全球联网玩具市场规模、份额、成长分析，按介面（基于应用程式的联网无人机、控制台联网玩具），按配销通路（零售商、线上）- 2024-2031 年行业预测

Global Connected Toys Market Size, Share, Growth Analysis, By Interface(App-based connected drones, Console connected toys), By Distribution Channel(Retailers, Online) - Industry Forecast 2024-2031

出版日期: 2024年03月07日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年，全球连网玩具市场规模为 94.5 亿美元，预计将从 2023 年的 117.5 亿美元成长到 2031 年的 669.4 亿美元，在预测期（2024-2031 年）复合CAGR为 24.3%。

在技术进步、消费者对互动和教育游戏的需求不断增长以及物联网 (IoT) 设备的广泛采用的推动下，全球联网玩具市场最近出现了大幅增长。这些玩具将实体组件与感测器和无线连接等数位功能融为一体，提供了弥合实体游戏和数位游戏之间差距的互动体验。混合游戏的日益普及推动了这一趋势，混合游戏将两个领域融合在一起，提供丰富的体验，并有望增强儿童的学习和参与。儘管对资料隐私和安全性的担忧仍然存在，但家长和教育工作者对连网玩具提供的个人化内容、互动功能和即时回馈很感兴趣。市场包含各种各样的产品，从互动娃娃和人偶到教育平板电脑和基于扩增实境的玩具套装。主要产业参与者不断努力创新，确保连网玩具保持吸引力和安全性。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Lego Group - Denmark
Nintendo Co., Ltd. - Japan
Fisher-Price, Inc. - United States
Hasbro, Inc. - United States
Mattel Inc. - United States
Tomy Company, Ltd. - Japan
VTech Electronics North America, LLC. - Hong Kong
Jabil Inc. - United States
Melissa & Doug - United States
Little Tikes - United States
Tru Kids, Inc. - United States
Spin Master Ltd. - Canada
Sphero Inc. - USA
WowWee Group Limited - Hong Kong
Anki - USA
LeapFrog Enterprises, Inc. - USA
MGA Entertainment Inc. - USA
Playmobil - Germany
Osmo (Tangible Play Inc.) - USA
Wonder Workshop - USA
CloudPets - USA

简介目录

Product Code: SQMIG45I2110

Global Connected Toys Market size was valued at USD 9.45 billion in 2022 and is poised to grow from USD 11.75 billion in 2023 to USD 66.94 billion by 2031, growing at a CAGR of 24.3% during the forecast period (2024-2031).

The global connected toys market has seen substantial growth recently, driven by technological advancements, growing consumer demand for interactive and educational play, and the widespread adoption of Internet of Things (IoT) devices. These toys, which blend physical components with digital features like sensors and wireless connectivity, offer interactive experiences that bridge the gap between physical and digital play. This trend is fueled by the rising popularity of blended play, where both realms merge to provide enriched experiences, along with the promise of enhanced learning and engagement for children. Parents and educators are intrigued by the personalized content, interactive capabilities, and real-time feedback that connected toys offer, although concerns about data privacy and security persist. The market encompasses a diverse array of products, ranging from interactive dolls and action figures to educational tablets and augmented reality-based playsets. Key industry players are continuously striving to innovate, ensuring that connected toys remain both compelling and safe.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segmental Analysis

The global connected toys market is segmented on the basis of Interface, Age, Distribution channel and region. By Interface, the market is segmented into App-based connected drones, Console connected toys, Smartphone connected toys, Tablet connected toys. By Age, the market is segmented into 2-5 years, 6-8 years, 8-12 years, Teenagers, Adults. By Distribution channel, the market is segmented into Retailers, Online, Specialty stores. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Connected Toys Market

The growth of the global connected toys market is fueled by the swift evolution of technology, particularly in IoT (Internet of Things), AI (Artificial Intelligence), and augmented reality (AR). These innovations empower toys to deliver interactive and immersive experiences, elevating children's engagement and learning. The incorporation of sensors, connectivity, and intelligent functionalities into toys has spurred a notable uptick in demand among tech-savvy consumers seeking fresh and educational play opportunities.

Restraints in the Global Connected Toys Market

Connected toys frequently gather and transmit personal data, prompting worries regarding privacy and data protection. Weaknesses in the connectivity of these toys can leave sensitive information vulnerable and pose potential risks to children's safety. With increasing regulatory focus on data security, manufacturers encounter difficulties in implementing robust security measures, resulting in reluctance among parents and guardians to embrace connected toys.

Market Trends of the Global Connected Toys Market

Connected toys are embracing Internet of Things (IoT) technology to elevate interactivity and engagement levels. These toys utilize internet connectivity to offer remote control capabilities, gather data, and provide real-time updates. Incorporating sensors, cameras, and voice recognition, they craft immersive and personalized experiences for kids. Moreover, IoT integration facilitates smooth connectivity with various devices like smartphones and tablets, empowering parents to oversee and engage in their children's play activities effortlessly.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Connected Toys Market by Interface

Market Overview
App-based connected drones
Console connected toys
Smartphone connected toys
and Tablet connected toys

Global Connected Toys Market by Distribution Channel

Market Overview
Retailers
Online
and Specialty stores

Global Connected Toys Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Lego Group - Denmark
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nintendo Co., Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fisher-Price, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hasbro, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mattel Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tomy Company, Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VTech Electronics North America, LLC. - Hong Kong
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jabil Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Melissa & Doug - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Little Tikes - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tru Kids, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spin Master Ltd. - Canada
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sphero Inc. - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WowWee Group Limited - Hong Kong
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anki - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeapFrog Enterprises, Inc. - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MGA Entertainment Inc. - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Playmobil - Germany
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Osmo (Tangible Play Inc.) - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wonder Workshop - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CloudPets - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments