媒体监控工具市场规模、份额、成长分析，按组件、按类型、按部署、按公司类型、按应用、按行业、按地区 - 行业预测，2024-2031 年

2022年全球媒体监控工具市场规模为38亿美元，从2023年的45亿美元成长到2031年的146亿美元，复合年增长率预计将成长15.8%。

由于对媒体报导、公众情绪和市场动态的详细洞察的需求日益增长，全球媒体监控工具市场正在经历显着增长。这一趋势很大程度上归因于数位内容和社群媒体的快速扩张。各行业的公司依靠媒体监控工具来更好地做出资料主导的决策、管理品牌声誉、追踪竞争对手并发现新的商机。认识到一刀切的解决方案不再有效，提供者正在定制具有专业功能的产品，以满足医疗保健和金融等行业的独特需求。随着媒体情报的重要性不断增长，市场变得更加整合，创新新兴企业不断涌现，引入情绪分析和危机管理工具等先进功能来实现市场差异化。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

媒体监控工具市场规模：按组件和复合年增长率（2024-2031）

• 市场概况
• 软体
• 服务

媒体监控工具市场规模：按类型和复合年增长率（2024-2031）

• 市场概况
• 印刷媒体
• 广播媒体
• 网路媒体
• 社群媒体
• 其他的

媒体监控工具市场规模：按部署和复合年增长率（2024-2031）

• 市场概况
• 本地
• 云

媒体监控工具市场规模：依公司类型及复合年增长率（2024-2031）

• 市场概况
• 小型企业
• 大公司

媒体监控工具市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 客户体验与公关管理
• 即时分析
• 内容管理
• 数位行销
• 销售管理
• 其他的

媒体监控工具市场规模：依产业及复合年增长率（2024-2031）

• 市场概况
• BFSI
• 卫生保健
• 媒体和娱乐
• 零售与电子商务
• 资讯科技和通讯
• 其他的

媒体监控工具市场规模：按地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Meltwater-United States
• Cision Ltd.-United States
• Isentia Group Limited-Australia
• Talkwalker-Luxembourg
• Mention-France
• Brandwatch-United Kingdom
• Sprinklr-United States
• Hootsuite-Canada
• Gorkana Group Ltd.-United Kingdom
• M-Brain-Finland
• TVEyes Inc.-United States
• News Exposure-United States
• Agility PR Solutions-Canada
• Universal Information Services-United States
• M Brain-Finland
• BurrellesLuce-United States
• LexisNexis Group-United States
• Nasdaq, Inc.-United States
• Muck Rack-United States
• DataMiner.io-United States

结论和建议

Global Media Monitoring Tools Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.5 billion in 2023 to USD 14.6 billion by 2031, growing at a CAGR of 15.8% during the forecast period (2024-2031).

The global media monitoring tools market is experiencing significant growth, fueled by the increasing need for detailed insights into media coverage, public sentiment, and market dynamics. This trend is largely driven by the rapid expansion of digital content and social media. Businesses across various sectors are leveraging media monitoring tools to enhance data-driven decision-making, manage brand reputation, track competitors, and pinpoint emerging opportunities. Providers are tailoring their offerings with specialized features to meet the distinct needs of industries like healthcare and finance, recognizing that generic solutions are no longer effective. As media intelligence becomes more critical, the market is undergoing both consolidation and the arrival of innovative startups, introducing advanced functionalities such as sentiment analysis and crisis management tools for market differentiation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Media Monitoring Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Media Monitoring Tools Market Segmental Analysis

Global Media Monitoring Tools Market is segmented by Component, Type, Deployment, Enterprise Type, Application, Industry and Region. Based on Component, the market is segmented into Services, software/Platform. Based on Type, the market is segmented into Print Media, Online Media. Based on Deployment, the market is segmented into On Premise, Cloud. Based on Enterprise Type, the market is segmented into Small and Medium, Large. Based on Application, the market is segmented into Real Time Analytics, Content management, Digital Marketing and Sales management, Others. Based on Industry, the market is segmented into BFSI, Healthcare, Media and Entertainment, Retail and Ecommerce, IT and Telecom, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market is significantly driven by the soaring influence of social media. As platforms like Facebook, Twitter, and Instagram continue to grow exponentially, with billions of active users, organizations are increasingly aware of the necessity to track and interpret public sentiment, trends, and discussions. This heightened awareness has generated a strong demand for advanced media monitoring solutions, allowing businesses to gather real-time insights that inform their strategies. Consequently, the development and expansion of social media monitoring tools have become essential for enhancing brand positioning, customer engagement, and overall corporate responsiveness to evolving market dynamics.

Restraints in the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market faces significant restraints primarily due to growing concerns over data privacy and security. As organizations increasingly depend on these tools for insights, the vast amounts of data collected, stored, and analyzed raise the risk of potential breaches if not managed properly. Stricter regulations like the GDPR and CCPA mandate that companies exercise great caution in their handling of user information. This shift towards enhanced data protection presents challenges for providers of media monitoring tools, compelling them to adopt stringent security measures and compliance strategies to safeguard user data while maintaining operational efficiency and trust.

Market Trends of the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market is experiencing a paradigm shift driven by the integration of artificial intelligence (AI) and machine learning (ML). These advanced technologies are revolutionizing the industry by significantly enhancing data analysis accuracy and efficiency. With AI-powered algorithms, media monitoring tools can process vast amounts of information to deliver actionable insights, enabling businesses to conduct sentiment analysis, detect emerging trends, and utilize predictive analytics. This transformation allows organizations to make data-driven decisions in real time, ultimately fostering a competitive edge. The ongoing evolution of AI capabilities promises even deeper insights into consumer behavior, market dynamics, and brand reputation management.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Media Monitoring Tools Market Size by Component & CAGR (2024-2031)

• Market Overview
• Software
• Services

Media Monitoring Tools Market Size by Type & CAGR (2024-2031)

• Market Overview
• Print Media
• Broadcasting Media
• Online Media
• Social Media
• Others

Media Monitoring Tools Market Size by Deployment & CAGR (2024-2031)

• Market Overview
• On Premise
• Cloud

Media Monitoring Tools Market Size by Enterprise Type & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises
• Large Enterprises

Media Monitoring Tools Market Size by Application & CAGR (2024-2031)

• Market Overview
• Customer Experience and PR Management
• Real Time Analytics
• Content management
• Digital Marketing
• Sales management
• Others

Media Monitoring Tools Market Size by Industry & CAGR (2024-2031)

• Market Overview
• BFSI
• Healthcare
• Media and Entertainment
• Retail and Ecommerce
• IT and Telecom
• Others

Media Monitoring Tools Market Size & CAGR (2024-2031)

• North America, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • US
  • Canada
• Europe, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Meltwater - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision Ltd. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isentia Group Limited - Australia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker - Luxembourg
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mention - France
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch - United Kingdom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite - Canada
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorkana Group Ltd. - United Kingdom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M-Brain - Finland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVEyes Inc. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• News Exposure - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agility PR Solutions - Canada
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Information Services - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M Brain - Finland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BurrellesLuce - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis Group - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nasdaq, Inc. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muck Rack - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DataMiner.io - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation