市场调查报告书
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个人护理家电全球市场规模、份额和成长分析:按产品和电源划分 - 产业预测(2024-2031)Global Personal Care Appliances Market Size, Share, Growth Analysis, By Product(Hair Care, Hair Dryer), By Power Supply(Battery Operated, Electric) - Industry Forecast 2024-2031 |
2022年全球个人护理电器市场规模将为330亿美元,从2023年的372.6亿美元扩大到2031年的984.3亿美元,在预测期内(2024-2031年)预计复合年增长率为12.91%。
个人护理用品市场由几个关键因素推动。职业妇女人数的增加,特别是在开发中国家,是一个主要因素。同时,随着美容标准的变化和人们对整装仪容的关注度越来越高,对美容工具的需求也在增加,尤其是男性。技术进步,尤其是护髮产品的进步,也在推动市场发展方面发挥重要作用。随着收入的增加,人们预计会在自我护理上花费更多,这将进一步推动市场成长。个人护理公司正在采取积极措施来应对这一趋势,包括开发新产品、与其他公司合併以及扩展到新领域。这些共同努力正在加强不断变化的个人护理用品领域的市场成长和发展。
Global Personal Care Appliances Market size was valued at USD 33 billion in 2022 and is poised to grow from USD 37.26 billion in 2023 to USD 98.43 billion by 2031, growing at a CAGR of 12.91% in the forecast period (2024-2031).
Several important factors drive the personal care electrical appliances market. The increasing number of working women, especially in developing countries, is a major factor. At the same time, there's a growing demand for grooming tools, particularly among men, as beauty standards change and people become more aware of grooming. Technological advancements, especially in hair care tools, also play a big role in boosting the market. As people's incomes rise, they're expected to spend more on self-care, which will further drive market growth. To keep up with this trend, personal care companies are taking proactive steps like developing new products, merging with other companies, and expanding into new areas. All these efforts together strengthen market growth and development in the ever-changing world of personal care electrical appliances.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Personal Care Appliances Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Personal Care Appliances Market Segmental Analysis
The global personal care appliances market is segmented on the basis of product, power supply, sales channel, region. By product, the market is segmented into hair care, hair dryer, hair straightener, hair styler, hair removal, trimmer, power shaver, epilator, others, oral care, powered toothbrush, oral irrigator, others. By power supply, the market is segmented into battery operated, electric. By sales channel, the market is segmented into online and retail. By Region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.
Drivers of the Global Personal Care Appliances Market
Marketing campaigns and endorsements by celebrities and influencers are important for increasing consumer awareness and boosting demand for personal care appliances.
Restraints in the Global Personal Care Appliances Market
Advanced personal care appliances often have higher prices, which might make them less accessible to consumers who are sensitive to prices, especially in developing countries.
Market Trends of the Global Personal Care Appliances Market
The increasing focus on personal grooming, self-care, and overall wellness is leading to a higher demand for various personal care appliances.