彩妆品的全球市场规模:各产品类型，各流通管道，各地区，范围及预测

彩妆市场规模及预测

2024年彩妆市场规模为1047.2亿美元，预计2024年至2031年复合年增长率为5.70%，2031年达到1566.9亿美元。彩妆是透过使用颜料和其他化妆品成分来增强或改变脸部、眼睛、嘴唇和指甲外观的产品。这些产品包括粉底、腮红、眼影、睫毛膏、口红、指甲油等。彩妆有多种颜色、质地和饰面，不仅能增添美丽，还能表达个人风格和个性。

彩妆用途广泛，包括日常化妆、特殊场合和专业场合。在美容界，它已成为突出特色、打造艺术造型不可或缺的单品，从大自然到戏剧。

此外，彩妆越来越多地应用于电影、电视和时尚产业，以帮助化妆师增强表演者的外观，并为观众提供视觉上令人信服的图像。

世界彩妆市场动态

塑造全球彩妆市场的主要市场动态

主要市场驱动因子

对包容性的需求不断增加：

在彩妆市场，对适合各种肤色的各种产品的需求正在增加。品牌越来越多地扩大其色调范围，包括更深的色调，以吸引更广泛的客户。例如，2024 年 3 月，以其全面的产品系列而闻名的 Fenty Beauty 推出了 50 种色调的全新粉底系列，进一步扩大了其针对不同肤色的产品范围。

增加社群媒体影响力：

社群媒体平台在塑造美容趋势和消费者偏好方面发挥越来越大的作用。影响者和美容大师正在提高人们的意识和参与度，使化妆品更容易获得并吸引更多人。截至 2024 年 1 月，Instagram 报告称，与美容相关的内容每天获得超过 10 亿次点赞，这表明该平台正在对化妆品行业产生重大影响。

人们对清洁美容的兴趣日益浓厚：

消费者对清洁和永续的美容产品越来越感兴趣。这一趋势正在推动品牌开发不仅有效而且环保的配方，符合当今有意识的购物者的价值观。例如，2024 年 4 月，雅诗兰黛公司宣布承诺在 2030 年实现 100% 可回收、可再填充、可重复使用或可堆肥包装。

男士美容日益普及：

男士美容产品的日益普及正在改变彩妆的格局。随着越来越多的男性需求化妆品，品牌正在专门针对这个新兴市场开发产品。例如，2024年1月，香奈儿推出了首个男士彩妆系列Boy Do Chanel，其中包括粉底、润唇膏、眉笔等。

增加电子商务销售额：

随着网路购物成为许多消费者的首选，彩妆市场正经历电子商务销售的成长。这项变革使品牌能够接触到世界各地的消费者并提供无缝的购物体验。根据美国人口普查局预测，2023年健康和个人护理产品（包括化妆品）的电商销售额将达到795亿美元，年增15.2%。

