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市场调查报告书
商品编码
1754217

2025 年至 2033 年媒体监控工具市场规模、份额、趋势及预测（按组件、部署、类型、企业规模、应用、产业及地区）

Media Monitoring Tools Market Size, Share, Trends and Forecast by Component, Deployment, Type, Enterprise Size, Application, Industry, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球媒体监控工具市场规模为 51 亿美元。展望未来， IMARC Group估计到 2033 年市场规模将达到 129.7 亿美元，2025-2033 年期间的复合年增长率为 10.89%。北美目前占据市场主导地位，到 2024 年将占据 37.4% 的显着市场。对即时洞察以快速响应人们的需求不断增长、产生大量资料的社交媒体平台数量不断增加以及对品牌声誉管理的需求不断增加，这些都是推动媒体监控工具市场份额增长和发展的一些因素。

企业越来越需要监控和检查其品牌在多个数位管道上的声誉，这推动了媒体监控工具市场的蓬勃发展。随着线上内容的快速成长，企业如今寻求先进的工具来即时监控提及、情绪和参与度。社群媒体的扩张尤其刺激了这种需求，因为如今的企业都力求对舆论和新兴趋势做出快速反应。此外，企业越来越重视以资料为基础的行销和公共关係决策，这也推动了相关工具的采用。企业正在利用媒体监控解决方案来分析自身品牌和竞争对手，以管理危机并获取受众洞察。人工智慧和机器学习技术的不断发展，有助于这些解决方案的进步，使其能够提供更高的精度和性能。此外，全球数位媒体的成长和对通讯技术投资的不断增加，也可能在未来几年进一步推动媒体监控工具市场的成长。

美国凭藉其蓬勃发展的创新环境和在拥抱先进技术方面的先发优势，脱颖而出，成为重要的市场颠覆者。作为大多数国际科技巨头和媒体巨头的总部所在地，美国创造了良好的竞争环境，推动包括媒体监测工具在内的数位工具的创新不断向前发展。美国公司在监测解决方案中应用人工智慧、自然语言处理和机器学习方面处于领先地位，拓展了即时分析和情绪识别的前沿。美国快速发展的多语言媒体环境也需要高度动态且可扩展的监控解决方案，促使供应商持续创新。对品牌声誉管理、竞争情报和危机管理的关注进一步推动了各行业的发展和应用。凭藉其闪电般的创新文化和强劲的消费者需求，美国不仅在业界树立了标准，也在很大程度上决定了全球媒体监测市场的未来发展轨迹。

媒体监控工具市场趋势：

对即时洞察的需求增加

如今，企业营运节奏飞快，即时资讯至关重要。媒体监测系统能够即时存取资料和分析数据，使企业能够根据时事和趋势做出快速、明智的决策。在社群媒体时代，资讯传播速度极快。例如，根据美国皮尤研究中心2023年的一项调查，74%的30岁以下受访者表示使用至少五个社群媒体平台，显示社群媒体的使用率很高。因此，公司必须快速应对任何可能发生的危机、负面新闻或公关问题。即时媒体监控使公司能够及时发现问题，从而更快地做出反应并控制损失，这推动了媒体监控工具市场的成长。顾客希望品牌能够了解并回应他们的投诉。即时分析使品牌能够有效地与目标受众沟通，几乎立即回应客户的咨询、回馈和情绪，从而提高客户满意度和忠诚度。

社群媒体成长

社群媒体网站定期产生大量内容，包括贴文、评论、分享和评价，已成为影响媒体监测工具市场前景的主要因素。如今，企业可以使用媒体监测工具筛选大量资料，从而及时了解对其品牌和产业至关重要的讨论。例如，2024年8月，领先的社群媒体管理和网红行销解决方案供应商Later推出了社群收益平台（Social Revenue Platform），该平台将公司基于人工智慧的社群聆听工具与高效的社群媒体管理系统相结合，为广告商提供有意义的社群媒体情报洞察，广告商可以利用这些洞察来监测品牌效益、分析行销活动的效果并引导内容规划。社交媒体即时运行，使用户可以快速分享他们的观点和体验。品牌可以使用媒体监控解决方案主动监控社群网络，从而更有效地与受众互动、解答疑问并管理消费者互动。企业高度依赖了解大众对品牌、产品或服务的情感的能力。具有情绪分析功能的媒体监控解决方案可以衡量社群媒体互动的基调，使公司能够更好地了解公众的看法并相应地改变策略，从而扩大媒体监控工具的市场份额。

品牌声誉管理的必要性

负面新闻、社群媒体批评和客户投诉都可能损害公司品牌。媒体监测技术使组织能够及时发现问题，从而在问题演变成全面灾难之前予以解决。在当今的数位时代，新闻传播迅速，令人不快的情绪可能会迅速蔓延。品牌可以使用媒体监测技术即时监测对其名称、产品或重要人物的提及，从而快速做出反应，防止声誉受损。了解公众情绪对于声誉管理至关重要。媒体监测系统提供情绪分析功能，帮助公司了解人们对其品牌的感受，并辨识大众认知模式。例如，领先的媒体分析平台Wizikey在印度发布了一款新的人工智慧驱动的社群媒体监测工具，该工具具有情绪分析功能，可以立即洞察消费者对品牌的看法。此外，其智慧过滤功能仅显示相关资料。该技术为企业传播和公共关係团队提供了一个单一的仪表板，用于即时监控和评估社交媒体和新闻。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球媒体监控工具市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场细分：按组成部分

  • 软体
  • 服务

第七章：市场区隔：依部署

  • 基于云端
  • 本地

第八章：市场区隔：依类型

  • 印刷媒体监控
  • 社群媒体监控
  • 广播媒体监控
  • 线上媒体监测
  • 其他的

第九章：市场细分：依企业规模

  • 中小企业
  • 大型企业

第十章：市场细分：按应用

  • 客户体验与公关管理
  • 即时分析
  • 内容管理
  • 数位行销与销售管理
  • 其他的

第 11 章：市场区隔：依行业

  • 金融服务业
  • 卫生保健
  • 媒体和娱乐
  • 零售与电子商务
  • 资讯科技和电信
  • 其他的

第十二章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第 13 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 14 章：价值链分析

第 15 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 16 章：价格分析

第 17 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Agility PR Solutions (Innodata Inc.)
    • Brand24 Global Inc.
    • Cision Ltd.
    • Coosto
    • Critical Mention Inc (Onclusive, Inc.)
    • CyberAlert LLC
    • Hootsuite
    • Meltwater (Meltwater Us Holdings Inc.)
    • Oracle Corporation
    • SemanticForce Inc.
    • Sprinklr
    • YouScan
Product Code: SR112025A6542

The global media monitoring tools market size was valued at USD 5.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.97 Billion by 2033, exhibiting a CAGR of 10.89% during 2025-2033. North America currently dominates the market, holding a significant market share of 37.4% in 2024. The growing demand for real-time insights to provide quick response to people, rising number of social media platforms that generate vast amount of data, and increasing need for brand reputation management are some of the factors impelling the growth and development of the media monitoring tools market share.

The market for media monitoring tools is fueled by the growing imperative for companies to monitor and examine their brand's reputation on several digital channels. As online content has grown exponentially, businesses now look for sophisticated tools to monitor mentions, sentiment, and engagement in real-time. The expansion of social media has especially spurred this demand, as companies today aim to react quickly to public opinion and emerging trends. Furthermore, increased focus on decision-making on data bases for marketing and public relations policies is driving adoption. Organizations are utilizing media monitoring solutions to analyze their own brand and also their competitors, in order to manage crisis and get audience insight. Increased technical evolution involving AI as well as machine learning is helping in the advancement these solutions by enabling them to provide improved precision as well as performance. In addition, the growth in global digital media and growing investment in communication technologies is also likely to further drive the media monitoring tools market growth over the coming years.

The United States stands out as a key market disruptor, driven by an environment that thrives on innovation and an early mover advantage in embracing advanced technologies. Being the headquarters of most international tech giants and media giants, the US creates a competitive environment that pushes the innovation of digital tools, including media monitoring tools, to keep moving forward. US firms are leading the charge in the adoption of artificial intelligence, natural language processing, and machine learning in monitoring solutions, expanding the frontiers of real-time analysis and sentiment identification. The country's rapid and multi-lingual media environment also requires highly dynamic and scalable monitoring solutions, leading vendors to continuously innovate. The focus on brand reputation management, competitive intelligence, and crisis management further fuels development and uptake across industries. Given a culture of innovation at lightning speeds and robust consumer demands, the US not only sets standards within the industry but also defines much of the global media monitoring market's future trajectory.

Media Monitoring Tools Market Trends:

Increased demand for real-time insights

Businesses today operate in fast-paced environments, making immediate information critical. Media monitoring systems enable real-time access to data and analytics, allowing enterprises to make quick, educated decisions based on current events and trends. In the age of social media, information travels quickly. For instance, as per a 2023 survey by the Pew Research Center in the United States, 74% of respondents under the age of 30 years reported using at least five social media platforms, highlighting a robust usage rate. As a result, companies must respond quickly to any possible crises, poor press, or public relations concerns. Real-time media monitoring enables firms to discover issues as they occur, allowing for faster reactions and damage control, which is propelling the media monitoring tools market growth. Customers want brands to be aware of and respond to their complaints. Real-time analytics enable brands to effectively communicate with their target audience, responding to customer inquiries, feedback, and sentiments almost immediately, increasing customer happiness and loyalty.

Social media growth

Social media sites generate massive amounts of content on a regular basis, including posts, comments, shares, and reviews, and has become a major factor influencing the media monitoring tools market outlook. Businesses today can use media monitoring tools to sift through massive amount of data, keeping them up to date on discussions that are important to their brands and industry. For instance, in August 2024, Later, a leading provider of social media management and influencer marketing solutions, launched its Social Revenue Platform that combines the company's AI-driven social listening tool with its efficient social media management system to provide advertisers with meaningful social media intelligence insights that they can use to monitor brand welfare, analyze the performance of campaigns, and guide content planning. Social media runs in real time, allowing users to rapidly share their opinions and experiences. Brands can use media monitoring solutions to actively monitor social networks, allowing them to engage with audiences, answer to inquiries, and manage consumer interactions more efficiently. Businesses rely heavily on the ability to gauge public emotion toward a brand, product, or service. Media monitoring solutions with sentiment analysis capabilities can measure the tone of social media interactions, allowing firms to better understand public perception and change their strategies accordingly, which is expanding the media monitoring tools market share.

Need for brand reputation management

Negative news, social media criticism, and customer complaints can all harm a company's brand. Media monitoring technologies enable organizations to discover issues as they occur, allowing them to solve them before they become full-fledged disasters. In today's digital age, news travels swiftly, and unpleasant sentiments can go viral. Brands can use media monitoring technologies to monitor mentions of their name, products, or important persons in real time, allowing them to respond quickly and prevent harm to their reputation. Understanding public sentiment is critical to reputation management. Sentiment analysis capabilities are provided by media monitoring systems, which assist firms in determining how people feel about their brand and identifying patterns in public perception. For instance, Wizikey, a leading media analytics platform, released a new AI-driven social media monitoring tool in India with sentiment analysis features that offer immediate insights into how consumers perceive a brand. Moreover, its intelligent filtering feature only displays pertinent data. The technology offers corporate communications and public relations teams a single dashboard to monitor and evaluate social media and news in real time.

Media Monitoring Tools Industry Segmentation:

Analysis by Component:

  • Software
  • Services

Software stands as the largest component in 2024, holding around 32.7% of the market. The software segment dominates the component-based segmentation of the market for media monitoring tools based on its sophisticated features and extensive usage across various industries. This includes systems that range from monitoring, analytics, and reporting tools, which allow organizations to monitor and evaluate media content in real time. The increasing need for real-time intelligence, particularly in fast-paced industries such as media, entertainment, and public relations, has further driven the uptake of software solutions. Moreover, the incorporation of artificial intelligence along with machine learning capabilities into these tools has improved their capacity to offer more in-depth insights and predictive analytics. Cloud-based deployment models have also aided the software segment's dominance, providing scalability, flexibility, and cost savings to businesses of any size. Though services such as support and consulting are integral to the effective utilization of media monitoring tools, the software segment remains the key driver of market growth as it addresses the growing need for complete and automated media analysis solutions.

Analysis by Deployment:

  • Cloud-based
  • On-premises

On-premises leads the market share in 2024. The on-premises deployment model continues to be a substantial segment in the media monitoring tools market, especially among organizations that have stringent data security, compliance, and customization needs. Banking, insurance (BFSI), financial services, government, and healthcare sectors tend to prefer on-premises solutions to maintain total control over their data and infrastructure. This model of deployment permits companies to customize the monitoring instruments according to their requirements, embed them within the internal systems in place, and have direct control over security mechanisms. Even as cloud-based models gain popularity, on-premises deployment is still applicable to organizations that highly value data confidentiality and need compliance with industry regulations. The flexibility to make customizations and have complete command over the environment of monitoring and the fact that it is cost-effective make on-premises deployment a preference for companies that deal with confidential data and are required to support stringent regulatory conditions. Therefore, on-premises deployment is a major driver in the media monitoring tools space, serving specific requirements of businesses with high-security and compliance expectations.

Analysis by Type:

  • Print Media Monitoring
  • Social Media Monitoring
  • Broadcast Media Monitoring
  • Online Media Monitoring
  • Others

Social media monitoring leads the market share in 2024. Social media monitoring is the dominant form of segmentation in the market for media monitoring tools, spurred by the widespread presence of sites such as Facebook, Instagram, Twitter, and LinkedIn. With more companies now dependent on social media for customer interaction, customer support, and promotion, demand for tools capable of monitoring mentions, sentiment, and trends in real time has been on the rise. These tools help companies track brand reputation, discover evolving trends, and measure the effectiveness of marketing initiatives. Artificial intelligence and machine learning integration have advanced the functions of social media monitoring tools to achieve more precise sentiment analysis and prediction insights. Furthermore, the increased use of influencer marketing has rendered it important for brands to monitor influencer performance and engagement of their audience, further accelerating the use of these tools. The increasing focus on data-driven decision-making and necessity for swift reaction to public opinion continue to keep social media monitoring as a vital element in the media monitoring tools market.

Analysis by Enterprise Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Large enterprises lead the market with around 65.8% of market share in 2024. Large enterprises are the dominant segment for the media monitoring tools market, representing a large proportion because of their wide requirement for detailed media analysis across various channels. These groups make use of high-end media monitoring solutions to take care of brand reputation, monitor industry trends, and obtain competitive insights. The level of complexity of their operations and the amount of data they process require advanced tools that can monitor in real-time and conduct in-depth analysis. In addition, big companies typically possess the finances to invest in tailored solutions that can be readily integrated into their current infrastructure. This allows them to track an extensive range of media sources across print, broadcasting, and digital media, as well as receive a comprehensive understanding of their presence in the media. Furthermore, the scalability and flexibility provided by these solutions permit big organizations to adjust to shifting market conditions and stakeholder needs. Consequently, the need for sophisticated media monitoring solutions continues to be strong across big enterprises, stimulating growth and innovation in the market.

Analysis by Application:

  • Customer Experience and PR Management
  • Real-Time Analytics
  • Content Management
  • Digital Marketing and Sales Management
  • Others

Digital Marketing and Sales Management leads the market share in 2024. Digital marketing and sales management are the top application segments influencing the media monitoring tools market forecast and behaviour, which is an indication of growing dependence on real-time data to maximize marketing strategies and sales performance. Organizations use media monitoring tools to monitor brand mentions, measure consumer sentiment, and gauge the success of marketing campaigns on different digital platforms. These tools allow marketers to discover new trends, know what their audience likes, and customize content to maximize interaction. Media monitoring in sales management helps in lead identification, tracking competitors' activities, and optimizing sales strategy accordingly. Blending artificial intelligence and machine learning with these tools further expands their capabilities, enabling predictive analysis and deeper understanding of consumer behavior. As companies go about facing the challenges of the digital age, the need for media monitoring solutions in digital marketing and sales management is predicted to increase, fueling innovation and defining the future of marketing campaigns.

Analysis by Industry:

  • BFSI
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecommunication
  • Others

Retail and e-commerce leads the market with around 27.6% of market share in 2024. The retail and e-commerce industry is a leading segment in the market for media monitoring tools, fueled by the sector's growing dependence on digital media for customer interactions, brand management, and competitive intelligence. With consumer interactions shifting online, retailers use media monitoring tools to monitor brand mentions, customer opinions, and upcoming trends on social media, reviews, and forums. These technologies allow companies to react quickly to customer comments, deal with crises, and modify marketing strategies in real time. In addition, the popularity of live-stream shopping and influencer marketing has further highlighted the importance of strong media monitoring solutions to protect brand integrity and identify counterfeit goods. The incorporation of machine learning and artificial intelligence in such tools facilitates better actionable insight delivery, the automation of routine processes, as well as predictions related to the behavior of customers. With time, the future outlook for media monitoring tools with higher-end functionality seems promising, based on the developing e-commerce and retail industry environment.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.4%. North America is the largest regional segment within the media monitoring tools market, with its high technological infrastructure, large digital media consumption, and location of various industry leaders. The United States is particularly influential, being the location of a wide variety of media publications-national and local newspapers, television networks, and a vast array of online sources. This large media environment requires advanced monitoring tools that can sift through enormous amounts of information from multiple sources. The region's focus on brand reputation management, regulatory affairs, and real-time analytics also fuels the need for media monitoring software. Furthermore, the combination of artificial intelligence and machine learning technologies improves the functionality of these tools, providing predictive insights and sentiment analysis. As companies continue to focus on data-driven decision-making and management of public opinion, North America's leadership in the media monitoring tools market is likely to continue, shaping global trends and innovations.

