RTD（即饮）茶和咖啡全球市场规模、份额、成长分析、按产品、分销管道 - 产业预测，2024-2031 年

Global Ready-to-Drink Tea & Coffee Market Size, Share, Growth Analysis, By Product(RTD Tea, RTD Coffee), By Distribution Channels(Supermarkets, Convenience Store) - Industry Forecast 2024-2031

出版日期: 2024年04月01日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年，全球即饮茶和咖啡市场规模将为1053.7亿美元，预测期内（2024-2031年）复合年增长率为6.4%，2023年将达到1121.1亿美元。美元成长到1,841.6 亿美元。

标示「即饮」(RTD) 的茶和咖啡是预包装的饮料，设计为购买后立即饮用。即饮茶的常见类型包括水果茶、红茶、绿茶、花草茶、抹茶、乌龙茶和冰茶。同样，即饮咖啡包括马黛茶、瓜拉那、巴西莓、人参、牛磺酸和冰咖啡。这些产品使用各种添加剂、萃取物、防腐剂、天然和人造甜味剂、香料、酸味剂和营养补充製成。它们通常富含必需的维生素和矿物质，是抗氧化剂的强大来源。例如，即饮绿茶含有儿茶素，黑咖啡含有咖啡因、B 群维生素、钾、镁和多酚。 RTD 茶和咖啡包装包括无菌纸盒、玻璃瓶、宝特瓶、罐头和宝特瓶。与传统的饮料混合物、粉末和 DIY 酿造方法相比，这些产品为消费者提供了众多的健康益处并增加了便利性。市场扩张的主要驱动力是对咖啡和茶口味能量饮料的需求不断增长。此外，消费者被含有抗氧化剂和其他有益成分的即饮茶和咖啡所吸引，尤其是随着人们对文明病的担忧增加。此外，这些产品作为休閒饮料的定位也有助于增加千禧世代的消费。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

PepsiCo（USA）
Coca-Cola（USA）
Nestle（Switzerland）
Ting Hsin International Group（China）
Uni-President Enterprises（Taiwan）
Suntory Beverage & Food（Japan）
Monster Beverage Corporation（USA）
Starbucks Corporation（USA）
Asahi Group Holdings（Japan）
Dr Pepper Snapple Group（USA）
Danone（France）
San Benedetto（Italy）
Hangzhou Wahaha Group（China）
Lotte Chilsung Beverage（South Korea）
Amul（India）
Monster Energy Company（USA）
Arizona Beverage Company（USA）
JAB Holding Company（Luxembourg）
Keurig Dr Pepper（USA）
IllycaffAﾂｨ（Italy）
The Coca-Cola Company（USA）
F&N Foods（Singapore）

简介目录

Product Code: SQMIG30I2155

Global ready-to-drink tea & coffee market size was valued at USD 105.37 billion in 2022 and is poised to grow from USD 112.11 billion in 2023 to USD 184.16 billion by 2031, at a CAGR of 6.4% during the forecast period (2024-2031).

Tea and coffee labeled as "ready to drink" (RTD) are pre-packaged beverages designed for immediate consumption upon purchase. Common varieties of RTD tea include fruit, black, green, herbal, matcha, oolong, and iced teas. Similarly, RTD coffee options encompass yerba mate, guarana, acai berry, ginseng, taurine, and iced coffees. These products are crafted using a variety of additives, extracts, preservatives, natural and artificial sweeteners, flavors, acidulants, and nutraceuticals. They are often fortified with essential vitamins and minerals, serving as potent sources of antioxidants. For example, RTD green tea may contain added catechin, while black coffee may provide caffeine, vitamin B, potassium, magnesium, and polyphenols. Packaging options for RTD tea and coffee include aseptic cartons, glass bottles, PET bottles, cans, and PET bottles. These products offer numerous health benefits and enhanced convenience for consumers compared to traditional beverage mixes, powders, or DIY brewing methods. A key driver of market expansion is the increasing demand for energy drinks with coffee and tea-like flavors. Furthermore, consumers are drawn to RTD tea and coffee due to their antioxidant content and other beneficial ingredients, especially amidst rising concerns about lifestyle-related diseases. The positioning of these products as leisure beverages has also contributed to increased consumption among millennials.

Top-down and bottom-up approaches were used to estimate and validate the size of the global ready-to-drink tea & coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ready-to-Drink Tea & Coffee Market Segmental Analysis

Global ready-to-drink tea & coffee market is segmented based on product, packaging, distribution channels and region. By product, the market is segmented into RTD tea, RTD coffee. By packaging, the market is segmented into canned, glass bottle, pet bottle, others. By distribution channels, the market is segmented into supermarkets, convenience stores, food service, and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Ready-to-Drink Tea & Coffee Market

Tea is renowned for its health-promoting properties, notably its antioxidant content and its potential to mitigate the risk of chronic diseases. With a growing emphasis on health consciousness among consumers, there's a notable shift towards tea and other nutritious beverages, including ready-to-drink tea and coffee options.

Restraints in the Global Ready-to-Drink Tea & Coffee Market

The market encounters fierce competition from alternative beverages like energy drinks, sports drinks, and bottled water. Some consumers perceive these alternatives as healthier choices, prompting a shift away from ready-to-drink tea and coffee.

Market Trends of the Global Ready-to-Drink Tea & Coffee Market

The global ready-to-drink tea and coffee market is witnessing significant investment in research and development by manufacturers aiming to distinguish their products and gain market traction. Consumers seek more than just a caffeine boost from their tea and coffee beverages. Consequently, manufacturers are focusing on developing products that offer additional functional benefits, including energy enhancement, relaxation and stress alleviation, and even weight management properties.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Ready-to-Drink Tea & Coffee Market by Product

Market Overview
RTD Tea
RTD Coffee

Global Ready-to-Drink Tea & Coffee Market by Distribution Channels

Market Overview
Supermarkets
Convenience Store
Food Services and Online

Global Ready-to-Drink Tea & Coffee Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

PepsiCo (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ting Hsin International Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Uni-President Enterprises (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr Pepper Snapple Group (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
San Benedetto (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hangzhou Wahaha Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotte Chilsung Beverage (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amul (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Energy Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arizona Beverage Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keurig Dr Pepper (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IllycaffA¨ (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
F&N Foods (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments