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市场调查报告书
商品编码
1396171
标籤管理系统的全球市场：市场规模、占有率、成长分析、按组件、按部署模式、按组织规模、按行业、BFSI - 行业预测，2023-2030 年Global Tag Management System Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Organization Size(Small and medium-sized enterprises, large enterprises), By Vertical(Retail and e-commerce), BFSI - Industry Forecast 2023-2030 |
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2021年全球标籤管理系统市场规模为4.5602亿美元，从2022年的6.22亿美元成长到2030年的6.22亿美元，预测期间（2023-2030年）复合年增长率为20.30%。预计将成长至27.3亿美元。
在数位行销策略的日益采用和高效资料管理的需求的推动下，标籤管理系统市场正在经历快速成长。各行各业的公司都在采用标籤管理系统来简化标籤实施和管理，并实现准确的资料收集和分析。这些系统在优化您的线上形象、提高客户参与和促进资料主导的决策方面发挥着至关重要的作用。尤其是零售和电子商务领域，标籤管理系统的采用显着成长，利用这些工具来提供个人化的客户体验和有针对性的行销宣传活动。云端基础的部署因其扩充性、成本效益和易于存取而受到关注。目前，北美市场处于领先地位，其次是欧洲和亚太地区。由于采用资料主导的行销策略和电子商务行业的扩张，这两个地区都在经历稳定成长。总而言之，随着公司优先考虑数位行销和分析解决方案以获得竞争优势并增强客户互动，标籤管理系统市场有望大幅扩张。值得注意的是，标籤管理系统越来越多地与客户资料平台 (CDP) 集成，以创建统一的客户资料视图，使企业能够了解客户的行为、偏好和跨多个接触点的互动。现在这已成为可能。这种整合提高了行销宣传活动的有效性，细化客户细分，并支援基于全面的客户资讯做出明智的决策。
自上而下和自下而上的方法已用于预测和检验标籤管理系统的全球市场规模，并预测其他各个相关子市场的市场规模。用于估计市场规模的调查方法包括以下详细资讯：确定市场主要企业的二次研究，确定每个地区的市场占有率的主要和二次研究。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有占有率比率和细目分类均使用二手资讯确定并使用主要资讯检验。所有可能影响本研究涵盖的市场的参数都经过了详细的考虑和研究，透过初步研究检验和分析，以获得最终的定量和定性资料。
标籤管理系统全球细分市场分析
标籤管理系统的全球市场可以按组件、部署、组织规模、行业和地区进行细分。根据组件，市场分为解决方案和服务。根据部署，市场可以分为云端基础的和本地的。根据组织规模，市场分为中小企业和大型企业。按行业划分，分为零售/电子商务、BFSI（银行、金融服务和保险）、医疗保健、旅游和媒体/娱乐。依地区划分，分为北美、欧洲、亚太地区、中东/非洲、拉丁美洲。
全球标籤管理系统市场的驱动因素
越来越多的行业公司认识到收集和分析资料的重要性，以获取有关客户行为、宣传活动有效性和网站优化的宝贵见解。标籤管理系统提供了一个集中平台，可以专业地收集、管理和分析来自不同来源的资料，使企业能够做出明智的资讯并取得卓越的成果。采用标籤管理系统的关键驱动因素包括追踪和分析使用者互动、实施个人化行销宣传活动以及优化网站效能。
全球标籤管理系统市场的抑制因素
实施标籤管理系统可能是一项困难且耗时的配合措施，因为它涉及与各种平台集成，包括网站、行动应用程式和第三方工具。此外，组织可能已经建立了正在运行的系统，并且将新的标籤管理系统与这些遗留设定整合起来很复杂，并且需要相当多的技术技能。实施和整合的复杂性可能会成为一个障碍，特别是对于 IT 资源和专业知识有限的中小型企业。
全球标籤管理系统市场趋势
随着客户越来越多地透过多种装置与品牌互动，对准确的跨装置追踪和归因的需求也在不断增长。标籤管理系统不断发展，透过在各种设备上准确追踪和归因客户行为来增强企业能力。这包括实施跨装置追踪技术，例如装置指纹识别和确定性或机率匹配演算法。实现准确的跨装置追踪和归因对于企业至关重要，可以全面了解客户旅程，优化跨不同装置的行销计划，并连结到相关行销管道，确保转换的准确归因。
目录
- 执行摘要
- 调查方法
- 母市场分析
- 主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
- 市场动态及展望
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
- 监管形势
- 波特的分析
- 对未来中断的特殊考察
- 市场动态
- 全球标籤管理系统市场：依组件分类
- 市场概况
- 解决方案
- 服务
- 全球标籤管理系统市场：按部署模式
- 市场概况
- 云端基础
- 本地
- 标籤管理系统的全球市场：依组织规模划分
- 市场概况
- 中小企业 (SME)
- 大公司
- 标籤管理系统的全球市场：依产业分类
- 市场概况
- 零售与电子商务
- BFSI（银行、金融服务和保险）
- 卫生保健
- 旅行
- 媒体和娱乐
- 标籤管理系统的全球市场规模：按地区划分
- 市场概况
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区
- 竞争形势
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
- 主要企业简介
- Google LLC
- Adobe Inc.
- Tealium Inc.
- Ensighten Inc.
- Signal
- IBM Corporation
- AT Internet
- Qubit Digital Ltd.
- Commanders Act
- Relay42
- Dynamic Yield Ltd.
- Piwik PRO
- SAP SE
- Oracle Corporation
- Segment
- Krux Digital Inc.
- Google Tag Manager
- Acquia Inc.
- TagCommander
- Crazy Egg Inc.
Global Tag Management System Market size was valued at USD 456.02 million in 2021 and is poised to grow from USD 622 million in 2022 to USD 2.73 billion by 2030, at a CAGR of 20.30% during the forecast period (2023-2030).
The tag management system market is undergoing rapid growth, propelled by the escalating adoption of digital marketing strategies and the imperative for efficient data management. Businesses spanning diverse industry verticals are employing tag management systems to streamline tag implementation and management, ensuring precise data collection and analysis. These systems play a pivotal role in optimizing online presence, elevating customer engagement, and facilitating data-driven decision-making. The retail and e-commerce sector, in particular, is experiencing substantial growth in tag management system adoption, leveraging these tools to deliver personalized customer experiences and targeted marketing campaigns. Cloud-based deployment is gaining prominence due to its scalability, cost-effectiveness, and ease of access. Currently, North America leads the market, followed by Europe and the Asia Pacific, both experiencing steady growth driven by the adoption of data-driven marketing strategies and the expanding e-commerce industry. In conclusion, the tag management system market is poised for significant expansion as businesses prioritize digital marketing and analytics solutions for a competitive advantage and enhanced customer interactions. Notably, tag management systems are increasingly integrating with customer data platforms (CDPs) to create a unified view of customer data, enabling businesses to comprehend customer behavior, preferences, and interactions across multiple touchpoints. This integration enhances the effectiveness of marketing campaigns, refines customer segmentation, and supports informed decision-making based on comprehensive customer insights.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tag Management System Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Tag Management System Market Segmental Analysis
The global tag management system market can be segmented based on component, deployment, organization size, verticals and region. Based on components, the market can be segmented into solutions and services. Based on deployment, the market can be segmented into cloud-based and on premises. Based on organization size, the market can be segmented into small and medium size enterprises and large enterprises. Based on verticals, the market can be segmented into retail and e-commerce, BFSI (banking, financial services, and insurance), healthcare, travel, media and entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Tag Management System Market
In various industries, businesses are increasingly acknowledging the significance of collecting and analyzing data to glean valuable insights into customer behavior, campaign effectiveness, and website optimization. Tag management systems offer a centralized platform that adeptly collects, manages, and analyzes data from diverse sources, empowering businesses to make informed decisions and achieve superior outcomes. The pivotal drivers for the adoption of tag management systems include their capacity to track and analyze user interactions, implement personalized marketing campaigns, and optimize website performance.
Restraints in the Global Tag Management System Market
Deploying a tag management system encompasses the integration with diverse platforms, including websites, mobile apps, and third-party tools, presenting a challenging and time-intensive endeavor. Moreover, organizations may have established systems in operation, rendering the integration of a new tag management system with these legacy setups intricate and necessitating considerable technical proficiency. The intricacies associated with implementation and integration can pose a hindrance, especially for smaller businesses characterized by limited IT resources or expertise.
Market Trends of the Global Tag Management System Market
In response to the increasing trend of customers interacting with brands across multiple devices, there is a rising demand for precise cross-device tracking and attribution. Tag management systems are undergoing advancements to empower businesses in accurately tracking and attributing customer actions across various devices. This involves the implementation of cross-device tracking technologies such as device fingerprinting and deterministic or probabilistic matching algorithms. The ability to achieve accurate cross-device tracking and attribution is pivotal for businesses, providing a comprehensive understanding of customer journeys, optimizing marketing initiatives across diverse devices, and ensuring precise attribution of conversions to the relevant marketing channels.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Tag Management System Market by Component
- Market Overview
- Solutions
- services
- Global Tag Management System Market by Deployment Mode
- Market Overview
- Cloud-Based
- on-premises
- Global Tag Management System Market by Organization Size
- Market Overview
- Small and medium-sized enterprises(SMEs)
- large enterprises
- Global Tag Management System Market by Vertical
- Market Overview
- Retail and e-commerce
- BFSI (banking
- financial services
- and insurance)
- healthcare
- travel
- media and entertainment
- Global Tag Management System Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tealium Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ensighten Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Signal (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AT Internet (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Qubit Digital Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Commanders Act (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Relay42 (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dynamic Yield Ltd. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Piwik PRO (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Segment (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Krux Digital Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google Tag Manager (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Acquia Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TagCommander (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Crazy Egg Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google LLC (US)