Key Regional Takeaways:

United States Media Monitoring Tools Market Analysis

In 2024, the United States accounted for over 87.80% of the media monitoring tools market in North America. The United States media monitoring tools market is primarily driven by the increasing need among businesses, political entities, and public institutions to track real-time media coverage across digital, print, broadcast, and social platforms. With the proliferation of content across channels, organizations are seeking tools that help them monitor brand reputation, manage public relations, and respond swiftly to emerging narratives or crises. The popularity of influencer marketing and user-generated content has also made it more important for companies to track social media trends, sentiment, and reach. In addition to this, the rise of podcasting and non-traditional broadcast formats is a notable growth driver, as monitoring tools evolve to include audio recognition and transcription features. According to the Pew Research Center, in 2023, at least 42% of individuals in the United States of the ages of 12 years and above listened to a podcast in the preceding thirty days. This was a significant increase from 2013, at just 12%. Besides this, regulatory and compliance needs in industries such as finance, healthcare, and government are also propelling the demand for reliable monitoring tools that ensure transparency and timely response to public discourse. With misinformation and brand impersonation on the rise, media monitoring helps safeguard brand integrity, propelling the growth of such tools across the U.S.

Asia Pacific Media Monitoring Tools Market Analysis

The Asia Pacific media monitoring tools market is growing due to the increasing adoption of data-driven decision-making and the expansion of public relations and corporate communication functions across sectors. As organizations prioritize real-time insights for strategic planning, media monitoring tools are being integrated with CRM and marketing automation platforms to provide a holistic view of brand engagement. Moreover, the region's booming startup ecosystem and growing number of digital-first brands are further contributing to demand as smaller companies seek affordable, scalable tools to manage their online presence. For instance, in January 2025, there were more than 1.59 Lakh startups in India, making the country the third-largest startup ecosystem globally, as per the Press Information Bureau (PIB). Additionally, numerous educational institutions, non-profits, and think tanks are also adopting monitoring platforms to evaluate campaign impact and public outreach. Furthermore, as regional news media continue to diversify across OTT channels and audio platforms, advanced media monitoring capabilities, such as voice recognition and cross-channel tracking, are becoming increasingly valuable, propelling their market growth.

Europe Media Monitoring Tools Market Analysis

The Europe media monitoring tools market is experiencing robust growth, fueled by increasing demand among corporations, government agencies, and NGOs for comprehensive visibility into public discourse across diverse languages and jurisdictions. With media landscapes varying widely across countries, organizations require multilingual monitoring capabilities to track mentions, sentiment, and coverage across local and pan-European outlets. The enforcement of data protection regulations such as GDPR has also heightened the need for tools that monitor content and ensure compliance in data collection and reporting. Additionally, the rise of political polarization and disinformation has intensified the need for media monitoring in sectors such as policy advocacy, public affairs, and journalism, where fact-checking and response management are vital. Furthermore, the shift toward remote and hybrid work models has increased the demand for centralized digital tools that support collaborative media tracking and real-time reporting across distributed teams. These dynamics, combined with rising investments in digital transformation across industries, are sustaining strong adoption of media monitoring solutions across Europe.

Latin America Media Monitoring Tools Market Analysis

The Latin America media monitoring tools market is significantly influenced by increased social media usage, a growing need for brand reputation management, and heightened political and public discourse across digital platforms. Businesses, government agencies, and advocacy groups are increasingly using these tools to track public sentiment, manage crisis communication, and evaluate media coverage in real time. In addition to this, improvements in internet connectivity and mobile access are enabling broader use of monitoring solutions by both large enterprises and small businesses across the region. The expansion of influencer marketing and digital advertising has also created demand for analytics platforms that can measure campaign reach and engagement across diverse channels.

Middle East and Africa Media Monitoring Tools Market Analysis

The Middle East and Africa media monitoring tools market is being increasingly propelled by rising internet penetration, expanding social media influence, and the growing importance of real-time communication management. For instance, the internet penetration rate in Qatar is 99%, one of the highest globally, according to the International Trade Administration (ITA). Governments, corporations, and media agencies are increasingly using monitoring tools to track news coverage, public opinion, and online sentiment, particularly in politically sensitive or high-impact sectors. With the growth of e-commerce, tourism, and entertainment industries, brands are seeking greater visibility into consumer behavior and regional media trends. Besides this, increased investments in public relations and crisis response strategies are prompting broader adoption of media monitoring solutions across both public and private sectors in the region.

Competitive Landscape:

Major players in the media monitoring tools industry are driving growth by developing strategic innovations, collaborations, and technology integration for improving user experience and analysis capabilities. Artificial intelligence and machine learning are being heavily invested in by companies to offer greater insights, automate sentiment analysis, and monitor in real-time across various media channels. This is aiding organizations in better monitoring public opinion and responding promptly to possible reputation risks. Top companies are also concentrating on strengthening their international presence through acquisitions and mergers, enabling them to tap new markets and increase service offerings. Integrating sophisticated data visualization capabilities and highly customizable dashboards has also emerged as a key strategy to address the varied demands of firms across different sectors. Integration with social media websites and news aggregators also facilitates wider coverage of data in a timelier manner. A large number of players also consider data protection and adapting to emerging regulation paramount for securing clients' trust. Sustained developments in cross-platform and multilingual monitoring have enabled market leaders to effectively monitor international clients. Focusing on innovation, scalability, and client-driven solutions, such firms consolidate their competitive strength while also setting the pace for shaping the media monitoring market in the years ahead.

The report provides a comprehensive analysis of the competitive landscape in the media monitoring tools market with detailed profiles of all major companies, including:

  • Agility PR Solutions (Innodata Inc.)
  • Brand24 Global Inc.
  • Cision Ltd.
  • Coosto
  • Critical Mention Inc (Onclusive, Inc.)
  • CyberAlert LLC
  • Hootsuite
  • Meltwater (Meltwater Us Holdings Inc.)
  • Oracle Corporation
  • SemanticForce Inc.
  • Sprinklr
  • YouScan

Key Questions Answered in This Report

  • 1.How big is the media monitoring tools market?
  • 2.What is the future outlook of media monitoring tools market?
  • 3.What are the key factors driving the media monitoring tools market?
  • 4.Which region accounts for the largest media monitoring tools market share?
  • 5.Which are the leading companies in the global media monitoring tools market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Media Monitoring Tools Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Type

  • 8.1 Print Media Monitoring
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Social Media Monitoring
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Broadcast Media Monitoring
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Media Monitoring
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Enterprise Size

  • 9.1 Small and Medium-sized Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Large Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Application

  • 10.1 Customer Experience and PR Management
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Real-Time Analytics
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Content Management
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Digital Marketing and Sales Management
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Others
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 Market Breakup by Industry

  • 11.1 BFSI
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Healthcare
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Media and Entertainment
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Retail and E-Commerce
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 IT and Telecommunication
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast
  • 11.6 Others
    • 11.6.1 Market Trends
    • 11.6.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Agility PR Solutions (Innodata Inc.)
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
    • 17.3.2 Brand24 Global Inc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Cision Ltd.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
    • 17.3.4 Coosto
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
    • 17.3.5 Critical Mention Inc (Onclusive, Inc.)
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 CyberAlert LLC
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
    • 17.3.7 Hootsuite
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
    • 17.3.8 Meltwater (Meltwater Us Holdings Inc.)
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
    • 17.3.9 Oracle Corporation
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 SemanticForce Inc.
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Sprinklr
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 YouScan
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
  • Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2024
  • Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2024
  • Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2024
  • Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2024
  • Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2024
  • Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2024
  • Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Media Monitoring Tools (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Media Monitoring Tools (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2024
  • Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
  • Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
  • Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
  • Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million USD), 2025-2033
  • Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million USD), 2025-2033
  • Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 9: Global: Media Monitoring Tools Market: Competitive Structure
  • Table 10: Global: Media Monitoring Tools Market: Key Players