全球彩妆市场规模、份额和增长分析：按目标市场和用途- 行业预测（2023-2030）

Global Colour Cosmetics Market Size, Share, Growth Analysis, By Target market(Prestige Products, and Mass Products), By Application(Nail Products, Hair Products) - Industry Forecast 2023-2030

出版日期: 2023年08月13日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

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简介目录

全球彩妆市场规模预计将从2022年的934亿美元增至2030年的1455.3亿美元，在预测期内（2023-2030年）年复合成长率为5.7%。

由于消费者偏好不断变化、美容和时尚行业的扩张以及创新产品供应等多种要素的综合作用，该市场持续强劲增长。近年来，对永续和清洁美容产品的需求大幅增长，主要品牌优先考虑环保配方和包装。电商平台的兴起进一步加速了市场扩张，让世界各地的人们更容易买到化妆品。此外，社交媒体影响力的影响力不断增强以及通过化妆表达自我的趋势正在推动市场增长。然而，来自老牌公司和新兴品牌的激烈竞争需要不断的产品创新和营销策略，以保持市场份额和客户忠诚度。总体而言，市场预计将持续增长，消费者在寻求自我赋权和自我表达时需要优质、包容和道德的产品。

促进因素

由于几个重要要素，该市场呈现出强劲的增长势头。首先，社交媒体的影响导致消费者越来越注重自我表达和个人外表，带动了对各种彩妆产品的需求。此外，产品配方的进步，例如持久和亲肤成分，正在吸引多样化的客户群。此外，该行业对永续性问题的反应与消费者日益增长的环保意识保持同步，推动了环保和零残忍化妆品的开发。在线零售的繁荣也提供了便利和可及性，扩大了市场基础。鑑于这些趋势，预计市场在未来一段时间内将继续扩大。

抑制因素

近年来，市场面临多种抑制因素。人们对化妆品生产对环境影响的日益关注正在推动更严格的法规以及对永续和环保产品的需求不断增加，这给传统化妆品製造商带来了挑战。此外，洁净美的兴起和对淡妆的偏好正在改变消费者对浓妆产品的偏好。最后，行业的激烈竞争正在压缩价格和利润率，迫使企业进行创新和差异化以保持市场份额。

市场趋势

市场的主要趋势之一是对清洁和永续美容产品的需求不断增长。消费者越来越意识到化妆品中使用的成分及其对环境的影响。因此，化妆品公司正在改进其产品，消除有害化学物质并使用环保包装。优先考虑原料采购和製造流程透明度的品牌越来越受欢迎。这一趋势反映了向有意识的消费者运动的更广泛转变，个人寻求符合其价值观（如健康、永续性和道德实践）的产品。为了保持竞争力，市场上的公司必须通过提供更清洁、更环保的选择来适应不断变化的客户偏好。

本报告对全球彩妆市场进行研究和分析，提供市场动态和预测、細項分析、公司简介等。

The Global Colour Cosmetics Market continues to display robust growth, driven by a combination of factors including evolving consumer preferences, expanding beauty and fashion industries, and innovative product offerings. In recent years, there has been a notable surge in demand for sustainable and clean beauty products, prompting leading brands to prioritize eco-friendly formulations and packaging. The rise of e-commerce platforms has further accelerated market expansion, making cosmetics more accessible to a global audience. Additionally, the growing influence of social media influencers and the increasing trend of self-expression through makeup are bolstering market growth. However, fierce competition among both established players and emerging brands necessitates ongoing product innovation and marketing strategies to maintain market share and customer loyalty. Overall, the Colour Cosmetics Market is poised for sustained growth, with consumers seeking quality, inclusivity, and ethical products in their quest for self-enhancement and expression.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Colour Cosmetics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global colour cosmetics market is segmented on the basis of target market, distribution channel, application, and region. By Target market, the market is segmented into Prestige Products, Mass Products. By Distribution channel, the market is segmented into Offline, Online. By Application, the market is segmented into Nail Products, Hair Products, Lip Products, Face Products, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

The global color cosmetics market is witnessing robust growth due to several key factors. Firstly, the increasing consumer emphasis on self-expression and personal grooming, driven by social media influence, is fueling demand for a wide range of makeup products. Additionally, advancements in product formulations, including long-lasting and skin-friendly ingredients, are attracting a diverse customer base. Furthermore, the industry's responsiveness to sustainability concerns is fostering the development of eco-friendly and cruelty-free cosmetics, aligning with the growing environmental consciousness among consumers. The online retailing boom has also expanded the market's reach, offering convenience and accessibility. Given these trends, the global color cosmetics market is poised for continued expansion in the foreseeable future.

Restraint:

The Global Color Cosmetics Market has encountered several restraining factors in recent years. Increasing concerns regarding the environmental impact of cosmetics production have prompted stricter regulations and a growing demand for sustainable and eco-friendly products, which pose challenges for traditional cosmetics manufacturers. Additionally, the rise of clean beauty and a preference for minimalistic makeup trends have shifted consumer preferences away from heavy makeup products. Lastly, intense competition in the industry has put pressure on pricing and profit margins, requiring companies to innovate and differentiate to maintain market share.

Market Trends:

One key market trend in the Global Colour Cosmetics Market is the growing demand for clean and sustainable beauty products. Consumers are increasingly conscious of the ingredients used in their cosmetics and their environmental impact. As a result, cosmetic companies are reformulating their products to exclude harmful chemicals and embracing eco-friendly packaging. Brands that prioritize transparency in ingredient sourcing and production processes are gaining popularity. This trend reflects a broader shift towards conscious consumerism, where individuals seek products that align with their values of health, sustainability, and ethical practices. To remain competitive, companies in the colour cosmetics market must adapt by offering cleaner, greener options to meet evolving customer preferences.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Colour Cosmetics Market by Target market
- Market Overview
- Prestige Products
- and Mass Products
Global Colour Cosmetics Market by Application
- Market Overview
- Nail Products
- Hair Products
- Lip Products
- Face Products
- and Others.
Global Colour Cosmetics Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- L'Oreal S.A (Clichy, France)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Unilever (London, U.K.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Avon Products Inc. (London, U.K.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Estee Lauder Inc (New York, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Shiseido Company, Limited (Tokyo, Japan)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Revlon, Inc. (New York, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Coty Inc. (New York, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Amway (Michigan, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- KRYOLAN (Berlin, Germany)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- CIATE (London, U.K.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- CHANEL (Paris, France)
Company Overview
Business Segment Overview
Financial Updates
Key Developments