主要问题

日益严峻的监理挑战：

随着政府推出更严格的指导方针，彩妆市场面临越来越多的监管挑战。对于製造商来说，遵守安全和标籤标准成本高昂且复杂。

与替代产品的竞争加剧：

与具有着色特性的护肤品等替代产品的竞争正在加剧。这些替代品吸引了寻求多功能解决方案的消费者，并可能影响传统彩妆的销售。

提高消费者意识：

消费者越来越意识到成分透明度和道德采购。这种更严格的审查可能会迫使品牌重新製造产品，这可能会导致製造成本更高。

日益增加的经济压力：

经济的不确定性正在加大消费者支出的压力，特别是在化妆品等非必需品类别中。可支配收入的变化可能导致彩妆市场销售下降。

主要趋势

对永续发展的兴趣日益浓厚：

彩妆市场越来越重视永续发展，品牌优先考虑环保包装和配方。消费者越来越需要符合其环境价值观的产品，这推动了公司创新。

对个人化美容的兴趣日益浓厚：

随着品牌提供可客製化以满足个人品味的产品，人们对个人化美容解决方案的兴趣与日俱增。这一趋势反映了消费者对独特体验和满足其特定需求的产品的渴望。

技术整合进展：

该市场的技术整合度不断提高，包括用于虚拟试穿的扩增实境 (AR)。这些创新让消费者可以在购买前探索产品，进而改善购物体验。

目录

第1章 全球彩妆品市场:简介

• 市场概要
• 调查范围
• 前提条件

第2章 摘要整理

第3章 VERIFIED MARKET RESEARCH的调查手法

• 资料探勘
• 检验
• 主要采访
• 资料来源一览

第4章 全球彩妆品市场展望

• 概要
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力分析
• 价值链分析

第5章 彩妆品的全球市场:各产品类型

• 概要
• 眼妆产品
• 唇部护理产品
• 指甲保养产品
• 脸部美妆产品
• 其他

第6章 彩妆品的全球市场:目标市场

• 概要
• 高级产品市场
• 成批生产导管市场

第7章 彩妆品的全球市场:各流通管道

• 概要
• 大卖场·超级市场
• 便利商店
• 专卖店
• 直销
• 线上销售

第8章 彩妆品的全球市场:各地区

• 概要
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 全球其他地区
  • 南美
  • 中东·非洲

第9章 全球彩妆品市场:竞争情形

• 概要
• 各公司的市场占有率
• 主要的发展策略

第10章 企业简介

• Unilever N.V.
• L'Oreal Group
• Avon Products, Inc.
• The Estee Lauder Companies Inc.
• Kryolan Professional Make-Up
• Ciate London
• Shiseido Co. Ltd.
• Coty Inc.
• Chantecaille Beaute Inc.
• Revlon Inc.

第11章 附录

• 相关调查

Color Cosmetic Market Size And Forecast

Color Cosmetic Market size was valued at USD 104.72 Billion in 2024 and is projected to reach USD 156.69 Billion by 2031, growing at a CAGR of 5.70% from 2024 to 2031. Color cosmetics are products designed to enhance or alter the appearance of the face, eyes, lips, and nails through the application of pigments and other cosmetic ingredients. These products include items such as foundation, blush, eyeshadow, mascara, lipsticks, and nail polish. Formulated with a variety of colors, textures, and finishes, color cosmetics not only beautify but also serve to express personal style and individuality.

The application of color cosmetics spans various contexts, including everyday makeup routines, special occasions, and professional settings. In the beauty industry, these products are essential for creating looks that range from natural to dramatic, allowing users to highlight their features or create artistic expressions.

Moreover, color cosmetics are increasingly being used in the film, television, and fashion industries, where makeup artists utilize them to enhance performers' appearances and create visually compelling imagery for audiences.

Global Color Cosmetic Market Dynamics

The key market dynamics that are shaping the global color cosmetic market include:

Key Market Drivers

Rising Demand for Inclusivity:

The color cosmetic market is witnessing a rising demand for diverse product offerings that cater to various skin tones. Brands are increasingly expanding their shade ranges to include deeper hues, attracting a broader customer base. For instance, in March 2024, Fenty Beauty, known for its inclusive range, launched a new foundation line with 50 shades, further expanding its offerings for diverse skin tones.

Growing Influence of Social Media:

Social media platforms are playing a growing role in shaping beauty trends and consumer preferences. Influencers and beauty gurus are driving awareness and engagement, making cosmetics more accessible and appealing to a wider audience. As of January 2024, Instagram reported that beauty-related content generated over 1 billion likes per day, highlighting the platform's significant impact on the cosmetics industry.

Increasing Interest in Clean Beauty:

Consumers are showing an increasing interest in clean and sustainable beauty products. This trend is pushing brands to develop formulations that are not only effective but also eco-friendly, aligning with the values of today's conscious shoppers. For instance, in April 2024, Estee Lauder Companies announced its commitment to achieving 100% recyclable, refillable, reusable, or compostable packaging by 2030.

Rising Popularity of Male Grooming:

The rising popularity of male grooming products is transforming the color cosmetic landscape. More men are exploring cosmetics, leading brands to create specialized products tailored to this emerging market. For instance, in January 2024, Chanel launched its first makeup line specifically designed for men, called "Boy de Chanel," featuring foundation, lip balm, and eyebrow pencils.

