彩妆品市场规模、份额及成长分析（依产品类型、价格、产品类型、目标市场、通路及地区）- 2025-2032 年产业预测

预计到 2023 年彩妆品市场规模将达到 987.3 亿美元，从 2024 年的 1043.6 亿美元增长到 2032 年的 1626 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.7%。

受不断发展的美容趋势、不断变化的消费者偏好和创新产品发布的推动，全球彩妆品市场正在经历强劲增长。眼部、唇部、脸部和指甲的化妆已成为日常整装仪容和自我表达的重要组成部分。快速都市化、可支配收入增加和美容意识增强等关键因素进一步推动了市场扩张。社群媒体和影响者文化鼓励消费者探索不同的化妆风格，增加了对各种颜色、质地和配方的需求。此外，向清洁、天然和无残忍产品的转变迫使品牌采用永续的做法。化妆品技术的创新创造了高性能配方，而电子商务和社群媒体市场也改变了购买行为。这个充满活力的市场重视创新和自我表达，并准备继续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管格局
• 案例研究

彩妆品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 化学品
• 天然和有机

彩妆品市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 经济
• 优质的

彩妆品市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 美甲产品
• 脸部化妆
• 眼妆
• 唇部产品
• 染髮产品
• 特效产品

彩妆品市场规模（按目标市场划分）：按类型和复合年增长率（2025-2032 年）

• 市场概况
• 尊贵产品
• 量产产品

彩妆品市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概况
• 大卖场/超级市场
• 便利商店
• 专卖店
• 直接销售
• 电子商务

彩妆品市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2021-2023 年）

主要企业简介

• L'Oreal SA
• Unilever
• Estee Lauder Inc.
• Shiseido Company, Limited
• Coty Inc.
• CIATE
• KRYOLAN
• CHANTECAILLE BEAUTE
• Chanel
• Dior
• Givenchy
• Mamaearth
• P&G
• LVMH
• Beiersdorf
• Bath & Body Works
• Johnson & Johnson
• Natura & Co.
• AS Beauty
• Amway

结论和建议

Colour Cosmetics Market size was valued at USD 98.73 Billion in 2023 and is poised to grow from USD 104.36 Billion in 2024 to USD 162.6 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global colour cosmetics market is experiencing robust growth, driven by evolving beauty trends, shifting consumer preferences, and innovative product launches. Makeup for eyes, lips, face, and nails has become essential for daily grooming and self-expression. Key factors such as rapid urbanization, rising disposable incomes, and heightened beauty awareness further propel market expansion. Social media and influencer culture encourage consumers to explore diverse makeup styles, increasing demand for a variety of colours, textures, and formulations. Additionally, a shift towards clean, natural, and cruelty-free products compels brands to adopt sustainable practices. Innovations in cosmetic technology have led to high-performance formulas, while e-commerce and social media marketplaces have transformed purchasing behaviors. This dynamic market is poised for continued growth, prioritizing innovation and self-expression.

Top-down and bottom-up approaches were used to estimate and validate the size of the Colour Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Colour Cosmetics Market Segments Analysis

Global Colour Cosmetics Market is segmented by product type, prices, product category, target market, distribution channel and region. Based on product type, the market is segmented into chemical and natural & organic. Based on prices, the market is segmented into economic and premium. Based on product category, the market is segmented into nail products, facial makeup, eye makeup, lip products, hair colour products and special effects products. Based on target market, the market is segmented into prestige products and mass products. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, direct selling and e-commerce. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Colour Cosmetics Market

The driving force behind the color cosmetics market is the rising focus on personal beauty and self-care practices. A significant number of consumers, especially from the millennial and Gen Z demographics, are more inclined to use color cosmetics as a means of self-expression and to enhance their looks. This growing trend is further amplified by social media platforms and beauty influencers who share diverse makeup tutorials and styles, ultimately increasing consumer interest and demand for a broad array of color cosmetics products. The desire for individuality and the influence of digital media are key factors propelling the market forward.

Restraints in the Colour Cosmetics Market

The Colour Cosmetics market encounters significant challenges due to rigorous regulations and safety standards mandated by regulatory agencies. Adhering to these requirements often results in heightened production expenses, necessary adjustments in formulations, and potential delays in bringing products to market. Furthermore, apprehensions surrounding the safety of specific ingredients can result in product recalls or imposition of restrictions, ultimately hindering the growth of the market. These factors collectively create obstacles for manufacturers, as they must navigate the complex landscape of compliance while striving to innovate and meet consumer demands effectively.

Market Trends of the Colour Cosmetics Market

The Colour Cosmetics market is undergoing a transformative shift towards clean and sustainable beauty, driven by increasing consumer awareness and demand for products that prioritize health and environmental responsibility. Shoppers are gravitating towards formulations enriched with natural and organic ingredients, while simultaneously rejecting those containing harmful chemicals. This trend extends to reflecting ethical values, as cruelty-free, vegan, and eco-friendly practices are now pivotal considerations for consumers. In response, brands are innovating by adopting sustainable packaging and transparent sourcing initiatives, ultimately catering to a conscientious audience that values not only cosmetic efficacy but also the broader impact of their choices on personal well-being and the planet's health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Colour Cosmetics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Chemical
• Natural & Organic

Global Colour Cosmetics Market Size by Prices & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Colour Cosmetics Market Size by Product Category & CAGR (2025-2032)

• Market Overview
• Nail Products
• Facial Makeup
• Eye Makeup
• Lip Products
• Hair Colour Products
• Special Effects Products

Global Colour Cosmetics Market Size by Target Market & CAGR (2025-2032)

• Market Overview
• Prestige Products
• Mass Products

Global Colour Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Direct Selling
• E-Commerce

Global Colour Cosmetics Market Size & CAGR (2025-2032)

• North America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • USA
  • Canada
• Europe (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal S.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIATE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRYOLAN
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANTECAILLE BEAUTE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givenchy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AS Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations