燕麦奶市场规模、份额和成长分析（按来源、包装、产品类型、分销管道、应用和地区）- 2025-2032 年行业预测

2023 年燕麦奶市场规模价值 31.1 亿美元，预计将从 2024 年的 34.7 亿美元增长到 2032 年的 83.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.6%。

随着消费者越来越喜欢植物性和非乳製品替代品，全球燕麦奶市场正在发生显着变化。随着人们对乳糖不耐症的认识不断提高、环境问题日益严重以及素食人口不断增加，燕麦奶因其营养价值和永续性越来越受欢迎。领先的市场参与企业透过创新的口味变化和增强的产品选择来满足不同的消费者偏好。目前，北美和欧洲占据消费主导地位，但亚太地区正迅速崛起成为一个重要地区。这种竞争格局鼓励持续的产品创新和策略伙伴关係，使品牌能够扩大其市场影响力并有效满足不断变化的消费者需求。燕麦奶市场预计将继续成长和多样化。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• 专利分析

燕麦奶市场规模（按来源和复合年增长率） (2025-2032)

• 市场概况
• 有机的
• 传统的

燕麦奶市场规模（按包装和复合年增长率） (2025-2032)

• 市场概况
• 纸盒
• 瓶子
• 其他的

燕麦奶市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 无味
• 味道

燕麦奶市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 网路零售
• 其他的

燕麦奶市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 食物
• 饮料
• 营养补充品
• 个人护理
• 其他的

燕麦奶市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Oatly Group AB（Sweden）
• Nestle SA（Switzerland）
• Danone SA（France）
• Califia Farms（USA）
• Chobani LLC（USA）
• Elmhurst 1925（USA）
• Pacific Foods of Oregon, Inc.（USA）
• Planet Oat（USA）
• Minor Figures（UK）
• PureHarvest（Australia）
• Alpro（Belgium）
• F&N Life（Singapore）
• Happy Planet Foods, Inc.（Canada）
• Rude Health（UK）
• Oatsome（USA）
• Silk（USA）
• Goodmylk Co.（India）
• Oatworks（USA）
• Rise Brewing Co.（USA）
• The Bridge SRL（Italy）

结论和建议

Oat Milk Market size was valued at USD 3.11 billion in 2023 and is poised to grow from USD 3.47 billion in 2024 to USD 8.35 billion by 2032, growing at a CAGR of 11.6% during the forecast period (2025-2032).

The global oat milk market is experiencing a notable shift as consumers increasingly favor plant-based and dairy-free alternatives. Driven by heightened awareness of lactose intolerance, environmental concerns, and a growing vegan demographic, oat milk is gaining traction due to its nutritional benefits and sustainability. Major market players are responding to diverse consumer preferences through innovative flavor variations and fortified product options. North America and Europe currently dominate consumption, while the Asia-Pacific region is rapidly emerging as a significant player in the market. This competitive landscape encourages continuous product innovation and strategic partnerships, enabling brands to enhance their market presence and meet evolving consumer demands effectively. The oat milk market is poised for continued growth and diversification.

Top-down and bottom-up approaches were used to estimate and validate the size of the Oat Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Oat Milk Market Segments Analysis

Global Oat Milk Market is segmented by Source, Packaging, Product Type, Distribution Channel, Application and region. Based on Source, the market is segmented into Organic and Conventional. Based on Packaging, the market is segmented into Cartons, Bottles and Others. Based on Product Type, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on Application, the market is segmented into Food, Beverages, Nutraceuticals, Personal Care and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Oat Milk Market

The oat milk market is experiencing significant growth due to the increasing shift toward plant-based and dairy-free options, which are primarily motivated by health and environmental concerns. Oat milk stands out for its nutritional benefits and sustainability, appealing to consumers who are seeking lactose-free and vegan alternatives. The heightened awareness surrounding dietary restrictions, such as lactose intolerance, and the surge in veganism are key drivers of oatmeal demand. Furthermore, oat milk's versatility in various culinary applications, including its use in coffee and baking, enhances its appeal. As more consumers focus on making health-conscious and sustainable choices, the oat milk market is poised for continued expansion.

Restraints in the Oat Milk Market

The Oat Milk market faces several notable restraints that could hinder its growth. One significant challenge is the susceptibility to price fluctuations driven by raw material costs, particularly oats. These costs can vary due to the unpredictability of oat crop yields, which are influenced by weather and environmental factors, potentially resulting in pricing instability for oat milk. Furthermore, supply chain disruptions present another concern, given the global nature of the market and reliance on quality oat sourcing. Additionally, competition from other plant-based milk alternatives, combined with varying consumer taste preferences, may affect the widespread acceptance of oat milk. To facilitate market growth, it is essential to develop strategic approaches that address these constraints, ensuring stable prices, robust supply chains, and effective differentiation from competing products.

Market Trends of the Oat Milk Market

The oat milk market is currently experiencing a notable trend characterized by an increasing demand for flavored and specialty variants. Consumers are seeking diverse taste experiences, prompting brands to introduce innovative flavors such as vanilla, chocolate, and matcha. This trend is further supported by a strong emphasis on sustainability, with companies adopting eco-friendly packaging and sourcing practices. In addition to traditional offerings, the market is witnessing product innovations like oat milk-based yogurt and ice cream, which broaden the appeal of oat milk. Furthermore, strategic partnerships between manufacturers and cafes are enhancing the beverage's popularity, particularly as a dairy substitute in coffee drinks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Oat Milk Market Size by Source & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Oat Milk Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Cartons
• Bottles
• Others

Global Oat Milk Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Oat Milk Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

Global Oat Milk Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food
• Beverages
• Nutraceuticals
• Personal Care
• Others

Global Oat Milk Market Size & CAGR (2025-2032)

• North America (Source, Packaging, Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Source, Packaging, Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Packaging, Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Packaging, Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Packaging, Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oatly Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Califia Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elmhurst 1925 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Foods of Oregon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planet Oat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor Figures (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PureHarvest (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpro (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F&N Life (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Planet Foods, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rude Health (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatsome (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodmylk Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rise Brewing Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bridge S.R.L. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations