![]() |
市场调查报告书
商品编码
1359555
媒体监控工具市场规模 - 按媒体类型、部署模型、企业规模、组件、行业垂直和预测,2023 年至 2032 年Media Monitoring Tools Market Size - By Media Type, By Deployment Model, By Enterprise Size, By Component, Industry Vertical & Forecast, 2023 - 2032 |
2023 年至 2032 年间,全球媒体监控工具市场的复合年增长率将达到 26.8%。媒体格局的数位转型在各种管道上创造了大量内容,需要先进的监控工具来有效追踪和分析这些内容。品牌声誉管理和危机沟通的重要性日益提高,推动了对即时监控的需求。此外,对竞争情报和市场洞察的需求推动了采用。
监管合规性和社群媒体日益增长的影响力放大了媒体监控工具市场的成长。例如,2023 年 10 月,MBIE 使用社群媒体监控工具来预防寻求庇护者的大规模抵达。移民情报部门多次使用强大的网路抓取工具,甚至在实施适当的使用控制之前。商业、创新和就业部的情报部门(MI)澄清说,它只是部署蜘蛛网工具来扫描社交媒体,以识别和阻止大批乘船抵达的寻求庇护者。根据透过《官方资讯法》(OIA) 取得的 MBIE 报告,自 2022 年 4 月以来,这些工具已在六个「计画」中应用。
整个媒体监控工具市场根据媒体类型、组件和区域进行分类。
广播媒体监控领域将在 2023 年至 2032 年间经历重大发展。随着电视和广播频道的激增,企业和组织寻求追踪和分析广播内容的工具。这些工具为广告活动、公共关係工作和广播中品牌提及的有效性提供了宝贵的见解。由于广播媒体仍然是重要的沟通管道,因此该领域的媒体监控工具需求持续成长。
从 2023 年到 2032 年,软体领域的复合年增长率将显着。随着媒体格局变得越来越数位化,组织需要先进的软体工具来有效监控线上内容、社群媒体和新闻平台。这些解决方案提供即时洞察、情绪分析和品牌跟踪,帮助企业做出明智的决策并管理其线上形象。随着数位领域的持续成长,基于软体的细分市场对媒体监控工具市场规模的贡献对于现代通讯策略仍然至关重要。
欧洲媒体监控工具市场从 2023 年到 2032 年将呈现可观的复合年增长率。欧洲大陆多样化的媒体格局,加上严格的法规和语言差异,推动了对全面监控解决方案的需求。欧洲的企业和组织寻求媒体监控工具来追踪提及、分析情绪并评估各种语言和平台的品牌声誉。随着数位通讯的不断发展,欧洲市场对此类工具的需求仍然强劲。
Global Media Monitoring Tools Market will witness 26.8% CAGR between 2023 and 2032. The digital transformation of the media landscape has created vast content across various channels, necessitating advanced monitoring tools to track and analyze it effectively. The rising importance of brand reputation management and crisis communication drives the demand for real-time monitoring. Furthermore, the need for competitive intelligence and market insights propels adoption.
Regulatory compliance and the growing influence of social media amplify the media monitoring tools market growth. For instance, in October 2023, MBIE employed social media monitoring tools to preempt mass arrivals of asylum-seekers. The immigration intelligence unit utilized powerful web-scraping tools multiple times, even before implementing proper usage controls. The Ministry of Business, Innovation, and Employment's Intelligence unit, known as MI, clarifies that it solely deploys the Cobwebs tools for scanning social media to identify and deter large groups of asylum-seekers arriving by boat. According to MBIE reports made accessible through the Official Information Act (OIA), these tools have been applied in six "projects" since April 2022.
The overall Media Monitoring Tools Market is classified based on media type, component, and region.
The broadcast media monitoring segment will undergo significant development from 2023 to 2032. With the proliferation of television and radio channels, businesses and organizations seek tools to track and analyze broadcast content. These tools provide valuable insights into the effectiveness of advertising campaigns, public relations efforts, and brand mentions on air. As broadcast media remains a vital communication channel, the media monitoring tools demand in this segment continues to rise.
The software segment will register a noteworthy CAGR from 2023 to 2032. As media landscapes become increasingly digital, organizations require advanced software tools to monitor online content, social media, and news platforms effectively. These solutions offer real-time insights, sentiment analysis, and brand tracking, helping businesses make informed decisions and manage their online presence. With the digital sphere's continued growth, software-based segments' contribution to the media monitoring tools market size remains crucial for modern communication strategies.
Europe media monitoring tools market will showcase an appreciable CAGR from 2023 to 2032. The continent's diverse media landscape, in line with strict regulations and language variations, drives the need for comprehensive monitoring solutions. Businesses and organizations in Europe seek media monitoring tools to track mentions, analyze sentiment, and assess brand reputation across various languages and platforms. As digital communication continues to evolve, the demand for such tools remains strong in the European market.