 |
市场调查报告书
商品编码
1412064
全球柠檬水市场规模：份额、成长分析、按产品类型、配销通路- 2023-2030 年产业预测Global Lemonade Market Size, Share, Growth Analysis, By Product type(Alcoholic, Non-Alcoholic Beverages), By Distribution channel(E-Commerce, Hypermarket/ Supermarket) - Industry Forecast 2023-2030 |
||||||
2021年全球柠檬水市场规模估值为80.9亿美元，从2022年的86亿美元增长到2030年的140.2亿美元，在预测期内（2023-2030）复合年增长率为6.3%，预计将增长%。
由于消费者对清爽、天然饮料的需求不断增加以及健康饮料的趋势不断增长，全球柠檬水市场正在蓬勃发展。随着对便利性和即饮产品的关注，传统零售通路和电子商务平台的市场都在经历显着成长。由于人们越来越认识到柠檬水的健康益处，包括其高维生素 C 含量和出色的保湿特性，柠檬水在各个年龄层的消费者中越来越受欢迎。此外，消费者对更清洁、更透明的成分清单的偏好不断变化，正在推动市场在风味组合以及低糖或天然甜味剂的添加方面进行创新。行业领导者正在投资行销策略来促销他们的产品，捕捉健康意识增强所驱动的消费者趋势，并扩大他们的全球影响力。总体而言，由于消费者偏好的不断变化和饮料格局的动态变化，全球柠檬水市场预计将持续扩张。
使用自上而下和自下而上的方法来估计和检验全球柠檬水市场的规模，并估计其他各个相关子市场的规模。用于估计市场规模的调查方法包括以下详细资讯：透过二次研究确定市场中的主要企业，并透过初步和二次研究确定每个地区的市场占有率。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细目分类均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过广泛而详细的考虑，透过初步研究检验并进行分析，以获得最终的定量和定性资料。
柠檬水全球细分市场分析
全球柠檬水市场按产品类型、配销通路和地区细分。根据产品类型，市场分为酒精饮料、非酒精饮料和粉末混合物。依配销通路，市场分为电子商务、大卖场/超级市场、百货公司和便利商店。按地区划分，市场分为北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。
柠檬水全球市场驱动因素
全球柠檬水市场的关键驱动因素之一是消费者对健康和保健的意识不断增强。消费者对自己的饮料选择越来越关注，并寻求被认为更健康且不含人工添加剂的选择。柠檬水通常由柠檬汁、砂糖和水等天然成分製成，符合这一趋势，并使其越来越受欢迎。此外，优质和手工饮料的趋势也正在推动柠檬水市场。我们的手工柠檬水俱有独特的风味和高品质的原料，吸引了寻求独特而奢华的饮料体验的消费者。
抑制因素
儘管出现积极增长，但柠檬水市场面临的挑战包括对糖和热量水平的担忧。随着消费者健康意识的增强，对低糖和无糖替代品的需求不断增加。这种偏好的变化对传统的柠檬水製造方法提出了挑战，因为传统的柠檬水製造方法通常被认为含糖量高。经济因素也会影响市场，例如柠檬等关键原料的价格变化。天气和其他农业因素会影响柠檬的供应和定价，进而影响柠檬水的生产成本。
全球柠檬水市场趋势
全球柠檬水市场的一个显着趋势是创新口味和配方的推出。饮料製造商不断探索新的异国风风味组合，以使其产品脱颖而出并吸引消费者的兴趣。与香草、香辛料和其他水果的组合有助于柠檬水市场的多元化，并吸引更多消费者。此外，即饮 (RTD) 和即饮饮料选择的兴起与消费者生活方式偏好的变化一致。方便的包装和便携性是关键考虑因素，推动了单份柠檬水产品的开拓并提高了市场可及性。
目录
- 执行摘要
- 调查方法
- 母市场分析
- 主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
- 市场动态及展望
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
- 监管形势
- 波特的分析
- 对未来中断的特殊考察
- 市场动态
- 全球柠檬水市场：依产品类型
- 市场概况
- 酒精成瘾
- 非酒精饮料
- 和粉末混合物
- 全球柠檬水市场：依配销通路
- 市场概况
- 电子商务
- 大卖场/超级市场
- 百货公司
- 便利商店
- 全球柠檬水市场规模：依地区划分
- 市场概况
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区
- 竞争形势
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
- 主要企业简介
- Britvic Soft Drinks Limited（UK）
- The Coca-Cola Company（US）
- PepsiCo Inc.（US）
- Snapple Beverage Corp.（US）
- Nestle SA（Switzerland）
- AriZona Beverages USA LLC（US）
- The Kraft Heinz Company（US）
- Hydro One Beverages（US）
- Dr Pepper Snapple Group（US）
- Keurig Dr Pepper（US）
- Ocean Spray Cranberries, Inc.（US）
- Tropicana Products, Inc.（US）
- Lipton（Unilever）（UK/Netherlands）
- Sanpellegrino SpA（Italy）
- Danone SA（France）
- The Coca-Cola Hellenic Bottling Company（Greece）
- ITO EN, Ltd.（Japan）
- Hansen Natural Corporation（Monster Beverage）（US）
- Old Orchard Brands, LLC（US）
- Turkey Hill Dairy（US）
Global Lemonade Market size was valued at USD 8.09 billion in 2021 and is poised to grow from USD 8.60 billion in 2022 to USD 14.02 billion by 2030, growing at a CAGR of 6.3% during the forecast period (2023-2030).
The global lemonade market is thriving as a result of increasing consumer demand for refreshing and natural beverages, coupled with a growing trend towards healthier drink options. With a focus on convenience and ready-to-drink products, the market has witnessed significant growth in both traditional retail channels and e-commerce platforms. The rising awareness of the health benefits associated with lemonade, including its high vitamin C content and perceived hydrating properties, has contributed to its popularity among consumers of all age groups. Additionally, the market has seen innovation in terms of flavor combinations and low-sugar or natural sweetener formulations, catering to changing consumer preferences for cleaner and more transparent ingredient lists. Major players in the industry are investing in marketing strategies to promote their products, capitalize on the growing trend of health-conscious consumption, and expand their global presence. Overall, the global lemonade market is poised for continued expansion driven by evolving consumer preferences and a dynamic beverage landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lemonade Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Lemonade Market Segmental Analysis
Global Lemonade Market is segmented by product type, distribution channel and region. Based on product type, the market can be segmented into Alcoholic, Non-Alcoholic Beverages, and Powder Mix. Based on distribution channel, the market is segmented into E-Commerce, Hypermarket/ Supermarket, Departmental stores, Convenience store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Lemonade Market
One of the key drivers of the global lemonade market is the increasing consumer awareness of health and wellness. Consumers are becoming more conscious of their beverage choices, seeking options that are perceived as healthier and free from artificial additives. Lemonade, often associated with natural ingredients like lemon juice, sugar, and water, aligns well with this trend, contributing to its growing popularity. Additionally, the trend towards premium and artisanal beverages has provided a boost to the lemonade market. Artisanal lemonade variants, featuring unique flavors and high-quality ingredients, appeal to consumers looking for a distinctive and indulgent beverage experience.
Restraints in the Global Lemonade Market
Despite the positive growth, challenges in the lemonade market include concerns related to sugar content and calorie levels. As consumers become increasingly health-conscious, there is a growing demand for low-sugar or sugar-free alternatives. This shift in preferences poses a challenge for traditional lemonade formulations that may be perceived as having high sugar content. Economic factors, including fluctuations in the prices of key ingredients such as lemons, can also impact the market. Weather conditions and other agricultural factors can influence the supply and pricing of lemons, potentially affecting the production costs of lemonade.
Market Trends of the Global Lemonade Market
A notable trend in the global lemonade market is the introduction of innovative flavors and formulations. Beverage companies are constantly exploring new and exotic flavor combinations to differentiate their products and capture consumer interest. Infusions with herbs, spices, and other fruits contribute to the diversification of the lemonade market, appealing to a wider audience. Moreover, the rise of ready-to-drink (RTD) and on-the-go beverage options aligns with the changing lifestyle preferences of consumers. Convenient packaging and portability have become crucial considerations, driving the development of single-serve lemonade products and enhancing market accessibility.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Lemonade Market by Product type
- Market Overview
- Alcoholic
- Non-Alcoholic Beverages
- and Powder Mix
- Global Lemonade Market by Distribution channel
- Market Overview
- E-Commerce
- Hypermarket/ Supermarket
- Departmental stores
- Convenience store
- Global Lemonade Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Britvic Soft Drinks Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Snapple Beverage Corp. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AriZona Beverages USA LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Kraft Heinz Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hydro One Beverages (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dr Pepper Snapple Group (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Keurig Dr Pepper (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ocean Spray Cranberries, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tropicana Products, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lipton (Unilever) (UK/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sanpellegrino S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Hellenic Bottling Company (Greece)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ITO EN, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hansen Natural Corporation (Monster Beverage) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Old Orchard Brands, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Turkey Hill Dairy (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Britvic Soft Drinks Limited (UK)
