全球燕麦奶市场规模、份额、成长分析（按类型、口味、分销管道）- 2023-2030 年产业预测

Global Oat Milk Market Size, Share, Growth Analysis, By Type (Instant Oatmeal, Steel-Cut Oatmeal), By Flavor (Original/Plain, Flavored), By Distribution channel(supermarkets, convenience stores) - Industry Forecast 2023-2030

出版日期: 2024年02月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球燕麦奶市场规模将为25亿美元，从2023年的28亿美元成长到2031年的81亿美元，在预测期间（2024-2031年）复合年增长率预计为13.9%。

在过去的几年里，消费者的偏好发生了明显的转变，转向植物性和不含乳製品的替代品，影响了全球燕麦奶市场。燕麦奶因其高营养价值和环保而迅速受到欢迎。这种变化是由于人们对乳糖不耐症的认识提高、对环境问题的关注增加以及更多的人采取纯素生活方式等因素造成的。市场上的主要企业正在透过推出各种口味和强化选项来应对这一趋势，以满足不同消费者的喜好。北美和欧洲的燕麦消费量尤其高，其中亚太地区的市场成长最快。燕麦奶市场竞争激烈，企业不断创新产品并建立策略伙伴关係以维持其市场地位。这种竞争形势是持续产品开发和协作的驱动力，旨在确保市场的持续成功。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争形势

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

Oatly
Chobani
Califia Farms
Silk
Planet Oat
Elmhurst 1922
Ripple
MALK Organics
Mooala
Rebel Kitchen
Minor Figures
Happy Planet Foods
Earth's Own
Provamel
Vitasoy
Plenish
Evive
Rude Health
The Collective
Oat Yeah

简介目录

Product Code: SQMIG30B2026

Global Oat Milk Market size was valued at USD 2.5 billion in 2022 and is poised to grow from USD 2.8 billion in 2023 to USD 8.1 billion by 2031, growing at a CAGR of 13.9% in the forecast period (2024-2031).

In recent times, there has been a noticeable shift in consumer preferences towards plant-based and dairy-free alternatives, impacting the global oat milk market. Oat milk, applauded for its nutritional value and eco-friendliness and has experienced a surge in popularity. This shift can be attributed to factors like increased awareness of lactose intolerance, growing environmental concerns, and a rising number of people adopting vegan lifestyles. Key players in the market are replying to this trend by introducing a variety of flavours and strengthened options to meet the different preferences of consumers. Consumption of oat milk is particularly high in North America and Europe, while the Asia-Pacific region is witnessing rapid growth in this market. The oat milk market is highly competitive, with companies constantly innovating their products and forming strategic partnerships to maintain their position in the market. This competitive landscape drives ongoing product development and collaboration efforts aimed at ensuring continued market success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oat Milk Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Oat Milk Market Segmental Analysis

The global oat milk market is segmented on the basis of type, flavour, distribution channels, and region. By type, the market is segmented into instant oatmeal, steel-cut oatmeal, rolled oatmeal, and others. By flavour variation, the market is segmented into original/plain, flavoured (e.g., apple cinnamon, maple brown sugar), unsweetened. By distribution channels, the market is segmented into supermarkets, convenience stores, e-commerce platforms, specialty stores, health food outlets, vending machines, and others. By region, the market is segmented into Asia-Pacific, North America, Europe, Latin America, and Middle East & Africa.

Drivers of the Global Oat Milk Market

There's a growing shift towards plant-based and dairy-free alternatives, influenced by health and environmental concerns. Oat milk, known for its nutritional value and eco-friendliness, has become popular among consumers looking for lactose-free and vegan options. There has been growing awareness of dietary preferences such as lactose intolerance and veganism which is driving up the demand for oat milk. Moreover, oat milk's versatility in various culinary applications, such as in coffee and baking, adds to its appeal. With consumers focusing more on health and sustainability, the oat milk market is expected to grow as a result of these combined factors.

Restraints in the Global Oat Milk Market

One of the main restraint in the market is the possibility of price fluctuations due to changes in the cost of raw materials, like oats. Variations in oat crops caused by weather and other environmental factors can affect production expenses, leading to potential pricing issues for oat milk products. Another challenge is the risk of disruptions in the supply chain, given the oat milk market's global reach and reliance on sourcing high-quality oats. Additionally, competition with other plant-based milk options and varying taste preferences of consumers may hinder widespread adoption. As the market expands, addressing these challenges requires strategic solutions to ensure stable pricing, resilient supply chains, and effective differentiation from competing products.

Market Trends of the Global Oat Milk Market

There's a growing desire for flavoured and specialty oat milk options, with companies offering a variety of flavours such as vanilla, chocolate, and matcha to appeal to different tastes. Sustainability plays a crucial role, pushing the market towards environmentally friendly packaging and sourcing methods. Furthermore, there's a rise in product innovations within the oat milk market, including oat milk-based yogurt and ice cream, broadening the range of available products. Additionally, partnerships between oat milk producers and cafes or coffee shops are boosting the beverage's popularity as a substitute for dairy milk in coffee drinks.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Oat Milk Market by Type

Market Overview
Instant Oatmeal
Steel-Cut Oatmeal
Rolled Oatmeal
Others

Global Oat Milk Market by Flavor

Market Overview
Original/Plain
Flavored (e.g.
Apple Cinnamon
Maple Brown Sugar)
Unsweetened

Global Oat Milk Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Oatly
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chobani
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Califia Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Silk
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Planet Oat
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elmhurst 1922
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ripple
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MALK Organics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mooala
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rebel Kitchen
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Minor Figures
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Happy Planet Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Earth's Own
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Provamel
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vitasoy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Plenish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Evive
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rude Health
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Collective
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oat Yeah
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments