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市场调查报告书
商品编码
1751219

媒体监控工具市场规模、份额、趋势分析报告：按类型、应用、最终用途、地区和细分市场预测，2025 年至 2030 年

Media Monitoring Tools Market Size, Share & Trend Analysis Report By Type (Broadcast Monitoring, Social Media Monitoring, Print Media Monitoring), By Application, By End Use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 200 Pages | 商品交期: 2-10个工作天内

价格

媒体监测工具的市场趋势：

预计 2024 年全球媒体监控工具市场价值将达到 54.6 亿美元，预计 2025 年至 2030 年的复合年增长率为 14.1%。

随着企业寻求快速回应不断变化的对话，媒体监控工具产业对即时、特定管道洞察的需求日益增长。

监控平台正在进行最佳化，以提供更快的资料处理速度和对新兴主题的更快可见度。这种转变凸显了在多个媒体来源之间以最小的延迟传递可操作情报的价值。公司正在优先考虑根据平台、受众和主题细分洞察的工具。即时功能正在成为选择监控解决方案的关键因素。预计这一趋势将在未来几年推动媒体监控工具产业的创新和采用。例如，总部位于美国的软体公司 Meltwater 于 2025 年 2 月推出了与 Snapchat 公共个人资料 API 的直接整合。此次整合将使 Meltwater 用户能够查看和分析 Snapchat 公开内容，包括故事、已保存的故事和焦点影片，并访问帖子和个人资料级别的指标，例如浏览量和参与度。

随着品牌寻求更好地掌控其公共关係，影响者监测正成为媒体监测工具的标准功能。平台正在不断发展，以追踪影响者的提及、受众情绪以及与品牌价值的契合度。此功能有助于在选择和管理数伙伴关係做出更明智的决策。越来越多的公司将影响者视为需要持续观察的动态媒体管道。因此，供应商正在扩展其核心服务，以涵盖这些功能，以满足客户需求。

例如，WPP旗下的广告公司奥美于2024年7月推出了「影响力之盾」（Influence Shield），这项服务旨在快速对那些可能损害其所支持品牌的不诚实网红采取行动。这项措施凸显了网红行销日益增长的重要性，以及在数位时代管理品牌声誉所需的有效媒体监测工具的必要性。

人工智慧情绪分析正成为媒体监测工具的关键功能。企业正在利用人工智慧分析线上内容的语气、情绪和观点。自然语言处理 (NLP) 有助于更准确地识别情境和情绪，从而更细緻地理解大众的看法。与传统的基于规则的系统相比，这些工具能够更有效地检测讽刺、挖苦和混合情绪。多语言支援正在扩展，以涵盖全球媒体来源，使品牌能够监测不同地区的情绪。

如今，情绪数据透过提供及时、可操作的洞察，被用于指南公关、客户服务和品牌策略。因此，企业、机构和政府对监控平台中高阶情绪分析的需求持续成长。情绪分析正在超越极性检测，捕捉情绪强度和行为讯号。与仪表板和警报系统集成，使用户能够快速响应跨渠道的情绪变化。

目录

第一章调查方法与范围

第二章执行摘要

第三章媒体监控工具市场变数、趋势与范围

  • 全球媒体监控工具市场展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 波特五力分析
    • 供应商权力
    • 买方力量
    • 替代威胁
    • 来自新进入者的威胁
    • 竞争对手之间的竞争
  • PESTEL分析
    • 政局
    • 经济情势
    • 社会状况
    • 技术格局
    • 环境状况
    • 法律状况

第四章媒体监控工具市场：按类型估计与预测

  • 媒体监控工具市场：类型变化分析，2024 年和 2030 年

第五章媒体监控工具市场：应用估计与预测

  • 媒体监控工具市场：2024 年与 2030 年应用趋势分析

6. 媒体监控工具市场：最终用途格局估计与预测

  • 媒体监控工具市场：2024 年与 2030 年最终用途趋势分析
    • 零售与电子商务
    • BFSI
    • 医疗保健和医学
    • 政府和公共部门
    • 媒体与娱乐
    • 科技与通讯
    • 其他的

第七章媒体监控工具市场：区域估计与趋势分析

  • 2024 年及 2030 年各地区媒体监控工具市场占有率
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第八章 竞争态势

  • 主要市场参与企业的近期趋势和影响分析
  • 供应商格局
    • 公司分类
    • 主要经销商和通路合作伙伴名单
    • 潜在客户名单/清单
  • 竞争动态
    • 竞争基准化分析
    • 战略地图
    • 热图分析
  • 公司简介/上市公司
    • Cision Ltd.
    • Critical Mention, Inc.
    • Hootsuite Media, Inc.
    • Meltwater News US, Inc.
    • Oracle Corporation
    • Semantrum LLC
    • Semrush Holdings, Inc.
    • Sprout Social, Inc.
    • TVEyes, Inc.
    • Zoho Corporation
Product Code: GVR-4-68040-577-2

Media Monitoring Tools Market Trends:

The global media monitoring tools market size was estimated at USD 5,460.0 million in 2024 and is projected to grow at a CAGR of 14.1% from 2025 to 2030. The demand for real-time, channel-specific insights is accelerating in the media monitoring tools industry as businesses seek to respond quickly to evolving conversations.

Monitoring platforms are being optimized to deliver faster data processing and more immediate visibility into emerging topics. This shift emphasizes the value of actionable intelligence delivered with minimal delay across multiple media sources. Companies are prioritizing tools that segment insights by platform, audience, and subject. Real-time capabilities are becoming a critical factor in selecting monitoring solutions. This trend is expected to drive innovation and adoption in the media monitoring tools industry over the coming years. For instance, in February 2025, Meltwater, a U.S.-based software company, launched a direct integration with Snapchat's Public Profile API. This collaboration allows Meltwater users to surface and analyze public Snapchat content, including stories, saved stories, and spotlight videos, and access post and profile-level metrics such as views and engagement.

Influencer monitoring is becoming a standard feature in media monitoring tools as brands seek greater control over their public associations. Platforms are evolving to track influencer mentions, audience sentiment, and alignment with brand values. This capability supports better decision-making in selecting and managing digital partnerships. Companies increasingly view influencers as dynamic media channels requiring constant observation. As a result, providers are expanding core offerings to include these features to meet client demand.

For instance, in July 2024, Ogilvy, a WPP-owned advertising agency, launched Influence Shield, a service designed to swiftly handle rogue influencers who risk damaging the brands they endorse. This initiative underscores the growing importance of influencer marketing and the need for effective media monitoring tools to manage brand reputation in the digital age.

AI-powered sentiment analysis is becoming a key feature in media monitoring tools. Companies are using artificial intelligence to analyze tone, emotion, and opinion in online content. Natural language processing (NLP) helps identify context and sentiment with greater accuracy, enabling more nuanced understanding of public perception. These tools can detect sarcasm, irony, and mixed emotions more effectively than traditional rule-based systems. Multi-language support is expanding to cover global media sources, allowing brands to monitor sentiment across diverse regions.

Sentiment data is now being used to guide PR, customer service, and brand strategy by providing timely, actionable insights. As a result, demand for advanced sentiment analysis in monitoring platforms continues to grow among enterprises, agencies, and governments. Sentiment analysis is moving beyond polarity detection to capture emotion intensity and behavioral signals. Integration with dashboards and alert systems helps users respond quickly to emerging sentiment shifts across channels.

Global Media Monitoring Tools Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global media monitoring tools market based on the type, application, end use, and region.

  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Broadcast Monitoring
  • Social Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Brand Reputation Management
  • Competitive Intelligence
  • Marketing Effectiveness Analysis
  • Public Relations Monitoring
  • Customer Service
  • Others
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Retail & E-Commerce
  • BFSI
  • Healthcare & Pharmaceuticals
  • Government & Public Sector
  • Media & Entertainment
  • Technology & Telecom
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa (MEA)
    • KSA
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Media Monitoring Tools Market Variables, Trends & Scope

  • 3.1. Global Media Monitoring Tools Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Media Monitoring Tools Market: Type Estimates & Forecasts

  • 4.1. Media Monitoring Tools Market: Type Movement Analysis, 2024 & 2030
    • 4.1.1. Broadcast Monitoring
      • 4.1.1.1. Broadcast Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Social Media Monitoring
      • 4.1.2.1. Social Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.3. Print Media Monitoring
      • 4.1.3.1. Print Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.4. Online Media Monitoring
      • 4.1.4.1. Online Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.5. Others
      • 4.1.5.1. Others Analysis Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Media Monitoring Tools Market: Application Estimates & Forecasts

