全球线上辅导服务市场规模、份额、成长分析，按辅导类型（结构化辅导、按需辅导）、按课程类型（语言课程、科学）- 2024-2031 年行业预测

2022年，全球线上家教服务市场规模为71.9亿美元，预计将从2023年的82.1亿美元成长到2031年的237.5亿美元，在预测期内（2024-2031年）复合年增长率为14.20%。

全球线上家教服务的激增主要是由于智慧型手机的广泛采用推动的，促进了跨境学习。 2023年1月，印度教育科技公司BYJU'S启动了针对K-12细分市场的一对一家庭辅导试点计画。线上学习的便利性、成本效益和增强的关注度有助于其显着增长。这一趋势在学校学生和专业人士中尤其明显，旨在透过虚拟教育提高生产力。行动应用程式开发人员和内容提供者之间的合作（例如 2021 年 11 月 Vedantu 和 Canva 的合作）带来了创新的智慧学习解决方案。便携式通讯设备连接性的进步以及政府对数位教育的认可（例如南澳大利亚学习+计划）进一步推动了线上学习的采用。 COVID-19 大流行加速了虚拟学习解决方案的发展，世界各国政府都支持免费线上辅导门户，印度于 2021 年 2 月推出的 NEAT 2.0 就是例证。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按辅导类型分類的全球线上辅导服务市场

• 市场概况
• 结构化辅导
• 按需辅导

按课程类型分類的全球线上辅导服务市场

• 市场概况
• 语言课程
• 科学
• 科技
• 工程
• 数学（STEM）课程
• 和别的

全球线上家教服务市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Chegg Inc.
• Khan Academy
• BYJU'S
• Vedantu
• Tutor.com
• WizIQ
• Club Z! Inc.
• ArborBridge
• Toppr
• Coursera
• Udemy
• LinkedIn Learning
• EdX
• TutorMe
• Varsity Tutors

Global Online Tutoring Services Market size was valued at USD 7.19 billion in 2022 and is poised to grow from USD 8.21 billion in 2023 to USD 23.75 billion by 2031, growing at a CAGR of 14.20% during the forecast period (2024-2031).

The global surge in online tutoring services is primarily propelled by the widespread adoption of smartphones, facilitating learning across borders. In January 2023, BYJU'S, an Indian educational technology company, initiated a one-on-one home tutoring pilot program targeting the K-12 market segment. The convenience, cost-effectiveness, and enhanced focus associated with online learning contribute to its significant growth. This trend is particularly noticeable among school students and professionals, aiming to boost productivity through virtual education. Collaborations between mobile app developers and content providers, such as Vedantu and Canva's partnership in November 2021, bring innovative smart learning solutions. Advancements in portable communication devices' connectivity and governmental endorsements of digital education, like the South Australian Learning+ initiative, further propel online learning adoption. The COVID-19 pandemic accelerated virtual learning solutions, with governments worldwide endorsing free online tutorial portals, exemplified by India's NEAT 2.0 launched in February 2021. These collective trends underscore the ongoing expansion of the online tutoring market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Tutoring Services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Tutoring Services Market Segmental Analysis

The Global Online Tutoring Services Market is segmented on the basis of Tutoring Type, Course Type, Duration, Tutoring Style, End-user, and Region. Based on Tutoring Type the market is segmented as, Structured Tutoring, On-demand Tutoring. Based on Course Type the market is segmented as, Language Courses, Science, Technology, Engineering, And Mathematics (STEM) Courses, Others. Based on Duration the market is segmented as, Short-term Courses, Long-term Courses. Based on Tutoring Style the market is segmented as, Test Preparation Service, Subject Tutoring Service, Remediation, Maintenance, Support, and Enrichment. Based on End-user the market is segmented as, K-12, Higher Education, Others. Based on Region the market is segmented as, North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Drivers of the Global Online Tutoring Services Market

The easy accessibility of online tutoring services has been facilitated by the widespread availability of high-speed internet and the proliferation of smartphones and devices, thus eradicating geographical barriers and allowing individuals to access assistance regardless of their location.

Restraints in the Global Online Tutoring Services Market

Online tutoring falls short in comparison to traditional classrooms by missing out on the face-to-face interaction and emotional connection they provide. This absence can have consequences for the depth of learning and overall engagement in the educational process.

Market Trends of the Global Online Tutoring Services Market

Online tutoring services are placing a growing emphasis on providing students with customized learning experiences. By leveraging AI and data analytics, these platforms can adapt content and teaching approaches to suit each student's unique learning style, strengths, and weaknesses. This shift towards personalization not only boosts student engagement but also improves overall learning outcomes, resulting in a more effective and efficient educational experience.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Online Tutoring Services Market by Tutoring Type

• Market Overview
• Structured Tutoring
• On-demand Tutoring

Global Online Tutoring Services Market by Course Type

• Market Overview
• Language Courses
• Science
• Technology
• Engineering
• And Mathematics (STEM) Courses
• and Others

Global Online Tutoring Services Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Chegg Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYJU'S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedantu
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tutor.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WizIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Z! Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ArborBridge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toppr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TutorMe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varsity Tutors
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments