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市场调查报告书
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1556158

RTD咖啡/茶市场:现状分析与预测(2024年～2032年)

Ready-to-Drink (RTD) Coffee & Tea Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2个工作天内

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简介目录

在併购增加的推动下，即饮咖啡/茶市场预计将以 7.1% 左右的速度稳定成长。例如，2023 年 7 月，Britvic plc 董事会收购了 Jimmy's Iced Coffee，扩大了其产品组合。英国的即饮冰咖啡类别正经历显着且快速的成长，年增率达15.3%。此类别包括冷泡咖啡、冰咖啡和风味茶等产品，有各种包装形式，如罐装、瓶装和纸盒装。随着知名品牌持续为注重健康和时间紧迫的消费者推出新品种、更健康的选择和功能优势，市场正在不断扩大。低糖和有机产品消费的增加以及可持续包装的使用等持续趋势只是消费者行为改变的结果。该行业的领导者不断改变其产品和服务的定位，这对该市场的持续高成长率产生了积极影响。

依产品类型，市场分为咖啡和茶。由于对易于製备、易于消费且具有成本效益的高品质咖啡产品的需求不断增加，预计咖啡细分市场将在预测期内占据主导地位。由于冷萃咖啡、冰咖啡和免冲精品咖啡的流行，这一细分市场尤其成长。包括硝基和风味冷萃咖啡在内的新口味的出现、其他功能性产品以及低糖和植物奶产品的进入等因素也在推动市场成长。此外，由于繁忙的日程和对美味咖啡的兴趣日益浓厚，即饮饮料的消费量不断增加，也支持了即饮咖啡业务的高增长，并提高了该细分市场在饮料市场的竞争力。

市场依包装类型分为罐头、玻璃瓶、PET 瓶等。由于便利性、安全性和成本影响等关键优势，预计 PET 瓶领域的使用量将在预测期内快速成长。 PET 瓶重量轻，特别耐碎，这对于需要易于运输和使用的瓶子的客户来说很有吸引力。它也很容易模製成不同的尺寸，使其适合提供各种数量，从单份到多份。因此，PET 瓶类型预计在预测期内将大幅成长。

根据分销管道，市场分为线上和线下。在电子商务和直接面向消费者销售持续成长趋势的推动下，预计线上细分市场将在未来几年占据主导地位。即饮饮料很容易透过网路购买，为消费者提供了多种品牌和口味的选择。产品选择、阅读消费者回馈和订阅优惠补充了送货上门的好处。此外，数位媒体和分段广告的不断进步正在扩大客户范围并提高品牌知名度。随着网上购物需求的不断增加，由于零售和消费领域的趋势，即饮咖啡/茶市场可能会见证该领域的进一步发展。因此，预计线上细分市场在预测期内将在分销管道中占据很大占有率。

为了更了解即饮咖啡/茶的市场介绍，市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（根据世界其他地区（中国、日本、印度和其他亚太地区）的全球影响力进行分析。由于消费者对方便食品的偏好不断增加以及咖啡文化的兴起，北美即饮咖啡/茶市场正在经历强劲增长。虽然口味、配方和包装的多样性正在满足消费者的喜好，但向重视便携性和便利性的社会以及电子商务服务的转变正在加速商业化进程。这种成长是由消费者对便利性、品种和品质的需求所推动的，使北美成为即饮咖啡/茶市场的主导地区。例如，2023年2月，法国食品饮料巨头达能旗下子公司达能北美公司宣布，将在未来两年投资6,500万美元，增加美国即饮咖啡、奶精和燕麦奶的产量。此次投资涉及达能多个咖啡品牌，包括 International Delight 咖啡奶精、Silk 燕麦奶品牌和 SToK 冷萃咖啡系列。因此，按地区划分，北美预计在预测期内将显着成长。

市场上营运的主要公司包括达能 SA、Harney & Sons Fine Teas、雀巢 SA、Snapple Beverage Corp.、星巴克咖啡公司、三得利控股有限公司、塔塔消费品有限公司、可口可乐 HBC、Califia Farms, LLC、和联合利华。

目录

第1章 市场简介

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 调查手法或前提条件

  • 调查流程
  • 调查手法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 合併和收购
    • 投资Scenario
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 各地区价格分析
  • 价格的影响因素

第6章 全球RTD咖啡/茶市场收益，2022-2032年

第7章 市场分析:各产品类型

  • 咖啡
  • 茶

第8章 市场分析:各包装形式

  • 罐头
  • 玻璃瓶
  • 宝特瓶
  • 其他

第9章 市场分析:各流通管道

  • 线上
  • 离线

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 限制分析
  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • Danone S.A.
  • Harney & Sons Fine Teas
  • Nestle S.A.
  • Snapple Beverage Corp.
  • Starbucks Coffee Company
  • SUNTORY HOLDINGS LIMITED
  • Tata Consumer Products Limited
  • Coca-Cola HBC
  • Califia Farms, LLC
  • Unilever

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMCG212993

Ready-to-drink (RTD) coffee and tea are convenient and easy options for individuals who desire a beverage that contains caffeine, or other beverages that do not require preparation of any form. These are ready-to-consume in cold brew format, iced coffee, and flavored teas which are pre-brewed and can be in cans, bottles, or cartons, or packed in single-serve portions or multi-serve ones. RTD drinks have evolved from focusing on basic traditional tastes to varying types of enriched and functional products to meet the market demands related to health. The growing trend is that consumers buy more worked-off products, natural aromas, less sugar, and packaging designed with environmental responsibilities in mind.

The Ready-to-Drink (RTD) Coffee & Tea Market is expected to grow at a steady rate of around 7.1% driven by rising company mergers & acquisitions. For instance, in July 2023, the Board of Britvic plc acquired Jimmy's Iced Coffee to expand its product portfolio. The UK ready-to-drink iced coffee category is both large and fast-growing, with an annual increase of 15.3%. This sector contains products like cold brewed coffee, iced coffee, and flavored teas, they come in various packaging formats including cans, bottles, and cartons. The market is growing due to existing brands constantly introducing new varieties, healthier options, and functional benefits for health-conscious and time-starved consumers. Ongoing trends involve high consumption of low-sugar and organic products, and the use of sustainable packaging, which are just effects that have been a result of changes in consumer behaviors. Leading players of the industry are constantly varying the position of their products and services, which positively influences the constant high growth rate of this market.

Based on the product type, the market is bifurcated into coffee and tea. The coffee segment is expected to dominate in the forecast period driven by increased demand for quality coffee-based products that are easy to prepare, consume, and cost-effective. This segment has been growing particularly through the popularity of cold brew, iced coffee, and specialty coffee without needing brewed coffee. Factors like the emergence of new flavors including nitro and flavored cold brews and the entry of other functional related products, low sugar and plant-based milk products have also fueled the market growth. Moreover, the increasing consumption of ready-to-drink beverages due to busy schedules or increased interest in gourmet coffee is driving the high growth of the RT coffee business and making the segment very competitive in the beverage market.

Based on packaging type, the market is segmented into canned, glass bottle, PET bottle, and others. The PET bottle segment is anticipated to witness rapid growth in use during the forecast period as a result of key benefits like convenience, safety, and cost impact. PET bottles are lightweight and are particularly shatter-resistant and this can be attractive to customers who require bottles that are easy to carry and use. It is quite easier to shape them according to different sizes and this makes them suitable for serving different portions, right from the single-serve to the multi-serve serving sizes. Thus, the PET bottle segment is expected to grow significantly in the forecast period among the packaging type.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to dominate in the upcoming years driven by the constantly growing trend of e-commerce and direct consumer sales. RTD beverages can be purchased easily on the internet which means that the consumers are offered a large choice of brands and flavors which can be sometimes lacking in local shops. The benefits of home delivery have been complemented by the choice of products, reading consumers' feedback, and offers of subscriptions. Moreover, the continuous advancement in digital media and segment-specific advertisement has improved customer outreach and increased brand recognition. With the increase in demand for online shopping, the RTD coffee and tea market is likely to experience further development in growth during this segment due to the trends that are being witnessed in the retail and consumption sector. Thus, the online segment is expected to hold a significant share in the forecast period among the distribution channels.

For a better understanding of the market adoption of ready-to-drink (RTD) coffee & teas, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American segment of the Ready-to-Drink (RTD) coffee and tea market has experienced robust growth, as consumers increasingly seek easy-to-consume food products and a rising coffee culture. Flavor, formulation, and packaging diversities have met consumer tastes, whereas the shift to a more portable and convenience-oriented society as well as e-commerce services have fueled the commercialization process. This growth is induced by the consumers' demands for convenience, variety, and quality which propels North America to become a predominant area in the RTD coffee and tea market. For instance, in February 2023, Danone North America, a subsidiary of French food and beverage giant Danone, announced to invest USD 65 million over the next two years to increase ready-to-drink (RTD) coffee and creamer and oat milk production in the US. The investment will cover several of Danone's coffee brands including coffee creamer International Delight, oat milk brand Silk, and cold brew range SToK. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include Danone S.A.; Harney & Sons Fine Teas; Nestle S.A.; Snapple Beverage Corp.; Starbucks Coffee Company; SUNTORY HOLDINGS LIMITED; Tata Consumer Products Limited; Coca-Cola HBC; Califia Farms, LLC; Unilever.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Ready-to-Drink (RTD) Coffee & Tea Market
  • 2.2. Research Methodology of the Ready-to-Drink (RTD) Coffee & Tea Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL READY-TO-DRINK (RTD) COFFEE & TEA MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

  • 7.1. Coffee
  • 7.2. Tea

8.MARKET INSIGHTS BY PACKAGING TYPE

  • 8.1. Canned
  • 8.2. Glass Bottle
  • 8.3. PET Bottle
  • 8.4. Others

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 9.1. Online
  • 9.2. Offline

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Danone S.A.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Harney & Sons Fine Teas
  • 13.3. Nestle S.A.
  • 13.4. Snapple Beverage Corp.
  • 13.5. Starbucks Coffee Company
  • 13.6. SUNTORY HOLDINGS LIMITED
  • 13.7. Tata Consumer Products Limited
  • 13.8. Coca-Cola HBC
  • 13.9. Califia Farms, LLC
  • 13.10. Unilever

14.ACRONYMS & ASSUMPTION

15.ANNEXURE