  • 5.1. Media Monitoring Tools Market: Application Movement Analysis, 2024 & 2030
    • 5.1.1. Brand Reputation Management
      • 5.1.1.1. Brand Reputation Management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Competitive Intelligence
      • 5.1.2.1. Competitive Intelligence Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Marketing Effectiveness Analysis
      • 5.1.3.1. Marketing Effectiveness Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.4. Public Relations Monitoring
      • 5.1.4.1. Public Relations Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.5. Customer Service
      • 5.1.5.1. Customer Service Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.6. Others
      • 5.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Media Monitoring Tools Market: End Use Outlook Estimates & Forecasts

  • 6.1. Media Monitoring Tools Market: End Use Movement Analysis, 2024 & 2030
    • 6.1.1. Retail & E-Commerce
      • 6.1.1.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. BFSI
      • 6.1.2.1. BFSI Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.3. Healthcare & Pharmaceuticals
      • 6.1.3.1. Healthcare & Pharmaceuticals Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.4. Government & Public Sector
      • 6.1.4.1. Government & Public Sector Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.5. Media & Entertainment
      • 6.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.6. Technology & Telecom
      • 6.1.6.1. Technology & Telecom Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.7. Others
      • 6.1.7.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Media Monitoring Tools Market: Regional Estimates & Trend Analysis

  • 7.1. Media Monitoring Tools Market Share, By Region, 2024 & 2030, USD Million
  • 7.2. North America
    • 7.2.1. North America Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.1.1. North America Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.2.1.2. North America Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.1.3. North America Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.1.4. North America Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.2.2. U.S. Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.2.3. U.S. Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.2.4. U.S. Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.3.2. Canada Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.3.3. Canada Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.3.4. Canada Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.4.2. Mexico Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.4.3. Mexico Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.4.4. Mexico Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.1.1. Europe Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.3.1.2. Europe Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.1.3. Europe Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.1.4. Europe Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.2.2. UK Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.2.3. UK Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.2.4. UK Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.3.2. Germany Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.3.3. Germany Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.3.4. Germany Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.4.2. France Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.4.3. France Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.4.4. France Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.1.1. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.4.1.2. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.1.3. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.1.4. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.2.2. China Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.2.3. China Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.2.4. China Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.3.2. Japan Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.3.3. Japan Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.3.4. Japan Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.4.2. India Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.4.3. India Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.4.4. India Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Australia Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.5.2. Australia Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.5.3. Australia Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.5.4. Australia Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.6. South Korea
      • 7.4.6.1. South Korea Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.6.2. South Korea Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.6.3. South Korea Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.6.4. South Korea Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.5.1.1. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.5.1.2. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.5.1.3. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.5.1.4. Latin America Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.5.2.2. Brazil Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.5.2.3. Brazil Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.5.2.4. Brazil Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.1.1. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.6.1.2. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Type , 2018 - 2030 (USD Million)
      • 7.6.1.3. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.1.4. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.2. KSA
      • 7.6.2.1. KSA Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.2.2. KSA Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.2.3. KSA Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.2.4. KSA Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.3.2. UAE Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.3.3. UAE Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.3.4. UAE Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.4.2. South Africa Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.4.3. South Africa Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.4.4. South Africa Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Vendor Landscape
    • 8.2.1. Company categorization
    • 8.2.2. List of Key Distributors and channel Partners
    • 8.2.3. List of Potential Customers/Listing
  • 8.3. Competitive Dynamics
    • 8.3.1. Competitive Benchmarking
    • 8.3.2. Strategy Mapping
    • 8.3.3. Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Cision Ltd.
      • 8.4.1.1. Participant's overview
      • 8.4.1.2. Financial performance
      • 8.4.1.3. Product benchmarking
      • 8.4.1.4. Strategic initiatives
    • 8.4.2. Critical Mention, Inc.
      • 8.4.2.1. Participant's overview
      • 8.4.2.2. Financial performance
      • 8.4.2.3. Product benchmarking
      • 8.4.2.4. Strategic initiatives
    • 8.4.3. Hootsuite Media, Inc.
      • 8.4.3.1. Participant's overview
      • 8.4.3.2. Financial performance
      • 8.4.3.3. Product benchmarking
      • 8.4.3.4. Strategic initiatives
    • 8.4.4. Meltwater News US, Inc.
      • 8.4.4.1. Participant's overview
      • 8.4.4.2. Financial performance
      • 8.4.4.3. Product benchmarking
      • 8.4.4.4. Strategic initiatives
    • 8.4.5. Oracle Corporation
      • 8.4.5.1. Participant's overview
      • 8.4.5.2. Financial performance
      • 8.4.5.3. Product benchmarking
      • 8.4.5.4. Strategic initiatives
    • 8.4.6. Semantrum LLC
      • 8.4.6.1. Participant's overview
      • 8.4.6.2. Financial performance
      • 8.4.6.3. Product benchmarking
      • 8.4.6.4. Strategic initiatives
    • 8.4.7. Semrush Holdings, Inc.
      • 8.4.7.1. Participant's overview
      • 8.4.7.2. Financial performance
      • 8.4.7.3. Product benchmarking
      • 8.4.7.4. Strategic initiatives
    • 8.4.8. Sprout Social, Inc.
      • 8.4.8.1. Participant's overview
      • 8.4.8.2. Financial performance
      • 8.4.8.3. Product benchmarking
      • 8.4.8.4. Strategic initiatives
    • 8.4.9. TVEyes, Inc.
      • 8.4.9.1. Participant's overview
      • 8.4.9.2. Financial performance
      • 8.4.9.3. Product benchmarking
      • 8.4.9.4. Strategic initiatives
    • 8.4.10. Zoho Corporation
      • 8.4.10.1. Participant's overview
      • 8.4.10.2. Financial performance
      • 8.4.10.3. Product benchmarking
      • 8.4.10.4. Strategic initiatives