Growing E-commerce Sales:

The color cosmetic market is experiencing growing e-commerce sales, as online shopping becomes the preferred method for many consumers. This shift is allowing brands to reach a global audience and provide a seamless shopping experience. According to the U.S. Census Bureau, e-commerce sales for health and personal care items (including cosmetics) reached USD 79.5 Billion in 2023, a 15.2% increase from the previous year.

Key Challenges:

Rising Regulatory Challenges:

The color cosmetic market faces rising regulatory challenges as governments implement stricter guidelines. Compliance with safety and labeling standards can be costly and complex for manufacturers.

Growing Competition from Substitutes:

There is growing competition from alternative products, such as skincare items with tinted properties. These substitutes appeal to consumers looking for multifunctional solutions, potentially impacting traditional color cosmetic sales.

Increasing Consumer Awareness:

Consumers are increasingly aware of ingredient transparency and ethical sourcing. This heightened scrutiny can pressure brands to reformulate products, which may lead to increased production costs.

Rising Economic Pressures:

Economic uncertainties are causing rising pressures on consumer spending, particularly in non-essential categories like cosmetics. Shifts in disposable income can lead to reduced sales in the color cosmetic market.

Key Trends

Rising Focus on Sustainability:

The color cosmetic market is seeing a rising focus on sustainability, with brands prioritizing eco-friendly packaging and formulations. Consumers are increasingly seeking products that align with their environmental values, pushing companies to innovate.

Growing Interest in Personalized Beauty:

There is a growing interest in personalized beauty solutions, with brands offering customizable products tailored to individual preferences. This trend reflects consumers' desire for unique experiences and products that meet their specific needs.

Increasing Integration of Technology:

The market is witnessing an increasing integration of technology, such as augmented reality for virtual try-ons. These innovations enhance the shopping experience, allowing consumers to explore products before making a purchase.

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Global Color Cosmetic Market Regional Analysis

Here is a more detailed regional analysis of the global color cosmetic market:

North America

North America is establishing itself as a powerhouse in the global color cosmetics market, driven by a combination of consumer trends, innovative product offerings, and a robust beauty industry infrastructure. The region's dominance is evident in its significant market share, with the United States alone accounting for approximately 20% of the global cosmetics market in 2022, according to the U.S. Department of Commerce. This strong position is further bolstered by the presence of major beauty conglomerates and a culture that embraces self-expression through makeup.

The color cosmetics landscape in North America is characterized by a diverse range of products catering to all skin tones and preferences, reflecting the region's multicultural consumer base. This inclusivity has been a key driver of growth, with brands continuously expanding their shade ranges and formulations. The U.S. Food and Drug Administration reported that in 2023, there were over 3,000 registered cosmetics manufacturing establishments in the country, highlighting the industry's scale and potential for innovation. Recent developments in the market include L'Oreal's launch of its "on-device" color cosmetics line, which uses AI technology to create personalized lipstick shades.

Asia Pacific

The Asia Pacific region is experiencing remarkable growth in the color cosmetics market, driven by rising disposable incomes, changing beauty standards, and increasing urbanization. This rapid expansion is particularly evident in countries like China, Japan, and South Korea, where beauty trends often set the pace for global innovations. According to the China National Bureau of Statistics, the country's cosmetics retail sales reached 402.6 billion yuan (approximately $62 billion) in 2022, representing a 4.2% year-on-year growth despite global economic challenges. The region's burgeoning middle class and growing youth population are fueling demand for a wide range of color cosmetics products, from everyday essentials to premium luxury items.

Digital transformation and e-commerce have played a pivotal role in the Asia Pacific color cosmetics market's growth, with online sales channels becoming increasingly important for both established brands and emerging players. Social media platforms and beauty influencers have significantly influenced consumer preferences and purchasing decisions. Japan's Ministry of Economy, Trade and Industry reported that e-commerce sales of cosmetics in the country grew by 9.8% in 2023 compared to the previous year. This digital shift has prompted major brands to adapt their strategies, as evidenced by Shiseido's recent announcement of a substantial investment in its digital capabilities and the launch of a new AI-powered skincare and makeup recommendation platform.

Global Color Cosmetic Market: Segmentation Analysis

The Global Color Cosmetic Market is segmented based on Product Type, Distribution Channel, And Geography.

Color Cosmetic Market, By Product Type

• Eye Make-up Products
• Lip Care Products
• Nail Care Products
• Face Make-up Products

Based on Product Type, the Global Color Cosmetic Market is bifurcated into Eye Make-up Products, Lip Care Products, Nail Care Products, and Face Make-up Products. In the color cosmetic market, face make-up products dominate the segment, driven by their essential role in beauty routines and the increasing popularity of foundation, concealers, and highlighters. However, eye make-up products are rapidly growing, fueled by trends such as bold eye looks and the rise of social media beauty challenges that emphasize eye creativity. This segment's growth reflects a shift in consumer focus towards enhancing eye features, leading to increased demand for a variety of eye products.

Color Cosmetic Market, By Distribution Channel

• Convenience store
• Specialty store
• Direct selling
• Online selling

Based on Distribution Channel, the Global Color Cosmetic Market is bifurcated into Convenience store, Specialty store, Direct selling, and Online selling. In the color cosmetic market, online selling is the dominant distribution channel, driven by the convenience of e-commerce, a wide product selection, and the rise of beauty influencers promoting products through digital platforms. However, the specialty store segment is rapidly growing, as consumers seek personalized shopping experiences and expert advice on product selection, enhancing their overall shopping journey. This trend reflects a shift towards more curated retail environments that cater to specific beauty needs.

Color Cosmetic Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Color Cosmetic Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the color cosmetic market, North America currently dominates due to its strong consumer base, established brands, and high spending on beauty products. However, the Asia Pacific region is rapidly growing, driven by rising disposable incomes, increasing urbanization, and a burgeoning interest in beauty and personal care among younger consumers. This combination of factors positions Asia Pacific as a key player for future market expansion.

Key Players

• The "Global Color Cosmetic Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Unilever N.V., L'Oreal Group, Avon Products, Inc., The Estee Lauder Companies, Inc., Kryolan Professional Make-Up, Ciate London, Shiseido Co. Ltd., Coty, Inc., Chantecaille Beaute, Inc., Revlon, Inc., Amwaym, and LVMH.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Color Cosmetic Market Key Developments

• In March 2021, Estee Lauder Companies launched its "Advanced Night Repair" serum, incorporating innovative color technology to enhance skin tone while providing skincare benefits. This product combines makeup and skincare, catering to the growing demand for multifunctional cosmetics.
• In June 2022, L'Oreal announced the introduction of its new vegan and sustainable foundation line, utilizing bio-sourced ingredients and eco-friendly packaging, reflecting the increasing consumer preference for environmentally conscious products.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL COLOR COSMETIC MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL COLOR COSMETIC MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL COLOR COSMETIC MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Eye Make-up Products
• 5.3 Lip Care Products
• 5.4 Nail Care Products
• 5.5 Face Make-up Products
• 5.6 Others

6 GLOBAL COLOR COSMETIC MARKET, BY TARGET MARKET

• 6.1 Overview
• 6.2 Premium Products Market
• 6.3 Mass Products Market

7 GLOBAL COLOR COSMETIC MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Hypermarket/ Supermarket
• 7.3 Convenience Store
• 7.4 Specialty Store
• 7.5 Direct Selling
• 7.6 Online Selling

8 GLOBAL COLOR COSMETIC MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL COLOR COSMETIC MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Share
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Unilever N.V.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 L'Oreal Group
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Avon Products, Inc.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 The Estee Lauder Companies Inc.
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Kryolan Professional Make-Up
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Ciate London
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Shiseido Co. Ltd.
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Coty Inc.
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Chantecaille Beaute Inc.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Revlon Inc.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research