  • Rest of MEA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

• Competitive Landscape
  • Total number of companies covered
• Exhibit: companies covered in the report, 2021
  • Top companies market positioning
• Exhibit: company positioning matrix, 2021
  • Top companies market Share
• Exhibit: Pie chart analysis on company market share, 2021(%)