即饮茶及咖啡市场规模、份额及成长分析（依产品、包装、价格、通路及地区）－2025-2032 年产业预测

即饮茶和咖啡市场预计在 2023 年达到 1121.1 亿美元，并从 2024 年的 1192.9 亿美元增长到 2032 年的 1959.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.4%。

即饮（RTD）茶和咖啡市场正在迅速扩张，这得益于消费者对方便和健康饮料的需求不断增长。 RTD 产品包括各种茶，包括水果茶、红茶、绿茶、草本茶和抹茶，以及含有巴拉圭茶和人参等成分的咖啡。这些产品通常添加维生素、矿物质和抗氧化剂，比传统的混合物或酿造品更健康。无菌纸盒和宝特瓶有吸引力的包装进一步吸引了寻求方便的消费者。为了因应文明病的增加以及人们对更健康、更能提高能量的选择的普遍趋势，千禧世代正在大力推动即饮饮料的成长，他们将即饮饮料视为一种生活方式和休閒产品。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 原料分析

即饮茶及咖啡市场规模（依产品划分）

• 市场概览
• 即饮茶
  • 红茶
  • 绿茶
  • 水果
  • 康普茶
  • 其他的
• 即饮咖啡
  • 冷萃咖啡
  • 冰咖啡
  • 调味咖啡
  • 其他的

即饮茶及咖啡市场规模（依包装）

• 市场概览
• 罐头
• 玻璃瓶
• 宝特瓶
• 其他的

即饮茶和咖啡市场规模（按价格）

• 市场概览
• 优质的
• 通常
• 热门价格
• 喷泉
• 超高级

即饮茶及咖啡市场规模（依通路划分）

• 市场概览
• 超级市场/大卖场
• 便利商店
• 食品服务
• 在线的

即饮茶和咖啡市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Illycaffe SpA（Italy）
• Tata Consumer Products Limited（India）
• Lavazza（Italy）
• Dallmayr（Germany）
• United Coffee（Switzerland）
• Lipton Teas and Infusions BV（Netherlands）
• Peet's Coffee & Tea（USA）
• The Coffee Bean & Tea Leaf（USA）
• ITO EN, Ltd.（Japan）
• Pokka Corporation（Japan）
• Suntory Beverage & Food Limited（Japan）
• Nestle SA（Switzerland）
• JAB Holding Company（Luxembourg）
• Monster Beverage Corporation（USA）
• Arizona Beverage Company（USA）
• Unilever（UK/Netherlands）
• Danone SA（France）
• Asahi Group Holdings, Ltd.（Japan）

结论和建议

Ready-to-Drink Tea and Coffee Market size was valued at USD 112.11 billion in 2023 and is poised to grow from USD 119.29 billion in 2024 to USD 195.94 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

The Ready-to-Drink (RTD) tea and coffee market is rapidly expanding, fueled by the increasing consumer demand for convenient, health-oriented beverages. RTD offerings include a diverse range of tea varieties such as fruit, black, green, herbal, and matcha, as well as coffee options featuring ingredients like yerba mate and ginseng. These products are often enhanced with vitamins, minerals, and antioxidants, making them a healthier choice than traditional mixes or brewed options. The attractive packaging, which includes aseptic cartons and PET bottles, further appeals to consumers seeking ease of access. The growth is significantly driven by millennials, who view RTD beverages as lifestyle and leisure products, amid a broader trend towards healthier, energy-boosting options in response to rising lifestyle diseases.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-To-Drink Tea And Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-To-Drink Tea And Coffee Market Segments Analysis

Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-To-Drink Tea And Coffee Market

The Ready-To-Drink Tea and Coffee market is being driven by the growing awareness among consumers regarding health and wellness. Tea, renowned for its numerous health advantages-like its antioxidant content and its capacity to lower the risk of chronic illnesses-is a preferred choice. As individuals pursue healthier lifestyles, the demand for nutritious beverages, particularly ready-to-drink options, is on the rise. This shift toward health-conscious consumption is propelling the popularity of ready-to-drink tea and coffee, as consumers seek convenient, beneficial alternatives that align with their wellness goals.

Restraints in the Ready-To-Drink Tea And Coffee Market

The Ready-To-Drink Tea and Coffee market encounters significant challenges due to fierce competition from various alternative beverages, including energy drinks, sports drinks, and bottled water. These alternatives have gained considerable popularity among consumers seeking convenient refreshment options. The diverse range of alternatives often captures consumer attention and loyalty, posing a challenge for the Ready-To-Drink Tea and Coffee segment to differentiate itself. As health-conscious choices and changing consumer preferences continue to evolve, companies within the Ready-To-Drink sector must innovate and adapt their offerings to maintain market share amidst such robust competition from these other beverage categories.

Market Trends of the Ready-To-Drink Tea And Coffee Market

The global ready-to-drink tea and coffee market is witnessing a significant trend toward increased investment in research and development, as manufacturers seek to differentiate their offerings and gain competitive advantage. This focus on R&D is driving innovation in flavors, health benefits, and packaging solutions, appealing to the growing consumer demand for convenient yet premium beverage options. With rising health consciousness and a shift towards on-the-go consumption, brands are exploring new ingredients and functional formulations to cater to consumer preferences. This trend is expected to bolster market growth as companies strive to capture and retain market share in an increasingly crowded landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Ready-to-Drink Tea and Coffee Market Size by Product & CAGR (2025-2032)

• Market Overview
• RTD Tea
  • Black
  • Green
  • Fruit
  • Kombucha
  • Others
• RTD Coffee
  • Cold brew coffee
  • Iced coffee
  • Flavored coffee
  • Others

Global Ready-to-Drink Tea and Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Canned
• Glass Bottle
• PET Bottle
• Others

Global Ready-to-Drink Tea and Coffee Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Regular
• Popular priced
• Fountain
• Super premium

Global Ready-to-Drink Tea and Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Food Service
• Online

Global Ready-to-Drink Tea and Coffee Market Size & CAGR (2025-2032)

• North America (Product, Packaging, Price, Distribution Channel)
  • US
  • Canada
• Europe (Product, Packaging, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Illycaffe S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dallmayr (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Coffee (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton Teas and Infusions B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coffee Bean & Tea Leaf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pokka Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAB Holding Company (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations