即饮咖啡市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球即饮咖啡市场规模达262亿美元，预计年复合成长率将达7.2%，到2034年将达到525亿美元。这得归功于即饮咖啡的便利性、便携性和精緻的风味，吸引了全球忙碌消费者的注意。随着功能性饮料需求的不断增长，即饮咖啡迎合了人们快速补充能量的需求，同时又不失口感。该产品在千禧世代和Z世代中颇具吸引力，他们注重饮料的功能性和风味。此外，人们对更健康、植物性和有机食品的偏好日益增长，也有助于推动其进一步成长。

即饮咖啡不仅在超市和便利商店等传统零售场所越来越受欢迎，而且在线上平台也越来越受欢迎，消费者可以快速购买自己喜欢的饮料。冷萃咖啡凭藉其更顺滑的口感、健康益处和高端定位，占据了相当大的市场份额。注入氮气的咖啡品种也越来越受欢迎，其顺滑的口感与更高端的产品体验相得益彰。永续发展倡议正日益影响整个产业，企业越来越注重环保包装、负责任的采购和更环保的实践。益智药和功能性菇类等新成分影响即饮咖啡的配方，进一步丰富了产品种类。

冷萃咖啡市场在2024年占据30.2%的市场份额，预计到2034年将以7.5%的复合年增长率成长。冷萃咖啡口感顺滑，略带甜味，酸度较低，深受注重健康的消费者的青睐，他们更喜欢口感更温和、更愉悦的咖啡体验。它日益流行的另一个原因是它对年轻一代的吸引力，他们饮用的饮料符合他们注重健康的生活方式。另一方面，冰咖啡凭藉着清爽的口感和便利的口感，在市场上保持着强劲的势头。冰咖啡通常是一种快速便捷的选择，对于许多寻求易于准备和随时随地享用的冰镇咖啡饮品的消费者来说，它已成为他们的首选。

在包装方面，PET瓶继续主导即饮咖啡市场，2024年将占据31.8%的市场。 PET瓶因其轻盈、耐用和经济实惠的特性而备受青睐，是大规模分销的理想选择。其可重复密封的特性也增加了便利性，让消费者可以多次享用咖啡，从而提升了产品的吸引力。此外，PET瓶的可回收性也契合了消费者对永续包装解决方案日益增长的需求，进一步提升了其受欢迎程度。

2024年，中国即饮咖啡市场规模达31亿美元，预计到2034年将以7.1%的复合年增长率成长。中国城镇化进程加快、劳动人口年轻化以及便携产品日益普及，使得即饮咖啡成为一种时尚便捷的饮品。无糖和健康饮品的流行也推动了市场成长。随着便利商店即饮咖啡供应的日益丰富以及电商平台的扩张，购买这些产品变得前所未有的便捷。

全球即饮咖啡市场的企业正采取各种策略来巩固其市场地位。星巴克公司、雀巢公司、可口可乐公司、三得利控股有限公司和Califia Farms LP等领先品牌致力于拓展产品线，以改变消费者对更健康、更永续饮品的偏好。新口味、功能性成分和能量提升添加剂等创新正成为产品开发不可或缺的一部分。这些公司致力于透过环保包装解决方案和透明的供应链来提高永续性。增强电商业务以及与便利商店的分销合作，提高了产品的可近性。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供给侧影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 贸易统计（HS编码）
  • 2021-2024年主要出口国
  • 2021-2024年主要进口国
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 方便饮料需求不断成长
    • 日益注重健康的消费者群体
    • 冷萃咖啡和高级咖啡的流行
  • 产业陷阱与挑战
    • 竞争激烈，市场饱和
    • 原料和包装成本波动
• 成长潜力分析
• 消费者人口统计与行为
  • 年龄层细分（Z 世代至婴儿潮世代）
  • 性别与基于收入的消费
  • 城市与乡村趋势
  • 生活方式和心理特征
  • 关键决策因素（口味、价格、健康、永续性）
  • 社群媒体和意识的作用
• 永续性和创新趋势
  • 道德采购（公平贸易、有机、雨林联盟）
  • 永续包装（可回收、可生物降解）
  • 产品创新（氮气、冷萃取、新口味）
  • 流程效率（能源、水、品质控制）
  • 数位化工具（区块链、人工智慧、D2C平台）
• 监理框架和合规性
  • 全球和区域食品安全标准（FDA、EFSA）
  • 标籤规范（营养、咖啡因、过敏原）
  • 包装和回收法规
  • 贸易法规和认证需求
• 未来展望与新兴技术（2025-2030年）
  • 成长预测和市场预测
  • 新趋势：CBD、益生菌、单一产地、客製化饮品
  • 包装、保存和自动化方面的进步
  • 市场颠覆者：实验室种植咖啡、气候影响
  • 未来通路与疫情后趋势
  • 长期永续发展路线图
• 投资分析和机会
  • 产业投资趋势
  • 创投与新创企业生态系统
  • 按细分市场分類的投资报酬率
  • 风险评估
  • 机会图
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场规模及预测：依产品类型 2021 - 2034

