2024-2028年全球彩妆品市场

2023-2028年彩妆品市场规模预估为234.7亿美元，预测期内复合年增长率为5.61%。

该报告包括对彩妆品市场的整体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。人们对美容和个人护理意识的提高、配方的持续创新以及全球可支配收入水平的提高正在推动该市场的发展。

研究指出，对天然和有机彩妆品产品不断增长的需求是推动彩妆品市场未来几年成长的关键因素之一。此外，多功能彩妆品产品的可用性以及透过线上分销管道的彩妆品供应量的增加导致了市场的巨大需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球彩妆品市场
• 2018-2022年通路細項分析
• 2018-2022年产品細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：按分销管道

• 细分市场
• 比较：按分销管道
• 线下：2023-2028年市场规模及预测
• 线上：2023-2028 年市场规模与预测
• 市场机会：依分销管道划分

第七章市场区隔：依产品

• 细分市场
• 比较：按产品
• 面临：2023-2028 年市场规模与预测
• 眼睛：2023-2028年市场规模与预测
• Lip：2023-2028年市场规模及预测
• 美甲：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依产品分类

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 亚太地区：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 日本：2023-2028年市场规模与预测
• 德国：2023-2028 年市场规模与预测
• 巴西：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Amway Corp.
• Beiersdorf AG
• Chanel Ltd.
• Christian Dior SE
• Ciate London
• Coty Inc.
• Glossier Inc.
• Johnson and Johnson Services Inc.
• Kao Corp.
• Kryolan GmbH
• Loccitane International SA
• LOreal SA
• LVMH Moet Hennessy Louis Vuitton SE
• The Avon Co.
• Unilever PLC

第十三章附录

The color cosmetics market is forecasted to grow by USD 23.47 bn during 2023-2028, accelerating at a CAGR of 5.61% during the forecast period. The report on the color cosmetics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing awareness for beauty and personal care, ongoing innovations in color cosmetics formulations, and increasing disposable income levels globally.

Technavio's color cosmetics market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Face
• Eye
• Lip
• Nail
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the growing demand for natural and organic color cosmetics products as one of the prime reasons driving the color cosmetics market growth during the next few years. Also, availability of multifunctional color cosmetics products and increasing availability of color cosmetics through online distribution channels will lead to sizable demand in the market.

The report on the color cosmetics market covers the following areas:

• Color cosmetics market sizing
• Color cosmetics market forecast
• Color cosmetics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading color cosmetics market vendors that include AMOREPACIFIC Group Inc., Amway Corp., Beiersdorf AG, Chanel Ltd., Christian Dior SE, Ciate London, Coty Inc., Glossier Inc., Johnson and Johnson Services Inc., Kao Corp., Kryolan GmbH, Loccitane International SA, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC. Also, the color cosmetics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global color cosmetics market 2018 - 2022
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• 4.3 Product Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Product

• 7.1 Market segments
• 7.2 Comparison by Product
• 7.3 Face - Market size and forecast 2023-2028
• 7.4 Eye - Market size and forecast 2023-2028
• 7.5 Lip - Market size and forecast 2023-2028
• 7.6 Nail - Market size and forecast 2023-2028
• 7.7 Others - Market size and forecast 2023-2028
• 7.8 Market opportunity by Product

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 Brazil - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Amway Corp.
• 12.4 Beiersdorf AG
• 12.5 Chanel Ltd.
• 12.6 Christian Dior SE
• 12.7 Ciate London
• 12.8 Coty Inc.
• 12.9 Glossier Inc.
• 12.10 Johnson and Johnson Services Inc.
• 12.11 Kao Corp.
• 12.12 Kryolan GmbH
• 12.13 Loccitane International SA
• 12.14 LOreal SA
• 12.15 LVMH Moet Hennessy Louis Vuitton SE
• 12.16 The Avon Co.
• 12.17 Unilever PLC