List of Tables

  • Table 1. Global Media Monitoring Tools market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • Table 2. Global Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 3. Global Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 4. Global Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 5. North America Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 6. North America Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 7. North America Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 8. North America Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 9. U.S. Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 10. U.S. Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 11. U.S. Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 12. Canada Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 13. Canada Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 14. Canada Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 15. Mexico Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 16. Mexico Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 17. Mexico Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 18. Europe Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 19. Europe Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 20. Europe Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 21. Europe Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 22. UK Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 23. UK Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 24. UK Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 25. Germany Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 26. Germany Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 27. Germany Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 28. France Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 29. France Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 30. France Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 31. Asia Pacific Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 32. Asia Pacific Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 33. Asia Pacific Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 34. Asia Pacific Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 35. China Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 36. China Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 37. China Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 38. Japan Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 39. Japan Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 40. Japan Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 41. India Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 42. India Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 43. India Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 44. Australia Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 45. Australia Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 46. Australia Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 47. South Korea Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 48. South Korea Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 49. South Korea Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 50. Latin America Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 51. Latin America Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 52. Latin America Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 53. Latin America Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 54. Brazil Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 55. Brazil Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 56. Brazil Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 57. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 58. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 59. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 60. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 61. Saudi Arabia Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 62. Saudi Arabia Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 63. Saudi Arabia Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 64. UAE Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 65. UAE Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 66. UAE Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 67. South Africa Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 68. South Africa Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 69. South Africa Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Media Monitoring Tools market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Parent market analysis
  • Fig. 7 Market formulation & validation
  • Fig. 8 Media Monitoring Tools market snapshot
  • Fig. 9 Media Monitoring Tools market segment snapshot
  • Fig. 10 Media Monitoring Tools market competitive landscape snapshot
  • Fig. 11 Market driver relevance analysis (Current & future impact)
  • Fig. 12 Market restraint relevance analysis (Current & future impact)
  • Fig. 13 Value Chain Analysis
  • Fig. 14 Media Monitoring Tools market: Type outlook key takeaways (USD Million)
  • Fig. 15 Media Monitoring Tools market: Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 16 Broadcast Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Social Media Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Print Media Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Online Media Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Media Monitoring Tools market, Application outlook key takeaways (USD Million)
  • Fig. 22 Media Monitoring Tools market Application movement analysis 2024 & 2030 (USD Million)
  • Fig. 23 Brand Reputation Management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Competitive Intelligence market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Marketing Effectiveness Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Public Relations Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Customer Service market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Media Monitoring Tools market: End Use outlook key takeaways (USD Million)
  • Fig. 30 Media Monitoring Tools market: End Use movement analysis 2024 & 2030 (USD Million)
  • Fig. 31 Retail & E-Commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Healthcare & Pharmaceuticals market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Government & Public Sector market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Media & Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Technology & Telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Media Monitoring Tools market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 39 North America Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 US Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Canada Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Mexico Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Europe Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 UK Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Germany Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 France Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Asia Pacific Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 China Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Japan Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 India Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Australia Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 South Korea Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Latin America Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Brazil Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 MEA Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 KSA Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 UAE Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Africa Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Strategy framework
  • Fig. 60 Company Categorization