• 主要趋势
• 冷萃咖啡
• 冰咖啡
• 咖啡拿铁
• 卡布奇诺
• 浓缩咖啡
• 摩卡
• 其他的

第六章：市场规模及预测：依封装形式，2021 - 2034

• 主要趋势
• PET瓶
• 罐头
• 纸箱包装
• 玻璃瓶
• 袋装
• 纸罐和永续包装

第七章：市场规模及预测：按添加剂，2021 - 2034

• 主要趋势
• 常规/普通
• 调味
  • 香草
  • 焦糖
  • 巧克力/摩卡
  • 榛子
  • 水果味
  • 特色和时令风味
• 功能添加物
  • 蛋白质强化
  • 维生素强化
  • 适应原和益智成分
  • 胶原蛋白与美容

第八章：市场估计与预测：按甜味剂类型，2021 - 2034

• 主要趋势
• 普通糖
• 减少糖
• 无醣
• 天然甜味
• 人工甜味剂

第九章：市场估计与预测：按牛奶类型，2021 - 2034 年

• 主要趋势
• 牛奶
• 植物性替代品
  • 杏仁奶
  • 燕麦奶
  • 豆浆
  • 椰奶
  • 其他植物性选择
• 黑色/无牛奶

第十章：市场估计与预测：按价格细分，2021 - 2034 年

• 主要趋势
• 经济/大众市场
• 中檔
• 优质的
• 超高端/精酿

第 11 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 非贸易
  • 超市和大卖场
  • 便利商店
  • 特色食品店
  • 网路零售
  • 直接面向消费者
  • 订阅服务
• 现场交易
  • 咖啡馆和咖啡店
  • 餐厅及食品服务
  • 自动贩卖机
  • 办公室咖啡服务
  • 旅游零售

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第十三章：公司简介

• CalifiaFarms,LP
• DanoneS.A.
• HighBrewCoffee
• Lotte Chilsung Beverage Co.
• KeurigDrPepperInc.
• LaColombeCoffeeRoasters
• NestleS.A.
• PepsiCo,Inc.
• RiseBrewingCo.
• StarbucksCorporation
• SuntoryHoldingsLimited
• SuperCoffee(KituLife,Inc.)
• TheCoca-ColaCompany

The Global RTD Coffee Market was valued at USD 26.2 billion in 2024 and is estimated to grow at a CAGR of 7.2% to reach USD 52.5 billion by 2034, driven by its convenience, portability, and sophisticated flavor profiles, which have captured the attention of busy consumers worldwide. With a growing demand for functional beverages, RTD coffee caters to individuals seeking a quick energy boost without compromising on taste. The product's appeal is strong among millennials and Gen Z, who value functionality and flavor in their beverages. In addition, the increasing preference for healthier, plant-based, and organic options is helping to fuel further growth.

RTD coffee continues to rise in popularity not only in traditional retail locations such as supermarkets and convenience stores but also through online platforms, where consumers can quickly access their favorite beverages. Cold brew coffee has carved out a significant market share due to its smoother taste, health benefits, and premium positioning. Nitrogen-infused varieties are also gaining traction, offering a creamy texture that aligns with a more upscale product experience. Sustainability initiatives are increasingly shaping the industry, with companies focusing on eco-friendly packaging, responsible sourcing, and better environmental practices. The new ingredients, such as nootropics and functional mushrooms, influence RTD coffee formulations, further diversifying product offerings.