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Product
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global color cosmetics market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ billion)
• Exhibits43: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits44: Chart on Product - Market share 2023-2028 (%)
• Exhibits45: Data Table on Product - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Product
• Exhibits47: Data Table on Comparison by Product
• Exhibits48: Chart on Face - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Face - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Face - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Face - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Eye - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Eye - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Eye - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Eye - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Lip - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Lip - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Lip - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Lip - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Nail - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Nail - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Nail - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Nail - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Product ($ billion)
• Exhibits69: Data Table on Market opportunity by Product ($ billion)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Brazil - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Brazil - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Brazil - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Brazil - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ billion)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Amway Corp. - Overview
• Exhibits124: Amway Corp. - Product / Service
• Exhibits125: Amway Corp. - Key offerings
• Exhibits126: Beiersdorf AG - Overview
• Exhibits127: Beiersdorf AG - Business segments
• Exhibits128: Beiersdorf AG - Key news
• Exhibits129: Beiersdorf AG - Key offerings
• Exhibits130: Beiersdorf AG - Segment focus
• Exhibits131: Chanel Ltd. - Overview
• Exhibits132: Chanel Ltd. - Product / Service
• Exhibits133: Chanel Ltd. - Key offerings
• Exhibits134: Christian Dior SE - Overview
• Exhibits135: Christian Dior SE - Product / Service
• Exhibits136: Christian Dior SE - Key offerings
• Exhibits137: Ciate London - Overview
• Exhibits138: Ciate London - Product / Service
• Exhibits139: Ciate London - Key offerings
• Exhibits140: Coty Inc. - Overview
• Exhibits141: Coty Inc. - Business segments
• Exhibits142: Coty Inc. - Key news
• Exhibits143: Coty Inc. - Key offerings
• Exhibits144: Coty Inc. - Segment focus
• Exhibits145: Glossier Inc. - Overview
• Exhibits146: Glossier Inc. - Product / Service
• Exhibits147: Glossier Inc. - Key offerings
• Exhibits148: Johnson and Johnson Services Inc. - Overview
• Exhibits149: Johnson and Johnson Services Inc. - Business segments
• Exhibits150: Johnson and Johnson Services Inc. - Key news
• Exhibits151: Johnson and Johnson Services Inc. - Key offerings
• Exhibits152: Johnson and Johnson Services Inc. - Segment focus
• Exhibits153: Kao Corp. - Overview
• Exhibits154: Kao Corp. - Business segments
• Exhibits155: Kao Corp. - Key offerings
• Exhibits156: Kao Corp. - Segment focus
• Exhibits157: Kryolan GmbH - Overview
• Exhibits158: Kryolan GmbH - Product / Service
• Exhibits159: Kryolan GmbH - Key offerings
• Exhibits160: Loccitane International SA - Overview
• Exhibits161: Loccitane International SA - Business segments
• Exhibits162: Loccitane International SA - Key offerings
• Exhibits163: Loccitane International SA - Segment focus
• Exhibits164: LOreal SA - Overview
• Exhibits165: LOreal SA - Business segments
• Exhibits166: LOreal SA - Key news
• Exhibits167: LOreal SA - Key offerings
• Exhibits168: LOreal SA - Segment focus
• Exhibits169: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibits170: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibits171: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibits172: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
• Exhibits173: The Avon Co. - Overview
• Exhibits174: The Avon Co. - Product / Service
• Exhibits175: The Avon Co. - Key offerings
• Exhibits176: Unilever PLC - Overview
• Exhibits177: Unilever PLC - Business segments
• Exhibits178: Unilever PLC - Key news
• Exhibits179: Unilever PLC - Key offerings
• Exhibits180: Unilever PLC - Segment focus
• Exhibits181: Inclusions checklist
• Exhibits182: Exclusions checklist
• Exhibits183: Currency conversion rates for US$
• Exhibits184: Research methodology
• Exhibits185: Validation techniques employed for market sizing
• Exhibits186: Information sources
• Exhibits187: List of abbreviations