全球可变资料印刷市场规模、份额和增长分析：按标籤类型、按用途- 行业预测 (2023-2030)

Global Variable Data Printing Market Size, Share, Growth Analysis, By Label type(Release Liner Label, and Linerless Label), By Application(Food & Beverages, Consumer Durables) - Industry Forecast 2023-2030

出版日期: 2023年08月02日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球可变资料印刷（VDP）市场规模将从2022年的103.5亿美元增至2030年的206.3亿美元，预计在预测期内（2023-2030年）年复合成长率为9%。

北美因其先进的印刷基础设施、广泛采用个性化营销策略以及在零售、医疗保健和金融等行业的强大影响力而成为主导地区。该地区强调资料驱动的营销活动和客户参与，从而在可变资料印刷（VDP）领域占据主导地位。与此同时，亚太地区是可变资料印刷（VDP）市场增长最快的地区。这一增长是由快速的工业扩张、可支配收入的增加以及电子商务和数字营销的上升趋势推动的。随着该地区企业寻求改善客户体验并针对特定人群，可变资料印刷 (VDP) 提供了强大的解决方案。智能手机和在线平台使用的增加进一步增加了对个性化和本地化营销材料的需求，推动了可变资料打印 (VDP) 在亚太地区的采用。

促进因素

个性化、定制化需求：

对个性化营销材料的需求激增正在推动可变资料印刷（VDP）的增长。这项技术允许企业为直邮、促销、包装等创建定制内容，从而与个人客户建立更牢固的联繫。个性化您的外展活动可以提高参与度和响应率，使您的营销工作更加有效。

抑制因素

复杂性和资料管理：

VDP 的有效部署需要强大的资料管理和处理能力。管理和整合多样化和可变的资料源非常复杂，并且可能会引入错误和准确性问题。这种困境可能会导致设置时间延长、费用增加和生产瓶颈，这凸显了仔细处理资料以避免中断和挫折的必要性。

主要市场趋势

个性化和定制：

可变资料印刷 (VDP) 领域的一个共同趋势是对个性化和定製印刷材料的需求日益增长。 VDP 技术可以轻鬆地将名称和图像等不同内容无缝地融入每个印刷产品中。这对营销和直邮工作具有重要影响，通过定制消息和个性化优惠增强客户参与度和响应。对 VDP 解决方案的需求激增反映了公司对更好、更相关的客户互动的追求。

本报告研究和分析了全球可变资料印刷（VDP）市场，提供市场动态和预测、细分市场分析、公司简介等。

The realm of Variable Data Printing (VDP) has risen as a vibrant and revolutionary sector within the printing domain. It provides tailor-made printed materials that align with individual inclinations and data-centric marketing approaches. This evolution caters to personalization, enabling bespoke content while revolutionizing the print industry. The global variable data printing market is segmented on the basis of label type, application, components, printing technology and region. By label type, the market is segmented into release liner label, linerless label. By application, the market is segmented into food & beverages, consumer durables, healthcare, cosmetics & toiletries, retail. By components, the market is segmented into variable data printing machines, variable data printing software, and services. By Printing technology, the market is segmented into Inkjet, Electrography, Direct Thermal, and Thermal Transfer. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. The global variable data printing market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America emerges as the dominant region due to its advanced printing infrastructure, widespread adoption of personalized marketing strategies, and strong presence of industries like retail, healthcare, and finance. The region's emphasis on data-driven marketing campaigns and customer engagement contributes to its dominance in variable data printing. On the other hand, Asia-Pacific stands out as the fastest-growing segment in the Variable Data Printing Market. This growth is fueled by the rapid expansion of industries, increasing disposable income, and the rising trend of e-commerce and digital marketing. As businesses in the region seek to enhance customer experiences and target specific demographics, variable data printing offers a powerful solution. The increasing use of smartphones and online platforms further drives the demand for personalized and localized marketing materials, boosting the adoption of variable data printing in Asia-Pacific.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Variable Data Printing Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segmental Analysis

The global variable data printing market is segmented on the basis of label type, application, components, printing technology and region. By label type, the market is segmented into release liner label, linerless label. By application, the market is segmented into food & beverages, consumer durables, healthcare, cosmetics & toiletries, retail. By components, the market is segmented into variable data printing machines, variable data printing software, and services. By Printing technology, the market is segmented into Inkjet, Electrography, Direct Thermal, and Thermal Transfer. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

Personalization and Customization Demands:

The surge in demand for personalized marketing collateral propels the growth of Variable Data Printing (VDP). This technique empowers businesses to craft custom content like direct mail, promotions, and packaging, fostering stronger connections with individual customers. By personalizing outreach, engagement and response rates are heightened, thus elevating the efficacy of marketing endeavors.

Restraint:

Complexity and Data Management:

Effective deployment of VDP mandates robust data management and processing prowess. Managing and amalgamating diverse variable data sources can prove intricate, predisposing the process to errors and accuracy hurdles. Such predicaments might culminate in extended setup periods, elevated expenses, and plausible production bottlenecks, underscoring the necessity for meticulous data handling to avert disruptions and setbacks.

Key Market Trends:

Personalization and Customization:

A prevailing trend within the Variable Data Printing sector is the escalating desire for personalized and bespoke print materials. VDP technology facilitates seamless incorporation of distinct content, like names and images, into each piece. This holds significant relevance in marketing and direct mail efforts, amplifying customer involvement and responses through tailored messages and individualized offers. The surge in demand for VDP solutions mirrors businesses' pursuit of enhanced, pertinent customer interactions.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Variable Data Printing Market by Label type
- Market Overview
- Release Liner Label
- and Linerless Label
Global Variable Data Printing Market by Application
- Market Overview
- Food & Beverages
- Consumer Durables
- Healthcare
- Cosmetics & Toiletries
- and Retail
Global Variable Data Printing Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- HP Inc. (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Canon Inc. (Japan)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Xerox Corporation (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- R.R. Donnelley & Sons Company (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Quad/Graphics Inc. (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Cenveo Worldwide Limited (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- 3M (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Mondi (South Africa)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- AVERY DENNISON CORPORATION (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Meadows Publishing Solutions (U.S)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Printronix (U.S)
Company Overview
Business Segment Overview
Financial Updates
Key Developments