The cold brew coffee segment held 30.2% share in 2024 and is projected to grow at a CAGR of 7.5% by 2034. Cold brew coffee's smooth, slightly sweet flavor and its lower acidity make it a favorite among health-conscious consumers who prefer a milder and more enjoyable coffee experience. Its growing popularity is also driven by its appeal to younger generations, who use beverages that align with their wellness-focused lifestyles. On the other hand, iced coffee maintains a strong presence in the market due to its refreshing qualities and convenience. Iced coffee is typically a quick and easy option, making it a staple for many consumers who seek a chilled coffee drink that is easy to prepare and consume on the go.

In terms of packaging, PET bottles continue to dominate the RTD coffee market, holding 31.8% share in 2024. PET bottles are favored for their lightweight, durable, and cost-effective qualities, which make them ideal for large-scale distribution. Their resealable nature adds to the convenience, allowing consumers to enjoy their coffee in multiple sittings, which enhances product appeal. Additionally, the recyclability of PET bottles aligns with the growing consumer demand for sustainable packaging solutions, further fueling their popularity.

China RTD Coffee Market generated USD 3.1 billion in 2024 and is expected to grow at a 7.1% CAGR through 2034. The country's growing urbanization, younger working population, and increasing adoption of on-the-go products have positioned RTD coffee as a fashionable and convenient drink. The popularity of sugar-free and health-focused options is also contributing to market growth. With the increasing availability of RTD coffee in convenience stores and the expansion of e-commerce platforms, access to these products has never been easier.

Companies in the Global RTD Coffee Market are adopting varied strategies to strengthen their market positions. Leading brands like Starbucks Corporation, Nestle S.A., The Coca-Cola Company, Suntory Holdings Limited, and Califia Farms LP focus on expanding their product offerings to shift consumer preferences for healthier, more sustainable beverages. Innovations such as new flavors, functional ingredients, and energy-boosting additives are becoming integral to product development. These companies focus on improving sustainability through eco-friendly packaging solutions and transparent supply chains. Enhanced e-commerce presence and distribution partnerships with convenience stores improve product accessibility.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising demand for convenience beverages
    • 3.8.1.2 Increasing health-conscious consumer base
    • 3.8.1.3 Popularity of cold brew and premium variants
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High competition and market saturation
    • 3.8.2.2 Fluctuating raw material and packaging costs
• 3.9 Growth potential analysis
• 3.10 Consumer demographics and behavior
  • 3.10.1 Age group segmentation (Gen Z to Boomers)
  • 3.10.2 Gender and income-based consumption
  • 3.10.3 Urban vs. rural trends
  • 3.10.4 Lifestyle and psychographics
  • 3.10.5 Key decision factors (taste, price, wellness, sustainability)
  • 3.10.6 Role of social media and awareness
• 3.11 Sustainability and innovation trends
  • 3.11.1 Ethical sourcing (Fair Trade, organic, Rainforest Alliance)
  • 3.11.2 Sustainable packaging (recyclable, biodegradable)
  • 3.11.3 Product innovation (nitro, cold extraction, novel flavors)
  • 3.11.4 Process efficiency (energy, water, quality control)
  • 3.11.5. Digital tools (blockchain, AI, D2 C platforms)
• 3.12 Regulatory framework and compliance
  • 3.12.1 Global and regional food safety standards (FDA, EFSA)
  • 3.12.2 Labeling norms (nutrition, caffeine, allergens)
  • 3.12.3 Packaging and recycling regulations
  • 3.12.4 Trade regulations and certification needs
• 3.13 Future outlook and emerging technologies 2025-2030
  • 3.13.1 Growth forecasts and market projections
  • 3.13.2 New trends: CBD, probiotics, single-origin, customizable drinks
  • 3.13.3 Advancements in packaging, preservation, automation
  • 3.13.4 Market disruptors: lab-grown coffee, climate impact
  • 3.13.5 Future channels and post-pandemic trends
  • 3.13.6 Long-term sustainability roadmap
• 3.14 Investment analysis and opportunities
  • 3.14.1 Sector investment trends
  • 3.14.2 VC and startup ecosystem
  • 3.14.3 ROI by segment
  • 3.14.4 Risk evaluation
  • 3.14.5 Opportunity mapping
• 3.15 Porter's analysis
• 3.16 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product Type 2021 - 2034 (USD Billion, Kilo Tons)

• 5.1 Key trends
• 5.2 Cold brew coffee
• 5.3 Iced coffee
• 5.4 Cafe latte
• 5.5 Cappuccino
• 5.6 Espresso
• 5.7 Mocha
• 5.8 Others

Chapter 6 Market Size and Forecast, By Packaging Format, 2021 - 2034 (USD Billion, Kilo Tons)

• 6.1 Key trends
• 6.2 PET bottles
• 6.3 Cans
• 6.4 Carton packaging
• 6.5 Glass bottles
• 6.6 Pouches
• 6.7 Paper cans and sustainable packaging

Chapter 7 Market Size and Forecast, By Additive, 2021 - 2034 (USD Billion, Kilo Tons)

• 7.1 Key trends
• 7.2 Regular/plain
• 7.3 Flavored
  • 7.3.1 Vanilla
  • 7.3.2 Caramel
  • 7.3.3 Chocolate/mocha
  • 7.3.4 Hazelnut
  • 7.3.5 Fruit-infused
  • 7.3.6 Specialty and seasonal flavors
• 7.4 Functional additives
  • 7.4.1 Protein-enhanced
  • 7.4.2 Vitamin-fortified
  • 7.4.3 Adaptogenic and nootropic ingredients
  • 7.4.4 Collagen and beauty-enhancing

Chapter 8 Market Estimates and Forecast, By Sweetener Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Regular sugar
• 8.3 Reduced sugar
• 8.4 Sugar-free
• 8.5 Naturally sweetened
• 8.6 Artificially sweetened

Chapter 9 Market Estimates and Forecast, By Milk Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 Dairy milk
• 9.3 Plant-based alternatives
  • 9.3.1 Almond milk
  • 9.3.2 Oat milk
  • 9.3.3 Soy milk
  • 9.3.4 Coconut milk
  • 9.3.5 Other plant-based options
• 9.4 Black/no milk

Chapter 10 Market Estimates and Forecast, By Price Segment, 2021 - 2034 (USD Billion) (Kilo Tons)

• 10.1 Key trends
• 10.2 Economy/mass market
• 10.3 Mid-range
• 10.4 Premium
• 10.5 Super-premium/craft

Chapter 11 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 11.1 Key trends
• 11.2 Off-Trade
  • 11.2.1 Supermarkets and Hypermarkets
  • 11.2.2 Convenience Stores
  • 11.2.3 Specialty Food Stores
  • 11.2.4 Online Retail
  • 11.2.5 Direct-to-Consumer
  • 11.2.6 Subscription Services
• 11.3 On-Trade
  • 11.3.1 Cafes and Coffee Shops
  • 11.3.2 Restaurants and Food Service
  • 11.3.3 Vending Machines
  • 11.3.4 Office Coffee Services
  • 11.3.5 Travel Retail

Chapter 12 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Spain
  • 12.3.5 Italy
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 Australia
  • 12.4.5 South Korea
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 Middle East and Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 South Africa
  • 12.6.3 UAE

Chapter 13 Company Profiles

• 13.1 CalifiaFarms,LP
• 13.2 DanoneS.A.
• 13.3 HighBrewCoffee
• 13.4 Lotte Chilsung Beverage Co.
• 13.5 KeurigDrPepperInc.
• 13.6 LaColombeCoffeeRoasters
• 13.7 NestleS.A.
• 13.8 PepsiCo,Inc.
• 13.9 RiseBrewingCo.
• 13.10 StarbucksCorporation
• 13.11 SuntoryHoldingsLimited
• 13.12 SuperCoffee(KituLife,Inc.)
• 13.13 TheCoca-ColaCompany